{"id":514162,"date":"2022-05-17T05:27:42","date_gmt":"2022-05-17T12:27:42","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=514162"},"modified":"2024-05-10T06:27:41","modified_gmt":"2024-05-10T13:27:41","slug":"geoai-corporate-responsibility-and-the-vigilance-of-a-climate-watchdog","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/geoai-corporate-responsibility-and-the-vigilance-of-a-climate-watchdog","title":{"rendered":"GeoAI, Corporate Responsibility, and the Vigilance of a Climate Watchdog"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[426691,471622,386292,486642],"department":[476782,488822],"wherenext-category":[],"industry":[],"class_list":["post-514162","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-corporate-social-responsibility","tag-esg","tag-supply-chain-visibility","tag-wherenext-profiles","department-new-analyst","department-sustainability-risk"],"acf":{"short_description":"Matt Finer of Amazon Conservation is ever vigilant, empowered by technology, and dedicated to the planet's recovery.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"There's a new breed of environmental watchdog out there."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> As the earth teeters between climate catastrophe and recovery, companies must assess the outcomes of their actions\u2014and those of their business partners. A growing band of observers\u2014including Matt Finer of Amazon Conservation\u2014is using satellite imagery and AI-infused GIS technology to shine a light on the supply chain.","snippet":""},{"acf_fc_layout":"content","content":"A decade ago, their predecessors walked through jungles and woods to document deforestation from illegal mining, oil drilling, cattle ranching, and palm oil farming. What then took months or even years to uncover, today's watchdogs reveal in a day, using satellite imagery and AI-powered GIS (geographic information system) technology.\r\n\r\nDr. Matt Finer helped usher such techniques into mainstream use. Today, as he and his colleagues perform real-time monitoring and analysis to protect productive land and stave off the effects of the climate crisis, they're infusing the role of global watchdog with even more precision and speed.\r\n

A Watchdog Peers Deep into the Supply Chain for Amazon Conservation <\/strong><\/h3>\r\nFor global businesses, total supply chain visibility is rare\u2014some studies say just 6 percent of companies have achieved it<\/a>. But executives can no longer plead ignorance of the activities occurring deep in their supply networks. New and pending legislation cracking down on deforestation<\/a>, for instance, proves that the actions of any player in the supply chain\u2014however minor or far from headquarters\u2014are now a corporate risk.\r\n\r\nAnd the watchdogs are watching.\r\n\r\nMatt Finer's name is well-known among them. In 2013, he took a job at Amazon Conservation; two years later he founded the organization's Monitoring of the Amazon Project (MAAP) with a mission to fine-tune and fast-track the monitoring of conservation land. Instead of relying on field crews, Finer and the MAAP team use satellite imagery and GIS analysis to spot illegal deforestation. In the early days of the project, they created yearly reports based on 1,000-meter-resolution imagery. Now, they spot encroachments in areas smaller than half a tennis court\u2014within a day or two of their occurrence.\r\n\r\nFiner gets as many as a thousand alerts daily indicating that a given pixel in satellite imagery has changed color since the flyover a day earlier. The change could indicate that a few trees may have been felled, or that smoke might be rising. GIS software<\/a> saves the MAAP team from manually investigating each alert. Powered by data science, GIS groups pixels into clusters of activity, guiding MAAP and Amazon Conservation researchers to the most urgent areas of deforestation.\r\n\r\nThis watchdog work is happening at a time when the Amazon is in danger of losing its status as the planet's carbon sink<\/a>. Scientists say tree loss and fires threaten to turn the Amazon into a net emitter of carbon dioxide, which would hasten atmospheric warming and worsen climate change.\r\n\r\nFiner and team watch for activities that upset the natural balance. With the evidence they've compiled, authorities throughout the Amazon have shut down activities ranging from illegal palm oil production to destructive cattle ranching in endangered areas to illicit gold mining.\r\n

New Maps Empower the Protectors <\/strong><\/h3>\r\nNadia Mamani was born and raised in the biodiverse Madre de Dios region of Peru, where gold miners and others have illegally cleared the rain forest to set up operations.\r\n\r\nDespite having lived in Madre de Dios all her life, she hadn't grasped the extent of the illegal mining until she began using GIS and remote sensing tools<\/a> to complement her field investigations. What she saw inspired her to work for conservation and restoration of landscapes in indigenous communities."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"No More Hidden Spaces<\/strong>\r\n\r\nA practice called spatial finance\u2014and its cousin, geospatial ESG\u2014has put business leaders on notice: activities that once happened quietly on the margins of the supply chain are now discoverable. To learn more, read the article, \"What Is Spatial Finance, and How to Prepare for It.\"<\/a>","snippet":""},{"acf_fc_layout":"content","content":"That newfound awareness parallels what a business executive might see when GIS-based insight reveals unwanted activity deep in the supply chain, otherwise out of sight.\r\n\r\n\"In my hometown, there are some areas that are not very accessible,\" Mamani explains. \"So for me, GIS and remote sensing gave me new eyes\u2014a view from a different angle.\"\r\n\r\nDuring her graduate studies in GIS and conservation, Mamani relied on Finer's maps<\/a> to investigate mining activity in her town. \"Matt Finer is a household name in the conservation community in Peru,\" she explains.\r\n\r\nUpon moving to the US to start her career, she had a professional goal.\r\n\r\n\"I want to find Matt Finer,\" Mamani told colleagues.\r\n\r\nWhen she found him at Amazon Conservation in Washington, DC, she also found work as a GIS and remote sensing specialist for the MAAP team.\r\n\r\n\"After I moved here, I decided to work for my country and my hometown. And in some way, that's what we do\u2014protecting my people, our forest. It's my home, and that's something that unifies me and Matt.\""},{"acf_fc_layout":"quote","image":514142,"text":"He's always [taking] scientific data, information\u2014basically complex problems\u2014and turning them into digestible public reports. That's something that he does perfectly. For me, it's translating complex ideas into something simple.","author_name":"Nadia Mamani","author_profession_organization":"Amazon Conservation"},{"acf_fc_layout":"content","content":"

