{"id":527502,"date":"2022-09-06T05:00:18","date_gmt":"2022-09-06T12:00:18","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=527502"},"modified":"2024-05-10T05:26:02","modified_gmt":"2024-05-10T12:26:02","slug":"monitoring-retail-in-store-technology","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology","title":{"rendered":"Innovating How We Shop\u2014City by City"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[471831,471991,384832,1161],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-527502","wherenext","type-wherenext","status-publish","format-standard","hentry","category-esri-insider","tag-e-commerce","tag-market-analysis","tag-omnichannel","tag-retail","department-emerging-technologies"],"acf":{"short_description":"In-store technology can give brick-and-mortar stores the advantages of online retail\u2014but only with the right tools for data analysis.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"As shoppers continue to embrace e-commerce, many executives overseeing brick-and-mortar retail strategies have enlisted an old maxim of business survival: If you can\u2019t beat \u2018em, join \u2018em."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Article snapshot:<\/strong> As retailers experiment with in-store technology, executives and project managers can consult GIS-based dashboards to track performance across locations and customer types.","snippet":""},{"acf_fc_layout":"content","content":"Brands are equipping clothing stores, convenience stores, and restaurants with in-store technology and sensors that mimic the advantages of online shopping. AI-assisted self-checkout options aim to speed up transactions, while Bluetooth-enabled shelf labels let shoppers view product reviews on their phones. <a href=\"https:\/\/www.retaildive.com\/news\/hm-tests-smart-mirrors-at-cos-stores-in-a-bid-for-a-more-personalized-expe\/625014\/\">\u201cSmart\u201d mirrors<\/a> even offer personalized fit and style suggestions.\r\n\r\nThese in-store technologies are generating new data that could rival the information that helps online retailers customize content and offers to consumers. Through a geographic information system (<a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">GIS<\/a>), executives add crucial location context to raw data.\r\n\r\n<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/ceo-guide-to-location-intelligence\/\">GIS-powered dashboards<\/a> can monitor how new retail technology is performing, revealing <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a> that helps business leaders sharpen their strategy and improve customers\u2019 store visits.\r\n<h3><strong>In-Store Technology and Profit Margins <\/strong><\/h3>\r\nAccording to analysis by McKinsey, creating a store of the future that incorporates digital technology into the in-person experience can <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/the-next-normal\/shopping\">double a retailer\u2019s EBIT margin<\/a>. In 2019, CB Insights found that <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2020\/in-store-tech-may-boost-the-brick-and-mortar-retail-resurgence\/\">investments in in-store technology<\/a> jumped 60 percent, reaching $3.7 billion.\r\n\r\nAlimentation Couche-Tard, the parent company of convenience store chain Circle K, <a href=\"https:\/\/www.retailtouchpoints.com\/features\/news-briefs\/circle-k-parent-to-roll-out-self-checkout-tech-to-7000-stores\">recently invested in 10,000 innovative self-checkout systems<\/a> which will be installed in stores in Europe, the US, and Canada over the next few years, according to <em>Retail TouchPoints<\/em>.\r\n\r\nRather than making the customer scan each item, the in-store technology uses AI-based software to streamline the process: a camera snaps a shot of all the customer\u2019s items, identifies them, and tallies the cost\u2014in less than a second, according to the company. The system is expected to improve customer checkout time by 400 percent.\r\n<h3><strong>Assessing Performance by Location<\/strong><\/h3>\r\nShoppers might rejoice at shorter lines, and company executives could glean insight from the results. After introducing the new machines, a COO could consult a GIS map of the five stores with the highest ratio of self-checkout sales to cashier sales. By highlighting these locations, the executive could analyze commonalities between them and determine <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/advice-from-a-retail-leader-seven-steps-to-post-covid-success\/\">how surrounding factors might contribute<\/a> to the performance of in-store technology.\r\n\r\nHigh usage of self-checkout stations in downtown areas might indicate that those consumers are more rushed than suburban or rural customers, or that they are more apt to be early adopters.\r\n\r\nRetailers that already use GIS to <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/data-portfolio\/tapestry-segmentation\">understand customer demographics<\/a> can deepen their analysis with the new data, uncovering patterns among consumers who respond most enthusiastically to in-store technology. Company leaders could use this location intelligence to identify the optimal stores for future installations and avoid pouring resources into ZIP codes where machines are less likely to be used.\r\n<h3><strong>A New Wrinkle in Omnichannel Strategy<\/strong><\/h3>\r\nGIS-based <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/five-ways-smart-maps-changed-business\/\">smart maps<\/a> could also help business leaders contextualize the role that in-store technology plays in balancing a brand\u2019s brick-and-mortar sales and its online sales. Counter to some assumptions, a thriving physical store doesn\u2019t usually cannibalize online shopping or vice versa\u2014the two channels can be mutually reinforcing, a phenomenon known as <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/halo-forecasting-with-ai\/\">the halo effect<\/a>.