{"id":345221,"date":"2020-06-02T05:27:01","date_gmt":"2020-06-02T12:27:01","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=345221"},"modified":"2024-05-10T06:36:21","modified_gmt":"2024-05-10T13:36:21","slug":"products-and-carbon-labels","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/products-and-carbon-labels","title":{"rendered":"Should Products Have Carbon Labels?"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[455201,1001,381322],"tags":[455321,382132,1331],"department":[488822],"wherenext-category":[],"industry":[],"class_list":["post-345221","wherenext","type-wherenext","status-publish","format-standard","hentry","category-a-climate-of-change","category-commercial","category-sustainability","tag-carbon-footprint","tag-decarbonization","tag-supply-chain","department-sustainability-risk"],"acf":{"short_description":"A growing number of consumers support labels signaling that a company is working on its carbon footprint.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"The <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/reopening-the-workplace\/\">COVID-19 pandemic<\/a> may have diverted attention from other global issues, but a recent survey found that at least one remains prominent in consumers\u2019 minds. In a survey of more than 10,000 people in the US and Europe, the Carbon Trust found that two out of three shoppers <a href=\"https:\/\/www.carbontrust.com\/news-and-events\/news\/2020-consumer-research-shows-sustained-support-for-carbon-labelling-on\">support the use of carbon labeling<\/a>. A carbon label is a display mark on products from companies committed to measuring and reducing carbon emissions to slow climate change.\r\n\r\nFielded in February and March, the online survey included participants from the US, UK, and eight Western European countries. While 67 percent of respondents favor carbon labels, just 22 percent said they think about a product\u2019s carbon footprint when making purchases, indicating they would like to be better informed."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Article snapshot:<\/strong> In a new survey conducted across the US and Europe, consumers say they want products with carbon labels to understand the environmental impact of what they buy. A supply chain challenge awaits.","snippet":""},{"acf_fc_layout":"content","content":"Despite growing popularity of the \u201cbuy local\u201d movement, most products still arrive at stores and doorsteps from hundreds or thousands of miles away, often through a complicated series of supply chain handoffs. Measuring the carbon emissions connected to a product\u2019s raw materials, its harvesting, processing, and transport is a location-intensive, data-heavy exercise. But consumers indicate it\u2019s one they want manufacturers to undertake.\r\n<h3><strong>Answering to Conscientious Buyers <\/strong><\/h3>\r\nCarbon emissions make up the vast majority of greenhouse gas emissions, which scientists say warm the planet and lead to <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-climate-change\/\">higher sea levels and more extreme weather events<\/a>.\r\n\r\nWith or without regulations to prompt them, business leaders have begun to embrace sustainable products and processes as part of <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/csr-and-location-intelligence\/\">corporate social responsibility initiative<\/a>s\u2014in many cases answering to a more activist buying public. Brands known for environment-first policies form the vanguard\u2014think Patagonia and Seventh Generation. But nearly every household brand now has a plan for carbon mitigation:\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/08\/26\/101-companies-committed-to-reducing-their-carbon-footprint\/#570a8e0f260b\">Coca-Cola<\/a> intends to cut its carbon footprint by a quarter by 2025.<\/li>\r\n \t<li>A decade ago, Ford said it would take 15 years to <a href=\"http:\/\/www.campaign.ford.com\/content\/fordmedia\/fna\/us\/en\/news\/2018\/06\/27\/ford-hits-co2-manufacturing-emissions-reduction-target--eight-ye.html\">reduce carbon emissions by 30 percent<\/a>; the automaker achieved that mark in half the time.<\/li>\r\n \t<li>BP recently pledged to be a <a href=\"https:\/\/www.bp.com\/en\/global\/corporate\/news-and-insights\/press-releases\/bernard-looney-announces-new-ambition-for-bp.html\">net zero company by 2050<\/a>, and is shifting its energy portfolio toward large investments in <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/advanced-analytics-fuel-renewable-energy\/\">renewable, low-carbon energy<\/a>.<\/li>\r\n<\/ul>\r\n<h3><strong>A Complex Tracking Problem with a Burgeoning Business Benefit<\/strong><\/h3>"},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"Tracking a product\u2019s carbon footprint is a challenge even for the savviest digital company. Emissions come from every stage of production, including the heavy equipment that mines component metals, the supplier factories that produce subassemblies and finished goods, and the ocean freighters and delivery trucks that ensure their arrival.\r\n\r\nMonitoring that chain of events hasn\u2019t been a forte for global businesses, and the COVID-19 crisis reminded us how <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/covid-19-and-supply-chains\/\">opaque global supply chains<\/a> can be. Pandemic, wildfire, or typhoon, disruptions tend to be harsh reminders of how intricate and uncharted much of the supply chain is.\r\n\r\nAnd yet, companies with a business motive to create visibility have done so. <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/coordinating-fedex-planes\/\">FedEx<\/a> tracks the movement and provenance of millions of packages every day. <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/gm-maps-supply-chain-risk\/\">GM<\/a> mapped the locations of not just tier 1 suppliers, but the companies who supply them; the automaker understands supply chain risk better as a result, and can recover faster from disruption.\r\n\r\nThose and other leading companies use digital technology to collect troves of supply chain data, organizing and converting it into useful insight that fuels daily operations. Often, geography is the canvas those companies use to make key decisions, and geographic information system (GIS) technology is a tool of choice.\r\n\r\nNow the Carbon Trust survey reveals a growing business incentive for companies to track their carbon footprint across the supply chain, and many will turn to that same <a href=\"https:\/\/www.esri.com\/about\/newsroom\/arcuser\/location-technology-drives-intelligent-action\/\">location technology<\/a> for clarity."},{"acf_fc_layout":"quote","image":345181,"text":"The process of strengthening a company against outside disruptions begins with the same technique used to track a carbon footprint\u2014mapping the supply chain.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"<h3><strong>A New Addition to the Cost-Benefit Equation <\/strong><\/h3>\r\nThe expense of creating supply chain visibility is not insignificant. It involves hours of work gathering information on the supply chain and capturing it in a location-centric system like GIS. The investment tends to be front loaded, and often pays off in myriad ways\u2014from increased agility when disruptions occur, to better visibility of and control over a brand\u2019s carbon output.\r\n\r\nYet, disruptions to the supply chain can cost millions. In a 2018 study, the <a href=\"https:\/\/www.thebci.org\/uploads\/assets\/uploaded\/c50072bf-df5c-4c98-a5e1876aafb15bd0.pdf\">Business Continuity Institute and Zurich Insurance<\/a> found that 12 percent of companies suffered financial losses of \u20ac250,001 to \u20ac500,000 from supply chain disruptions, while 8 percent lost \u20ac1 million to \u20ac10 million. Six percent of companies lost even more.\r\n\r\nThe Carbon Trust survey suggests that companies should consider reputational damage, too\u2014and perhaps lost sales\u2014if they fail to account for their carbon footprint across the supply chain.\r\n\r\nWith buyers worldwide showing greater interest in the origins of products they support, business leaders may find a new and beneficial use for the geographic analysis they\u2019ve done on their supply chains."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carbon Labeling Supported by Consumers | A Location Challenge<\/title>\n<meta name=\"description\" content=\"A carbon label is a signal to consumers that a company is working to reduce its carbon footprint. A new survey shows buyer demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/products-and-carbon-labels\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Products Have Carbon Labels?\" \/>\n<meta property=\"og:description\" content=\"A carbon label is a signal to consumers that a company is working to reduce its carbon footprint. 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