{"id":419362,"date":"2021-03-23T05:32:13","date_gmt":"2021-03-23T12:32:13","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=419362"},"modified":"2024-05-10T06:31:19","modified_gmt":"2024-05-10T13:31:19","slug":"cities-build-climate-resilience","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/cities-build-climate-resilience","title":{"rendered":"Cities Prioritize Climate Resilience to Lure Businesses"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[455201,1001,381312],"tags":[341,711],"department":[476792,488822],"wherenext-category":[],"industry":[],"class_list":["post-419362","wherenext","type-wherenext","status-publish","format-standard","hentry","category-a-climate-of-change","category-commercial","category-cxo-priorities","tag-economic-development","tag-smart-cities","department-cxo-priorities","department-sustainability-risk"],"acf":{"short_description":"The playbook for attracting businesses to a city is changing. Climate resilience has joined taxes and labor availability as a key factor.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Watching Kyle Spencer scroll through digital maps of Norfolk, Virginia\u2014where he serves as deputy resilience officer\u2014feels like a history lesson in the changing shape of a city defined by its relationship with water."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Article snapshot:<\/strong> Cities, which once wooed businesses by touting advantages like low taxes and a strong workforce, now must also show that they\u2019re resilient to climate threats. Officials in Phoenix, Arizona, and Norfolk, Virginia, explain how location intelligence serves as a backbone of their resilience work.","snippet":""},{"acf_fc_layout":"content","content":"\u201cTen years ago . . . \u00a0\u00a0it was kind of taboo to talk about sea level rise,\u201d Spencer says from his home office. \u201cNow, we are a resilient city, because we\u2019re not ignoring the problem. We\u2019re going to face it head on, and make it part of our identity.\u201d\r\n\r\nThat\u2019s a complex proposition for the nearly 250,000 people who call this coastal community home. Norfolk has long hosted the world\u2019s largest naval base; water itself drives employment here. But water also represents a threat to the city, which has the East Coast\u2019s highest rates<\/a> of sea level rise.\r\n\r\nSpencer and others in Norfolk are using location intelligence to shift the local narrative from one of climate challenge to opportunity. And they\u2019re not alone. Cities around the world are using location intelligence to build resilience<\/a> by figuring out where climate risks are and where they will emerge<\/a>, then creating smart maps to understand where adjustments can be made and what their impacts will be.\r\n\r\n\u201cNorfolk's been around for 400 years,\u201d Spencer says. \u00a0\u201cI feel like my job is to make sure we\u2019re around for another 400 years.\u201d\r\n

The Business Case for Climate-Resilient Cities<\/strong><\/h3>\r\nClimate resilience<\/a> is increasingly viewed as a lever for a city\u2019s economic development. Traditional selling points, including low taxes, a strong workforce, and easy-access transportation, continue to play a role in the municipal incentive mix; but on their own, they\u2019re no longer enough to woo businesses.\r\n\r\nThat\u2019s because climate risks like sea level rise, expanded floodplains, wildfires, storms, and excessive heat threaten businesses\u2019 physical assets, employee safety, infrastructure services<\/a>, and everything in between. Research<\/a> shows that climate-related threats have the potential to drive a decrease in US GDP. As business leaders consider how to buffer their assets against climate change, they will look harder at the risk profiles and resilience of the cities they call home\u2014or may call home in the future. Many of their stakeholders and partners are already doing so.\r\n\r\nInsurers like Freddie Mac<\/a> have long said climate risks could destroy billions of dollars\u2019 worth of property and displace millions of Americans. Now, real estate investors<\/a> are echoing those concerns and factoring climate risk<\/a> into decisions about where to invest. And companies like AT&T<\/a> are using predictive location intelligence to anticipate climate risks decades in advance. City officials shouldn\u2019t be surprised to see similar caution among executives who plan restaurants, professional offices, big-box retail stores, and entertainment venues.\r\n\r\nThat\u2019s a compelling rallying cry for cities to shore up their efforts. More have been heeding the call over the last 10 years. In 2013, the Rockefeller Foundation created the 100 Resilient Cities<\/a> network to foster collaboration among municipalities building resilience against physical, social, and economic challenges. Norfolk is among the 100, and Spencer says he\u2019s leveraging the network\u2019s insight to shape resilience.