What’s New in the Business Analyst Web App

The December release of the Business Analyst (BA) web app is here and it is more powerful than ever before. This release includes several exciting features requested by our users including new analytical capabilities, graphical ways of representing market insight, using your own data, and managing content more efficiently. Now you can also use the BA web app seamlessly with the ArcGIS platform both online and on-premises.

Here are the key highlights:

Use the BA web app on-premises

One of the most requested capability by the customers that we are releasing this year is the ability to use the BA web app in your infrastructure. You can now run BA based mapping, analysis, and reporting using your own proprietary and sensitive data behind your firewall.

This is available via BA Server 10.5 which is a bundle of BA Server software, on-premises BA web app, BA mobile app, BA Desktop, and demographic data services on-premises.

Perform Suitability Analysis

When deciding to expand your business, you are often evaluating more than one potential location. Whether you want to find areas that are most suitable for commercial real-estate development or retail market planning, office relocation or global siting of data centers, you want to determine which among the multiple potential locations is the best or worst location for your location criteria. There might be several factors in your location criteria and certain factors may be more important than others to the overall decision. With the new suitability analysis workflow, you can rank and score sites based on multiple weighted criteria and determine locations most suitable for your business.

This workflow can be run on a set of point locations, polygon areas, and standard geographies such as block groups, zip codes, and more. Model your location criteria using two types of parameters – demographic data variables and site attributes (e.g. minimum size, rent and number of parking spaces) from your own data.  Assign weights to them, get weighted scores for each potential location, and review their ranks from most suitable to least suitable location.

Create Beautiful Infographics

When reviewing market information for a location, you often have several numbers and charts about demographics, your business data, and information about the location such as its picture, rent, parking spaces, and more. Many times you review such information for several locations every day to make good business decisions. Wouldn’t it be easier if such information was presented in a visually appealing, easy to understand, and more graphical format? Now, you can create visually compelling infographics in a few clicks and quickly grasp the demographic insights and your own business information for any locations. Present market information with attractive infographics, impress your clients, and close deals faster.

To create infographics, first create an infographic template and then run it for any site you have on the map. Use your own business data along with Esri Demographic data. Apply your company’s branding and share infographic templates with your team. View infographics in the site pop up menu and export them as HTML and image.

Add and Use Your Own Data

Using your own business data is a critical part of your market analysis. You often have sales, revenue, number of customers, and other data specific to your business performance and operations that you want to bring and use in BA based mapping, analysis, and reporting. Imagine you run a chain of coffee shops and you have sales data by zip code. You want to visualize coffee sales data on a map and run Smart Map Search with the population data to see which zip codes have high population but low coffee sales. Or maybe you have a potential location for a new coffee shop and you want to understand the coffee sales for a 10-minutes drive-time around the potential location. With the new Custom Data Setup workflow, now you can easily bring in your own data, use them along with Esri Demographics data and perform more customized market analysis.

To do this, your business data (e.g. sales, revenue, customers information) needs to be in a feature layer format in the ArcGIS system. You can consume feature layers, choose which attributes to use, and access them via the Data Browser.

Manage Your Work Using a Project Structure

While performing location-based market and demographic analysis, you often create multiple sites, maps, layers, and reports for each area of interest. You collect site information such as size of the property, number of parking spaces, and site pictures. As you do analysis for various areas, this content keeps growing and becomes a bit hard to manage and organize. Also, depending on the ease or complexity of your analysis, you use web, mobile, or desktop based tools and need easy access to your content across various devices. Once you complete your analysis, you share the results with your stakeholders, clients, and decision makers within and outside your organization. Traditionally, accomplishing these goals in Business Analyst either have been a bit challenging or sometimes not possible. The new project structure helps you with all of this by enabling you to manage and share content more aligned with the way your business works.

Projects are a container for storing, organizing, and sharing your content. When you start working on the map, you need to have a project selected so all the content you create including site pictures and site attributes can be saved in the selected project. Projects use the ‘group’ based sharing model of ArcGIS. A group is a collection of maps and content usually related to a specific area of interest. You can add users to a group and control which members of your organization have access to the content in a group. Using a group allows users to contribute and consume items for better collaboration.

Please note that you will need a Publisher or Administrator role to use the projects most effectively. If you currently have a User role, we highly recommend that you request that your ArcGIS Administrator to grant you a Publisher role.

Here are some key details and benefits about projects:

Leverage Daytime Population Data and Global Content Updates

We are pleased to introduce a new dataset in the U.S. called Daytime Population which estimates the number of workers and residents in an area during the day. This dataset is available in the online release of the BA web app. Trade areas can contain very distinct day and night demographic profiles. Esri’s daytime population model provides invaluable insight into an area’s day part population expansions and contractions. These data variables are available on the Market Profile report, in Color-coded Maps and Smart Map Search, and in custom and comparison reports. Learn more with this StoryMap.

Canadian data has been updated with 2016 Environics Analytics data that includes Census, 5 year historic, current year, 3 year projects, 5 year projects, and 10 year projected demographics as well as current year updated for daytime population, household spending, and PRIZM5 segmentation.

In the U.S., the Retail MarketPlace, Major Shopping Centers, and Crime datasets are updated. The ACS data has been expanded to include details on place of birth and citizenship, language spoken at home, and ancestry.

Additionally, 2015 MBR data for 14 European countries  (Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, UK) has been updated.

Login and start using the new features today. 

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