{"id":661652,"date":"2024-03-26T05:26:50","date_gmt":"2024-03-26T12:26:50","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=661652"},"modified":"2024-11-25T13:01:49","modified_gmt":"2024-11-25T21:01:49","slug":"marriott-risk-atlas","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/marriott-risk-atlas","title":{"rendered":"Monitoring Risk at Marriott"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[471742,285382,479072,275892],"department":[476792,488822],"wherenext-category":[],"industry":[],"class_list":["post-661652","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-climate-risk","tag-corporate-security","tag-global-business","tag-risk-management","department-cxo-priorities","department-sustainability-risk"],"acf":{"short_description":"At the global hotel chain, a data-rich risk map helps executives evaluate business decisions.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"In today\u2019s interconnected marketplace, many businesses need a centralized, systematic way to monitor risks across huge geographic areas and take action to mitigate impacts. Responding to hazards on an ad hoc basis isn\u2019t an option. For many organizations, a risk map has become the most effective way to monitor vulnerabilities around the globe."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Snapshot:<\/strong> With a simple integration of two forms of location intelligence, Marriott created a global view of risk and a barometer for key business decisions.","snippet":""},{"acf_fc_layout":"content","content":"Built on geographic information system (GIS)<\/a> technology, risk maps can display all of a business\u2019s assets on a single dashboard, alongside threats by location. By toggling on data layers, executives gain a longer-term view, assessing climate risks, public health threats, crime trends, or geopolitical events.\r\n\r\nAt Marriott International, a hotel chain that encompasses nearly 8,700 properties across 139 countries, an in-house risk map called Risk Atlas<\/em> has become a key tool for executives and decision-makers.\r\n\r\n\u201cIn our line of work, people are kind of tired of looking at spreadsheets and whitepapers,\u201d says Morgan Dibble, Marriott\u2019s global intelligence director. \u201cWhat we\u2019ve created with Risk Atlas<\/em> is a more interesting and digestible way of visualizing threat information.\u201d\r\n

Marriott\u2019s Unified Vision of Risk Management<\/strong><\/h3>\r\nCreated by Dibble and his team, the Risk Atlas dashboard integrates GIS technology with a real-time alert monitoring service.<\/a> By supplementing GIS data with social media alerts and news reports, the global intelligence team monitors developing trends and their potential impact on Marriott\u2019s business. These insights enable Dibble and team to assign risk scores to various regions and properties\u2014a form of location intelligence that informs decisions on investments and site selection."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Related Reads<\/strong>\r\n\r\n\/\/ Marriott\u2019s Rob Bahl discusses<\/a> how to assess climate risk and create resilience\r\n\r\n\/\/ An investment firm<\/a> leans on location intelligence for strategic planning","snippet":""},{"acf_fc_layout":"content","content":"The map format also makes it easy to share data across the enterprise, from real estate teams to security managers.\r\n\r\nThe scale of Marriott International\u2019s business demands a two-pronged approach to managing risks. A global security operations center (GSOC)\u2014an increasingly common department at large organizations<\/a>\u2014spearheads the real-time response to crises and emergencies.\r\n\r\nDibble\u2019s global intelligence team takes a big-picture, strategic perspective, analyzing data to guide long-term decisions at the executive level and communicate with stakeholders.\r\n\r\n\u201cWe can see our assets mapped globally, and then we can see the proximity to the alerts,\u201d Dibble explains.\r\n

Bringing Risk Monitoring In-House<\/strong><\/h3>\r\nDibble found a surprising answer to the standard CIO question of whether he could integrate the technologies\u2014GIS and the real-time alert service\u2014without costly IT work. He simply created the integration himself using a standard API, despite having no coding background.\r\n\r\nThrough this simple integration, Dibble essentially built Risk Atlas<\/em> from scratch, tailoring it to Marriott\u2019s objectives and allowing it to adapt as new risks and new properties emerge.\r\n\r\nThe ability to develop climate risk assessments<\/a> in-house has proved to be a cost-effective alternative to hiring consultants. It can also mean a more reliable and up-to-date picture of operations. For instance, Dibble\u2019s team could pull in data from a newly released climate report and instantly interpret potential hazards for Marriott International locations. This information, in concert with real-time alerts about floods and storms, can inform investment decisions in regions where climate impacts are increasing.\r\n\r\nWith social unrest being a persistent global factor, hotel owners need to stay abreast of geopolitical tensions\u2014a factor that will shape the industry\u2019s outlook in 2024, according to PwC\u2019s most recent hospitality report<\/a>. A risk score for a country where political conflict is creating instability might affect Marriott\u2019s decision to build a new hotel there.\r\n\r\nHotels protect both guests and their own assets. With a GIS risk map and reliable alerts providing a comprehensive view of threats, hospitality executives can make the right decisions for their customers, their brand, and business continuity."}],"references":null},"yoast_head":"\nInside Marriott\u2019s Global Risk Monitoring<\/title>\n<meta name=\"description\" content=\"Marriott\u2019s Global Intelligence team integrated real-time event alerts with GIS technology, creating a global view of risk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/marriott-risk-atlas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monitoring Risk at Marriott\" \/>\n<meta property=\"og:description\" content=\"Marriott\u2019s Global Intelligence team integrated real-time event alerts with 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