{"id":5276,"date":"2015-06-23T12:00:45","date_gmt":"2015-06-23T19:00:45","guid":{"rendered":"http:\/\/www.esri.com\/about\/newsroom\/insider\/?p=5276"},"modified":"2015-06-23T12:00:45","modified_gmt":"2015-06-23T19:00:45","slug":"it-all-comes-down-to-communication","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/it-all-comes-down-to-communication","title":{"rendered":"It All Comes Down to Communication"},"content":{"rendered":"<p><strong><em>Five story maps show how governments can increase awareness and inform the public on matters of resilience and sustainability.<\/em><\/strong><br \/>\n\u201cIt all comes down to communication,\u201d I thought to myself as I imbibed the words of mayors and other elected officials at the <a href=\"http:\/\/www.nlc.org\/\">National League of Cities\u2019<\/a> <a href=\"http:\/\/www.oea.gov\/resilient-cities-summit-challenges-government-and-industry-to-plan-collaboratively-for-the-future\">Resilient Cities Summit<\/a> this past May.<br \/>\nFor two days, I had the pleasure of listening to eighteen city mayors and executives express their desires for their cities to be more sustainable and resilient.  They also articulated their frustrations about the roadblocks that seemed to inevitably arise.  I came away with little desire to ever be an elected official (tough job!), but also with a strong desire to help them.  But how?<!--more--><br \/>\nThroughout the summit, the same needs kept arising; the need to <em>include<\/em> the broader community in building resilient cities, and the need to <em>better inform<\/em> the community as part of creating greater inclusion and collaboration on challenging issues.<br \/>\nHow can Esri help these mayors lead and inform their citizens?<br \/>\nEsri <a href=\"http:\/\/storymaps.arcgis.com\/en\/\">Story Maps<\/a> are a very effective way to communicate.  Story Maps combine interactive maps and multimedia<em>\u2014<\/em>text, photos, videos, even 3D Web Scenes, and more<em>\u2014<\/em>to create elegant user experiences. When I showed some mayors examples of story maps, I could see their minds at work imagining how to use them.<br \/>\nHere are five great examples of how story maps can be used increase awareness and inform the public on matters of resilience and sustainability.<\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p>The <a href=\"http:\/\/maps.raleighnc.gov\/sustainabletour\/\">City of Raleigh\u2019s Self-Guided Walking Tour story map<\/a> informs residents and employees about recent efforts to make Raleigh sustainable.<\/p>\n<p style=\"text-align: center\" align=\"center\"><a href=\"http:\/\/maps.raleighnc.gov\/sustainabletour\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5277\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2015\/06\/1-1024x495.jpg\" alt=\"\" width=\"640\" height=\"309\" \/><\/a>&#8212;&#8211;<\/p>\n<p><a href=\"http:\/\/boston.maps.arcgis.com\/apps\/MapJournal\/index.html?appid=b75c07c08a614210a3497ae59c56a420&amp;webmap=556c6fa577d540e9917181d8ed331c22\">The Boston Snow Journal story map<\/a> recounts the record breaking winter storm of 2015.  The story map informs the public about how the City of Boston serves citizens during snow storms, and how residents can play a helping role by adhering to snow emergency parking rules.<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/boston.maps.arcgis.com\/apps\/MapJournal\/index.html?appid=b75c07c08a614210a3497ae59c56a420&amp;webmap=556c6fa577d540e9917181d8ed331c22\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5278\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2015\/06\/2-1024x494.jpg\" alt=\"\" width=\"640\" height=\"308\" \/><\/a><\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p>The <a href=\"http:\/\/gis.fortlauderdale.gov\/GreenYourRoutine\/\">Green Your Routine In Action story map<\/a> was created to help citizens explore Fort Lauderdale\u2019s progress towards building a resilient and sustainable city. It is a way to explore the diversity of approaches to green living and working.<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/gis.fortlauderdale.gov\/GreenYourRoutine\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5279\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2015\/06\/3-1024x494.jpg\" alt=\"\" width=\"640\" height=\"308\" \/><\/a><\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p style=\"text-align: left\" align=\"center\"><a href=\"http:\/\/philadelphia.maps.arcgis.com\/apps\/MapTour\/index.html?appid=ec3dc24b512e4b908389ba257450d03a&amp;webmap=a256bf4a82bb408980f68e462f0b531c\">Philadelphia Citywide Vision<\/a> story map contains a nice video of how Philadelphia has big plans for the future in association with different city neighborhoods.<\/p>\n<p style=\"text-align: center\" align=\"center\"><a href=\"http:\/\/philadelphia.maps.arcgis.com\/apps\/MapTour\/index.html?appid=ec3dc24b512e4b908389ba257450d03a&amp;webmap=a256bf4a82bb408980f68e462f0b531c\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5280\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2015\/06\/4-1024x494.jpg\" alt=\"\" width=\"640\" height=\"308\" \/><\/a><\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p><a href=\"http:\/\/cagismaps.hamilton-co.org\/CityOfCincinnatiResilient\/CivicStrengths\/index.html\">The City of Cincinnati story map<\/a> shows a number of strengths and challenges facing the City of Cincinnati and the efforts being made to bolster its physical, social and civic infrastructures.  This story map links to five other story maps to create a narrative for the city.<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/cagismaps.hamilton-co.org\/CityOfCincinnatiResilient\/CivicStrengths\/index.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5281\" src=\"http:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/files\/2015\/06\/5-1024x494.jpg\" alt=\"\" width=\"640\" height=\"308\" \/><\/a><\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p><strong>Tell Your Story<\/strong><br \/>\nDo you have a story to tell in your community? <a href=\"http:\/\/storymaps.arcgis.com\/en\/\">Learn how you can harness the power of maps to tell yours<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[],"class_list":["post-5276","insider","type-insider","status-publish","format-standard","hentry","category-esri-insider"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It All Comes Down to Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/insider\/it-all-comes-down-to-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It All Comes Down to Communication\" \/>\n<meta property=\"og:description\" content=\"Five story maps show how governments can increase awareness and inform the public on matters of resilience and sustainability. \u201cIt all comes down to communication,\u201d I thought to myself as I imbibed the words of mayors and other elected officials at the National League of Cities\u2019 Resilient Cities Summit this past May. 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