A Pioneer in the Right Place at the Right Time<\/strong><\/h3>\r\nIn the middle of last decade, Finer and the MAAP program scored a major win by uncovering a massive deforestation project\u20142,000 hectares cleared in a couple of months by a cacao producer<\/a>.\r\n\r\nThe team had used GIS software to combine satellite imagery with data on the location of roads, country boundaries, mining concessions, and protected land.\r\n\r\n\"With some concise text, [we] kind of walked the reader through this case. And you may not realize it, but we just brought together 10 data layers,\" Finer says of the analysis. \"It's really in these GIS programs<\/a> . . . where all of that data comes together.\"\r\n\r\nThat method showed its effectiveness when El Comercio<\/em>, Peru's oldest and most popular newspaper, printed the satellite images of the cacao operation on its front page. When authorities broke up the operation, El Comercio<\/em> printed that news, too.\r\n\r\n\"It was really just a game changer moment,\" Finer recalls.\r\n\r\n(For more on how that first big discovery came about, see the video at the end of this article.)\r\n

Cat and Mouse in the Jungle<\/strong><\/h3>"},{"acf_fc_layout":"image","image":514102,"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"But while watchdog groups like Amazon Conservation were using technology to detect and expose some threats, others were going undetected.\r\n\r\nSidney Novoa, director of GIS and technology at Conservaci\u00f3n Amaz\u00f3nica, Amazon Conservation's sister organization in Peru, watched the process unfold. His early work focused on illegal timber operators who built huge roads and extracted vast swaths of wood from the rain forest. Smaller operations that worked as discreetly as possible, using small trucks and removing only select trees, often escaped notice.\r\n\r\nFortunately, the ever-increasing clarity of satellite images and a GIS technique called GeoAI<\/a> soon gave the MAAP team a new advantage. When loggers try to thin trees in small numbers, the activity creates subtle but telltale gaps in the canopy.\r\n\r\n\"And that characteristic can be identified by [machine learning] algorithms once you've trained the [GIS program on the] shape of the gap and, sometimes, the color of the area that the operation leaves,\" Novoa told WhereNext<\/em>.\r\n\r\nIn other words, GeoAI<\/a> reveals what some people hope will remain hidden."},{"acf_fc_layout":"quote","image":514152,"text":"We identified camps, we identified the timber wood ready to be transported up to other areas. We reported that to the local authorities here in Peru.","author_name":"Sidney Novoa","author_profession_organization":"Conservaci\u00f3n Amaz\u00f3nica"},{"acf_fc_layout":"content","content":"

A Month-Long Trip Becomes a Career <\/strong><\/h3>\r\nMatt Finer never expected to spend his career safeguarding the Amazon, but from the start, he was drawn to wide landscapes and complex challenges. Shortly after completing his PhD at Washington State University, he took a trip to Ecuador. He had a ticket to return in a month, but he stayed a year, and when he left, he was well on his way to a career of Amazon watching.\r\n\r\nAs for what motivated him, he says, \"I think it was a combination of the biodiversity [and] the vastness that was still intact, but combined with the threats.\"\r\n\r\nHis brush with satellite imagery and GIS technology<\/a>\u2014the tools that helped him and Amazon Conservation define the practice of real-time monitoring\u2014was just a happy accident.\r\n\r\n\"I have no background or training in technology whatsoever,\" he says. \"During that time period, I organically discovered that technology was the most powerful tool to basically document in a scientific way . . . what was happening.\"\r\n\r\nAs pressure on the business world grows<\/a>, more corporate executives will rely on watchdogs like Finer\u2014or location analysts within their own organizations\u2014to root out bad practices from supply chains.\r\n\r\nAlthough Finer and his MAAP colleagues address a bevy of threats across the Amazon, Peruvian gold mining helps illustrate the team's impact and the power of watchdogs to change business practices.\r\n\r\n\"We've really been able to track that problem in real time, send that information to the Peruvian government, and really help the Peruvian government clamp down,\" Finer explains. \"And we've seen a major decrease in illegal gold mining deforestation in the Peruvian Amazon. So it's really helping propel this field of real-time monitoring.\"\r\n\r\n "},{"acf_fc_layout":"kaltura","video_id":"1_kchkkh9w","time":false,"start":0,"stop":""}],"references":null},"yoast_head":"\nA Business Watchdog Uses GeoAI for Amazon Conservation<\/title>\n<meta name=\"description\" content=\"With satellite imagery, GeoAI, and GIS, Matt Finer of Amazon Conservation has a bird's-eye view of corporate activities in the natural world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/geoai-corporate-responsibility-and-the-vigilance-of-a-climate-watchdog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GeoAI, Corporate Responsibility, and the Vigilance of a Climate Watchdog\" \/>\n<meta property=\"og:description\" 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