{"id":624942,"date":"2023-10-10T05:45:31","date_gmt":"2023-10-10T12:45:31","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=624942"},"modified":"2026-02-23T15:34:33","modified_gmt":"2026-02-23T23:34:33","slug":"hdr-bridget-brown-profile","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/hdr-bridget-brown-profile","title":{"rendered":"A Location-Savvy Group behind the Construction Boom"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[471802,160952,1441,486642],"department":[476782],"wherenext-category":[],"industry":[],"class_list":["post-624942","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-aec","tag-infrastructure","tag-resilience","tag-wherenext-profiles","department-new-analyst"],"acf":{"short_description":"Amidst a construction boom, AEC firm HDR is harnessing location technology to drive collaboration and deliver timely solutions for clients.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Across the United States, hammers are ringing, cement trucks are churning, and cranes are rising: a historic building boom is underway.\r\n\r\nThe architecture, engineering, and construction <a href=\"https:\/\/www.esri.com\/en-us\/industries\/aec\/overview\">(AEC) industry<\/a> is riding a wave of billions in federal <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/ira-business-implications\/\">spending on infrastructure<\/a>, a swell of momentum to expand renewable energy facilities, and a <a href=\"https:\/\/www.wsj.com\/articles\/shift-to-evs-triggers-biggest-auto-factory-building-boom-in-decades-11672503095\">revitalization of the auto industry<\/a> and transportation sector. According to the Census Bureau, construction spending in manufacturing last year was the <a href=\"https:\/\/www.wsj.com\/articles\/construction-industry-has-work-needs-more-workers-da763703?mod=article_inline\">highest on record<\/a>."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Article snapshot:<\/strong> As a massive construction boom takes shape, HDR leverages GIS technology to deliver projects efficiently and equitably.","snippet":""},{"acf_fc_layout":"content","content":"At the forefront of this once-in-a-generation upgrade are firms like HDR that have the expertise and scale\u201411,000 employees\u2014to tackle <a href=\"https:\/\/www.washingtonpost.com\/washington-post-live\/2022\/09\/21\/administration-industry-leaders-challenges-meeting-americas-broadband-needs\/\">complex infrastructure projects<\/a> and the technological savvy to deliver them efficiently.\r\n\r\nA unit that\u2019s seldom in the spotlight but increasingly central to HDR\u2019s approach is its Geospatial and Information Management (GeoIM) team. This 130-person, multidisciplinary unit develops maps and dashboards that guide projects for AEC clients while monitoring the <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/csr-and-location-intelligence\/\">social and environmental impacts<\/a> of America\u2019s latest major build-out.\r\n<h3><strong>From Supporting Role to Enterprise-Wide Resource<\/strong><\/h3>\r\nRun by director Bridget Brown, HDR\u2019s GeoIM department uses geographic information system (GIS) technology to provide <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\/overview\">location intelligence<\/a> across the full project life cycle, including design, environmental permitting, regulatory compliance, construction, and strategic communication.\r\n\r\nIn recent years, <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">GIS<\/a> has evolved from playing a supporting role at HDR to being a core <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/wherenext-confidential-whats-all-this-talk-about-gis-in-the-enterprise\/\">enterprise system<\/a>. It\u2019s become a data management tool for ambitious projects like <a href=\"https:\/\/www.hdrinc.com\/news-and-events\/news\/2022\/hdr-wins-esri-special-achievement-award-gis-work-ontario-line-subway\">the Ontario Line<\/a>, a rapid transit line spanning nearly 10 miles and 15 stops in downtown Toronto. GIS was the central hub for more than a thousand professionals across multiple teams and organizations to share data and access 3D visualizations of the new subway line.\r\n\r\nLocation is the common denominator of every physical asset, from a bridge column to a transmission tower, and GIS software brings context to that data, giving all project participants a single source of truth. Through the technology, HDR project leaders and senior management gain real-time operational awareness of projects that often span state lines and disciplines."