\r\n\r\nA map that shows the relationship <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/dicks-sporting-goods-strengthens-omnichannel-through-brick-and-mortar-planning\/\">between physical stores and digital channels<\/a> might reveal that increased use of self-checkout machines corresponds with a bump in online sales, a sign that the new technology is driving brand loyalty.\r\n\r\nBy combining <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-omnichannel-crm-and-gis\/\">CRM data with GIS<\/a>, business leaders can build buzz around the deployment of in-store technology. A digital marketing team might send an email to tech-savvy loyalty customers, alerting them to the rollout of AI-powered systems at a nearby store, and the time savings the technology can deliver.\r\n<h3><strong>A Data-Rich Shopping Landscape<\/strong><\/h3>\r\nThis is just one example of the in-store technology that\u2019s increasingly greeting consumers who shop in person. Adding sensors, digital kiosks, cameras, or even augmented reality tools will create a more complex picture, but also a data-rich tapestry from which <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/location-intelligence-in-the-c-suite\/\">location-savvy executives<\/a> can draw crucial retail lessons."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-Store Technology Aims to Lure In-Person Shoppers<\/title>\n<meta name=\"description\" content=\"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovating How We Shop\u2014City by City\" \/>\n<meta property=\"og:description\" content=\"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T12:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2022\/07\/innovating-how-we-shop-city-by-city-wherenext-article-card-826x465-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology\",\n\t            \"name\": \"In-Store Technology Aims to Lure In-Person Shoppers\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t            },\n\t            \"datePublished\": \"2022-09-06T12:00:18+00:00\",\n\t            \"dateModified\": \"2024-05-10T12:26:02+00:00\",\n\t            \"description\": \"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Innovating How We Shop\u2014City by City\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t            \"name\": \"Esri\",\n\t            \"description\": \"Esri Newsroom\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t            \"name\": \"Chris Chiappinelli\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t                \"caption\": \"Chris Chiappinelli\"\n\t            },\n\t            \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814\",\n\t                \"https:\/\/x.com\/chrischip\"\n\t            ],\n\t            \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In-Store Technology Aims to Lure In-Person Shoppers","description":"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology","og_locale":"en_US","og_type":"article","og_title":"Innovating How We Shop\u2014City by City","og_description":"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.","og_url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology","og_site_name":"Esri","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-05-10T12:26:02+00:00","og_image":[{"url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2022\/07\/innovating-how-we-shop-city-by-city-wherenext-article-card-826x465-1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Esri","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology","url":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology","name":"In-Store Technology Aims to Lure In-Person Shoppers","isPartOf":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/#website"},"datePublished":"2022-09-06T12:00:18+00:00","dateModified":"2024-05-10T12:26:02+00:00","description":"Retailers are rolling out new in-store technology that may reveal crucial data about where and how customers shop.","breadcrumb":{"@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/monitoring-retail-in-store-technology#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/about\/newsroom"},{"@type":"ListItem","position":2,"name":"Innovating How We Shop\u2014City by City"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/about\/newsroom\/#website","url":"https:\/\/www.esri.com\/about\/newsroom\/","name":"Esri","description":"Esri Newsroom","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376","name":"Chris Chiappinelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","contentUrl":"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg","caption":"Chris Chiappinelli"},"description":"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. Through his writing, he explores the intersection of business strategy and location intelligence\u2014and strategic challenges like sustainability, growth, and risk. Prior to joining Esri, Chris managed internal content for PTC, a pioneer in IoT technology, smart products, and augmented reality. Earlier in his career, Chris spent a decade as a journalist covering business and technology news.","sameAs":["https:\/\/www.linkedin.com\/in\/chris-chiappinelli-ba56814","https:\/\/x.com\/chrischip"],"url":"https:\/\/www.esri.com\/about\/newsroom\/author\/cchiappinelli"}]}},"_links":{"self":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/527502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext"}],"about":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/types\/wherenext"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/users\/501"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext\/527502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/media?parent=527502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/categories?post=527502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/tags?post=527502"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/department?post=527502"},{"taxonomy":"wherenext-category","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/wherenext-category?post=527502"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/about\/newsroom\/wp-json\/wp\/v2\/industry?post=527502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}