{"id":222962,"date":"2019-04-09T05:50:21","date_gmt":"2019-04-09T12:50:21","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=222962"},"modified":"2024-05-10T05:57:03","modified_gmt":"2024-05-10T12:57:03","slug":"science-finds-faithful","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/science-finds-faithful","title":{"rendered":"Using Science to Find the Faithful"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,791,291],"tags":[172862,335002,161212],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-222962","wherenext","type-wherenext","status-publish","format-standard","hentry","category-commercial","category-digital-transformation","category-nonprofit","tag-community-engagement","tag-episcopal-church","tag-market-development","department-emerging-technologies"],"acf":{"short_description":"As religious services attract fewer attendees, those who tend the faith are using unconventional methods to find new ways to serve the community.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"<p style=\"text-align: justify;\">The Reverend Kammy Young has seen the empty pews at Sunday morning service. She has read the surveys that show membership in decline. Once-thriving congregations now depend on part-time volunteers to keep their doors open. At a time when the relevancy of religion is in question, she feels a sense of urgency for churches to connect more deeply with their communities.<\/p>\r\nThe challenges faced by Young and the Diocese of the Central Gulf Coast are not unique within the Episcopal Church. In fact, they\u2019re not unique to the Episcopal denomination. During the past decade, the percentage of US adults who say they <a href=\"https:\/\/news.gallup.com\/opinion\/polling-matters\/242015\/church-leaders-declining-religious-service-attendance.aspx\">regularly attend religious services<\/a> has been declining across every denomination and nearly every religion. The central question is how religious institutions might reverse that trend."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Article snapshot:<\/strong> Faith-based organizations facing declining attendance are hoping to reinvent themselves and engage unreached populations with help from technology traditionally used by businesses to find and retain customers.","snippet":""},{"acf_fc_layout":"content","content":"Young and many of her Episcopal peers have begun to believe that if they develop a deeper understanding of the communities around their churches, they will be able to connect in new ways with the people who live and work there. With that goal in mind, they\u2019re moving to embrace innovative techniques pioneered by businesses around the world.\r\n\r\nIn the age of <a href=\"https:\/\/www.esri.com\/en-us\/digital-transformation\/overview\">digital transformation<\/a>, the Episcopal Church is using science to find the faithful.\r\n\r\n<strong>The Old Ways Don\u2019t Work Well Anymore<\/strong>\r\n\r\nThe old way of operating simply isn\u2019t working anymore, Young says. \u201cWe're no longer an established church that can just sit back, put our sign out front, and wait for people to walk in the door. We need to be engaged in our communities in significant ways in order to connect with people.\u201d\r\n\r\nThe Reverend Tom Brackett, denominational manager of planting and redevelopment for the Episcopal Church, agrees. Part of the church\u2019s decline, he says, may stem from complacency with the status quo.\r\n\r\n\u201cMany religious institutions tend to function at a very parochial level and only see within the bounds of what they're comfortable tending to,\u201d he explains. When that happens, \u201cwe lose perspective on the amazing work that's going on all around us.\u201d\r\n\r\nBrackett and Young believe that successfully revitalizing the church depends on finding new ways to serve and connect with the community at large, not just those who regularly attend services. And they see location science as a tool to help drive those connections.\r\n\r\n<strong>Creating a New Road Map Using Business Techniques \u00a0<\/strong>\r\n\r\nIn its quest to revitalize the faith, the Episcopal Church has adopted a data-centered technology called a geographic information system. GIS produces <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> that gives the leaders of struggling dioceses insight into what may be causing congregation declines. In some cases, it illuminates how they might be reversed.\r\n\r\nAt the heart of the effort are smart maps that show faith leaders insights into their communities such as neighborhood demographics, drive times to places of worship, and the lifestyles and personal interests of nearby populations."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<h2>Applying Science Across Organizations<\/h2>\r\nDigital transformation is as powerful a tool for faith-based organizations as it is for business executives. To learn more about how it is changing organizations of all kinds, <a href=\"https:\/\/assets.esri.com\/content\/dam\/esrisites\/en-us\/media\/pdf\/making-sense-of-digital-transformation\/Making_Sense_of_Digital_Transformation_x5.pdf\">read this insightful e-book<\/a>.","snippet":""},{"acf_fc_layout":"content","content":"Businesses and other organizations have been using location data for decades to better understand customers and make well-informed strategic decisions. GIS helps them answer questions such as, \u2018How many high-income customers are located within a 15-minute drive of this store? What is my risk exposure to a hurricane headed for Florida? If I place a store in this city, <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/halo-forecasting-with-ai\/\">what effect will it have on my digital sales in the area<\/a>?