{"id":271832,"date":"2019-09-19T09:43:21","date_gmt":"2019-09-19T16:43:21","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=podcast&#038;p=271832"},"modified":"2024-09-18T12:08:05","modified_gmt":"2024-09-18T19:08:05","slug":"why-smart-companies-focus-on-data-context-and-water","status":"publish","type":"podcast","link":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water","title":{"rendered":"Why Smart Companies Focus on Data, Context, and Water"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":411,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"failed","episode_type":"","audio_file":"https:\/\/www.esri.com\/content\/dam\/esrisites\/en-us\/about\/news-room\/podcasts\/why%20smart%20companies%20focus%20on%20data%20context%20and%20water.mp3","castos_file_data":"","podmotor_file_id":"","cover_image":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/cover-300x300-isiah-gibson-xqFCy9AbHP4-unsplash_1920x1080.jpg","cover_image_id":"771439","duration":"00:29:04","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"49","itunes_title":"Why Smart Companies Focus on Data, Context, and Water","itunes_season_number":"2","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[25042,365242,14832],"tags":[296582,165252,279132],"industry":[],"podcast-category":[],"podcast_department":[490052],"series":[493370],"class_list":["post-271832","podcast","type-podcast","status-publish","format-standard","hentry","category-bookshelf","category-retail","category-water-resources","tag-context","tag-geography","tag-water","podcast_department-mapping","series-esri-the-science-of-where"],"acf":{"short_description":"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"podcast","episode":271832},{"acf_fc_layout":"content","content":"Today\u2019s smartest companies contextualize data to hone their customer outreach strategies and compete more intelligently. Hear Charles Fishman,\u00a0<i>New York Times <\/i>best-selling author of <em>One Giant Leap<\/em> and <em>The Big Thirst,<\/em>\u00a0talk about the power of context for business growth and risk management.\r\n\r\nTo learn more, download our free e-book, <a href=\"http:\/\/go.esri.com\/locationintelligence\"><em>The Science of Where: Discover the Value of Location Intelligence Technology<\/em><\/a>.\r\n\r\n&nbsp;"}],"references":null},"episode_featured_image":false,"episode_player_image":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/cover-300x300-isiah-gibson-xqFCy9AbHP4-unsplash_1920x1080.jpg","download_link":"https:\/\/www.esri.com\/about\/newsroom\/podcast-download\/271832\/why-smart-companies-focus-on-data-context-and-water","player_link":"https:\/\/www.esri.com\/about\/newsroom\/podcast-player\/271832\/why-smart-companies-focus-on-data-context-and-water","audio_player":"<a class=\"wp-embedded-audio\" href=\"https:\/\/www.esri.com\/about\/newsroom\/podcast-player\/271832\/why-smart-companies-focus-on-data-context-and-water\">https:\/\/www.esri.com\/about\/newsroom\/podcast-player\/271832\/why-smart-companies-focus-on-data-context-and-water<\/a>","episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.esri.com\/about\/newsroom\/feed\/podcast\/esri-the-science-of-where","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"UggltuMXWZ\"><a href=\"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\">Why Smart Companies Focus on Data, Context, and Water<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\/embed#?secret=UggltuMXWZ\" width=\"500\" height=\"350\" title=\"&#8220;Why Smart Companies Focus on Data, Context, and Water&#8221; &#8212; Esri\" data-secret=\"UggltuMXWZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","syncStatus":{"isSynced":false,"status":"failed","error":"","message":"Could not sync with Castos.","title":"Failed"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Smart Companies Focus on Data, Context, and Water<\/title>\n<meta name=\"description\" content=\"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Smart Companies Focus on Data, Context, and Water\" \/>\n<meta property=\"og:description\" content=\"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T19:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/isiah-gibson-xqFCy9AbHP4-unsplash_1_826x465.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\",\n\t            \"name\": \"Why Smart Companies Focus on Data, Context, and Water\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2019-09-19T16:43:21+00:00\",\n\t            \"dateModified\": \"2024-09-18T19:08:05+00:00\",\n\t            \"description\": \"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Podcast Episodes\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\/esripodcast\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Why Smart Companies Focus on Data, Context, and Water\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/d3b48773aa4c700588b00b5cf3e91725\",\n\t            \"name\": \"Matthew DeMeritt\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Matt_DeMeritt_540x540.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Matt_DeMeritt_540x540.jpg\",\n\t                \"caption\": \"Matthew DeMeritt\"\n\t            },\n\t            \"description\": \"Matt DeMeritt is a copy writer and brand journalist for Esri. For more than a decade, he has written articles about everything from mapping invasive pests to mapping the moons of Saturn. Prior to joining Esri, he was an English tutor at California State University, San Bernardino.\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/mdemeritt\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Smart Companies Focus on Data, Context, and Water","description":"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water","og_locale":"en_US","og_type":"article","og_title":"Why Smart Companies Focus on Data, Context, and Water","og_description":"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-09-18T19:08:05+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/isiah-gibson-xqFCy9AbHP4-unsplash_1_826x465.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water","url":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water","name":"Why Smart Companies Focus on Data, Context, and Water","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2019-09-19T16:43:21+00:00","dateModified":"2024-09-18T19:08:05+00:00","description":"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/why-smart-companies-focus-on-data-context-and-water#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Podcast Episodes","item":"https:\/\/www.esri.com\/about\/newsroom\/esripodcast"},{"@type":"ListItem","position":3,"name":"Why Smart Companies Focus on Data, Context, and Water"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/d3b48773aa4c700588b00b5cf3e91725","name":"Matthew DeMeritt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Matt_DeMeritt_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Matt_DeMeritt_540x540.jpg","caption":"Matthew DeMeritt"},"description":"Matt DeMeritt is a copy writer and brand journalist for Esri. For more than a decade, he has written articles about everything from mapping invasive pests to mapping the moons of Saturn. Prior to joining Esri, he was an English tutor at California State University, San Bernardino.","url":"https:\/\/www.esri.com\/about\/newsroom\/author\/mdemeritt"}]}},"featured":true,"short_description":"New York Times best-selling author and business journalist Charles Fishman talks about the power of context for business continuity.","image":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/09\/isiah-gibson-xqFCy9AbHP4-unsplash_1_826x465.jpg","_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/podcast\/271832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/411"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/comments?post=271832"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/podcast\/271832\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=271832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=271832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=271832"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=271832"},{"taxonomy":"podcast-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/podcast-category?post=271832"},{"taxonomy":"podcast_department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/podcast_department?post=271832"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/series?post=271832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}