{"id":24421,"date":"2018-02-27T08:54:30","date_gmt":"2018-02-27T16:54:30","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=24421"},"modified":"2025-01-28T10:53:54","modified_gmt":"2025-01-28T18:53:54","slug":"grooming-spatial-business-transformers","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers","title":{"rendered":"The Next MBA You Hire Should Know GIS"},"author":501,"featured_media":24371,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,791],"tags":[],"department":[476792,476782],"wherenext-category":[],"industry":[],"class_list":["post-24421","wherenext","type-wherenext","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-digital-transformation","department-cxo-priorities","department-new-analyst"],"acf":{"short_description":"A business school dean explains why leading companies should hire spatial business transformers.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Spatial transformers will play an important role in business success in the coming decades, and today\u2019s executives should be grooming a new generation of leaders with these skills."},{"acf_fc_layout":"sidebar","layout":"spotlight","image_reference":null,"image_reference_figure":"","spotlight_image":24551,"section_title":"Voices from Academia","spotlight_name":"Professor Meriem Chida, University of Wisconsin-Stout","position":"Left","content":"\u201cIf business programs strive to graduate global leaders who will be able to navigate a tech-driven business environment, then the students should have access to learning tools at the cutting edge of their own disciplines.\r\n\r\nI have a hard time imagining a strategic-design course in which the students gather market intelligence for a company that is evaluating regional or global growth potential\u2014without using location analytics and GIS.\u201d","snippet":""},{"acf_fc_layout":"content","content":"Spatial business transformers are professionals who know how to use spatial\u2014that is, location\u2014data to solve business challenges and capture new opportunities. They boast a unique combination of skills: a strong grasp of business strategy and an understanding of the ways in which location intelligence can strengthen decision-making and improve operational and business results.\r\n\r\nAs digital transformation<\/a> continues its march across the business world, savvy executives are awakening to the power of location intelligence<\/a>. Retailers, for instance, are analyzing the geography of demographic trends with greater precision and planning their markets accordingly. Manufacturers are using the predictive power of location analytics to anticipate and minimize the impacts of storms on the supply chain. Insurers are opening new regions of business by pinpointing the risk profile of specific locations.\r\n\r\nBehind every one of these advancements, you\u2019re likely to find a spatial business transformer.\r\n\r\nLocation Awareness in an Era of Digital Transformation \u00a0<\/strong>\r\n\r\nAs dean of the University of Redlands School of Business, home to 1,000 graduate candidates and 500 undergraduate business students, I and the faculty around me are dedicated to helping students thrive in a business world challenged\u2014and enhanced\u2014by digital transformation."},{"acf_fc_layout":"sidebar","layout":"spotlight","image_reference":null,"image_reference_figure":"","spotlight_image":24541,"section_title":"Voices from Academia","spotlight_name":"Professor Daniel Farkas, Pace University","position":"Left","content":"\u201cUltimately, the adoption of GIS in business\u00a0and education will come from a partnership in which business leaders who understand the importance of GIS to their organization reach out and engage their \u2018pipeline\u2019 schools in a dialogue that includes location analytics as a desired skill for their new hires.\u201d","snippet":""},{"acf_fc_layout":"content","content":"That transformation will create a world of 20 billion IoT endpoints<\/a> by 2020, adding to what is already a tidal wave of big data. That IoT data must be processed and refined before it can reveal opportunities for efficiency, sustainability, and profitability. Location quite literally grounds big data, giving context and depth to billions of pieces of information.\r\n\r\nThat is the province of the spatial transformer, and at the center of their work is the geographic information system (GIS), a technology that has evolved from placing simple data on maps to performing sophisticated location analysis.\r\n\r\nAt the University of Redlands School of Business, our MBA program offers a concentration in GIS. Approximately half of our MBA GIS graduates work in technical positions, half in management\u2014but all understand both sides of the aisle. I have seen their careers blossom in the Fortune 500 and beyond, as they enhance their companies\u2019 business processes with the help of location intelligence.\r\n\r\nA recent study found that 66 percent of businesses consider location intelligence critical or very important to revenue growth<\/a>. Yet only 9 percent of business school programs offer any exposure to GIS<\/a> or spatial analytics in their curricula.\r\n\r\nAnd so I ask: Are businesses\u2014and the twenty-first century leaders we are training in business schools\u2014prepared to harness the power of spatial data<\/a>? In other words, on a national and international scale, are we properly educating spatial business leaders, and are businesses recognizing the worth of these future leaders?\r\n\r\nThe Role of Spatial Business Transformers\u00a0\u00a0 <\/strong>\r\n\r\nThrough my work in industry, I have seen leading businesses gain competitive advantage through the work of spatial business transformers."},{"acf_fc_layout":"content","content":"When a major North American financial firm announced internally that it was entering a new geographic market, two members of the GIS team saw an opportunity to influence the company\u2019s location strategy. These spatial transformers built a location model for the new market based on local demographics and data from ATMs, branches, and mobile app usage in adjacent markets.\r\n\r\nThe success of the experiment led the organization to incorporate GIS and location intelligence into more areas of its operations, including resilience planning that models potential service disruptions and response plans.