{"id":603722,"date":"2023-07-25T05:44:10","date_gmt":"2023-07-25T12:44:10","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=603722"},"modified":"2024-11-25T13:07:46","modified_gmt":"2024-11-25T21:07:46","slug":"jll-self-serve-and-full-serve-analytics","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/jll-self-serve-and-full-serve-analytics","title":{"rendered":"JLL Delivers Location Intelligence to Thousands of Employees"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[280502,241,281,1161],"department":[476792],"wherenext-category":[],"industry":[],"class_list":["post-603722","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-commercial-real-estate","tag-gis","tag-location-intelligence","tag-retail","department-cxo-priorities"],"acf":{"short_description":"At JLL, one of the world\u2019s largest commercial real estate firms, location intelligence comes in two forms: bespoke or DIY.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"In the fiercely competitive $20 trillion world<\/a> of commercial real estate (CRE), leadership demands continuous innovation to meet clients\u2019 changing needs."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> Through an innovative system of self-serve and full-serve analytics, real estate standout JLL equips its advisers with data to meet clients\u2019 changing needs.","snippet":""},{"acf_fc_layout":"content","content":"At JLL\u2014the world\u2019s second-largest real estate brokerage by revenue\u2014an innovative approach to data empowers the Fortune 200 company to address new client demands in an evolving economy. Today, JLL is as apt to advise the Department of Energy on solar power installations<\/a> or partner with Bay Area Rapid Transit on a community-oriented headquarters<\/a> as it is to lease office space.\r\n\r\nServing the real estate needs of clients across disparate sectors requires a keen sense of business advantages in specific locations throughout the world. To deliver this insight to clients, JLL professionals draw on deep industry experience, rich location data, and geographic information system<\/a> (GIS) technology.\r\n\r\nThrough self-serve or full-serve GIS, JLL analysts, brokers, and clients access data on consumer trends, demographics, labor availability, transportation routes, and other key location information to guide pivotal real estate decisions.\r\n

Combining GIS Expertise with Accessibility at JLL <\/strong><\/h3>\r\nMore than 3,000 JLL leasing agents, brokers, capital markets analysts, valuation team members, and technical professionals use self-serve GIS to incorporate data-rich maps into client presentations and analyses.\r\n\r\n\u201cWithin a few clicks and running a few processes, you can get into some really good, high-quality data,\u201d says global GIS manager Tyler Barras, who runs the self-service side of the house.\r\n\r\nA broker coordinator, for instance, can easily create a detailed map for a building tour, with demographic layers<\/a> that add context to the area of interest.\r\n\r\n\u201cIt\u2019s growing all the time,\u201d Barras says of the company\u2019s self-service user base.\r\n\r\nJLL\u2019s full-serve GIS team acts as hands-on advisers, helping brokers harness location intelligence<\/a> to serve clients. Managed by JLL\u2019s national director of GIS, Shannon Happ, the team supported more than 1,500 stakeholders in over 60 markets in 2022.\r\n\r\nFor instance, a Fortune 1000 company might request a demographic comparative analysis of several cities as it weighs where to expand. Happ's team can create a dashboard that displays population growth trends in those locations\u2014then deepen the analysis by incorporating labor data. In a single, interactive view, the client sees labor pools, wage levels, competitors, and real estate options.\r\n\r\nThrough JLL\u2019s tiered approach to GIS, everyone in the company relies on one source of location data and accesses it in a way that best suits their role.\r\n

Maps Help Clients Justify Decisions with Data<\/strong><\/h3>\r\nHapp has been with the company since 2013, and Barras since 2016, but the drive to integrate GIS more comprehensively into the company\u2019s operations has accelerated in the last few years. The creation of JLL Technologies in 2019 signaled the company\u2019s determination to be a leader in the digital transformation of CRE.\r\n\r\n\u201cOur clients are getting smarter and expecting not just JLL but anybody in the industry to come with data to back up the recommendations we\u2019re making on their real estate,\u201d Happ says.\u00a0 \u201cThey want to be able to justify their real estate decisions based off of data.\u201d\r\n\r\nSmart maps<\/a>\u2014dynamic maps a user can interact with\u2014offer a powerful means to shape a company\u2019s strategy by displaying complex data in a compelling and easily digestible format.\r\n\r\n\u201cMost of our clients want to back up the decision, but not go through millions of lines of data in an Excel spreadsheet,\u201d Happ says. \u201cGIS is a great way to visualize that data.\u201d"},{"acf_fc_layout":"quote","image":603682,"text":"In any given quarter, thousands of JLL professionals advise clients on real estate deals of varied complexity. GIS technology equips them with data and insight to guide strategic decisions. ","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"

How JLL Structures GIS Teams for Success<\/strong><\/h3>\r\nBarras and Happ are frequent collaborators. While they share the same goal\u2014empowering JLL professionals to solve client challenges and drive business growth with location intelligence\u2014their teams are organized differently.\r\n\r\nHapp oversees about 25 GIS analysts in JLL\u2019s research division, which assists brokers on client projects and business development. Some analysts are dedicated to primary markets like Los Angeles or New York. Others act as a \u201chub team,\u201d a quick-response unit<\/a> which handles requests from brokers in smaller markets like Charlotte, North Carolina, that don\u2019t require a dedicated GIS professional.\r\n\r\nBrokers\u2019 requests mirror the ever-changing landscape of CRE, responding, for instance, to the boom in e-commerce. The need for detailed accessibility studies to serve industrial clients has risen noticeably. Smart maps showing the location of intermodal facilities, rail lines, and highway access empower firms in their site selection process, enabling them to reduce transportation costs and optimize shipping.\r\n\r\nHapp\u2019s team often reads between the lines of client requests to deliver insight they may not have thought to ask for.\r\n\r\n\u201cI want my team to make sure they\u2019re \u2026 true advisers, not just behind the computer and creating maps,\u201d Happ says. \u201cI want them to have a voice and talk about what the data visualizations<\/a> are showing.\u201d\r\n

A Single Source of Truth<\/strong><\/h3>\r\nBarras combines a lean team with automated workflows and processes to serve JLL\u2019s major global markets, including the Americas; Europe, the Middle East, and Africa; and Asia Pacific.\r\n\r\nIn addition to helping JLL employees who don\u2019t have a GIS background create story maps and dashboards, Barras is also building out the technology\u2019s capacity to serve as a single source of truth throughout the company. He maintains what is internally called the Geo Library\u2014a curated source of location data that JLL employees can pull into maps and analyses, confident that it reflects the latest information on property types, demographics, and other market data.\r\n\r\n\u201cIt just makes it so much easier for someone to find and access that data,\u201d Barras says of the technology. \u201cThe minute that someone makes a copy of it and uses it somewhere else, it's out of date. It's no longer connected to the source of truth.\u201d\r\n\r\nAt a company as large as JLL, getting everyone conversant in one technology is no simple feat. Through the ingenuity of self-service and full-service GIS, JLL has created a system of insight through which its professionals can advise clients worldwide.\r\n\r\n\u201cGIS is as much an art as a science,\u201d Happ says. \u201cIt\u2019s kind of limitless what we can do.\u201d"}],"references":null},"yoast_head":"\nAs Real Estate Clients Seek More Data, JLL Turns to GIS<\/title>\n<meta name=\"description\" content=\"JLL, one of the world\u2019s largest real estate firms, takes a novel approach to advising clients on the virtues of business locations around the globe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/jll-self-serve-and-full-serve-analytics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JLL Delivers 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