{"id":773444,"date":"2026-06-02T06:15:17","date_gmt":"2026-06-02T13:15:17","guid":{"rendered":"https:\/\/www.esri.com\/about\/newsroom\/?post_type=wherenext&#038;p=773444"},"modified":"2026-06-03T06:15:07","modified_gmt":"2026-06-03T13:15:07","slug":"geospatial-transformers","status":"publish","type":"wherenext","link":"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/geospatial-transformers","title":{"rendered":"Four Traits of the Geospatial Transformer"},"author":501,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[451,492412,276882,281],"department":[476782],"wherenext-category":[],"industry":[],"class_list":["post-773444","wherenext","type-wherenext","status-publish","format-standard","hentry","tag-career","tag-gis-analyst","tag-location-analysis","tag-location-intelligence","department-new-analyst"],"acf":{"short_description":"What does it take to blend business savvy and geospatial prowess? These qualities define the new MVPs of a data-driven corporate world.","pdf":{"host_remotely":false,"file":"","file_url":""},"flexible_content":[{"acf_fc_layout":"content","content":"<em>Editor\u2019s note: For a real-world view of geospatial transformers at Blue Origin, Navy Federal Credit Union, and Topgolf, sign up for <\/em><a href=\"https:\/\/link.esri.com\/wherenext-webcast18-email\/qi23R2w\"><em>this <\/em>WhereNext<em> webcast<\/em><\/a><em>. \u00a0<\/em>\r\n\r\n&nbsp;\r\n\r\nThis spring, college graduates enter the job market with burning questions no one can fully answer: What skills are most valuable in the age of AI? Will the job I want still be around in five years?\r\n\r\nOne answer is emerging from the executive suites of Fortune 500 companies: The professionals consistently in demand translate complex data into decisions that move the business."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Left","content":"<strong>Snapshot<\/strong>: A new breed of GIS professional isn't waiting for the next support ticket. These geospatial transformers are marketing their services and partnering with business leaders to address big challenges. Here\u2019s what makes them tick.","snippet":""},{"acf_fc_layout":"content","content":"Call them geospatial transformers. They are geographic information system (GIS) professionals who have crossed a professional threshold: fluent in the language of business, trusted by the C-suite, and proactive about applying location intelligence to business challenges before anyone thinks to ask. As organizations have come to rely on GIS technology to <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/gis-enterprise-technology-evolution\">make sense of data<\/a> across the enterprise, these professionals have grown from back-office analysts to change agents and strategic advisors.\r\n\r\nWhat makes a geospatial transformer so effective in sectors from retail and manufacturing to finance and commercial real estate? Four fundamental traits define these professionals, regardless of industry:\r\n<ul>\r\n \t<li>They excel at turning data into decisions.<\/li>\r\n \t<li>They understand business objectives and deliver business results.<\/li>\r\n \t<li>They earn trust and communicate effectively at all levels of the org chart.<\/li>\r\n \t<li>They are change agents who solve business challenges proactively.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h3><strong>Trait 1: Turn Data into Decisions <\/strong><\/h3>\r\nBusiness leaders view location intelligence as a competitive moat, providing unique insights into customer preferences, product performance, and market trends.\r\n\r\nGeospatial transformers excel at extracting that insight from internal sources\u2014sensors on delivery trucks, aerial imagery of worksites, CRM databases\u2014and from third-party data like consumer spending reports and <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/psychographics-inside-story\">psychographics<\/a>. They know that business metrics buried in spreadsheets are easier to see on a map or dashboard.\r\n\r\nCorporate global security operations centers, or GSOCs, routinely use smart maps to integrate data streams and create a live picture of operations\u2014also known as a single pane of glass.\r\n\r\nAt one Fortune 50 telecom firm, security leaders use location insight to protect employees, assets, and operations around the world. An <a href=\"https:\/\/www.esri.com\/en-us\/webinars\/publications\/wherenext-webcast-14-location-intelligence-in-unexpected-places\">AVP of corporate security<\/a> delivered new levels of situational awareness by mapping facilities, administrative sites, network assets, retail centers, and the locations of workers in the field.\r\n\r\nHe also helped transform the GSOC\u2019s view of events that occur off company property, such as industry conferences or recruiting fairs. \u201cWe\u2019ve created the process and the tools to be able to quickly gather information about those events,\u201d says the AVP. By \u201cpushing out the perimeter\u201d of visibility with a GIS dashboard, he helps the security team assess external risks in advance and monitor events as they unfold.\r\n\r\nGeospatial transformers also collaborate with data scientists to break down information silos and turn vast troves of data into business insight.\r\n\r\nBy mapping and analyzing hundreds of thousands of data points, GIS professionals empowered a paper goods company to predict whether <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/a-smarter-supply-chain-helps-international-paper-track-sustainability-goals\">certain areas of forest contain endangered species<\/a>, and helped a top consulting firm <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/pwc-water-supply\">model climate risks <\/a>for Fortune 500 clients.\r\n<h3><strong>Trait 2: Speak the Language of Business and Deliver Results <\/strong><\/h3>\r\nGeospatial transformers excel at turning location intelligence into business improvements.