{"id":763332,"date":"2025-07-01T05:22:34","date_gmt":"2025-07-01T12:22:34","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=763332"},"modified":"2025-09-11T13:56:29","modified_gmt":"2025-09-11T20:56:29","slug":"vhb-steve-anderson-profile","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/vhb-steve-anderson-profile","title":{"rendered":"The SVP Who Empowers Colleagues with AI, Mapping, and Analytics"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[471802,1741,474662,160952,486642],"department":[476782],"wherenext-category":[],"industry":[],"class_list":["post-763332","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-aec","tag-ai","tag-geospatial-ai","tag-infrastructure","tag-wherenext-profiles","department-new-analyst"],"acf":{"short_description":"VHB tech enablement SVP Steve Anderson elegantly merges technology and talent to innovate new solutions, like a solar site selection app.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"

Golf, a favored pastime of the C-suite, is a game of perspectives. To win requires inch-perfect precision on short putts, explosive power on long drives, and the wisdom of seeing each swing, even bad ones, as part of an 18-hole story.<\/p>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"

Snapshot:<\/strong> Steve Anderson of VHB helps colleagues design and build critical infrastructure with the help of AI, 3D simulations, and advanced mapping tools.<\/p>","snippet":""},{"acf_fc_layout":"content","content":"

\u201cIt\u2019s not one shot,\u201d says Steve Anderson, senior vice president of technology enablement at design and engineering firm VHB. \u201cIt\u2019s the overall game that makes a difference.\u201d<\/p>\r\n

Anderson began playing golf at age five, won his first tournament by nine, and placed second in the NCAA championship as a college freshman. He even contemplated going pro.<\/p>\r\n

Instead, he parlayed the patience and perspective he learned on the links into a larger professional goal: pushing the envelope on digital innovation in the architecture, engineering, and construction (AEC) industry.<\/p>\r\n

At VHB, the senior vice president has become an influential advocate for enterprise mapping and analytics\u2014using geographic information system (GIS) technology<\/a> to power data sharing and produce insights. Across the many services VHB offers its clients\u2014including land development, infrastructure planning, engineering design, and energy installations\u2014maps are a common language for problem-solving and complex analysis.<\/p>\r\n\r\n

How Spatial Analytics and AI Are Speeding Up Solar Solutions<\/strong><\/h3>\r\n

Anderson recently oversaw the rapid development of a tool that\u2019s become a new source of strength for the firm: planning and building on-site solar systems.<\/p>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"

Related Content:<\/strong><\/p>\r\n

\/\/ Steve Anderson discusses efficient cities<\/a><\/p>","snippet":""},{"acf_fc_layout":"content","content":"

The program, Net+, accelerates the process of solar system site selection for clients like Tier 1 research universities, healthcare corporations, transit agencies, and others seeking the highest, best use of their landholdings<\/a>.<\/p>\r\n

Through spatial analytics, AI, and predictive modeling, the application identifies parcels with the highest solar potential across large real estate portfolios\u2014even entire cities or states. Using historic data to estimate the power production and ROI of solar array installations, Net+ shaves weeks off traditional feasibility assessments. The solar systems themselves, which typically provide lower costs of delivered energy than utilities, can add up to millions in savings for organizations that install them.<\/p>\r\n

\u201cThe ability to run that process on every single parcel that you own in a very reasonable amount of time provides a lot of value,\u201d Anderson says. \u201cNow you have the data to actually make a decision.\u201d<\/p>"},{"acf_fc_layout":"quote","image":763362,"text":"When we have these tools, it makes it easier just to walk in the door and say, \u2018This is how much solar you can produce.\u2019","author_name":"Joel Serface, VHB","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Innovation Fueled by an Enterprise Approach to GIS<\/strong><\/h3>\r\n

On the greens, Anderson excels at solo competition. On the job, his m\u00e9tier is connection and collaboration. Assembling Net+\u2019s technological tools and team\u2014GIS analysts, software programmers, energy experts, engineers\u2014required an intuitive feel for building a technology product. Anderson also brought an intimate understanding of VHB\u2019s market opportunities and ways of working.<\/p>\r\n

\u201cHe\u2019s one of those unique people who understands business processes,\u201d says Joel Serface, VHB\u2019s director of energy innovation, who helped envision and build Net+. \u201cHe connects the dots between things that need to be correlated, and he identifies ways to go and develop solutions.\u201d<\/p>\r\n

For Anderson, a former surveyor with a background in computer science, GIS was a natural fit for organizing and analyzing data about the built environment, which factors prominently in VHB\u2019s work. In addition to consulting on energy installations, the firm\u2019s 2,300 employees apply engineering expertise to transportation planning projects, land development, environmental studies, and infrastructure planning and design.<\/p>\r\n

At the core of several critical VHB applications is GeoVHB: a geospatial library that integrates thousands of datasets from local, state, and federal government agencies. VHB engineers and designers build tools on top of GIS hubs like GeoVHB to speed the pace of analysis and communication. For instance, teams in the field collect data on wetlands and soil types through mobile GIS apps, while VHB\u2019s geomatics team uses GIS dashboards to manage projects and monitor company vehicles.<\/p>\r\n

