{"id":619622,"date":"2023-09-12T05:56:57","date_gmt":"2023-09-12T12:56:57","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=619622"},"modified":"2024-05-10T06:16:50","modified_gmt":"2024-05-10T13:16:50","slug":"erika-le-of-rehrig-pacific-on-the-circular-economy","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/erika-le-of-rehrig-pacific-on-the-circular-economy","title":{"rendered":"Inside the Circular Economy with Smart Maps and Blockchain"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[297722,486632,22772,1331,486642],"department":[476782,488822],"wherenext-category":[],"industry":[],"class_list":["post-619622","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-blockchain","tag-circularity","tag-manufacturing","tag-supply-chain","tag-wherenext-profiles","department-new-analyst","department-sustainability-risk"],"acf":{"short_description":"Go behind the scenes with a pioneer in the circular economy\u2014a company using blockchain and GIS to answer sustainability demands.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Erika Le grew up determined to make a difference in the world. And by any measure, she has.\r\n\r\nShe spent years studying microscopic chemical structures, then took on a very macro challenge: improving an international circular supply chain."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> One plastics manufacturer is using blockchain and GIS technology to document the circular economy, and a chemist is the catalyst behind it.","snippet":""},{"acf_fc_layout":"content","content":"At plastics manufacturer Rehrig Pacific, where Le is vice president of sustainable solutions, circularity has been part of daily operations for more than a century.\r\n\r\nBut soon after Le took the job in 2021, she heard from companies looking for proof.\r\n\r\n\"We had customers say to me, 'I understand you're taking [the product] and you're recycling it,'\" she recalls. \"'But even if you're grinding it up here in the US, how do we know that you're bringing it back to your manufacturing plants and that you're not selling it overseas and buying a cheaper stream to put back in your products?'\"\r\n\r\nThe question was frustrating, but motivating. Before long, Le and her team found a cutting-edge answer\u2014a system based on mobile devices, blockchain technology, and geographic information system (GIS) software<\/a>.\r\n\r\n(Le explains Rehrig Pacific\u2019s circular practice in this short clip.)"},{"acf_fc_layout":"kaltura","video_id":"1_5qm1k5f7","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"For that work and her success managing and growing Rehrig Pacific\u2019s operational sustainability initiatives, including the engineering lab for sustainable materials, Le was named one of 2022\u2019s Environment+Energy Leaders<\/a>, a list that recognizes professionals who create \"best practices and products to help their companies\u2014or other companies\u2014achieve greater success in commercial and industrial environment and energy management.\" She was also named to that year\u2019s Top 40 Under 40<\/a> by Waste360<\/em>.\r\n

Providing the Proof<\/strong><\/h3>\r\nFor many organizations, the circular economy is Bigfoot-esque\u2014often discussed but rarely seen.\r\n\r\nDespite a growing consumer appetite for sustainable practices, most products still follow a straight line, from raw material to finished good to landfill.\r\n\r\n\"We like to say that Rehrig Pacific was circular before circular was even a thing,\" says Jeff Hentges, president of delivery solutions and the person who hired Le."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Integrating Blockchain, GIS, and Mobile<\/strong>\r\n\r\nTo learn how GIS and blockchain combine to manage product circularity, visit this overview<\/a> of Kamilo's and Esri's technology.","snippet":""},{"acf_fc_layout":"content","content":"Nearly all of the company\u2019s products\u2014which include shipping pallets, residential and commercial trash containers, warehouse storage bins, and more\u2014are designed to be returnable and reusable, and nearly all of them are 100 percent recyclable. (The small percentage that aren\u2019t have metal reinforcement bars welded inside, which are challenging for a typical plastic recycler to manage.) By recovering damaged and obsolete equipment through warranty and buy-back programs, Rehrig Pacific uses old material to make new products, avoiding carbon emissions and enabling a true circular economy.\r\n\r\n\"We\u2019ve had great partnerships going back years with forward-looking companies who believe in the returnable packaging model,\" Hentges says. \"We not only believe that returnable packaging is the greatest sustainable model; in most instances, it\u2019s the greatest economic model, too.\"\r\n\r\nLe's achievement\u2014building proof of the company\u2019s commitment to that model and those practices\u2014was born of her drive and an early introduction to the power of systems.\r\n

\"Stop Trying to Convince Me Otherwise\"<\/strong><\/h3>\r\nLe grew up in Halifax, a coastal Canadian city where holding the door for strangers is a civic virtue. Childhood came with an education in systems thinking from her father, a carpenter who reveled in exploring the intricacies of complex structural challenges and machines.\r\n\r\nLe dreamed of contributing to a healthier planet, but first she had to survive 12th grade. Try as she might to disappear among classmates, she became a favorite target of \"Mr. Saab,\" who often called on her to answer tough questions.\r\n\r\n\"It's interesting when people trust you more than you trust yourself,\" Le says of Saab and later mentors. \"I've tried to talk people out of that. I specifically recall a meeting where a former manager was offering me a promotion and I told him, 'You need to find someone that's way better than me that can do this.' And he listened for quite a while, then told me, \u2018Okay, are you done trying to convince me otherwise? Because I\u2019m not changing my mind.\u2019\"\r\n\r\nInstead, their faith changed her. In one case, it also bent the trajectory of her career. At Mount Allison University in New Brunswick, Le was a standout in the lab of the late professor Stephen Westcott, a renowned chemistry researcher. When she mentioned her plan to attend dentistry school and become an oral surgeon, he suggested an alternate path: go to graduate school, continue your chemistry research, and find new ways to impact the world.\r\n

