{"id":735842,"date":"2025-02-11T05:22:35","date_gmt":"2025-02-11T13:22:35","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=735842"},"modified":"2025-02-19T14:05:15","modified_gmt":"2025-02-19T22:05:15","slug":"fast-fine-dining","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/fast-fine-dining","title":{"rendered":"Locating the Market for a Hot Restaurant Trend"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[276092,471991,1161],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-735842","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-location-analytics","tag-market-analysis","tag-retail","department-emerging-technologies"],"acf":{"short_description":"Fast-fine dining: How location analytics could reshape quick-service restaurants.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"The restaurant industry\u2019s latest buzzword\u2014fast-fine dining\u2014has been applied to everything from quick-serve burgers to high-priced steaks. But the trend\u2019s<\/a> exact description may be less important than where a fast-fine restaurant is located and whom it might attract."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Snapshot<\/strong>: The trend of fast-fine dining has already attracted numerous definitions\u2014from a Bobby Flay steak to Shake Shack burgers. One thing is clear: it\u2019s a trend ripe for location intelligence.","snippet":""},{"acf_fc_layout":"content","content":"Some observers apply the fast-fine moniker to restaurants serving a moderately higher-caliber fare than traditional fast food. Others, including Souvla in San Francisco, put a fast-food spin on an upscale menu while retaining the ambiance of restaurant dining. For Wonder, an online food court offering creations by notable chefs like Bobby Flay and Jonathan Waxman, fast-fine means upscale meals delivered to your door.\r\n\r\nFor companies exploring opportunities in fast-fine dining, there\u2019s a fundamental question: will the market support it? The work of analyzing a market and its customers comes long before deciding what to call the eatery.\r\n

Fans of Fast-Fine<\/strong><\/h3>\r\nIn identifying which segments of the population a business might serve in which locations, executives often use a geographic information system (GIS) to analyze demographics and other data on a smart map."},{"acf_fc_layout":"content","content":"When assessing a fast-fine restaurant\u2019s likely clientele, market analysis might reveal that Gen Z has a greater interest in certain food than Millennials, with an emphasis on organic and unprocessed products. Yet they also spend less on food than their older peers.\r\n\r\nGIS technology<\/a> brings data-driven rigor to this analysis. On a map, analysts can place consumer data like credit card transactions to reveal the profile of a large metropolitan area or a small neighborhood.\r\n\r\nModern GIS includes a form of artificial intelligence called GeoAI<\/a>, which models how much revenue a business is likely to generate based on surrounding demographics and psychographics."},{"acf_fc_layout":"quote","image":735872,"text":"Fast-fine is ultimately an aspirational concept, serving consumers in a way that sacrifices neither convenience nor quality. Finding that sweet spot is always a geographic problem, and it demands a geographic solution.","author_name":"","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Understanding a Market: The Core Tenets Apply <\/strong><\/h3>\r\nThis kind of location analysis is common across the retail industry. For instance, a provider of chiropractic services with a national footprint relied on location data to plan its expansion strategy with key demographic groups."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Related Read:<\/strong>\r\n\r\n\/\/ Inside a vertically integrated restaurant<\/a>","snippet":""},{"acf_fc_layout":"content","content":"\u201cWe look for which of those groups are our best patients,\u201d the company\u2019s GIS manager told WhereNext<\/em><\/a>. \u201cOut of all the possible patients across the country, which dominant groups do their neighborhoods contain?\u201d\r\n\r\nWith that information organized on GIS maps, the company identifies locations where likely customers live and shop.\r\n\r\nSiting a potential restaurant requires a similar approach. The rise of fast-fine adds new dimensions to the questions, but the core tenets of market analysis still apply.\r\n\r\nWith the rise of celebrity chefs, the mainstreaming of foodie culture, and a consumer trend toward convenience, it\u2019s no surprise the fast-fine concept has taken off.\r\n\r\nToday\u2019s diners want \u201cfast\u201d as much as \u201cfine,\u201d and some will pay a premium for first-rate food that arrives at their doorstep\u2014or is just a quick take-out drive away.\r\n\r\nBusinesses need the location intelligence<\/a> to know who and where they are."}],"references":null},"yoast_head":"\nFast-Fine Dining Cooks Up a Location Challenge<\/title>\n<meta name=\"description\" content=\"Establishing a tidy definition of the fast-fine dining trend is less important than knowing which customers will embrace it and where.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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