{"id":201012,"date":"2019-01-11T05:19:44","date_gmt":"2019-01-11T13:19:44","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=201012"},"modified":"2024-05-10T05:58:21","modified_gmt":"2024-05-10T12:58:21","slug":"halo-forecasting-with-ai","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/halo-forecasting-with-ai","title":{"rendered":"Halo Forecasting with AI: A Major Leap in Retail Planning"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[369852,1001,381312,791,23422],"tags":[1741,303812,1161,303802],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-201012","wherenext","type-wherenext","status-publish","format-standard","hentry","category-artificial-intelligence--ai","category-commercial","category-cxo-priorities","category-digital-transformation","category-machine-learning-capability","tag-ai","tag-business-planning","tag-retail","tag-unified-commerce","department-emerging-technologies"],"acf":{"short_description":"A long-coveted forecast comes to life for retailers, using AI and the geospatial cloud to predict brick and mortar and online sales.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"In the past several months, several globally recognized retailers have experimented with a new way to plan business expansion. Simple in concept yet revolutionary in its approach, this new business tool answers a long-held need."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Innovation in Your Inbox<\/strong>\r\n\r\nSign up for the Esri Brief<\/a>, a biweekly email that connects senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","snippet":""},{"acf_fc_layout":"content","content":"At its core is a powerful prediction engine that calculates the revenue a retailer can expect from any potential market\u2014or series of markets. Its distinguishing feature, though, is the ability to see across channels. In an era when brick and mortar sales<\/a> and online purchases can seem like independent phenomena, this tool reveals how they\u2019re connected.\r\n\r\nThe technique is called halo forecasting, and it combines artificial intelligence<\/a> and the power of the geospatial cloud to change the way executives plan a business.\r\n\r\nThis story map explains how it works.\r\n\r\nPlease note: For the optimal story map experience, desktop viewing is recommended. For mobile viewers, landscape orientation works best.<\/em>"},{"acf_fc_layout":"storymap","title":"","description":"","storymap_url":"https:\/\/esrimedia.maps.arcgis.com\/apps\/Cascade\/index.html?appid=178145b73e1f4c2f888a3c4dee4c9122"}],"references":null},"yoast_head":"\nHalo Forecasting for Retailers Combines AI and Geospatial Cloud \u2502 GIS<\/title>\n<meta name=\"description\" content=\"The halo forecast relies on artificial intelligence, cloud computing, and location intelligence to predict revenue across retail channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/halo-forecasting-with-ai\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halo Forecasting with AI: A Major Leap in Retail Planning\" \/>\n<meta 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