\u2019\r\n\r\n<strong>Church Challenges and Business Realities <\/strong>\r\n\r\nIt may seem odd for a religious institution to turn to the same technology that businesses use to increase profits. But in many ways, the operational needs of the Episcopal Church aren\u2019t that different from those of a for-profit organization.\r\n\r\nChurches rely on financial support from parishioners to stay open. When attendance declines, so can the financial stability of the congregation. Replace \u201ccongregation\u201d and \u201cparishioners\u201d with \u201cstore\u201d and \u201ccustomers\u201d and the explanation can apply to any retail business. Now, like executives in the for-profit world, church leaders are using GIS to identify opportunities for growth and retention.\r\n\r\nLocation intelligence is also helping church leaders make smarter decisions about church closures and consolidation. In some cases, smart maps identify areas where the population no longer supports the number of active congregations. In a similar business scenario, an executive may use GIS to understand how to consolidate underperforming stores while still serving the widest possible customer population.\r\n\r\nThe primary difference between a religious institution and a business is the emotional factor, according to the Reverend Scott Slater, canon to the ordinary in the Diocese of Maryland. Church leaders are forced to make business decisions about an institution with which they have a deeply personal relationship. Science-based tools like GIS bring clarity to those difficult situations.\r\n\r\n<strong>Finding Growth Opportunities on the Gulf Coast<\/strong>\r\n\r\nThe Episcopal Diocese of the Central Gulf Coast was created in 1970 to meet the needs of a growing region in Alabama and Florida. Today, most of its 62 congregations are small and many are led by part-time, often retired clergy due to budget constraints.\r\n\r\nWhen Bishop Russell Kendrick was elected in 2015, the Diocese was ripe for change. He brought fresh ideas and leadership to help reinvigorate the struggling region, including Young as the new canon missioner for development.\r\n\r\nLast year, as she searched for ways to connect with the communities outside church walls, Young and a team of local church leaders began beta testing a GIS-powered tool called MapDash for Faith Communities, created by <a href=\"https:\/\/www.datastoryconsulting.com\/\">Datastory<\/a> in collaboration with <a href=\"https:\/\/faithx.net\/\">FaithX Strategic Missional Consulting<\/a>.\r\n\r\n\u201cIt would be irresponsible for us not to use the same kind of technology that businesses are using to decide where the market is and the best locations for their stores,\u201d she says. \u201cWe need to be using the same tools for accomplishing the goals we have for God\u2019s mission.\u201d"},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"Modern GIS tools reveal not only the demographics of neighborhoods, but how those demographics are projected to change in the years ahead. In one instance, Young and team used location analytics to identify an area forecast to grow at three times the national average over the next five years. That analysis helped them pinpoint opportunities to create new church ministries in the growing region.\u00a0(See the map below for a sample analysis.)\r\n\r\n<strong>Listening to Demographics<\/strong>\r\n\r\nSuccessful companies \u201charvest every morsel of insight to understand where and how customers shop, how they engage with products, and what they expect from interactions with the brand,\u201d Marianna Kantor writes in a <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/customers-drive-strategy\/\">recent <em>WhereNext<\/em> article<\/a>."},{"acf_fc_layout":"image","image":222992,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"Leaders of the Episcopal Church may use different language to describe their approach, but the same principles apply. For the church, the question is not just, who do we serve? but who <em>should<\/em> we serve\u2014who are we overlooking?\r\n\r\nFor church leaders the answer is often: people who aren\u2019t well-educated, white, and middle or upper class.\r\n\r\n\u201cOne of the Episcopal mottos is Unity in Diversity,\u201d Young says. \u201cWe value diversity theologically, but we don't reflect it as much as we want to.\u201d So she and her other church leaders are using location intelligence to get a deeper grasp of the communities around each church\u2014revealing the ethnic composition of neighborhoods, for instance, or people of varying socioeconomic means.\r\n\r\n\u201cNot to go in and say, \u2018We're here to help now,\u2019\u201c Young explains. \u201cBut to say, \u2018We just need to learn to know you as our neighbors and build relationships of love that we think can bear fruit for everybody in the long run.