ArcGIS StoryMaps

4 things to know about Esri's new Storyteller user type

Esri has just launched a new user type, Storyteller, which provides access to ArcGIS StoryMaps for just $100 per year. With this new option, you can empower all the storytellers in your organization with the ability to create beautiful, inspiring, digital narratives using your ArcGIS web maps and app content.

Here’s what you need to know:

1. Storyteller is for people who solely want to make ArcGIS StoryMaps

This user type was designed to enable passionate content creators, marketers, PR teams, writers, and anyone else in your organization to make stories for an affordable price. Before Storyteller, each user would need a Creator or GIS Professional user type in order to make an ArcGIS StoryMap. Now, as long as there is at least 1 foundational user type (Creator or GIS Professional) in your organization, you can add as many Storyteller user types as you’d like. It’s a new way to bring ArcGIS StoryMaps to everyone in your organization, beyond just the GIS analysts and map-makers.

2. No GIS experience? No problem.

Anyone can make an ArcGIS StoryMap because it’s so simple and intuitive to use. Create a story by adding media blocks together (videos, photos, text, etc.) into a compelling and interactive narrative that’s easy to publish and share. Your organization’s library of shared content is built right in to ArcGIS StoryMaps, so its easy to leverage the web maps, web scenes, and apps that have been created by others in your stories. You can also use free public content from the ArcGIS Living Atlas of the World in your stories. Or, quickly design your own interactive map with points, pop-ups, and arrows using express maps.

3.¬† What’s included (and what’s not)

The Storyteller user type offers the ability to make ArcGIS StoryMaps. You can embed content created by others in your organization into your story, but you can’t modify it. Like other user types, stories made with the Storyteller user type can be published and shared publicly, shared only within your organization, or not shared at all. The Storyteller user type does not allow users to create any content with ArcGIS Online or any other ArcGIS apps or products. Esri’s classic templates (Cascade, Map Tour, Map Journal, etc.) can not be accessed with the Storyteller user type. If you’re unsure of which user type is best for you, check out this page¬†that lays out all the user types and what’s included with each one.

4. Storyteller is a dependent user type, so it only works within an existing GIS

Because the Storyteller user type is all about enabling new storytellers in your organization to leverage your existing ArcGIS content, there must already be someone with a Creator or GIS Professional user type in your organization. If you would like to try ArcGIS StoryMaps independently for personal development or training, take a look at the ArcGIS for Personal Use license.

The Storyteller user type is available now. It can easily be added to your organizational account by visiting the ArcGIS StoryMaps Pricing page, but if you don’t already have an ArcGIS Online account you can contact your administrator to purchase it on your behalf. For any additional questions on how to sign up, or if you’re not sure who your administrator is, please call 1-800-447-9778 or chat with one of our team members online.

About the author

Product Marketer at Esri. Currently working on ArcGIS Enterprise and my vegetable garden. Follow us on Twitter at @ArcGISXprise or reach out to me at


Next Article

Pop-ups: the essentials

Read this article