GIS has become the enterprise mapping and analytics system for around 1,600 employees. \u201cWe try to really embed it in everything that we do and treat it as a true enterprise system, an enterprise platform,\u201d Anderson says.<\/p>\r\n

For Net+, Anderson and Serface took advantage of the deep learning models embedded in advanced GIS systems\u2014a capability also known as geospatial AI<\/a>. By integrating additional AI technology and building information modeling (BIM) software, VHB\u2019s team brought more accurate information and visuals to client conversations than had ever been possible before.<\/p>"},{"acf_fc_layout":"quote","image":763372,"text":"[GIS] is embedded into business systems where some of the people don\u2019t even realize that\u2019s what they\u2019re using. It\u2019s just giving them the answers they\u2019re looking for.","author_name":"Steve Anderson, VHB","author_profession_organization":""},{"acf_fc_layout":"content","content":"

Training Deep Learning Models to \u201cRead\u201d the Landscape<\/strong><\/h3>\r\n

In the past, a company might be approached by a solar developer who would site the panels and reap the revenue of any extra production. Alternatively, an agency might issue an RFP for solar feasibility studies and wait for AEC<\/a> firms to submit proposals and reports. Both scenarios could be inefficient.<\/p>\r\n

With Net+, clients see 3D simulations of a solar installation as it would look on a given property. That analysis is the result of the VHB team\u2019s work training geospatial AI to \u201cread\u201d the land data in GIS. After countless iterations, the tool can now recognize which parcels of land have the correct traits\u2014sun exposure, elevation, land type\u2014to support solar power generation.<\/p>\r\n

Anderson and team further trained the deep learning models to match parcels with the most suitable types of solar installations: a ground system for a grassy right-of-way off a major highway; a canopy system for a hospital\u2019s converted parking lot; a rooftop installation for a real estate developer\u2019s downtown condominium.<\/p>\r\n

\u201cUsing that modeling tool made it so much faster to be able to say, \u2018This is how you can transition your system from an energy user to an energy producer,\u2019\u201d Serface notes.<\/p>\r\n

The AI tools also save time by recognizing disqualifying features like floodplains, wetlands, and rooftop air conditioning units. The Net+ application can even account for shadows in urban areas, calculating their effect on solar generation.<\/p>\r\n

\u201cWe\u2019ve modeled the way [a] system could operate in the future,\u201d Serface says. \u201cAnd the only way to be able to do that and go through that entire complexity and the entire life cycle is by having advanced systems go do the analytics. Those are all geospatial, 3D, AI types of approaches.\u201d<\/p>\r\n\r\n

If It\u2019s Worth Doing Once . . . It\u2019s Worth Doing a Thousand Times<\/strong><\/h3>\r\n

Anderson was part of the hiring team that brought on Serface\u2014an energy entrepreneur and veteran of the venture capital world. The two men bonded over a belief that if someone can do something special or unique, the organization should find a way to do it \u201ca thousand more times\u201d through automation.<\/p>\r\n

Solar feasibility studies were an undertaking ripe for this approach. Serface proposed the idea of a tool that would replicate the thought process of an engineer who could site solar panels and calculate power potential. Anderson coordinated the talent and resources within VHB to get the project running, and orchestrated the app\u2019s development.<\/p>\r\n

Within six weeks, they had mapped out the project\u2019s workflows. Within nine months, they had completed research and begun building prototypes so they could gather feedback from engineers. By the end of the year, they were starting to introduce the tool to clients. Without Anderson\u2019s unique blend of talents, \u201cthis probably would not have gotten off the ground,\u201d Serface says.<\/p>\r\n\r\n

The Joy of Complex Problem-Solving<\/strong><\/h3>\r\n

For Anderson, a technology challenge like Net+ and a round of golf both satisfy an innate urge: to solve difficult problems. At times, lessons from golf have informed his work\u2014like keeping his cool when nothing seems to be going right.<\/p>\r\n

At other times, he approaches a tough hole with the eye of a GIS analyst\u2014evaluating the topography of the fairway, the direction of the wind, the height of the grass, the weight of the club. In a way, Anderson replicated the process of \u201creading\u201d the greens when he used geospatial AI tools to create Net+.<\/p>\r\n

\u201cIt\u2019s like a mental challenge for me,\u201d says Anderson of what draws him to golf. \u201cLike technology innovation, it\u2019s a pretty complex problem to solve, and when you do it all right, it\u2019s like, oh\u2014that was pretty fun.\u201d<\/p>"}],"references":null},"yoast_head":"\nBuilding New Infrastructure with AI and Advanced Mapping<\/title>\n<meta name=\"description\" content=\"At engineering firm VHB, an executive with deep experience in GIS software leverages new AI techniques to equip colleagues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/vhb-steve-anderson-profile\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The SVP Who Empowers Colleagues with AI, Mapping, and Analytics\" \/>\n<meta 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