\r\n\r\nIn another powerful example, analysts at one of the world\u2019s biggest investment firms recently used the power of location intelligence to guide an investment strategy. In researching a luxury handbag maker, the company sifted through online searches for questions such as, \u201cWhere can I buy [the company\u2019s] handbag?\u201d By using spatial analysis<\/a> to correlate those searches to the locations of those conducting the searches, the company was able to pinpoint hot spots of demand.\r\n\r\nA spatial business transformer working for the luxury goods manufacturer itself might apply GIS in a similar fashion, identifying geographic areas with high demand and low supply. With that information, executives can home in on promising new store locations, expanding their presence in markets worldwide.\r\n\r\nThese examples illustrate the power of professionals who can use location intelligence to influence corporate strategies\u2014the spatial transformer\u2019s specialty.\r\n\r\n(For more insight, listen to the podcast Leading Companies Use Location Intelligence to Enhance BI and CRM<\/em><\/a>.)\r\n\r\nEducating Tomorrow\u2019s Business Leaders<\/strong>\r\n\r\nBased on my exposure to the corporate and academic worlds, I believe it is in the best interest of both businesses and business schools to create a pipeline of spatial transformers. How do we push that effort forward? How do we improve on the current 9 percent of MBA programs that offer educational opportunities grounded in location intelligence?"},{"acf_fc_layout":"sidebar","layout":"spotlight","image_reference":null,"image_reference_figure":"","spotlight_image":24521,"section_title":"Business School Voices","spotlight_name":"Professor\u00a0Fred Miller (emeritus), Murray State University","position":"Center","content":"\u201cAs enterprises adopt technologies more extensively, it is important for business schools to equip their graduates with the understanding and skills to leverage them.\r\n\r\nThe benefits of such integration for businesses are extensive.\u00a0Traditional location analytics applications are now available more widely across enterprises, greatly increasing their value in solving business problems. In addition, location analytics systems are a key integrating technology as enterprises face the challenge of collecting and distributing data from the rapidly expanding Internet of Things.\u00a0Business school graduates well-versed in using location analytics tools for these purposes will offer significant value to potential employers and enhance the reputations of the institutions of which they are alums.\u201d","snippet":""},{"acf_fc_layout":"content","content":"At the University of Redlands, our strategy is to offer as much GIS exposure within a business context as possible. Our MBA program offers an emphasis in GIS\u2014one of the only programs in the country to do so. We also incorporate spatial business learning throughout our MBA courses. In addition, our undergraduate business degree has a core GIS requirement\u2014again, one of the only programs in the country to do so. And our capstone courses immerse students in using spatial analytics to solve real business problems.\r\n\r\nA recent conversation with a Redlands MBA GIS grad reinforced my faith in the value of this approach. Less than a year after graduation, he is working for a well-known Silicon Valley company. He told me that companies are fiercely recruiting candidates with strong GIS backgrounds who can meet the high demands of the tech industry.\r\n\r\n\u201cWhat I bring to the table as an MBA student is the perspective of the business as a whole,\u201d he told me. \u201cMy GIS concentration allows me to keep up with the technologies that a normal MBA graduate might not understand. The combination of the two is invaluable.\u201d\r\n\r\nFostering a Partnership between Business and Academia<\/strong>\r\n\r\nA small cadre of universities\u2014including the University of California Riverside (UCR); University of Wisconsin-Stout; Murray State University; and Pace University\u2014are infusing their business curricula with spatial analysis and location intelligence learning. Their insight and leadership are inspiring, and you can hear their voices in the callouts throughout this article.\r\n\r\nIn academia, we understand we have much work to do to train the leaders who are needed now and in the future. The involvement of business executives is key to this work. Businesses will create the demand for spatial business transformers, and business schools will create the supply. As more companies realize the power and potential of location data<\/a>, they will seek new hires with the training and experience to leverage spatial analytics across all facets of their organizations. In many ways, this is becoming the next phase of business intelligence\u2014spatial business intelligence."},{"acf_fc_layout":"sidebar","layout":"spotlight","image_reference":null,"image_reference_figure":"","spotlight_image":24491,"section_title":"Business School Voices","spotlight_name":"Dr. Asish Satpathy, University of California, Riverside, School of Business","position":"Center","content":"\u201cI truly believe that the time has come to bring GIS to the mainstream of business school education. Based on my experience in teaching GIS at the UCR School of Business, I find that business students are very eager to use the concept of \u2018where\u2019 in problem solving. This helps improve their overall analytical thinking and creativity, and complements the other skills they learn while in B-school.\r\n\r\nBusinesses will benefit on many fronts when they can hire managers who are familiar with GIS and location analytics. These companies will spend less to train employees to get ahead of the competition and will gain a major competitive advantage with location analytics as a significant component in their decision-making.\u201d","snippet":""},{"acf_fc_layout":"content","content":"It may be too soon to tell, but I believe that spatial BI\u2014achieved through a blend of business acumen and GIS expertise\u2014will only become more valuable as IoT and big data further transform the business and technology worlds. And as young spatial transformers rise into the C-suite, they will help elevate location analysis into a strategic role. The companies that employ them will be well-situated to thrive in the coming years.\r\n\r\n "},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Center","content":"

