{"id":26211,"date":"2018-03-28T08:09:19","date_gmt":"2018-03-28T15:09:19","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=26211"},"modified":"2024-05-10T06:01:42","modified_gmt":"2024-05-10T13:01:42","slug":"restaurant-meal-delivery","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery","title":{"rendered":"Restaurant Meal Delivery Gets Smarter"},"author":501,"featured_media":26201,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,971],"tags":[281],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-26211","wherenext","type-wherenext","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-location-strategy","tag-location-intelligence","department-emerging-technologies"],"acf":{"short_description":"Restaurant owners can\u2019t open a new restaurant in every neighborhood where there\u2019s demand. Or can they?","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"The market for app-based meal delivery has not spawned many business successes, though not for lack of demand. In the new age of convenience, consumers are eager for quick delivery of all types. But many restaurants have been reluctant to participate\u2014some for fear of ceding quality control to outsiders, others for fear of slimming already thin margins. As US-based delivery companies such as Grubhub and DoorDash struggle to convince food establishments to participate in their delivery services, a UK startup called Deliveroo is using <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> and satellite kitchens to create a new model.\r\n\r\nIn \u201c<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-01-15\/deliveroo-takes-a-kitchen-sink-approach-to-food-apps\">Deliveroo Takes a Kitchen-Sink Approach to Food Apps<\/a>,\u201d <em>Bloomberg<\/em> <em>Businessweek<\/em> reports that satellite kitchens and sophisticated logistics algorithms have helped the startup gain a strong foothold throughout Europe\u2019s major cities and attract nearly US$1 billion in venture funding."},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"<strong>Calculating Demand by Location <\/strong>\r\n\r\nDeliveroo\u2019s formula is fueled by location awareness, data analysis, and a simple tenet: the closer eateries are to neighborhoods of potential customers, the more likely meals are to arrive steaming hot and at the expected time. Recognizing that few restaurants have the cash to open costly new sit-down sites in every area of demand, Deliveroo is converting shipping containers into delivery-only kitchens. The startup covers the initial cost of creating the kitchens, which it then leases to restaurants, <em>Bloomberg<\/em> <em>Businessweek<\/em> reports. In an industry with notoriously slim profit margins, this model has proved attractive to business owners.\r\n\r\nDeliveroo uses location and demographic data to show potential restaurant partners areas of demand around the stand-alone kitchens. Restaurateurs like Karam Sethi, owner of a critically acclaimed caf\u00e9 in London, UK, took the plunge because the low-cost kitchen investment was backed by data demonstrating demand for his high-priced Indian fare, according to the article.\r\n\r\n<strong>Gathering Intelligence<\/strong>\r\n\r\nIn one area of the food industry, executives routinely use demographic data and demand-sensing technology to plan new locations\u2014and even entire markets. National restaurant chains with hundreds of locations rely on tools such as geographic information system (GIS) to inform their expansion plans, parsing demographics and analyzing disposable incomes to understand desirable neighborhoods for their investments. Fewer business owners at the small end of the market have invested in such tools.\r\n\r\nIf Deliveroo is to succeed in the competitive world of restaurant delivery, location intelligence will be key. In addition to examining demographic and psychographic information to sense areas of demand, the company feeds data into an internal system that continually refines delivery routes and driver selection. Location analytics and algorithmic science shave minutes off delivery time and add value to Deliveroo\u2019s services, according to the <em>Businessweek<\/em> report.\r\n\r\nIt\u2019s a good bet that US-based delivery services will be watching Deliveroo\u2019s progress. By putting its prefab kitchens where the demographic and location intelligence tells it to, the company is disrupting an industry in sore need of wins.\r\n\r\n&nbsp;\r\n\r\n<em>Photo courtesy of Aditya Romansa.<\/em>"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meal Delivery Benefits from Location Intelligence, Satellite Kitchens<\/title>\n<meta name=\"description\" content=\"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Meal Delivery Gets Smarter\" \/>\n<meta property=\"og:description\" content=\"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T13:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Card-826-x-465.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Card-826-x-465.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery\",\n\t            \"name\": \"Meal Delivery Benefits from Location Intelligence, Satellite Kitchens\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg\",\n\t            \"datePublished\": \"2018-03-28T15:09:19+00:00\",\n\t            \"dateModified\": \"2024-05-10T13:01:42+00:00\",\n\t            \"description\": \"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"en-US\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg\",\n\t            \"width\": 1920,\n\t            \"height\": 1080,\n\t            \"caption\": \"Restaurants and the challenge of delivery demographics\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Restaurant Meal Delivery Gets Smarter\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t            \"name\": \"Chris Chiappinelli\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"caption\": \"Chris Chiappinelli\"\n\t            },\n\t            \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814\",\n\t                \"https:\/\/x.com\/chrischip\"\n\t            ],\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meal Delivery Benefits from Location Intelligence, Satellite Kitchens","description":"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery","og_locale":"en_US","og_type":"article","og_title":"Restaurant Meal Delivery Gets Smarter","og_description":"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-05-10T13:01:42+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Card-826-x-465.jpg","type":"","width":"","height":""},{"width":1920,"height":1080,"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Card-826-x-465.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery","url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery","name":"Meal Delivery Benefits from Location Intelligence, Satellite Kitchens","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage"},"image":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage"},"thumbnailUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg","datePublished":"2018-03-28T15:09:19+00:00","dateModified":"2024-05-10T13:01:42+00:00","description":"A mix of location intelligence, demand sensing, and pop-up kitchens is helping restaurant owners deliver meals where the demand is.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#primaryimage","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2018\/03\/WhereNext-Meal-Delivery_Wide-1920-x-1080.jpg","width":1920,"height":1080,"caption":"Restaurants and the challenge of delivery demographics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/restaurant-meal-delivery#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Restaurant Meal Delivery Gets Smarter"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376","name":"Chris Chiappinelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","caption":"Chris Chiappinelli"},"description":"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.","sameAs":["https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814","https:\/\/x.com\/chrischip"],"url":"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/26211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/wherenext"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/501"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/26211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media\/26201"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=26211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=26211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=26211"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/department?post=26211"},{"taxonomy":"wherenext-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext-category?post=26211"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=26211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}