{"id":9202,"date":"2017-01-12T12:19:09","date_gmt":"2017-01-12T20:19:09","guid":{"rendered":"http:\/\/www.esri.com\/?p=9202"},"modified":"2017-01-12T12:19:09","modified_gmt":"2017-01-12T20:19:09","slug":"connecting-the-where-and-the-why-at-nrf-2017","status":"publish","type":"insider","link":"https:\/\/www.esri.com\/about\/newsroom\/insider\/connecting-the-where-and-the-why-at-nrf-2017","title":{"rendered":"Connecting the Where and the Why at NRF 2017"},"content":{"rendered":"

By Gary Sankary – Head of Industry Marketing, Retail
\nEvery year, more than 30,000 retail analysts, executives, and professionals meet for three days in New York City\u2019s Javitz Center for the National Retail Federation\u2019s annual Big Show<\/a>. As a retail veteran, believe me when I say there\u2019s nothing in our industry quite like it. It is the largest and most important trade show of the year for retail and retail technology. Retail professionals from every aspect of the industry come to the show to connect, meet with technology partners, and see what\u2019s new in the industry.
\n\"\"<\/a>
\nThe Esri Retail team is excited to showcase many of the ways ArcGIS can help retailers bring precision to their enterprise and extend their capabilities in merchandising, marketing, operations and business intelligence. With the release of ArcGIS 10.5<\/a> and Insights for ArcGIS<\/a>, it\u2019s never been easier for retailers to understand why things happen where they do.
\nArcGIS brings precision to retail by enabling retailers to leverage the power of geography in their decision making and execution. Every retail transaction happens in a location for a reason. By connecting data, events, and transactions, retailers can discover the insights they need to find target customers, drive sales, reduce expenses, and engage with their customers. As retailers continue to develop and execute their strategies to support unified commerce, a location data management strategy enabled by ArcGIS is critical.
\n
\nIn booth 3871, we\u2019ll be showing retailers how ArcGIS can extend their core capabilities in a variety of areas to drive greater engagement and loyalty with their customers:
\n– Business Analyst<\/strong><\/a>, a data-driven mapping and analysis tool that puts the most critical business data, demographics, lifestyle segments, household spending, and competitive data in the hands of everyone in a retail organization, from BI professionals to market analysts and merchants.
\n– ArcGIS<\/strong>, Esri\u2019s flagship tool that allows everyone to easily discover, use, make, and share maps on any device, anywhere, anytime. ArcGIS fuses the power of leading spatial analytics tools with the Living Atlas, the world\u2019s largest collection of open source geographic data, to create maps and data products that allow retailers to quickly analyze and understand any situation.
\n– Insights for ArcGIS<\/strong>, a new data interrogation tool in ArcGIS that lets retailers extract geographic insights from big data in real time. Insights allows users to interactively explore their data in multiple ways to see patterns, understand relationships, and correlate results based on geography. And, when the analysis is complete, it\u2019s easy to share those results with other key decision-makers across the business.
\n– ArcGIS Maps for PowerBI<\/a><\/strong>, a new integration that leverages the power of ArcGIS\u2019s simple mapping technology and spatial analytics directly within Microsoft\u2019s flagship business intelligence platform. We\u2019ll actually have a special area within the Microsoft booth (booth 2803) where we\u2019ll walk through all the ways Esri and Microsoft empower retailers together.
\nIn addition to Insights for ArcGIS and Power BI, we\u2019ll also be showcasing our new Location Strategy for Business<\/a> initiative. As businesses, and retailers in particular, cope with the new realities of empowered consumers and easy access to data, a location strategy is critical to unlocking the full potential of that data and using it to delight customers, crush competitors, and profitably grow.
\nSpecial Offers for NRF Attendees<\/strong>
\nI truly believe that 2017 will bring greater awareness about the importance of location in retail. To help retailers themselves understand this first-hand, we\u2019ve put together some special opportunities for people who visit us in booth 3871:<\/p>\n