{"id":762222,"date":"2025-06-24T04:45:30","date_gmt":"2025-06-24T11:45:30","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=762222"},"modified":"2025-06-24T04:45:30","modified_gmt":"2025-06-24T11:45:30","slug":"job-hunting-with-a-map","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map","title":{"rendered":"Job Hunting with a Map"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[449161,182012,22772,278192],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-762222","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-economy","tag-hr","tag-manufacturing","tag-skills","department-emerging-technologies"],"acf":{"short_description":"For a better view of the job market, job seekers might look first at the map. ","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"

The demand for job skills depends on a complex interplay of economic forces and geographic dynamics. As a recent Wall Street Journal<\/em> story highlighted<\/a>, some US-based manufacturers are now making lucrative offers to recruit welders\u2014before they\u2019ve even graduated from high school.<\/p>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"

Snapshot<\/strong>: Large-scale economic shifts are changing who gets hired where, and job seekers have at least one new tool to find prospective employers.<\/p>","snippet":""},{"acf_fc_layout":"content","content":"

And welders aren\u2019t the only skilled professionals companies are eager to hire. They also need talent in energy, infrastructure, health care, and biotech, according to the US Bureau of Labor Statistics<\/a>.<\/p>\r\n

The process of connecting well-qualified candidates with industries seeking talent has remained basically unchanged for years. Employers post a job opening online and wait for r\u00e9sum\u00e9s to arrive (hopefully from real people<\/a>).<\/p>\r\n

A method created by a group of Southern California community colleges hints at a better way for prospective employees to connect with companies based on a key factor: the job\u2019s location.<\/p>\r\n\r\n

Enabling a Geographic Job Search<\/strong><\/h3>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"

The AI Effect<\/strong><\/p>\r\n

In its most recent Future of Jobs Report<\/a>, the World Economic Forum notes that advancements in AI will likely produce 78 million net new jobs globally by 2030, and that new skills development will be critical.<\/p>","snippet":""},{"acf_fc_layout":"content","content":"

A job\u2019s location influences everything from salary and commute times to work-life balance and career growth. But job seekers who search for opportunities by city or zip code may not find the level of context they need.<\/p>\r\n

What if a job seeker could zoom in on companies near transit hubs, their child\u2019s school, or a place they love to visit? What if they could search by industry or specialty and see a map of job concentrations?<\/p>\r\n

The Coast Community College District (CCCD) in Orange County, California, is creating a pipeline of skilled workers who understand the geography of their job prospects well before graduation. That\u2019s because CCCD leaders have mapped the information<\/a> with geographic information system technology. Through a GIS-powered website, students see the precise locations of jobs in their chosen industries\u2014a process administrators describe as \u201cgeoenabling the student journey.\u201d<\/p>\r\n

\u201cNavigating labor market information can be daunting for job seekers,\u201d said Stephanie Feger, a program director for career education and workforce development at CCCD, in a recent article. \u201cWe thought, \u2018There has to be another way.\u2019 That\u2019s when we decided to map the information spatially.\u201d<\/p>\r\n\r\n

Seeing Costs of Living, Special Skills\u2014On a Map<\/strong><\/h3>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"

Related Read:<\/strong><\/p>\r\n

\/\/ The return to office<\/a> at a glance<\/p>","snippet":""},{"acf_fc_layout":"content","content":"

As baby boomers retire in record numbers<\/a> from careers in skilled trades and other sectors, their absence creates opportunities for younger workers, even as demand grows for new skills like AI (see sidebar).<\/p>\r\n

Visualizing industry clusters by location can help job seekers find opportunities that match their skills. It can also reveal an ecosystem ripe for career advancement. Through a smart map, job seekers can evaluate cost of living information or search for openings by sector and skill. GIS technology<\/a> delivers that map view by pulling from spreadsheets of data on job locations, salary levels, and required skills.<\/p>\r\n

Just as job seekers can approach their search through a geographic lens, many businesses apply GIS to find locations that match their workforce needs. Certain lifestyles or hobbies, for example, might indicate compatibility with a specific role. Hiring managers can use location technology to target recruiting efforts to areas where those skills and characteristics are prevalent. As a recent WhereNext<\/em> article<\/a> noted:<\/p>"},{"acf_fc_layout":"blockquote","content":"

An HR executive looking for telehealth professionals could map labor data from a specific region or city on a GIS-powered dashboard. That could yield a geographic view not just of the specialists in that field but health-care professionals in adjoining industries or with similar skill sets, along with their average incomes and the turnover rates in the area.<\/p>"},{"acf_fc_layout":"content","content":"

More Information Means More Informed Job Seekers<\/strong><\/h3>\r\n

With a geographic view of the job market, companies make more informed decisions. Job seekers can see not only where openings are, but how close they are to amenities such as schools, services, and parks. After all, job candidates aren\u2019t just considering the requirements of the role: They\u2019re assessing the quality of life a job will afford them.<\/p>\r\n

And when they like what they see, they\u2019re more likely to stay, reducing the risk of turnover and the costs that come with it.<\/p>"}],"references":null},"yoast_head":"\nHelping Job Seekers Navigate<\/title>\n<meta name=\"description\" content=\"As job seekers plot their career strategies, company location remains a key criterion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Job Hunting with a Map\" \/>\n<meta property=\"og:description\" content=\"As job seekers plot their career strategies, company location remains a key criterion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map\" \/>\n<meta property=\"og:site_name\" content=\"Esri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2025\/06\/wherenext-job-hunting-card.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2025\/06\/wherenext-job-hunting-card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Esri\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map\",\n\t \"name\": \"Helping Job Seekers Navigate\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\"\n\t },\n\t \"datePublished\": \"2025-06-24T11:45:30+00:00\",\n\t \"description\": \"As job seekers plot their career strategies, company location remains a key criterion.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map#breadcrumb\"\n\t },\n\t \"inLanguage\": \"en-US\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/job-hunting-with-a-map#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.esri.com\/about\/newsroom\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Job Hunting with a Map\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#website\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/\",\n\t \"name\": \"Esri\",\n\t \"description\": \"Esri Newsroom\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.esri.com\/about\/newsroom\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"en-US\"\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/b890389919572d29641d24fc67eaf376\",\n\t \"name\": \"Chris Chiappinelli\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"en-US\",\n\t \"@id\": \"https:\/\/www.esri.com\/about\/newsroom\/#\/schema\/person\/image\/\",\n\t \"url\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"contentUrl\": \"https:\/\/www.esri.com\/about\/newsroom\/app\/uploads\/2017\/04\/Esri-Chris_Chiappinelli_540x540.jpg\",\n\t \"caption\": \"Chris Chiappinelli\"\n\t },\n\t \"description\": \"Chris Chiappinelli is the editor of Esri\u2019s WhereNext magazine. 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