{"id":452982,"date":"2021-08-18T13:15:18","date_gmt":"2021-08-18T20:15:18","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=podcast&#038;p=452982"},"modified":"2024-09-18T12:03:49","modified_gmt":"2024-09-18T19:03:49","slug":"data-driven-intelligence-how-one-of-americas-largest-newspapers-beat-the-odds","status":"publish","type":"podcast","link":"https:\/\/www.esri.com\/about\/newsroom\/podcast\/data-driven-intelligence-how-one-of-americas-largest-newspapers-beat-the-odds","title":{"rendered":"Data-Driven Intelligence: How One of America\u2019s Largest Newspapers Beat the Odds"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":411,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"failed","episode_type":"","audio_file":"https:\/\/www.esri.com\/content\/dam\/esrisites\/en-us\/about\/news-room\/podcasts\/datadrivenintelligencehowoneofamericaslargestnewspapersbeattheodds.mp3","castos_file_data":"","podmotor_file_id":"","cover_image":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2021\/08\/cover-300x300-tom-conway-tKSYZE5RTzw-unsplash_3_1920x1080-1.jpg","cover_image_id":"771367","duration":"00:20:54","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"87","itunes_title":"Data-Driven Intelligence: How One of America\u2019s Largest Newspapers Beat the Odds","itunes_season_number":"5","itunes_episode_type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[791],"tags":[311,11272,581],"industry":[],"podcast-category":[],"podcast_department":[490052],"series":[493370],"class_list":["post-452982","podcast","type-podcast","status-publish","format-standard","hentry","category-digital-transformation","tag-data-driven","tag-demographics","tag-digital-transformation","podcast_department-mapping","series-esri-the-science-of-where"],"acf":{"short_description":"Brian Kennett from the Minneapolis Star Tribune describes how location intelligence has helped its prospective advertisers expand their markets.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"podcast","episode":452982},{"acf_fc_layout":"content","content":"<span data-ogsc=\"rgb(0, 0, 0)\">Brian Kennett, VP of digital advertising at the Minneapolis Star Tribune, describes how geospatial technology has helped provide key insights about its advertisers\u2019 customers. 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