{"id":620572,"date":"2023-09-19T05:40:19","date_gmt":"2023-09-19T12:40:19","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=620572"},"modified":"2023-09-20T09:38:48","modified_gmt":"2023-09-20T16:38:48","slug":"kpmg-big-four-location-savvy","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/kpmg-big-four-location-savvy","title":{"rendered":"The Location-Savvy Consultant"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[303812,200462,382142,281],"department":[476792],"wherenext-category":[],"industry":[],"class_list":["post-620572","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-business-planning","tag-business-strategy","tag-electric-vehicle","tag-location-intelligence","department-cxo-priorities"],"acf":{"short_description":"Big Four advisory firm KPMG looks to enrich strategic guidance with location intelligence drawn from GIS technology.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"To see how a business is performing, a CFO might conduct a four-wall analysis, examining factors inside a location that impact profit and loss, including labor costs, sales, and the cost of goods sold.\r\n\r\nThe exercise might explain internal dynamics\u2014but it neglects important context. To plan effectively, C-suite leaders must interpret the far more complex, fluid landscape surrounding their operations. But shifting trade routes, environmental regulations, tax incentive zones, and geopolitical trends don\u2019t fit neatly into spreadsheets."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> Increasingly, Big Four consultants supplement their own expertise with data and insight from geographic information system (GIS) technology. It\u2019s a trend permeating the business world\u2014the use of location intelligence to guide business strategy.","snippet":""},{"acf_fc_layout":"content","content":"\u201cYou can\u2019t separate business from its location because that space defines its people, its cost, its customers,\u201d says Tom Schenk, managing director of analytics at KPMG.\r\n\r\nBusinesses often turn to consulting firms like KPMG for guidance on adapting to the fluctuations of the global economy. Now, Big Four advisory firms are augmenting their strategic expertise with geographic information system (GIS)<\/a> technology.\r\n\r\nWith in-house geospatial capabilities, consultants develop guidance tailored to clients and the locations where they operate.\r\n\r\nThrough the business insights generated by GIS, known as location intelligence<\/a>, a Big Four firm like KPMG can match a real estate portfolio manager with a qualified opportunity zone to invest capital gains. A KPMG consultant can create a smart map with demographic and zoning data to help an e-commerce company find not only the best city for a brick-and-mortar store, but the best shopping district and street.\r\n\r\n\u201cAlmost every single engagement we have, whether it\u2019s a financial due diligence project or if it\u2019s a buy-side or sell-side strategy, there\u2019s a locational aspect to it,\u201d says Dennis Latto, the company\u2019s director of analytics and head of GIS.\r\n

Location Awareness among the Big Four<\/strong><\/h3>\r\nKPMG incorporated GIS as an enterprise technology<\/a> last year to deepen the expertise it offers to high-powered clients including private equity firms, departments of the federal government, and Fortune 500 companies.\r\n\r\nThe geospatial technology platform helps KPMG consultants extract value from the roughly $5 million of third-party data the organization invests in each year. Insights derived from geographic patterns in credit card transactions or 5G cell phone towers help clients strategically position themselves in fields such as real estate analytics<\/a> or electric vehicle (EV) infrastructure planning<\/a>."},{"acf_fc_layout":"quote","image":620582,"text":"We can understand the full chain because we can understand what\u2019s happening around the four walls, because location is key to understanding business\u2014and increasingly so.","author_name":"Tom Schenk, KPMG","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Turning to Spatial Analysis to Answer the Why<\/em> Questions<\/strong><\/h3>\r\nWhen it comes to assessing location options, the business mindset has broadened, Latto says. \u201cNow it\u2019s, Why is it good? Why is it bad? What are the drivers affecting our business outside of the box of the location that we\u2019re at?\u201d\r\n\r\nSpatial relationships define much of a business\u2019s value chain, whether it\u2019s the distance between a supermarket chain and its competitors, or the layout of a supply chain. Location software brings key relationships to light and unpacks the implications for decision-makers.\r\n\r\nWhen an artificial Christmas tree company wanted deliveries to reach 99 percent of customers within two days, KPMG\u2019s GIS team helped optimize the distribution network, balancing delivery times with the lease rates and labor costs in different locations.\r\n\r\nFor a client assessing a site for a solar project<\/a>, location analysis could surface several parcels with a similar grade of land, and identify one that provides a special tax abatement to expand the size of the project.\r\n

