{"id":363052,"date":"2020-08-18T06:13:15","date_gmt":"2020-08-18T13:13:15","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=363052"},"modified":"2024-05-10T06:33:54","modified_gmt":"2024-05-10T13:33:54","slug":"hiring-for-equity-and-inclusion-during-a-pandemic","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hiring-for-equity-and-inclusion-during-a-pandemic","title":{"rendered":"Hiring for Equity and Inclusion during a Pandemic"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[1001,381312,369792],"tags":[471372,430851,467761,182012,281],"department":[488822],"wherenext-category":[],"industry":[],"class_list":["post-363052","wherenext","type-wherenext","status-publish","format-standard","hentry","category-commercial","category-cxo-priorities","category-location-intelligence","tag-cov","tag-covid-19","tag-equity-and-inclusion","tag-hr","tag-location-intelligence","department-sustainability-risk"],"acf":{"short_description":"Managing operations during COVID-19 has required location intelligence. So, too, will hiring a more inclusive workforce.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Despite monumental job losses and bankruptcies due to the coronavirus pandemic<\/a>, some companies are quietly (or not-so-quietly) adding more jobs."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> The location technology that has helped companies monitor and maintain operations during the COVID-19 pandemic can also help address equity and inclusion in hiring.","snippet":""},{"acf_fc_layout":"content","content":"Two important questions face hiring executives: Where can they find job seekers; and, in a time of renewed focus on social justice and equitable hiring, how can they improve diversity and inclusion<\/a>?\r\n\r\nThese decision-makers can use location intelligence to reveal answers\u2014and position their companies for business continuity<\/a>, equitable hiring, and growth.\r\n

Hiring to Fulfill Digital Sales <\/strong><\/h3>\r\nWith the pandemic prompting local governments to close dine-in options in many areas and customers wary of social interaction, some restaurants have seen profits nosedive. For others, digital sales have surged. Brands like Chipotle and Panera Bread have experienced a rise in curbside pickups for customers who order online and take advantage of contactless systems to grab a meal.\r\n\r\nTo support that demand, Chipotle is planning to hire 10,000 workers<\/a>. It\u2019s developing streamlined \u201cChipotlanes\u201d to facilitate mobile orders and drive-through pickups, and has dedicated separate kitchens to fulfill online orders.\r\n\r\nAcross the restaurant industry, leaders deciding where to add employees, drive-throughs, digital services, or store locations have enlisted location intelligence. They use location technology<\/a> to see where sales and demand are rising and predict where they might surge next, based on trends near other stores that serve similar demographics."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"

Join us for a conversation:\r\nThe New Business Analyst Emerges<\/h2>\r\nWhereNext<\/em>'s inaugural webcast explores the growing popularity of a new kind of analyst\u2014one who combines location intelligence with business thinking. View the recording to hear from professionals at Walmart, Chick-fil-A, and other leading companies. Learn more here.<\/strong><\/a>","snippet":""},{"acf_fc_layout":"content","content":"

Equitable Hiring During a Pandemic<\/strong><\/h3>\r\nMany executives looking to hire are mindful of the need to prioritize diversity and inclusion<\/a>. Business leaders also realize that equitable hiring requires intentionality and targeted outreach. They can use location technology to reveal trends about workers in certain locations, while connecting with a more equitable workforce.\r\n\r\nFor instance, location intelligence<\/a> generated by a geographic information system (GIS) can illuminate the demographics of a workforce and customers. That heightened awareness helps business leaders understand how to reduce burdens and create benefits for people of color in communities where the company operates and beyond.\r\n\r\nWith remote work becoming more mainstream, hiring managers may also find prospective employees outside traditional talent pools. Managers can use census data and partner with local advocacy groups to hire workers more equitably<\/a>\u2014whether locally or remotely."},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"HR leaders can partner with analysts to create smart maps showing local labor skills and the ethnic makeup of the area, creating a picture of how to prioritize outreach. Or, an HR manager could analyze worker preferences among different generations and locations to guide local hiring strategies.\r\n

The Importance of Digital Transformation<\/strong><\/h3>\r\nChipotle and Panera are examples of brick-and-mortar companies that invested in digital services and mobile apps<\/a> before the disruption of COVID-19. Digital transformation<\/a> positioned them for success in recent months, as other companies scrambled to stand up digital systems and adjust to consumer needs.\r\n\r\nSuccessful digital transformation often serves as a foundation for location intelligence, empowering companies to map and analyze data that fuels new insight. With everything from cleaning regulations to supply chains in flux due to COVID-19 uncertainty, digital dashboards provide executives the hyper-local awareness needed to make smart business decisions in each market, each day.\r\n\r\nFor instance, Bass Pro Shops has taken advantage of a location intelligence system to monitor operations and maintain business continuity throughout the COVID-19 pandemic<\/a>. Other businesses are transforming operations as quickly as possible\u2014implementing new location intelligence tools to gain insight on their businesses and the competition. With fewer customer dollars available, making the right decisions about which stores to open or close and where to find customers is crucial. The same technology facilitating those objectives can be applied to the complementary goal of building a more inclusive and diverse workforce.\r\n\r\nIn this time of global health risk and social change, business leaders are searching for every advantage, and many see digital transformation and location intelligence as key to unlocking new insight on business growth and hiring.\r\n\r\n \r\n\r\n \r\n\r\nPhoto courtesy of #WOCinTech Chat.<\/em>"}],"references":null},"yoast_head":"\nCompanies, Equitable Hiring, and the Role of Location Intelligence<\/title>\n<meta name=\"description\" content=\"Location intelligence has helped business executives manage operations during COVID-19; now it may aid equitable hiring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hiring-for-equity-and-inclusion-during-a-pandemic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring for Equity and Inclusion during a Pandemic\" \/>\n<meta property=\"og:description\" content=\"Location intelligence has helped business executives manage operations during COVID-19; 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