Encouraging GIS Education in MBA Programs<\/h2>\r\nActions for Business Leaders to Take<\/strong>:\r\n
    \r\n \t
  • Be vocal with MBA programs, especially your alma mater, about what kind of training you want to see in recent grads.<\/li>\r\n \t
  • When hiring recent MBA grads, look for a telltale combination of location awareness and business savvy, and pay attention to these words on a r\u00e9sum\u00e9:\r\n
      \r\n \t
    • GIS<\/li>\r\n \t
    • Location analytics\/analysis<\/li>\r\n \t
    • Spatial analytics<\/li>\r\n \t
    • Location intelligence<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n
        \r\n \t
      • Work with HR to create a career path for hires with spatial business analytics experience.<\/li>\r\n \t
      • If your company has a formal training path for future leaders, consider creating a position for a spatial analytics director with GIS\/business education.<\/li>\r\n \t
      • When your company is profiled in media outlets, be open about the role location has played in innovation or business wins.<\/li>\r\n \t
      • Understand the power of location data and exploit it\u2014if you demand expertise, the students will learn, graduate, and find you.<\/li>\r\n<\/ul>","snippet":""},{"acf_fc_layout":"content","content":" \r\n\r\nPhoto by Jonathan Daniels.<\/em>"}],"references":null},"yoast_head":"\nThe Next MBA You Hire Should Know GIS \u2502 Location Intelligence<\/title>\n<meta name=\"description\" content=\"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Next MBA You Hire Should Know GIS\" \/>\n<meta property=\"og:description\" content=\"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T18:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Card-826-x-465.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Card-826-x-465.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\",\n\t \"name\": \"The Next MBA You Hire Should Know GIS \u2502 Location Intelligence\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t },\n\t \"primaryImageOfPage\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg\",\n\t \"datePublished\": \"2018-02-27T16:54:30+00:00\",\n\t \"dateModified\": \"2025-01-28T18:53:54+00:00\",\n\t \"description\": \"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#breadcrumb\"\n\t },\n\t \"inLanguage\": \"en-US\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"en-US\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg\",\n\t \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg\",\n\t \"width\": 1920,\n\t \"height\": 1080,\n\t \"caption\": \"Business school graduates should understand location intelligence\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"The Next MBA You Hire Should Know GIS\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t \"name\": \"Esri\",\n\t \"description\": \"Esri Newsroom\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"en-US\"\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t \"name\": \"Chris Chiappinelli\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"en-US\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"caption\": \"Chris Chiappinelli\"\n\t },\n\t \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814\",\n\t \"https:\/\/x.com\/chrischip\"\n\t ],\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Next MBA You Hire Should Know GIS \u2502 Location Intelligence","description":"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers","og_locale":"en_US","og_type":"article","og_title":"The Next MBA You Hire Should Know GIS","og_description":"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2025-01-28T18:53:54+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Card-826-x-465.jpg","type":"","width":"","height":""},{"width":1920,"height":1080,"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Card-826-x-465.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Esri","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers","url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers","name":"The Next MBA You Hire Should Know GIS \u2502 Location Intelligence","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage"},"image":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage"},"thumbnailUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg","datePublished":"2018-02-27T16:54:30+00:00","dateModified":"2025-01-28T18:53:54+00:00","description":"As businesses analyze big data produced by digital transformation, they will turn to spatial transformers for location intelligence and business strategy.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#primaryimage","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/02\/WhereNext-MBA_Wide-1920-x-1080.jpg","width":1920,"height":1080,"caption":"Business school graduates should understand location intelligence"},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"The Next MBA You Hire Should Know GIS"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376","name":"Chris Chiappinelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","caption":"Chris Chiappinelli"},"description":"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.","sameAs":["https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814","https:\/\/x.com\/chrischip"],"url":"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/24421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/wherenext"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/501"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/24421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media\/24371"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=24421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=24421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=24421"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/department?post=24421"},{"taxonomy":"wherenext-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext-category?post=24421"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=24421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}