{"id":146982,"date":"2018-10-30T05:52:02","date_gmt":"2018-10-30T12:52:02","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=146982"},"modified":"2024-05-10T05:58:24","modified_gmt":"2024-05-10T12:58:24","slug":"holiday-worker-hiring","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring","title":{"rendered":"Retailers Attempt to Staff Up for the Holiday Rush"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,971],"tags":[182012,281],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-146982","wherenext","type-wherenext","status-publish","format-standard","hentry","category-commercial","category-location-strategy","tag-hr","tag-location-intelligence","department-emerging-technologies"],"acf":{"short_description":"With the US at full employment and labor pools running low, retailers must use smarter recruiting tools to find talent for the holidays.","pdf":{"host_remotely":false,"file":null,"file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Finding retail workers to accommodate holiday crowds is going to be tough this year. A booming economy means a smaller labor pool from which to draw staff for peak shopping season, according to the CNBC article \u201c<a href=\"https:\/\/www.cnbc.com\/2018\/09\/21\/retailers-are-hiring-but-are-there-enough-workers.html\">Retailers are hiring for the holidays, but are there enough workers<\/a>?\u201d\r\n\r\nTo boost the chances of finding holiday staffing, some retailers may use employee incentives and location intelligence technology in their recruitment efforts.\r\n\r\nRetailers already understand that <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/business-growth-and-market-planning\/\">locating their best customers<\/a> is key to business growth. But what about locating the best job candidates and employees? Beating the competition and improving the bottom line depends as much on staff as it does on customers\u2014especially when <a href=\"https:\/\/www.peoplekeep.com\/blog\/bid\/312123\/employee-retention-the-real-cost-of-losing-an-employee\">the cost of replacing an employee<\/a> averages nine months of salary."},{"acf_fc_layout":"form","form_type":"aside","form_position":"Left","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"Now, with the US unemployment rate near a 50-year low and many employers reporting difficulty filling open positions, retail companies face a significant holiday challenge. According to Deloitte, retailers expect to hire <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/deloitte-2018-survey-retail-holiday-sales-to-climb.html\">5% more seasonal workers this holiday season<\/a> than last. <a href=\"https:\/\/corporate.target.com\/article\/2018\/09\/seasonal-hiring-2018\">Target will bring on 120,000 seasonal workers<\/a>, a year-over-year increase of more than 20%. Macy\u2019s, Kohls, Best Buy, and others have also announced plans to increase holiday hiring in 2018.\r\n\r\n<strong>Wooing Staff with Incentives<\/strong>\r\n\r\nAccording to CNBC, retailers are stepping up perks and offering higher-than-average starting wages to attract employees. Macy\u2019s will give seasonal workers performance-based bonuses previously available only to full-time employees. JCPenney\u2019s is going as far as offering seasonal employees a week of paid time off during their employment.\r\n\r\nIncentives like those and Target\u2019s $12 hourly starting salary are likely to raise the holiday tide. But retailers still face a mammoth task in finding employees to handle customer demand for the next few months. Indeed, many businesses are already having problems filling regular job openings, and we haven\u2019t yet reached the holiday shopping rush when retailers will need to flex up dramatically.\r\n\r\n<strong>Smarter Recruiting<\/strong>\r\n\r\nIn the search for qualified holiday staff, innovative retailers will turn to the location intelligence tools they\u2019ve traditionally used to reach customers. In the article \u201c<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/cost-of-living-and-business\/\">Economy Gives Employees Power to Choose<\/a>,\u201d Esri\u2019s Helen Thompson writes that geographic information system (GIS) technology can act as a competitive intelligence tool and information resource for finding staff near retail locations:"},{"acf_fc_layout":"blockquote","content":"With access to data such as median housing prices, education levels of the available workforce, and commute times for prospective employees, employers can understand how well their salaries compare to those in other geographies where employers are competing for the same talent pool."},{"acf_fc_layout":"content","content":"With location intelligence tools, HR executives can examine demographic and cost-of-living data to identify geographic areas with promising candidates. In addition, areas with good access to public transportation can be prioritized on smart maps, helping to ensure job accessibility for seasonal workers.\r\n\r\nIn a perfect world, full employment wouldn\u2019t be a problem for employers. But this holiday season, it will present a formidable challenge to retailers across the country. Businesses that employ location intelligence for smarter staff prospecting may gain a competitive advantage\u2014a skilled and full workforce\u2014during retail\u2019s most critical season."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers Hiring Holiday Workers Turn to Location Intelligence<\/title>\n<meta name=\"description\" content=\"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers Attempt to Staff Up for the Holiday Rush\" \/>\n<meta property=\"og:description\" content=\"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T12:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/10\/wherenext-staffing-up-Card-826-x-465.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/10\/wherenext-staffing-up-Card-826-x-465.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring\",\n\t            \"name\": \"Retailers Hiring Holiday Workers Turn to Location Intelligence\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2018-10-30T12:52:02+00:00\",\n\t            \"dateModified\": \"2024-05-10T12:58:24+00:00\",\n\t            \"description\": \"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Retailers Attempt to Staff Up for the Holiday Rush\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t            \"name\": \"Chris Chiappinelli\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"caption\": \"Chris Chiappinelli\"\n\t            },\n\t            \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814\",\n\t                \"https:\/\/x.com\/chrischip\"\n\t            ],\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retailers Hiring Holiday Workers Turn to Location Intelligence","description":"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring","og_locale":"en_US","og_type":"article","og_title":"Retailers Attempt to Staff Up for the Holiday Rush","og_description":"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-05-10T12:58:24+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/10\/wherenext-staffing-up-Card-826-x-465.jpg","type":"","width":"","height":""},{"width":1200,"height":630,"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/10\/wherenext-staffing-up-Card-826-x-465.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring","url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring","name":"Retailers Hiring Holiday Workers Turn to Location Intelligence","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2018-10-30T12:52:02+00:00","dateModified":"2024-05-10T12:58:24+00:00","description":"As retailers like Target, Macy\u2019s, and Best Buy prepare to add thousands of workers for the holidays, the challenge of finding good ones looms large.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/holiday-worker-hiring#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Retailers Attempt to Staff Up for the Holiday Rush"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376","name":"Chris Chiappinelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","caption":"Chris Chiappinelli"},"description":"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.","sameAs":["https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814","https:\/\/x.com\/chrischip"],"url":"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/146982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/wherenext"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/501"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/146982\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=146982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=146982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=146982"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/department?post=146982"},{"taxonomy":"wherenext-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext-category?post=146982"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=146982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}