Esri Demographics

What's New in Esri Demographics (Sep 2020)

The September ArcGIS Online release includes the following updates to the Esri Demographics portfolio: 


This release contains the annual update to the Environics Analytics dataset. In addition to 2020 demographic updates, this release includes a new PRIZM segmentation system. This release of PRIZM segmentation is more than an annual update, it is a complete rebuild of the system. You can learn more about PRIZM and the demographic updates here. 


This release contains the 2020 annual update to the advanced demographic dataset from Nexiga. Learn more about this Advanced Demographic dataset here. 


Business Locations from Infogroup  The July 2020 quarterly update has been included. In this releaseInfogroup performed a SIC Code re-assignment process to approximately 43,000 records in the U.SAs a result, you will notice some changes to the SIC Code assignment and Sales Volume in businesses categorized within SIC 5812 Eating Places. Learn More.

Traffic Counts from Kalibrate – The quarterly Q2 2020 update has been included. Learn more here. 

Major Shopping Centers and Malls from Directory of Major Malls  The semi-annual June 2020 update has been included. Learn more here. 

Places from SafeGraph  Previously only available through ArcGIS MarketplaceSafeGraph’s Places data for the U.S. have now been added to the Business Analyst web app for use directly within Business and Facilities Search. This dataset contains information on 5 million U.S. places including name, location, industrial classification code, and brand. Places are defined as locations where consumers can spend money and/or time and includes places like restaurants, grocery stores, malls, parks, hospital, museums and more. The data will be updated quarterly. 

How will these updates affect me? 

For the Ready-to-Use Living Atlas Maps User within ArcGIS Online 

Demographic layers and maps have been updated with the latest release of demographic data. 

For the Business Analyst and Community Analyst Web App Users 

Business Analyst and Community Analyst web app users can access the updated data through reports, infographics, and maps. The complete attribute list for each country is accessible through the data browser contained in the application. 

For the Data Enrichment User in ArcGIS Online and Other ArcGIS Apps 

The September 2020 update provides access to the datasets shown above. For a detailed explanation of new or deleted attributes in datasets, see the relevant release notes in the documentation. 

For the Developer using the REST endpoints of the GeoEnrichment Service 

The underlying datasets of the REST endpoints of the GeoEnrichment Service were updated in September 2020. Some of the changes to the REST endpoints included in this release are: 

  1. Changes to the layer IDs of the administrative/statistical boundaries.
  2. Changes to the layer names of the administrative/statistical boundaries.
  3. Changes to attributes/analysis variables including additions and deletions. 

Because of updates to the underlying data, users of the GeoEnrichment Service may need to update these items in the query parameters of REST requests to the service from their apps. To view the updated REST endpoints, you will need to access the GeoEnrichment Service with a developer or organizational account, using a token request. 

About the author

Lucy Guerra has over 20 years of experience as a product manager, working with organizations to understand their business challenges and shaping products to address those challenges. She focuses on enhancing the user experience with quality data, and leads a team focused on bringing to market, and driving awareness of, Esri's data and location services.

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