{"id":673062,"date":"2024-05-21T04:10:40","date_gmt":"2024-05-21T11:10:40","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=673062"},"modified":"2024-05-21T04:06:37","modified_gmt":"2024-05-21T11:06:37","slug":"gis-skills-molson-coors-extra-space-storage","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/gis-skills-molson-coors-extra-space-storage","title":{"rendered":"The New Skills Driving Growth at Molson Coors, Extra Space Storage, and Beyond"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[325312,241,1261,1461],"department":[476782],"wherenext-category":[],"industry":[],"class_list":["post-673062","wherenext","type-wherenext","status-publish","format-standard","hentry","category-esri-insider","tag-business-analyst","tag-gis","tag-real-estate","tag-sustainability","department-new-analyst"],"acf":{"short_description":"Professionals who learn GIS on the job often discover a bounty of opportunities to make an impact through spatial skills.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Samantha Morrell, an agronomist with Molson Coors, and McKenzy MacKay, a financial planner at Extra Space Storage, would appear to have little overlap professionally."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Snapshot<\/strong>: During a recent <a href=\"https:\/\/www.esri.com\/en-us\/webinars\/publications\/wherenext-webcast-11-careers-in-gis-and-business\">webcast<\/a>, Sam Morrell of Molson Coors and McKenzy MacKay of Extra Space Storage discussed how their careers have evolved with\u2014and their companies have benefited from\u2014the introduction of GIS skills.","snippet":""},{"acf_fc_layout":"content","content":"Both work with data, but they hail from different backgrounds, work in different industries and roles, and tackle divergent business problems.\r\n\r\nYet they do share one major point in common: Both saw an opportunity to spur growth and innovation at their organizations and in their own careers by learning geographic information system (GIS) technology.\r\n\r\nAs Morrell and MacKay discussed <a href=\"https:\/\/www.esri.com\/en-us\/webinars\/publications\/wherenext-webcast-11-careers-in-gis-and-business\">in a recent <em>WhereNext<\/em> webcast<\/a>, they are among a growing cohort of professionals who have amplified their corporate impact by adding spatial skills to their repertoires.\r\n\r\nMorrell helps connect the enterprise to the field at Molson Coors, which relies on grains to make beverages like beer and barley milk. <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">GIS<\/a> has helped her map more precise crop data and produce more accurate predictions about grain yields that aid executive decision-making at the Fortune 500 company. That information also helps the company\u2019s sustainability team achieve goals like reduced water use.\r\n\r\nAt Utah-based Extra Space Storage, MacKay works on financial planning and analysis for one of the country\u2019s largest operators of self-storage facilities. Using <a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\/overview\">location technology<\/a>, she has improved the real estate team\u2019s site suitability studies and helped the marketing team analyze customer demographics more effectively. She recently performed an analysis to help the revenue management team set prices so that stores in a shared area don\u2019t cannibalize each other\u2019s sales, a common retail challenge."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>The Path to Expertise<\/strong>\r\n\r\nA <a href=\"https:\/\/www.esri.com\/training\/\">collection of resources<\/a> for business professionals interested in GIS technology, from MOOCs to certifications.","snippet":""},{"acf_fc_layout":"content","content":"As companies awaken to <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/signals-for-strategists\/geospatial-analytics-use-cases.html\">the value of location intelligence<\/a>, or insights generated by GIS, many professionals are finding they can drive improvement at their organizations through the power of maps.\r\n\r\n\u201cYou really have the ability to make an impact to the business, to the bottom line,\u201d says Marilyn Howe, another guest of the webcast <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/diebold-nixdorf-banking-transition\/\">who employs GIS skills in the world of banking<\/a>. \u201cYou see your analytics . . . played out in the real world.\u201d\r\n<h3><strong>Business Needs, Location-Based Solutions<\/strong><\/h3>\r\nBoth Morrell and MacKay were already well-versed in the goals and strategies of their companies before their paths crossed with GIS. Knowing their business operations as well as they did helped them quickly grasp the utility of understanding data geographically.\r\n\r\nFor MacKay, the journey to incorporating location intelligence into her work began with a narrow use case: applying GIS to the budget forecasting process. Before long, she was collaborating with colleagues on GIS applications for real estate, marketing, and even the security team, who use location data for facility security.\r\n\r\n\u201cIt\u2019s been fun to add more of that strategic part using GIS, because at the end of the day, we\u2019re more a location-based business than anything,\u201d MacKay says.\r\n<h3><strong>Adding Value Through Spatial Knowledge<\/strong><\/h3>\r\nWith location insight gained from data collected in the field, Morrell empowers multiple stakeholders: company leaders, growers, and sustainability managers. Based on her analysis of yields and projected production needs, upper management can decide if they need to contract more barley for the upcoming year."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Related Reads:<\/strong>\r\n\r\n\/\/ A powerful combo: <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/ali-abedini-of-td-bank\/\">analytics + curiosity<\/a>\r\n\r\n\/\/ Graduating from dots on a map <a href=\"https:\/\/www.esri.com\/en-us\/lg\/publications\/the-journey-from-dots-on-a-map-to-smart-analytics\">to analytics<\/a>","snippet":""},{"acf_fc_layout":"content","content":"Data on yields, water, and nitrogen help the sustainability team track efforts to reduce environmental impacts. Morrell also communicates with growers on how their results compare with other farms in the area, offering suggestions like how to get better crops with less nitrogen or different planting rates.\r\n\r\nSeeing the difference that location technology can make led Morrell to enroll in a master\u2019s program in GIS and sustainability. For her, the value was clear: \u201cWhy not put my focus there and drive that knowledge and bring it back to the company and benefit everyone?\u201d"}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Skills Driving Growth at Molson Coors &amp; Extra Space Storage<\/title>\n<meta name=\"description\" content=\"Knowledge workers are adding spatial skills to their r\u00e9sum\u00e9s as companies realize the value of location analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/gis-skills-molson-coors-extra-space-storage\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Skills 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