\r\n\r\nTwenty-three hundred miles away, Phoenix, Arizona\u2019s chief sustainability officer Mark Hartman says his city is doing the same.\r\n\r\n\u201cTo have a great quality of life for everyone while enhancing nature is the overall goal,\u201d he tells WhereNext<\/em>. \u201cActually, that's what attracts business and people to move here. Businesses look for sustainability and resilience in cities, so a lot of our pitch is how resilient we are.\u201d\r\n\r\nWhile Norfolk works to stop or redirect the flow of water, Hartman\u2019s team is using location intelligence<\/a> to redefine resilience in the country\u2019s hottest city. Extreme heat<\/a> kills more Americans every year than all other weather-related hazards. Phoenix officials are using geographic information system (GIS) technology to get a clearer view of where the city should step up efforts to mitigate high temperatures and improve water preservation."},{"acf_fc_layout":"quote","image":419352,"text":"Incentives for companies locating in resilient cities can include more reliable asset protection, decreased liability costs, employee and customer safety, and less risk of business interruption.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"

A Tale of Two Cities and One Technology<\/strong><\/h3>\r\nSpencer and Hartman are leveraging smart maps to lay the groundwork for everything from seawall extensions that defend against the Atlantic Ocean to cool corridors created by tree plantings along Phoenix\u2019s hottest streets. \u201cGIS\u2014I think of it as the backbone of our resilience work,\u201d Spencer says.\r\n\r\nHe and others in the Norfolk region have created a network of flood and tide gauges that use GIS maps and dashboards to show water depth anywhere in the area, every hour of the day\u2014a digital twin<\/a> designed to monitor risk. On a micro level, it empowers a city worker to make real-time safety decisions. On a macro level, it helps Norfolk officials anticipate storm events and operationalize emergency services. Knowing more about the water\u2019s movement empowers city leaders to plan and build accordingly."},{"acf_fc_layout":"form","form_type":"aside","form_position":"Right","form_title":"THE ESRI BRIEF","form_desc":"A biweekly email connecting senior executives and business leaders with thought-provoking articles on location intelligence and critical technology trends.","form_button_label":"Sign up now","form_content":"https:\/\/go.pardot.com\/l\/82202\/2017-10-12\/jw1bmb","form_tag":"low-commitment-form\/sign-up-form"},{"acf_fc_layout":"content","content":"Now, Norfolk is in the design phase of a multi-million-dollar infrastructure project that employs GIS to model the way water moves through pipes coming inland from the river. With data from strategically placed sensors, officials can analyze the flow and build resilient infrastructure<\/a> that creates the predictable conditions businesses need to invest.\r\n\r\nBack in Phoenix, Hartman\u2019s team is using location intelligence to plan innovative ways of bolstering the city\u2019s resilience to high heat and low rainfall.\r\n\r\n\u201cAdversity is a midwife of resilience,\u201d Hartman says. \u201cThe fact that we've been 100 years in a desert environment means that we have adapted and learned, and that's our forte . . . .. We\u2019re working on a GIS-related plan to be heat ready.\u201d\r\n\r\nPhoenix used smart mapping to identify areas where cool pavement technology, or trees that create cool walking corridors, can deliver the biggest impact for residents and businesses. It\u2019s also using GIS to spot issues that can lead to water loss before<\/em> it happens.\r\n\r\nFor example, a dedicated team within the municipal water department maintains smart maps that prioritize capital improvements to replace aging pipes and predict how much water a property will draw for landscaping. At the same time, a robust groundwater management plan has distinguished the city as a national leader in water recycling.\r\n\r\n\u201cIn Phoenix, even with climate change impacts to renewable surface water supplies, we have enough water for 100 years and beyond,\u201d Hartman says.\r\n\r\nThose efforts amplify Phoenix\u2019s draw as an energy-efficient city. They also allow the municipality to address climate resilience through the lens of social cohesion.\r\n

