{"id":771950,"date":"2026-03-17T06:25:53","date_gmt":"2026-03-17T13:25:53","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=771950"},"modified":"2026-03-17T07:16:59","modified_gmt":"2026-03-17T14:16:59","slug":"nexttech-who-visited-times-square-in-summer-2025","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-who-visited-times-square-in-summer-2025","title":{"rendered":"NextTech: Who Visited Times Square in Summer 2025?"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[11272,471991,387072,238001],"department":[488812],"wherenext-category":[],"industry":[],"class_list":["post-771950","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-demographics","tag-market-analysis","tag-psychographics","tag-site-selection","department-emerging-technologies"],"acf":{"short_description":"Which ZIP codes account for the most Times Square visits? Mapping and analytics reveal the answer.  ","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Snapshot:<\/strong> Analysis reveals the five ZIP codes outside the New York area that account for the most visits to one of the world\u2019s top destinations.","snippet":""},{"acf_fc_layout":"content","content":"Up to <a href=\"https:\/\/www.timessquarenyc.org\/business-community\/market-research-data\">330,000 pedestrians<\/a> a day pass through Midtown Manhattan\u2019s Times Square\u2014a narrow, noisy chute of taxis, blinking billboards, and Broadway theaters. An executive weighing an ad placement, store location, or brand activation might see that number and think: Who are they, and where do they come from?\r\n\r\nMapping and analytics provide answers, with location technology converting raw data into valuable intelligence for businesses.\r\n<h3><strong>What ZIP Code Data Reveals About Times Square Visits<\/strong><\/h3>\r\nThis video reveals the top five ZIP codes responsible for the most Times Square visits\u2014excluding visitors from nearby locales in New York, New Jersey, and Connecticut. The analysis is performed by geographic information system (GIS) technology using footfall data from Placer.ai."},{"acf_fc_layout":"kaltura","video_id":"1_am7bsqyl","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"The top ZIP codes are:\r\n<ol>\r\n \t<li>San Diego, CA<\/li>\r\n \t<li>Cambridge, MA<\/li>\r\n \t<li>Miami Beach, FL<\/li>\r\n \t<li>West Hollywood, CA<\/li>\r\n \t<li>Washington, DC<\/li>\r\n<\/ol>\r\nFor a company investigating the commercial potential of Times Square or any business district, high-level visitation numbers are a starting point. Understanding more about the people behind those numbers\u2014their traits, habits, and motivations\u2014is where analysis becomes strategy.\r\n\r\nThe <a href=\"https:\/\/www.esri.com\/en-us\/what-is-gis\/overview\">GIS technology<\/a> featured in the video creates maps that uncover patterns in data, including psychographics, that would otherwise remain obscured in spreadsheets. That context helps businesses better serve the communities where they operate.\r\n<h3><strong>Multiplying the Value of Location Analysis Through Psychographics<\/strong><\/h3>"},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>The Public Sector Improves Its Vision<\/strong>\r\n\r\nThe GIS market analysis that businesses rely on also helps <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/business-location-practices-bloom-in-the-public-sector\">food assistance agencies<\/a>, <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/food-delivery-and-fire\">fire departments<\/a>, and even <a href=\"http:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/science-finds-faithful\">churches<\/a> understand their constituents and deliver effective programs and services.","snippet":""},{"acf_fc_layout":"content","content":"In the video analysis, a map-driven dashboard brings a key fact to light: Four of the five ZIP codes share a broader <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/psychographics-inside-story\">psychographic group<\/a>. That segment includes working, well-educated professionals in their mid-thirties, many born outside the US.\r\n\r\nThe group\u2019s subcategories paint the portrait of a particular kind of tourist: city dwellers drawn to major metropolises with the time and income for big trips. Their international origins also point to Times Square\u2019s pull as an iconic American destination.\r\n\r\nThe GIS dashboard allows an analyst to dive into even finer distinctions with a click or two. For instance, scanning the demographic data across the five ZIP codes shows a consistent pattern: While San Diego, Cambridge, and Washington have different dominant consumer groups, all three groups have high incomes and high home values, and each makes up nearly half of the residents in its area.\r\n\r\nCompare those locales with Miami Beach, where the dominant consumer group represents a smaller share of the population and sits at more moderate income and home wealth levels.\r\n<h3><strong>Transforming Insights into Business Decisions<\/strong><\/h3>\r\nMapping and analytics quickly unpack the business implications of footfall data for a shopping mall, neighborhood, or high street.\r\n\r\nConnecting footfall data to demographic insights could help a hotel opening near Times Square to set room prices or offer deals suited to visitors\u2019 spending habits. A media agency could draw on psychographic data\u2014average ages, brand preferences, lifestyle markers\u2014to target ad campaigns more precisely.\r\n\r\nCompanies across sectors are using location intelligence in this way. One <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/market-analysis-and-expansion\">wellness company <\/a>uses GIS to site clinics in areas popular with key customer groups, such as shopping centers with organic grocers. A major hardware chain uses GIS-based insights to inform decisions as granular as store layout and in-store music.\r\n\r\nTimes Square might be the most famous street corner in America, but it shares something with downtown districts and small-town intersections everywhere: The people passing a company\u2019s storefront or billboards are among its most important potential customers. GIS helps businesses act on that fact."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Times Square Visits Revealed Through Mapping and Analytics<\/title>\n<meta name=\"description\" content=\"Footfall data reveals the five ZIP codes responsible for the most Times Square visits. Location analysis uncovers the lessons businesses can learn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/nexttech-who-visited-times-square-in-summer-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextTech: Who Visited Times Square in Summer 2025?\" \/>\n<meta property=\"og:description\" content=\"Footfall data reveals the five ZIP codes responsible for the most Times Square visits. 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