{"id":633892,"date":"2023-11-14T05:33:18","date_gmt":"2023-11-14T13:33:18","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=633892"},"modified":"2023-11-14T05:33:18","modified_gmt":"2023-11-14T13:33:18","slug":"a-technology-remedy-for-the-ceo-cmo-disconnect","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/a-technology-remedy-for-the-ceo-cmo-disconnect","title":{"rendered":"A Technology Remedy for the CEO-CMO Disconnect"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[303812,200452,20762],"department":[476792],"wherenext-category":[],"industry":[],"class_list":["post-633892","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-business-planning","tag-ceo","tag-marketing","department-cxo-priorities"],"acf":{"short_description":"When fewer than one in three CEOs trusts their CMOs, it may be time to explore new ways of communicating value.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"One revelation in a recent Wall Street Journal<\/em> article<\/a> may explain why some business leaders aren\u2019t connecting well with their marketing executives: Among Fortune 250 CEOs, only 1 in 10 worked in marketing before reaching the corner office, according to McKinsey."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Article snapshot:<\/strong> The CEO and CMO don\u2019t see eye to eye in many organizations, recent studies show. A few thoughts on bringing them together.","snippet":""},{"acf_fc_layout":"content","content":"Perhaps partly as a result, only 32 percent of CEOs trust their CMOs<\/a>, according to a survey by marketing agency Boathouse. And while half of CEOs told McKinsey<\/a> they were comfortable with the modern marketing world, 66 percent of CMOs said the opposite\u2014that their bosses aren\u2019t well acquainted with today\u2019s marketing techniques.\r\n\r\nAs marketing teams have expanded their use of data, analytics, and technology, misconceptions on both sides of the executive suite seem to have grown. In a serendipitous twist, that same technology could help savvy CEOs and CMOs bridge the divide.\r\n

Finding Common Ground for CEOs and CMOs<\/strong><\/h3>\r\nAs CMOs incorporate greater amounts of data into their work, many have realized the competitive edge that location data affords. For business decisions that depend in part on geography\u2014a long and growing list, experts say<\/a>\u2014CMOs often provide insight their C-level peers can\u2019t find elsewhere. Top marketing execs and their teams excel at:\r\n