\r\n\r\nAt <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/the-world-leader-in-commercial-real-estate-tells-a-new-story\">a top commercial real estate firm<\/a>, a GIS team helped significantly increase the win rates of sales professionals by adding rich data to client presentations. But before they could do so, the executive running the GIS program had to convince sales teams of the technology\u2019s value."},{"acf_fc_layout":"sidebar","layout":"standard","image_reference":null,"image_reference_figure":"","spotlight_image":null,"section_title":"","spotlight_name":"","position":"Right","content":"<strong>Related Read:<\/strong>\r\n\r\n\/\/ Business transformers: An <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/grooming-spatial-business-transformers\">origin story<\/a>","snippet":""},{"acf_fc_layout":"content","content":"She impressed them by demonstrating how smart maps could serve as storyboards when pitching real estate strategies to clients. In one instance, the team employed GIS tools\u2014including psychographic analysis and drive-time analytics\u2014to help a mixed-use shopping center appeal to customer segments it had overlooked.\r\n\r\nWhen the mall used that insight to change its strategy, vacancies dropped and the property was 90 percent leased within a year.\r\n\r\n<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/servpros-lela-davis-profile\">One geospatial transformer<\/a> helped her restoration company increase revenue by creating the first-ever picture of its national footprint. When sales reps for the company saw every franchise on a map, they identified markets where the company wasn\u2019t active\u2014and signed up more than 30 new franchises.\r\n\r\nAn assistant VP said the GIS lead had transformed the company\u2019s market awareness \u201cfrom two-dimensional to four-dimensional overnight.\u201d\r\n<h3><strong>Trait 3: Earn Trust at All Levels of the Org Chart<\/strong><\/h3>\r\nAt a multibillion-dollar national retailer, geospatial transformers have <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/wherenext-confidential-earning-executives-trust\">become valuable advisers to executives<\/a> by communicating market dynamics and business conditions on maps. Their ability to convey competitive intelligence and forecast store sales by location has made their work an essential factor in corporate decision-making.\r\n\r\nAcross industries, geospatial transformers are often change agents, translating concepts between the worlds of business and analytics. They roll out new tools and demonstrate their benefits to enterprise users.\r\n\r\nAt one of America\u2019s largest and most popular quick-service restaurants, <a href=\"https:\/\/www.esri.com\/en-us\/webinars\/publications\/wherenext-webcast-13-location-insight-across-the-enterprise\">a GIS manager earned the trust of a small group of users<\/a>, then won the C-suite\u2019s support to scale the technology across 40 departments.\r\n\r\nWith the assertiveness of a geospatial transformer, he created tools that real estate VPs could use to predict market value and justify capital spending\u2014important factors when every new restaurant is a multimillion-dollar investment.\r\n\r\nThe GIS manager studied what was important to his business colleagues, then created applications that allowed them to drop a pin on a map and forecast a potential store\u2019s sales, see the trade area\u2019s demographic profile, and understand its impact on neighboring stores.\r\n\r\nThese tools were built on a shared language of business goals. \u201cWhether we make that [investment] decision more quickly or we forecast more accurately to know what our overall return on investment, or ROI, is, it\u2019s a very easy value proposition for us,\u201d the enterprise GIS manager says.\r\n<h3><strong>Trait 4: Solve Business Problems Proactively<\/strong><\/h3>\r\nGeospatial transformers don\u2019t wait for support tickets to come in. They market their services, showing colleagues how GIS capabilities can address pain points.\r\n\r\nAt one of the country\u2019s largest utilities, a geospatial transformer took the stage at a company-wide meeting to issue <a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/security-at-duke-energy\">a call for collaboration<\/a>. She marketed GIS as a single source of truth across business units and offered to partner with colleagues to tackle challenges.\r\n\r\nLeaders of the security program took her up on the offer. The outcome was a solution that met their goals: a portal that integrates crime data, incident reports, and social media data to improve the awareness and responsiveness of corporate security.\r\n\r\n<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/gis-mistakes-and-lessons-learned\">A research director for a global media company<\/a> seized an opportunity to help sales colleagues identify new prospects.\r\n\r\nUnprompted, she created a GIS-powered tool showing new businesses registered in a salesperson\u2019s territory. With that information, account managers could tailor advertising packages to business owners looking to grow in the area. The research director anticipated the business need, sensed how GIS could help, and created a solution colleagues could use to fuel company growth\u2014before anyone asked for it.\r\n\r\nGeospatial transformers make themselves indispensable by mastering the context their tools operate in\u2014the business challenges, the decision-makers, the moments when location intelligence changes the outcome. In an era of economic uncertainty and rapid technological change, this may be the most durable skill set of all."}],"references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Traits of the Geospatial Transformer<\/title>\n<meta name=\"description\" content=\"What is a geospatial transformer, and why are so many businesses relying on their skills?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/geospatial-transformers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Traits of the Geospatial Transformer\" \/>\n<meta property=\"og:description\" content=\"What is a geospatial transformer, and 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