{"id":247412,"date":"2019-06-18T05:35:03","date_gmt":"2019-06-18T12:35:03","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=247412"},"modified":"2024-05-29T04:44:57","modified_gmt":"2024-05-29T11:44:57","slug":"hm-garment-visibility","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility","title":{"rendered":"The Ethics of Supply Chain Transparency"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,369822,791,381322],"tags":[362542,362532,1331],"department":[488822],"wherenext-category":[],"industry":[],"class_list":["post-247412","wherenext","type-wherenext","status-publish","format-standard","hentry","category-commercial","category-digital-supply-chain","category-digital-transformation","category-sustainability","tag-consumer-demands","tag-retailers","tag-supply-chain","department-sustainability-risk"],"acf":{"short_description":"For companies seeking to demonstrate their commitment to sustainability, location intelligence and supply chain transparency are essential.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Supply chain transparency has become a form of currency for both businesses and consumers. Detailed knowledge about how a product moves from origin to destination is now more than just a tool to monitor product safety and manage disruptions like storms or political upheaval. Increasingly, it also answers calls from younger consumers for sustainably and ethically sourced products."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Article snapshot:<\/strong> Fast-fashion standout H&M accelerates the trend toward sustainably sourced products with a new initiative driven by supply chain transparency.","snippet":""},{"acf_fc_layout":"content","content":"To deliver this new level of supply chain visibility, responsive brands are turning to location intelligence.\r\n\r\nUpping the Ante on Transparency<\/strong>\r\n\r\nMultinational retailer H&M recently raised the profile of this trend. The Fortune 500 purveyor of fast fashion announced it would begin an ambitious program of garment transparency<\/a>, allowing consumers in 47 online markets to find information on each item of clothing. Details include the name and location of the factory where it was made, the size of its labor force, and the materials used to craft the item. Brick-and-mortar customers can access the same information by scanning a price tag using the company\u2019s app.\r\n\r\nAccurately linking such data to far-flung suppliers has typically been a heavy lift for companies\u2014one of the reasons business leaders have come to rely on a technology called GIS (a geographic information system), which delivers location intelligence by illustrating supply chain networks on a map<\/a>.\r\n\r\nH&M professes to be the first global fashion retailer to institute product transparency on this scale. The initiative falls in line with other moves the company is making towards sustainability, including its goal to use only sustainably sourced or recycled materials<\/a> by 2030."},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"These measures have netted H&M favorable coverage, landing it in the fourth spot on Fashion Revolution\u2019s annual Fashion Transparency Index<\/a> last year. The Fashion Law, a blog that covers business and legal issues in the fashion industry, named the company even more transparent<\/a> than Everlane, the direct-to-consumer clothing brand popular with Millennials that has made transparency a pillar of its business model.\r\n\r\nMap-Based Visibility <\/strong>\r\n\r\nCompanies looking to demonstrate a commitment to sustainability and ethical partners often find location intelligence<\/a> invaluable in making supply chain practices safe, secure, and transparent. This transformation<\/a> has already begun in the usually opaque diamond business, where DeBeers, IBM, and Signet Jewelers have partnered to use blockchain-based technology<\/a> to identify the mines their merchants patronize. By pegging each transaction to an exact location\u2014information that is then securely shared among parties via blockchain\u2014GIS can enable such efforts to reach new levels of reliability and specificity.\r\n\r\nIn today\u2019s global market, the challenge of such an undertaking is formidable. In a 2017 survey<\/a> by logistics provider Geodis, just 6 percent of respondents reported having full visibility over their supply chains, even as that issue has become their third-highest priority. Many manufacturers simply don\u2019t know what is happening in the networks they rely on to cultivate and transport their goods and supplies.\u00a0That failure of transparency can lead to safety issues, cultural missteps, and PR crises.\r\n\r\nCompanies that do manage to create visibility often do so by adopting a \u201csingle pane of glass\u201d perspective on supply chain operations and data, one made possible by GIS. The technology delivers location intelligence by collating multiple layers of real-time or historical information onto a smart map, giving operators situational awareness and the ability to respond quickly.\r\n\r\n\u201cEssentially, on one screen, they see a holistic view of their organization<\/a>\u2014its facilities, moving assets, personnel, and vendors and partners in the supply chain,\u201d said Esri\u2019s Steve Marshburn in an interview about corporate security<\/a>. This capability enables businesses to honor their commitments to sustainability and avoid reputational damage."