},{"acf_fc_layout":"quote","image":624922,"text":"[GIS] allows you to make a project area come to life in a way that's easy to host a virtual meeting, to just screen-share in the map space. It's a great way to focus people's attention and quickly turn on data layers as they come up in conversation. You can immediately show them the data and their spatial relationships and respond. It's a powerful facilitation tool.","author_name":"Vanessa Bauman, HDR","author_profession_organization":""},{"acf_fc_layout":"content","content":"<h3><strong>Data Collection: 24 Hours vs. Three Weeks <\/strong><\/h3>\r\nOne HDR project is a power line stretching 500 miles from Wyoming to Utah. Over 500 people working on the effort use maps generated by the GeoIM team, which interlace dozens of datasets on everything from the project\u2019s geographic boundaries to which environmentally sensitive areas contractors must avoid.\r\n\r\nConstruction and maintenance teams feed data into the maps in real time, influencing the decisions of project leaders. Thanks to location technology, data collection, analysis, and communication efforts which once took three weeks can now be turned around in 24 hours.\r\n\r\n\u201cIt would be impossible to do this at the speed that is wanted by our clients without these kinds of tools,\u201d says Brown, GeoIM\u2019s leader and a 15-year HDR veteran who began as a GIS technician.\r\n\r\nThat accuracy and accessibility moves projects to completion on schedule. It also satisfies customer interest in digital delivery and integration with software programs like <a href=\"https:\/\/www.esri.com\/en-us\/industries\/aec\/overview\/gis-and-bim\">BIM and CAD<\/a>, which <a href=\"https:\/\/www.esri.com\/en-us\/industries\/aec\/overview\">combine with GIS<\/a> to produce 3D models and <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/5d-the-new-frontier-for-digital-twins\/\">digital twins<\/a>.\r\n<h3><strong>Developing an Equity Atlas<\/strong><\/h3>\r\nAs today\u2019s building boom intensifies, planners and builders are mindful of mistakes of the past. Companies like HDR are using the power of data analysis tools, including GIS, to go beyond regulatory requirements for <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/how-business-leaders-can-follow-through-on-racial-equity-commitments\/\">equity<\/a> and environmental justice."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>The Path from GIS Technician to Leadership<\/strong>\r\n\r\nBridget Brown\u2019s GeoIM group was one of the first HDR teams to adopt a career map, showing associates how they can <a href=\"https:\/\/www.esri.com\/about\/newsroom\/wherenext\/department\/new-analyst\/\">advance their careers<\/a>.\r\n\r\n\u201cIt's got all of the technical disciplines,\u201d Brown says, \u201cas well as leadership positions, and then program leadership positions.\u201d\r\n\r\nOnce an HDR professional identifies a preferred growth path, Brown and GeoIM\u2019s managers look for opportunities to guide the associate through the prescribed career levels.","snippet":""},{"acf_fc_layout":"content","content":"Those efforts are channeled through HDR\u2019s Community Analytics group\u2014a partnership between members of GeoIM and the strategic communications team. This internal joint venture leverages location intelligence to help project leaders and clients understand the <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/microsofts-darrell-booker-on-racial-equity\/\">needs of communities affected by projects<\/a> and communicate with those stakeholders\r\n\r\nBrown has been instrumental in helping to grow the Community Analytics program, connecting members with resources and training, and creating opportunities for them to present their work to colleagues and at conferences.\r\n\r\nFor each project, the Community Analytics team conducts a <em>human geography<\/em> study, gathering demographic, environmental, economic, and psychographic data about a project area into what they call an Equity Atlas. With GIS, they add locally relevant information, like metrics on <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/expanding-broadband-internet-access\/\">internet connectivity<\/a>, transportation access, floodplain analysis, or historical patterns of racial bias like redlining.\r\n\r\nThe geographic context helps leaders better understand communities impacted by new projects and gain their trust. As the program has matured, the insights gained from spatial analysis have influenced not just communications strategies, but even how engineering and construction teams approach building.\r\n\r\n\u201cOur goal is to embed equity and inclusivity as a fundamental part of all our infrastructure design and our planning processes,\u201d says Vanessa Bauman, the data solutions communications lead at HDR.