{"id":716272,"date":"2024-11-05T05:26:59","date_gmt":"2024-11-05T13:26:59","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=716272"},"modified":"2024-11-06T02:50:17","modified_gmt":"2024-11-06T10:50:17","slug":"a-new-type-of-price-check-gains-ground","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/a-new-type-of-price-check-gains-ground","title":{"rendered":"A New Type of Price Check Gains Ground"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[490552,1331,1461],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-716272","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-nature-based-practices","tag-supply-chain","tag-sustainability","department-emerging-technologies"],"acf":{"short_description":"True cost accounting puts a price tag on food\u2019s environmental toll and may be nearing a breakout moment in the business world. ","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Not only is there no such thing as a free lunch\u2014it\u2019s more expensive than you think.\r\n\r\nWe know this because of a practice called true cost accounting, which puts a price tag on food\u2019s environmental toll and may be nearing a breakout moment in the business world."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Snapshot:<\/strong> Retail experiments, massive purchasing decisions: true cost accounting is in the spotlight, and may land on the executive agenda next.","snippet":""},{"acf_fc_layout":"content","content":"As a recent <a href=\"https:\/\/www.nytimes.com\/interactive\/2024\/09\/19\/climate\/food-costs-protein-environment.html\"><em>New York Times<\/em> article<\/a> explained, beef that costs $5 per pound in the supermarket has a true cost of $22. The extra $17 is mostly the toll for ecosystem damage caused by cattle farming. Other costs measured by true cost accounting include water stress, biodiversity loss, and greenhouse gas emissions.\r\n\r\nA thorough assessment of true cost involves more than just dollar figures. It starts with an understanding of where products come from and <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/fast-four-icymi-whats-the-value-of-nature-to-a-business-three-companies-weigh-in\/\">how much value nature provides<\/a> to a given location.\r\n\r\nIf true cost accounting finds its place in purchase decisions and regulatory frameworks, transparency and operational visibility into the supply chain will be essential. A geographic approach to operations will help businesses adapt.\r\n<h3><strong>Regulatory Compliance and True Cost Accounting<\/strong><\/h3>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Related Read:<\/strong>\r\n\r\n\/\/ Three companies on <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/fast-four-nature-based-practices\/\">how they account<\/a> for nature","snippet":""},{"acf_fc_layout":"content","content":"True cost accounting is not a new concept. A 2021 Rockefeller Foundation report pegged the <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/the-true-cost-of-food\/?srsltid=AfmBOoqKj6QGO_wBI70Y7vIH-_VVr9WGVP-3ag46YLMJ_ahVBoPiLoUE\">true cost of food in the US<\/a> at three times the $1.1 trillion Americans spend on it annually.\r\n\r\nRecently, the theory has begun to move into practice:\r\n<ul>\r\n \t<li>A <a href=\"https:\/\/www.dw.com\/en\/true-food-prices-germany-penny\/a-66422126\">German supermarket chain<\/a> now applies true cost accounting when setting prices on select products.<\/li>\r\n \t<li>A coffee house in the Netherlands partnered with the Dutch government and private vendors to charge <a href=\"https:\/\/www-entreemagazine-nl.translate.goog\/ondernemen\/koffiehuis-in-breukelen-eerste-horecazaak-met-echte-prijzen?_x_tr_sl=nl&amp;_x_tr_tl=en&amp;_x_tr_hl=en&amp;_x_tr_pto=sc\">\u201creal prices\u201d<\/a> reflecting hidden environmental and social costs.<\/li>\r\n \t<li>In the UK, the Ministry of Agriculture, four supermarket chains, and the National Farmers Union have collaborated to develop the <a href=\"https:\/\/www.globalfarmmetric.org\/about-the-global-farm-metric-2\/\">global farm metric<\/a>, a data-based measurement of food inputs and impacts.<\/li>\r\n<\/ul>\r\nGovernments are now considering true cost accounting\u2014or elements of it\u2014in regulatory and purchasing decisions. <a href=\"https:\/\/www.npr.org\/2024\/06\/27\/nx-s1-5021147\/denmark-carbon-tax-cows-pigs-farms-worlds-first\">Denmark<\/a> levies a tax on methane gas emitted by some farm animals. <a href=\"https:\/\/news.cornell.edu\/stories\/2022\/09\/study-unmask-true-cost-food-nys-agencies\">The state of New York<\/a> may soon direct its agencies to use true cost accounting for food procurement decisions, including with school lunch vendors.\r\n\r\nCompanies involved in all stages of production, from growing and processing to transport and retail, will feel the ripple effects of these decisions. New York\u2019s state agencies alone account for one out of every thousand dollars spent on food in the US.\r\n<h3><strong>Mapping Cost in Tiers<\/strong><\/h3>\r\nAlready, companies routinely create <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-operational-basemap\/\">digital basemaps of their operations<\/a>, using geographic information system (GIS) technology. A GIS map can include multiple data layers, each detailing variables affecting the true cost of a product. By showing where costs are incurred, companies gain a better understanding of how they accrue.\r\n\r\nConsider a company that sells tomato-based products like ketchup and pasta sauce. To assess products\u2019 true costs, analysts might gather data on how much water each supplier farm uses, along with their rates of fertilizer or pesticides and the emissions generated by trucks during distribution.\r\n\r\nThose maps, featured on a <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">GIS dashboard<\/a>, give executives, product managers, pricing analysts, sustainability teams, and compliance managers a new level of product accounting.\r\n<h3><strong>Computing the True Costs of Development<\/strong><\/h3>\r\nTrue cost accounting aims to measure the environmental impacts\u2014such as deforestation, water stress, emissions, and species loss\u2014of activities like mining, construction, and food production. It\u2019s part of a broader movement.\r\n\r\nA new UK law requires that all new building projects not only preserve existing biodiversity, but demonstrate a <a href=\"https:\/\/www.theguardian.com\/environment\/2024\/feb\/12\/england-brings-in-biodiversity-net-gain-rules-to-force-builders-to-compensate-for-loss-of-nature\">10 percent net gain<\/a>. Meeting those requirements means understanding the natural conditions in specific locations and measuring progress over time.\r\n\r\nMaps have been key to <a href=\"https:\/\/www.nytimes.com\/paidpost\/esri\/how-industry-leaders-are-harnessing-the-power-of-geospatial-technology.html\">visualizing sustainability goals<\/a> in similar scenarios. A massive development project in Vienna, for example, uses a <a href=\"https:\/\/www.esri.com\/about\/newsroom\/blog\/vienna-seestadt-smart-city-prototyping\/\">GIS-based digital twin<\/a> to ensure that the construction process adheres to climate-related requirements.\r\n\r\nAcross a range of industries\u2014from infrastructure development to manufacturing to agriculture\u2014companies are facing calls to quantify their footprint on the natural world. True cost accounting is the latest practice to demand this kind of location awareness, but with climate change in focus, it\u2019s unlikely to be the last."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Type of Price Check Gains Ground<\/title>\n<meta name=\"description\" content=\"True cost accounting puts a price tag on food\u2019s environmental toll and may be nearing a breakout moment in the business world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/a-new-type-of-price-check-gains-ground\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Type of Price Check Gains 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