Rounding the Curve with Blockchain and GIS\u00a0 <\/strong><\/h3>\r\nAt Rehrig Pacific, Le manages a team of material engineers. They research alternative materials to virgin plastic\u2014a staple of modern life and a material of undeniable utility, but also one that originates from fossil fuels and clogs landfills and waterways around the globe. Her team also analyzes recyclable plastics that can strengthen the company\u2019s circular practices.\r\n\r\nRecent industry initiatives are pointed in a similar direction. Under the U.S. Plastics Pact<\/a>\u2014spurred by the Ellen MacArthur Foundation and others\u2014well-known product companies have pledged to take steps by 2025 to lessen the material's negative impacts. Some are Rehrig Pacific's customers, and their outlook is changing.\r\n\r\n\"They don't just want a transactional-level approach to sustainability anymore,\" Le says. \"They want traceability, supply chain transparency<\/a>, partnerships, and collaboration.\"\r\n\r\nIn her early days at Rehrig Pacific, Le embraced the challenge of meeting those expectations, as she explains here:"},{"acf_fc_layout":"kaltura","video_id":"1_g1ua80r1","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"As she sought ways to prove the circularity of Rehrig Pacific's supply chain, Le channeled her childhood days in Halifax, examining the entire system of recycling. Recognizing that Rehrig Pacific needed a digital record of each step in the process, she turned to a solution that tracks circular products via QR Codes, blockchain technology, and GIS software. (See the sidebar to learn about the technology involved.)"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"A Digital Chain of Custody Improves Manufacturing Schedules <\/strong>\r\n\r\nBlockchain and GIS technologies help Rehrig Pacific prove the circularity of its products. An added benefit is better production scheduling, since Rehrig Pacific's managers know where raw materials are in the supply chain and when they'll reach the manufacturing facility. \"It's a low risk [investment] where the reward has a lot of impact,\" Erika Le explains.","snippet":""},{"acf_fc_layout":"content","content":"To picture the process, imagine a residential trash bin that's lost a duel with a snowplow. The homeowner alerts the waste collection company, which transports the broken bin to a toll grinder where it's crushed into small pieces of plastic resin. That resin is delivered to the nearest Rehrig Pacific manufacturing facility, where it becomes raw material for a new bin.\r\n\r\nAt each step, a worker with a mobile device scans the QR Code associated with the product batch, then answers a few prompts to identify its characteristics. That data, along with the location of each processing stage, is recorded in a blockchain ledger, creating a digital chain of custody. GIS software displays all the transactions on a smart map.\r\n\r\nNow, when a customer asks whether Rehrig Pacific's program is truly circular, Le has the location intelligence<\/a> to prove it. \"I can say, 'Actually, I have all this data, third-party certified, verified by blockchain, verified by location-specific data, and you have access to it. We can provide you that report, no problem.\u2019 That is transformational to an industry like this.\""},{"acf_fc_layout":"quote","image":619632,"text":"Chain of custody has always been very important . . . in our ability to look our customers in the eye and say we\u2019re being reputable and doing the right things when it comes to getting material on the recycled market.","author_name":"Jeff Hentges, Rehrig Pacific","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Seeing Clearly Now <\/strong><\/h3>\r\nOver time, Le has brought together parts of her personality that once seemed like contradictions\u2014studying small structures but managing large systems, doubting whether she could handle a project but knowing she could make an impact. Even now, Le can be incredibly modest, despite her accomplishments.\r\n\r\nSupport from Hentges and others has helped. \"There were some times,\" he recalls, \"where it was like, 'I love what you're saying. Be more bold, be more vocal. You've got a ton to offer.'\"\r\n\r\nFueled by that encouragement and Rehrig Pacific's innovative spirit, Le implemented a groundbreaking application of blockchain and GIS, strengthening a circular practice that will be key to a more sustainable world.\r\n\r\nIt took time, but she is starting to grasp what \"Mr. Saab\" suspected all along.\r\n\r\n\"I guess at this point in my career,\" she says, \"I sort of know that I can figure anything out.\"\r\n\r\nErika Le sees the circle clearly now."}],"references":null},"yoast_head":"\nAn Inside Look at the Circular Economy, Powered by GIS and Blockchain<\/title>\n<meta name=\"description\" content=\"Learn how a combination of blockchain technology and GIS software is helping to turn the circular economy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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