\r\n\r\nSince the Community Analytics practice began in 2018, its members have worked on 191 projects, including stormwater management plans and carbon reduction tools.\r\n\r\n\u201cOur clients are asking for it,\u201d Brown says. \u201cIt\u2019s a growing and super important aspect of our program and how we\u2019re using <a href=\"https:\/\/www.esri.com\/en-us\/lg\/publications\/exploring-the-business-trend-of-spatial-thinking-wherenext-webcast-10\">spatial data<\/a> to make decisions in that arena.\u201d"},{"acf_fc_layout":"quote","image":624932,"text":"It used to be it was a figure in the PDF or a report, and now it's, \"Hey, I'm bringing up this map in this meeting with the client PM and the stakeholder.\" We go to this map in every meeting to help make decisions and see progress. ","author_name":"Frank Pisani, HDR","author_profession_organization":""},{"acf_fc_layout":"content","content":"<strong>A Leader with an Eye for Location-Smart Solutions<\/strong>\r\n\r\nBrown didn\u2019t immediately gravitate to <a href=\"https:\/\/mediaspace.esri.com\/media\/t\/1_wd7fjw1c\/245753322\">location technology<\/a>. In fact, she tried to avoid classes in GIS while studying wildlife ecology in college, preferring to focus on research and writing. But after she joined the US Forest Service, an assignment to study the impacts of helicopter travel on goats near Girdwood, Alaska opened her eyes to the power of location analysis."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Making GIS Work for Clients<\/strong>\r\n\r\nIn response to growing demand for geospatial enterprise solutions, HDR\u2019s GeoIM group has developed a flourishing practice of setting up GIS enterprise solutions for clients. HDR harnesses insights from its own experience to help customers meld GIS technology with asset management systems or create web-based maps.\r\n\r\n\u201cWhen we integrate web mapping tools with our typical project delivery and bring this data to the decision-makers on these projects,\u201d GeoIM leader Bridget Brown says, \u201cit's easier for them to see potentially something they missed or an opportunity that they haven't really realized before.\u201d","snippet":""},{"acf_fc_layout":"content","content":"A GIS-based app tracked the movements of aircraft and animals, integrating real-time information with spreadsheet data. \u201cI loved it,\u201d Brown says of the project. \u201cI was just replicating what we were seeing in the real world in this digital way.\u201d\r\n\r\nInitially, Brown didn\u2019t envision herself as a manager\u2014until a mentor encouraged her to apply for an open GIS manager position. In the years since she won the role, she\u2019s helped provide direction to GeoIM and watched the team double in size. Her experience in the Alaskan backwoods inspired a calm, open leadership style.\r\n\r\n\u201cPeople that have spent time in that kind of wilderness, they understand how to sit back,\u201d says Frank Pisani, a senior GIS manager at HDR based in Pennsylvania. \u201cI think she has maybe drawn on that experience and that kind of solitude to really help craft how she can listen and kind of keep focused and keep the ears open to what the needs are.\u201d\r\n\r\nAppointed director of GeoIM in 2022, Brown encourages her team to collaborate across departments and ensure that project leaders have the tools they need. She also supports around 2,000 non-GIS specialists\u2014HDR biologists, transportation planners, bridge engineers\u2014who use location technology in their daily work.\r\n\r\nBrown has fostered the development of GIS tracking tools to demonstrate GeoIM\u2019s impact on HDR\u2019s bottom line. And she has answered calls from senior business leaders, who increasingly look to location technology to study markets and analyze where project opportunities are emerging.\r\n\r\nDigital technologies like GIS help <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/industry-update-aec-digitization\/\">AEC firms<\/a> take full advantage of today\u2019s epochal building boom. At HDR, GeoIM has been a quiet but powerful force guiding decision-making at the leadership level while accounting for real-life impacts of infrastructure on communities and the environment."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HDR Delivers Location Awareness across the Enterprise<\/title>\n<meta name=\"description\" content=\"Amidst a historic construction boom, AEC firm HDR is harnessing location technology to drive collaboration and deliver solutions for clients.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Location-Savvy Group behind the Construction Boom\" \/>\n<meta property=\"og:description\" content=\"Amidst a historic construction boom, AEC firm HDR is harnessing location 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