{"id":770812,"date":"2026-01-20T06:23:11","date_gmt":"2026-01-20T14:23:11","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&p=770812"},"modified":"2026-02-03T10:27:16","modified_gmt":"2026-02-03T18:27:16","slug":"nexttech-no-code-dashboard","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-no-code-dashboard","title":{"rendered":"NextTech: The No-Code Dashboard on Sales Performance"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[611,195422,192782,201042],"department":[476792],"wherenext-category":[],"industry":[],"class_list":["post-770812","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-business-intelligence","tag-dashboard","tag-data-analysis","tag-data-management","department-cxo-priorities"],"acf":{"short_description":"Analysts can tap data stored in cloud warehouses or databases to produce responsive dashboards rich in location intelligence.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"Any analyst who has briefed an executive<\/a> knows that sharing one piece of data\u2014say, consumer spending trends in key markets\u2014inevitably elicits requests for more data, along with questions like, \u201cHow does that spending correlate with our customer segments?\u201d"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"Snapshot<\/strong>: Data lives in many places these days\u2014from data lakes to cloud storage services to GIS databases. This video shows that good analytics tools don\u2019t discriminate\u2014they tap data wherever it lives.","snippet":""},{"acf_fc_layout":"content","content":"To create business intelligence that\u2019s readily available, analysts must tap data stored in data lakes, data warehouses, GIS databases, spreadsheets, even websites.\r\n\r\nGood analytics tools don\u2019t discriminate\u2014they make sense of data wherever it lives. Top companies use geographic information system (GIS) software<\/a> to analyze diverse sources of data and view business impacts through a geospatial lens.\r\n

A No-Code Dashboard of National Sales Data<\/strong><\/h3>\r\nThe video below illustrates how a sales executive overseeing a national network of insurance agents can access location intelligence through a rich, responsive dashboard."},{"acf_fc_layout":"kaltura","video_id":"1_0dc2u78j","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"Starting with a basemap displaying agents\u2019 locations and territories, an analyst links to a Snowflake database and an Amazon storage service, adding detailed policy records and agent metrics to the map. Locating the data and displaying it in a visually appealing dashboard is a drag-and-drop process.\r\n\r\nThe result is a no-code dashboard of agents, sales territories, claims statistics, and hazard data. As an executive asks questions, the analyst can zoom in for the most relevant view, revealing the distribution of policies in a single county or an overview of national trends."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"Related Read:<\/strong>\r\n\r\n\/\/ An AI view<\/a> of business performance","snippet":""},{"acf_fc_layout":"content","content":"Indicators on the dashboard help sales executives see revenue and risk patterns across portfolios. They can check which hazards are more prevalent for commercial or residential buildings, or gauge how concrete buildings perform against certain risks compared with wood frame structures.\r\n\r\nClicking on a name brings up an agent\u2019s territory and policies, symbolized by dots on the map. The color and size of the dot convey the status and size of the policy, offering a snapshot of the local market.\r\n\r\nFrom Questions to Insights, in a Few Clicks<\/strong>\r\n\r\nThis example examines applications for an insurance firm, but any sales organization can use location software to integrate a range of data sources and access insight through a no-code dashboard.\r\n\r\nA telecommunications company that has expanded through acquisition might have some customer data stored in an Azure cloud data warehouse and other records in Databricks tables. A GIS analyst can weave those sources onto a map or dashboard that a sales team can use to target potential growth areas.\r\n\r\nFor an auto parts wholesaler, a dashboard that combines data on its national network of stores, the location of competitors, and consumer psychographics<\/a> could inform decisions on how to reach customers in regions targeted for growth.\r\n\r\nBusiness leaders today are eager to interrogate data. With a no-code dashboard that integrates information from disparate data sources, the answer to the next question is often just a few clicks away."}],"references":null},"yoast_head":"\nA No-Code Dashboard on Sales Performance<\/title>\n<meta name=\"description\" content=\"A rich, responsive dashboard, tapping information stored in cloud warehouses or databases, gives leaders immediate access to business intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-no-code-dashboard\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextTech: The No-Code Dashboard on Sales Performance\" \/>\n<meta property=\"og:description\" content=\"A rich, responsive dashboard, tapping information stored in cloud warehouses or 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