{"id":626842,"date":"2023-10-17T05:38:07","date_gmt":"2023-10-17T12:38:07","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=626842"},"modified":"2024-05-10T06:16:48","modified_gmt":"2024-05-10T13:16:48","slug":"spatial-thinking-computing","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/spatial-thinking-computing","title":{"rendered":"Spatial Thinking Invades Computing, Business"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[313012,404762,471742,486992],"department":[476812,488822],"wherenext-category":[],"industry":[],"class_list":["post-626842","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-business-growth","tag-business-risk","tag-climate-risk","tag-spatial-business","department-business-growth","department-sustainability-risk"],"acf":{"short_description":"A concept now gaining traction in consumer devices like headsets and earbuds has long provided a competitive edge to leading businesses.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Beneath the din surrounding Apple\u2019s recent iPhone update was a comparatively quiet piece of news. Later this year, the iPhone 15 Pro and Pro Max will be able to record video in three dimensions, Mashable reported<\/a>. Apple describes this as spatial video, a more dynamic version of the 2D moving images we\u2019ve known since the silent-movie era."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> Under pressure to make smarter use of budgets and grow their businesses, executives are embracing spatial thinking just as Apple and other tech companies embrace spatial computing.","snippet":""},{"acf_fc_layout":"content","content":"It\u2019s part of a larger movement toward spatial computing, which includes earbuds that deliver immersive audio and mixed reality headsets that situate users in virtual scenes. In each instance, the key ingredient is context: using inputs from the world around us\u2014physical or virtual\u2014to make sense of our place in a scene.\r\n\r\nBusiness leaders are searching for their own form of spatial context. They want to understand the locations where they operate, the risks they face today and down the road, and how they can become more efficient and grow responsibly.\r\n\r\nSome of the best-known companies in the world are adopting a spatial approach to these challenges.\r\n

The Rise of Spatial Thinking and Experiences <\/strong><\/h3>\r\nIn its report, The Rise of Spatial Thinking<\/em>,<\/a> Deloitte notes that, more than ever, location is an important element in today\u2019s business decisions.\r\n\r\nSimple spatial awareness might mean knowing the location of technicians working on a cell tower as a storm approaches, or studying a dashboard of top-performing stores in the southeastern US.\r\n\r\nBut increasingly, it\u2019s more complex\u2014the kind of calculus only advanced analytics provides. For example, companies use spatial analysis<\/a> to synchronize thousands of delivery routes and hundreds of trucks in real time\u2014avoiding traffic, lowering carbon emissions, and meeting last-minute customer requests. They analyze aggregate consumer spending patterns in a large urban market to predict revenue<\/a> from future business locations.\r\n\r\nSpatial analysis is the turbine that drives these insights, and a geographic information system (GIS) is the geospatial engine behind it.\r\n\r\nJerry Johnston, coauthor of the Deloitte report, says companies can explore the output of geospatial technology\u2014often referred to as location intelligence<\/a>\u2014to gain a competitive edge or improve operational efficiency. When used effectively, spatial analysis helps companies \u201cmake better decisions about where to put your assets, where to invest in new capabilities, where to find talent,\u201d Johnston said on a recent podcast<\/a>.\r\n\r\nAt Amazon, FedEx, and Marriott, GIS helps decision-makers choose where to grow the business, how to increase efficiency and accuracy in daily operations, and where to shore up assets against climate risk. These brands and others are using spatial thinking as a key component in growth, efficiency, and risk management.\r\n\r\n(Hear directly from Amazon, FedEx, and Marriott about spatial thinking on this webcast.<\/a>)<\/em>\r\n

Spatial Clues to Success <\/strong><\/h3>\r\nBeginning in 2024, 3D videos shot on iPhones will become content for Apple\u2019s Vision Pro headset, delivering augmented and virtual reality experiences to consumers and business users. The headset, similar to offerings from the likes of Meta and Sony, relies on sensors and tracking technology to situate users in a virtual or augmented reality.\r\n\r\nThat spatial context will help users make sense of the world they\u2019ve entered. In much the same way, GIS gives business professionals the spatial awareness to spot long-term risks to the business, threats to daily operations, market opportunities they\u2019ve overlooked, and smarter ways to move goods and people.\r\n\r\nFor individuals and organizations, understanding the intricate relationships that exist in a location is critical to succeeding there."}],"references":null},"yoast_head":"\nSpatial Thinking in the Fortune 500<\/title>\n<meta name=\"description\" content=\"Spatial thinking may eventually revolutionize how we interact with computers\u2014but it\u2019s been key to business success for years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/spatial-thinking-computing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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