{"id":705532,"date":"2024-10-08T05:49:12","date_gmt":"2024-10-08T12:49:12","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=705532"},"modified":"2024-10-08T05:49:12","modified_gmt":"2024-10-08T12:49:12","slug":"location-intelligence-in-manufacturing","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/location-intelligence-in-manufacturing","title":{"rendered":"Location Intelligence at Work: Real-World Applications in Manufacturing"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[407702,279782,490702,22772,471991],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-705532","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-customer-experience","tag-enterprise-technology","tag-financial","tag-manufacturing","tag-market-analysis","department-emerging-technologies"],"acf":{"short_description":"Manufacturing leaders reveal the importance of location analysis in product engineering, business development, and more.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"At a recent tech conference, manufacturing executives representing a spectrum of goods and services found common ground: the importance of location in nearly every area of the enterprise."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Snapshot:<\/strong> A recent conference revealed how location technology is answering important questions in key areas of the manufacturing enterprise.","snippet":""},{"acf_fc_layout":"content","content":"The manufacturing enterprise supports many business models, including elements of retail, consulting, and software development. Companies as diverse as recreational vehicle maker Polaris and banking technology pioneer <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/diebold-nixdorf-banking-transition\/\">Diebold Nixdorf<\/a>\u2014both of which presented at the conference\u2014have found that answering \u201cwhere\u201d questions unlocks insights into business improvements.\r\n\r\nOne form of enterprise software known as geographic information system <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">(GIS) technology<\/a> is quietly answering questions like, where should we sell our products? And, in which environments do our products perform best?\r\n<h3><strong>Innovative Techniques Inside the Manufacturing Enterprise <\/strong><\/h3>\r\nSpeakers at the conference revealed how they solve business problems by analyzing the role of location in purchasing decisions, product development, and consumer trends, among other applications."},{"acf_fc_layout":"image","image":701202,"image_position":"left","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/en-us\/webinars\/publications\/wherenext-webcast-13-location-insight-across-the-enterprise?aduc=Organic&sf_id=7015x000000j5crAAA&adut=G5485679_&aduco=housead&aduca=BRWhereNext&utm_id=7015x000000j5crAAA&adum=OrganicVisits&utm_campaign=BRWhereNext&utm_source=Organic&utm_medium=OrganicVisits"},{"acf_fc_layout":"content","content":"R&amp;D teams are using GIS to augment smart products with new features, like a navigation app for Polaris\u2019s off-road vehicles. Location-aware devices also give designers visibility into how products perform in the field\u2014a \u201cbites to bolts\u201d feedback loop, as Polaris\u2019s GIS lead <a href=\"https:\/\/www.esri.com\/en-us\/lg\/publications\/the-journey-from-dots-on-a-map-to-smart-analytics\">Charles Skelton<\/a> put it in his presentation.\r\n\r\nPolaris also employs GIS as a business development tool, finding locations near popular trails that would be ideal for outfitter outposts renting ATVs, snowmobiles, and Polaris other vehicles.\r\n\r\nBy contrast, Diebold Nixdorf, which makes ATMs and other forms of banking technology, has adopted a model of advising clients on branch transformation\u2014a top priority for financial institutions (FIs). Its advisers use GIS to help banks <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/diebold-nixdorf-banking-transition\/\">rightsize networks and customize offerings<\/a>, ensuring that Diebold Nixdorf products end up in the environments where they\u2019re best suited."},{"acf_fc_layout":"quote","image":705552,"text":"As manufacturers confront an uncertain commercial landscape, GIS is providing answers across many areas of the manufacturing enterprise. ","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"<h3><strong>Off Road, but Still on the Map<\/strong><\/h3>\r\nPolaris\u2019s off-road vehicles are prized for their ability to explore remote, rugged terrain that isn\u2019t detailed on conventional maps, but drivers still need to know their location to steer clear of private property and hazards, and to reach their destinations safely."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Related Read:<\/strong>\r\n\r\n\/\/ Location intelligence comes to <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/sustainable-sourcing\/\">sourcing<\/a>","snippet":""},{"acf_fc_layout":"content","content":"Polaris developed a GIS-based application called RIDE COMMAND to meet that demand, offering it via state-of-the-art in-vehicle displays. With access to millions of miles of verified trails, as well as helpful waypoints like trailheads and gas stations, the app enables drivers to plan trips and coordinate locations with friends.\r\n\r\nA more advanced feature, RIDE COMMAND+, allows drivers to monitor charge and fuel levels and diagnostic alerts on their machines.\r\n\r\nThis kind of connected feature is a boon to customers\u2014and to Polaris engineers, who are using location-based insights to build better products. For instance, designers rely on GIS to study how altitude affects the performance of powertrains or fuel mixtures, leading to design improvements.\r\n<h3><strong>From Making the Right Products to Finding the Right Markets<\/strong><\/h3>\r\nProduct development is ultimately just one piece of the manufacturing enterprise.\r\n\r\nFor manufacturing leaders, a map is also the natural tool to answer questions such as, where do my customers tend to shop? Or which neighborhoods in this market are the best fit for these services?\r\n\r\nAt Polaris, maps help planners find off-roading destinations favorable for vehicle rentals. At Diebold Nixdorf, maps provide a similar value in a very different context. Location technology helps FIs deploy the right mix of touchpoints and adapt physical networks to the increasingly digital nature of banking.\r\n\r\nAt the conference, Marilyn Howe explained how GIS empowers Diebold Nixdorf clients to serve their own customers\u2019 needs. Dashboards loaded with location data indicate areas that have deposit potential yet are underbanked. More granular forms of data, like psychographic profiles, help credit unions and other FIs determine which products and services will resonate with residents.\r\n\r\nUnderstanding which kinds of customers are located where enables useful practices like suitability analysis. Diebold Nixdorf can help clients launch digital or mobile products in areas with high technological aptitude\u2014which in turn puts its products in a position to succeed.\r\n<h3><strong>The Location Advantage Across the Manufacturing Enterprise<\/strong><\/h3>\r\n\u201cWhere\u201d questions also extend to product and customer support. At Diebold Nixdorf, GIS powers a dashboard that tracks crime incidents and ATM threats that could impact banking clients. Meanwhile, Polaris analysts used GIS to test cell phone signals, identifying providers with the strongest coverage and ensuring customers stay connected in the field.\r\n\r\nAs the manufacturing industry searches for new forms of growth, location intelligence is supplying companies with a precise picture of where and how products, strategy, and customers align."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Location Intelligence Across the Manufacturing Enterprise<\/title>\n<meta name=\"description\" content=\"GIS technology is quietly making its mark across a range of manufacturing business models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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