Climate Resilience as a Bridge to Inclusive Communities<\/strong><\/h3>\r\n\u201cWhen you talk about resilience, it really is making sure everyone is resilient and looking at vulnerable populations,\u201d Hartman explains. \u201cBecause if we talk about a heat wave coming, it\u2019s actually the vulnerable populations who are most at risk. It\u2019s not the same risk for everyone.\u201d"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Climate Resilience as a Business Differentiator<\/strong>\r\n\r\nThe people who make up today\u2019s talent pool also want to know how companies are mitigating climate risks. In 2019, one Fast Company<\/em><\/a> survey found nearly half of workers (and 75 percent of Millennials) would accept a smaller salary to work for a company that\u2019s environmentally responsible. Nearly 70 percent linked the strength of corporate sustainability efforts to their willingness to stick around. The markets are reinforcing that message, with institutional investing giants like BlackRock<\/a> calling on companies to disclose more about their sustainability efforts than ever before.","snippet":""},{"acf_fc_layout":"content","content":"Phoenix is working toward an overall tree canopy of 25 percent by 2030<\/a>. Tree-lined streets cool down neighborhoods and lower the city\u2019s temperature. That helps homes and businesses cut back on energy use. It also promotes outdoor activities, including shopping, and makes it easier for residents to manage trips to work or school. But the tree canopy is much more limited in the city\u2019s low-income, heat-vulnerable neighborhoods.\r\n\r\nSo while the city\u2019s walkable urban code mandates 75 percent shade in new developments, Hartman is looking to improve existing neighborhoods, creating smart maps that show heat indexes in areas where targeted tree planting can improve quality of life and a neighborhood\u2019s economic vibrance.\r\n\r\n\u201cIf someone's transit dependent, they need to walk outdoors on the days that it's 120 degrees and find their way to the bus stops and navigate around the city,\u201d Hartman says. \u201cWe need to say, \u2018Okay, if we're going to plant trees and create cool corridors, we need to do those in vulnerable neighborhoods.\u2019\u201d\r\n\r\nMeanwhile, Norfolk is also using GIS-generated location intelligence to identify which residents are most vulnerable to climate change. Smart maps have empowered the city to prioritize floodwall extensions in the downtown core that will protect the public housing being built nearby. The maps reveal where flood protection will make the greatest difference.\r\n\r\nSpencer and Hartman say maps help them explain resilience work to the city\u2019s stakeholders, including those in the corporate world.\r\n\r\n\u201cA lot of businesses are now starting to notice that we do have their best interests in mind,\u201d Hartman says. \u201cWe are going to try to take care of them the best we can. We're going to do our part, but we also have strong messaging around them doing their<\/em> part.\u201d\r\n\r\nPurpose-driven companies<\/a> are growing three times faster than competitors and achieving higher employee and customer satisfaction, and they\u2019re likely to be drawn to cities that also prioritize climate action and resilience.\r\n\r\nSpencer says, \u201cWe're winning large, hundred-million-dollar grants to do all this [resilience work], and we see the change in real life.\u201d\r\n

A Resilient Future Is a Collaborative Future<\/strong><\/h3>\r\nBuilding purpose-driven communities attractive to residents and sustainable for businesses in an age of climate risk will take strong teamwork.\r\n\r\nNorfolk and Phoenix have leaned on fellow city officials stateside and abroad since their earliest forays into resilience building. Cities have become increasingly open to sharing what they\u2019ve tried, and what\u2019s worked well. That leads to solution leapfrogging and accelerates progress in locations around the world.\r\n\r\nFor Spencer and his floodplain maps, that means more families and businesses can exist in harmony with the water. For Hartman, it means using GIS to drive cooler conditions for Phoenix residents and businesses.\r\n\r\n\u201cI think people and businesses are looking from the outside in and [saying], \u2018They've got some problems, but they're working pretty hard to solve them, and I think they're going to,\u2019\u201d Spencer says."}],"references":null},"yoast_head":"\nResilience Becomes a Calling Card for Cities Attracting Businesses<\/title>\n<meta name=\"description\" content=\"A city\u2019s resilience to climate threats is now a factor in decisions on where to locate a business, and city officials are taking action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/cities-build-climate-resilience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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