},{"acf_fc_layout":"quote","image":247432,"text":"Customers with higher expectations born of an information-rich climate are putting pressure on companies to operate supply chains that support the environment and fair labor practices.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"A New, Sustainability-Minded Consumer<\/strong>\r\n\r\nConsumers, especially younger generations like Millennials, are demonstrating their commitment to sustainability through their wallets. A recent Nielsen report<\/a> found that products with legitimate claims to sustainable practices showed better growth than competitors\u2014a distinction that can lead to better retail shelf placement<\/a>. More than other consumers, online buyers<\/a> want to know the provenance of their purchases and will reward transparency with greater brand loyalty.\r\n\r\n\u201cToday\u2019s global consumer\u2014empowered by information and high on expectations\u2014has fueled a right-now economy that forces businesses and supply chains to accelerate both their decision-making and their quality delivery of products and services,\u201d says<\/a> Cindy Elliott, head of Esri\u2019s commercial industry marketing team.\r\n\r\nAs this trend intensifies, more companies will follow industry leaders in enlisting location intelligence to create greater supply chain transparency."}],"references":null},"yoast_head":"\nH&M Embraces Deeper Supply Chain Visibility \u2502 Product Transparency<\/title>\n<meta name=\"description\" content=\"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ethics of Supply Chain Transparency\" \/>\n<meta property=\"og:description\" content=\"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T11:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/06\/wherenext-curated-supply-chain-transparency-Card-826-x-465.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/06\/wherenext-curated-supply-chain-transparency-Card-826-x-465.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility\",\n\t \"name\": \"H&M Embraces Deeper Supply Chain Visibility \u2502 Product Transparency\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t },\n\t \"datePublished\": \"2019-06-18T12:35:03+00:00\",\n\t \"dateModified\": \"2024-05-29T11:44:57+00:00\",\n\t \"description\": \"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility#breadcrumb\"\n\t },\n\t \"inLanguage\": \"en-US\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"The Ethics of Supply Chain Transparency\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t \"name\": \"Esri\",\n\t \"description\": \"Esri Newsroom\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"en-US\"\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t \"name\": \"Chris Chiappinelli\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"en-US\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"caption\": \"Chris Chiappinelli\"\n\t },\n\t \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814\",\n\t \"https:\/\/x.com\/chrischip\"\n\t ],\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"H&M Embraces Deeper Supply Chain Visibility \u2502 Product Transparency","description":"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility","og_locale":"en_US","og_type":"article","og_title":"The Ethics of Supply Chain Transparency","og_description":"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-05-29T11:44:57+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/06\/wherenext-curated-supply-chain-transparency-Card-826-x-465.jpg","type":"","width":"","height":""},{"width":1200,"height":630,"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2019\/06\/wherenext-curated-supply-chain-transparency-Card-826-x-465.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Esri","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility","url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility","name":"H&M Embraces Deeper Supply Chain Visibility \u2502 Product Transparency","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2019-06-18T12:35:03+00:00","dateModified":"2024-05-29T11:44:57+00:00","description":"Brands are racing to respond to new consumer demands, including visibility into product origins. Retailer H&M says it's delivering that transparency.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hm-garment-visibility#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"The Ethics of Supply Chain Transparency"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376","name":"Chris Chiappinelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","caption":"Chris Chiappinelli"},"description":"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.","sameAs":["https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814","https:\/\/x.com\/chrischip"],"url":"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/247412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/wherenext"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/501"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/247412\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=247412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=247412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=247412"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/department?post=247412"},{"taxonomy":"wherenext-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext-category?post=247412"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=247412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}