{"id":767909,"date":"2025-08-18T04:44:24","date_gmt":"2025-08-18T11:44:24","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=767909"},"modified":"2025-08-27T08:57:24","modified_gmt":"2025-08-27T15:57:24","slug":"amid-global-trade-uncertainty-the-new-must-have-dashboard-is-a-map","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/amid-global-trade-uncertainty-the-new-must-have-dashboard-is-a-map","title":{"rendered":"Amid Global Trade Uncertainty, the New Must-Have Dashboard Is a Map"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[303812,404762,1331,488522],"department":[476792],"wherenext-category":[],"industry":[],"class_list":["post-767909","wherenext","type-wherenext","status-publish","format-standard","hentry","category-esri-insider","tag-business-planning","tag-business-risk","tag-supply-chain","tag-trade","department-cxo-priorities"],"acf":{"short_description":"Global trade may be in flux, but there\u2019s comfort in clarity and the situational awareness a map provides. ","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Snapshot:<\/strong> Five years ago, when the pandemic scrambled business conditions worldwide, some executives turned to a map-based technology for clarity and planning. With global trade in flux, that tech is back in the spotlight.","snippet":""},{"acf_fc_layout":"content","content":"When does it become pass\u00e9 to obsess over every turn and salvo in a global trade war? Global executives know the answer is never. Neither they nor the analysts who furnish them with key insights can afford to lose focus on the complicated reality of global trade.\r\n\r\nFor some, recent twists and turns have induced indecision, a reluctance to make the wrong move when so much is in flux. But the most assured among them take confidence from a secret resource: a map of their operations that reveals where they do business and how they might adjust to emerging trade realities.\r\n

Casting About for Clarity on Global Trade<\/strong><\/h3>\r\nIn the global trade shake-up of 2025, conditions change fast. Swiss business leaders<\/a> recently woke to the prospect of a 39 percent tariff, while EU officials chose to delay counter levies on US goods<\/a> for six months. America\u2019s senior executives wonder what will change next week and how they might adapt in quarters to come.\r\n\r\nWhich is to say, the VIX on global trade has rarely been so high.\r\n\r\nFor business leaders, it\u2019s easy to get lost in fluctuating tariff and trade numbers, and easier still when those numbers are scattered across headlines, notepads, and spreadsheets. But trade-related data, such as where suppliers are located worldwide and what tariffs they\u2019re subject to, can be tracked and viewed on a dashboard. With that clarity, decision-makers can make better strategic choices about where they source raw materials, which supply chain partners they use, and where to invest in final assembly operations.\r\n\r\nIt wasn\u2019t long ago that data-rich maps helped executives manage through another period of uncertainty.\r\n

Finding Comfort in the Not-So-Distant Past<\/strong><\/h3>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Related Read:<\/strong>\r\n\r\n\/\/ How companies use smart maps<\/a>","snippet":""},{"acf_fc_layout":"content","content":"When the COVID-19 virus intensified into a pandemic in early 2020, businesses faced massive interruptions\u2014supply chains at less than half capacity, employees out sick, regulations on the rise.\r\n\r\nLike today\u2019s trade reshuffling, the pandemic was a geographically complex situation. Executives needed an air traffic control system to track infection rates, local business rules, and other variables critical to business continuity. They found it in a mapping technology that showed how company operations were affected by those shifting conditions.\r\n\r\nAt one national retailer<\/a> with more than 200 million annual visitors and outlets in 45 states, a C-suite executive found clarity in geographic information system (GIS) technology."},{"acf_fc_layout":"blockquote","content":"Working with the company\u2019s GIS team, [the chief security officer] helped create dashboards that revealed the status of the company\u2019s operations across the country at a glance, along with valuable key performance indicators . . .\r\n\r\n\u201cBeing able to understand at a time when there\u2019s chaos and complexity helps calm the situation, not only to be able to communicate outward and upwards, but just to have a better sense of what\u2019s happening.\u201d"},{"acf_fc_layout":"content","content":"The company\u2019s maps didn\u2019t tame the virus any more than today\u2019s maps can resolve a trade dispute, but they did bring the business into focus for executives. That was possible because the GIS team had \u201cgeo-enriched\u201d company data\u2014associating everything from sales receipts to store parking lots to a specific location. They understood not only the business realities of the individual stores, but their aggregate effect on the business.\r\n\r\nFive years later, executives need that same kind of context as they navigate decisions about supply chains, business partners, and production locations.\r\n

The Far Side of a Global Reshuffle <\/strong><\/h3>\r\nWhen business leaders see their operations on a map<\/a> alongside the latest metrics on global trade, they gain the situational awareness needed to game out scenarios and prepare a response: If tariffs rise in this region, how can we shift production to an adjacent region, and what will the bottom-line implications be?<\/em> This is the kind of what-if analysis<\/a> GIS technology thrives on.\r\n\r\nOnce the dust settles on this global trade reshuffle, clear, information-rich maps will remain an executive\u2019s go-to resource\u2014a single source of truth on sales performance, workforce management, supply chain derisking, and quarterly KPIs.\r\n\r\nVolatility will always have its place\u2014a century ago, five years ago, today and tomorrow. In the tumult of global business, the best advice for executives is to keep calm and map on."}],"references":null},"yoast_head":"\nGlobal Trade Uncertainty and the Clarity of a Map<\/title>\n<meta name=\"description\" content=\"With global trade conditions in flux, one retailer\u2019s approach to managing through crisis deserves a second look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/amid-global-trade-uncertainty-the-new-must-have-dashboard-is-a-map\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amid Global Trade Uncertainty, the New Must-Have Dashboard Is a Map\" \/>\n<meta property=\"og:description\" content=\"With global trade conditions in flux, one retailer\u2019s approach to managing through crisis 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