The Changing Landscape of Big Four Consulting<\/strong><\/h3>\r\nToday\u2019s business leaders are building more sustainable and equitable organizations<\/a>. As they do, they expect new forms of guidance from Big Four consultants. This includes deliverables like interactive maps and dashboards that are more dynamic than the slide decks that have been consulting\u2019s lingua franca for a generation. Specialists in data technologies like GIS and AI<\/a> are in demand.\r\n\r\nMindful of those changes, Schenk, who oversees an advanced analytics team that combines GIS with data science and software development, pushed KPMG to enlarge its geospatial capabilities. \u201cIt\u2019s going to allow our business to interact with information and data like they haven\u2019t been able to before,\u201d he says.\r\n\r\nSchenk first realized the potential of geospatial technology in his former role as Chicago\u2019s chief data officer. His department created a situational awareness platform as the city prepared to host NATO and G8 members.\r\n\r\n\u201cWe needed to understand what was happening everywhere,\u201d Schenk says. \u201cGeospatial became crucially important.\u201d\r\n\r\nGIS software wove together data on 911 calls, weather reports, the location of city-owned vehicles, and other metrics to provide a real-time picture of event management.\r\n\r\nAt KPMG, Schenk manages a team of data scientists, GIS and AI specialists, mathematicians, engineers, software developers, and business intelligence analysts. Schenk and Latto, who led the effort to build the organization\u2019s geospatial platform, have already seen GIS enhance collaboration among data scientists, deal teams, and KPMG leadership. Instead of employees manually editing a slide deck, a location-aware dashboard brings trends to life by displaying and updating data visually, streamlining the flow of information.\r\n\r\n\u201cThe prevalence of location data is so far and broad, it can\u2019t be treated as a specialized form of analytics anymore,\u201d Schenk says. \u201cThe landscape has completely changed.\u201d"},{"acf_fc_layout":"quote","image":620592,"text":"The value of working in a firm like KPMG is the analytical horsepower we could bring to the market and to our clients. We have integrated geospatial analytics and data science to support this effort.","author_name":"Michael Stacey, KPMG","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Consulting on the EV Gold Rush <\/strong><\/h3>\r\nThanks in part to an influx of federal funding<\/a>, Big Four consulting firms are seeing ballooning demand for strategic expertise in the EV market.\r\n\r\nThe IIJA, for instance, allocated $7.5 billion<\/a> to build a national network of electric vehicle chargers, and the IRA and CHIPS and Science Act include provisions to boost electric vehicle development. Over the past year, EV and battery makers have committed to investments of at least $52 billion<\/a> in North American supply chains.\r\n\r\n\u201cWe kind of call it the gold rush right now,\u201d says Michael Stacey, a KPMG director based in Cleveland, Ohio, who consults on infrastructure and climate. Stacey teamed up with Latto and Schenk to leverage GIS technology in developing KPMG\u2019s electric vehicle infrastructure insights platform.\r\n\r\nWith this platform, consultants can cater to state department of transportation planners as well as private developers. Location technology makes sense of drive patterns, demographics, and electric power transmission networks. Stacey calls GIS \u201cthe analytical horsepower behind a lot of what we do in our infrastructure practice.\u201d\r\n\r\nThe decision-makers overseeing EV charger placements need to factor in elements like access to power, where chargers are most likely to be used, return on investment, and service to disadvantaged communities.\r\n\r\nThe spatial framework of KPMG\u2019s insight platform helps address classic questions of where to play and how to win, as well as newer equity-related concerns. \u201cTo be able to inform those decisions, a GIS tool is going to be critical,\u201d Stacey says.\r\n

Consultants: The New Data Innovators<\/strong><\/h3>\r\nAs the use of GIS spreads among KPMG consultants and data professionals, its value lies in making sense of what Schenk calls \u201cblobby data\u201d\u2014data from networks of roads, sensors, trade areas, and other areas of the built environment. Tables can\u2019t capture the growth of those networks. But with GIS, Big Four consultants can combine multiple layers of information and find the patterns that unlock business value for clients.\r\n\r\nData aggregators are important, but the value they deliver can be limited, Latto says. \u201cWe are data innovators, blending different data sets to create something unique. A new perspective or new insights for our clients is one of the big driving factors that we work on every day.\u201d"}],"references":null},"yoast_head":"\nA Global Advisory Firms Embraces Location-Savvy Consulting<\/title>\n<meta name=\"description\" content=\"KPMG, a member of the Big Four, adds a new form of location intelligence to its consulting practice, with the client in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/kpmg-big-four-location-savvy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Location-Savvy Consultant\" \/>\n<meta property=\"og:description\" content=\"KPMG, a member of the Big Four, adds a new form of location intelligence to its consulting practice, with the client in mind.\" 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