\u2019\"\r\n\r\n<strong>Keeping Pace with Rapid Changes<\/strong>\r\n\r\nFaithX founder and executive director Reverend Ken Howard credits science-based tools with helping religious leaders understand demographic changes.\r\n\r\n\u201cPeople in churches and institutions of faith, they are used to learning about their communities through osmosis. [They\u2019d] wait for the people to come and tell them about the community. But now, communities that used to change over generations change virtually overnight. So people are having to learn faster.\u201d\r\n\r\nGIS may reveal, for example, that a Hispanic population has flourished within a 15-minute drive of a particular church. That knowledge may prompt the congregation to post signs in English and Spanish, provide Spanish literature and Bibles, and conduct services in both languages.\r\n\r\nIt can also yield new opportunities to serve local needs. In the Central Gulf Coast Diocese, location intelligence revealed that six congregations were located near a Pensacola area where the literacy rate was far below the national average. Armed with that data, the congregations teamed up with the Children\u2019s Defense Fund to establish a local <a href=\"https:\/\/www.childrensdefense.org\/programs\/cdf-freedom-schools\/\">CDF Freedom Schools<\/a> for vulnerable children in the area."},{"acf_fc_layout":"quote","image":222972,"text":"The Reverends Young and Brackett both emphasize the importance of outreach in growing the church\u2014a practice that echoes a business executive\u2019s approach. In the era of digital transformation, business leaders are using location intelligence to better understand what their customers need.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"<strong>Making Tough Decisions in Maryland<\/strong>\r\n\r\nIn the diocese of Maryland, Slater oversees the vitality of 106 congregations, which involves making tough decisions about church closures and budget allocation. He began working with GIS in the hope that data would \u201cbring clarity to highly emotional situations.\u201d\r\n\r\nWhen he meets with leaders of struggling congregations, he delivers a report on average Sunday attendance. The report analyzes the past ten years of data and predicts the future. \u201cIn some cases, a congregation can essentially see their death date if nothing changes,\u201d Slater explains. It can be a tough pill to swallow.\r\n\r\nOccasionally, the revelation leads to the tough decision to close a congregation. But Slater hopes that more often, congregational leaders will be able to use the data to collaborate with nearby churches, rather than continuing to compete over parishioners. For instance, several smaller congregations may choose to start a Sunday school when it wouldn\u2019t feasible for a single church to do so.\r\n\r\nGIS-based analysis helps guide those decisions, according to Revered Slater. \u201cIf you don\u2019t give people the data, you aren\u2019t alarming them sufficiently to actually take action.\u201d\r\n\r\n<strong>Data and the Story of the Future<\/strong>\r\n\r\nIn the eyes of FaithX\u2019s Reverend Howard, reliable data tells a powerful story.\r\n\r\n\u201cTo actually teach people about their communities and teach them to collaborate with other people working in their communities, you have to present the data in a manner that they trust\u2014using maps in this case. When you present it in a real-time, interactive way, they can say, \u2018Well, show me this. Okay, now show me that.\u2019 And then they begin to build the story of their own community.\u201d\r\n\r\nEpiscopal leaders believe that location data has only begun to show its potential within the church. In a time of rapid change, they see location intelligence as a tool that can help light the path forward, diminishing uncertainty along the way.\r\n\r\n\u201cMy hope is that in the next 10 to 20 years the church will be a more vibrant place,\u201d Slater says, \u201cbecause we\u2019ll have more collaboration and fewer competing congregations.\u201d\r\n\r\nYoung sees opportunities for faith to flourish through new tools and new interactions.\r\n\r\n\u201cWe're not going to think ourselves into the new way of being,\u201d she says. \u201cWe're going to have to act, and we can only do that by connecting with other people who are thinking differently and seeing things differently than we are. [People who] help call us into action outside our status quo.\u201d"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revitalizing the Episcopal Church through Community and Technology<\/title>\n<meta name=\"description\" content=\"The Episcopal Church is using GIS-powered location intelligence to find new congregants, make tough decisions, and strengthen the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/science-finds-faithful\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Science to Find the Faithful\" \/>\n<meta property=\"og:description\" content=\"The Episcopal 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Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. 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