{"id":1116441,"date":"2021-01-19T06:38:14","date_gmt":"2021-01-19T14:38:14","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1116441"},"modified":"2021-12-13T12:55:02","modified_gmt":"2021-12-13T20:55:02","slug":"a-great-map-begins-with-better-accuracy","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/power-bi\/mapping\/a-great-map-begins-with-better-accuracy","title":{"rendered":"A great map begins with better accuracy"},"author":6321,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,22941],"tags":[25891,23551,33321,23391],"industry":[],"product":[36761],"class_list":["post-1116441","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-mapping","tag-arcgis","tag-location-analytics","tag-power-bi","tag-spatial-analytics","product-power-bi"],"acf":{"short_description":"Geocode your location data and start seeing patterns and trends for better decision-making","flexible_content":[{"acf_fc_layout":"image","image":{"ID":1436362,"id":1436362,"title":"large map","filename":"large-map.png","filesize":233858,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/power-bi\/mapping\/a-great-map-begins-with-better-accuracy\/large-map","alt":"A large map showing points on the map, the reference layer gallery, and infographics card","author":"10192","description":"","caption":"","name":"large-map","status":"inherit","uploaded_to":1116441,"date":"2021-12-13 20:40:57","modified":"2021-12-13 20:41:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":952,"height":651,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","medium-width":382,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","medium_large-width":768,"medium_large-height":525,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","large-width":952,"large-height":651,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","1536x1536-width":952,"1536x1536-height":651,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","2048x2048-width":952,"2048x2048-height":651,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map-680x465.png","card_image-width":680,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/large-map.png","wide_image-width":952,"wide_image-height":651}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Here&#8217;s a tip to help you make better maps with ArcGIS for Power BI. Geocode your location data and start seeing patterns and trends for better decision-making!<\/p>\n<p>Your Power BI data may already have fields that contain location information\u2014fields such as address, city, state or province, country, ZIP or Postal Code, or latitude and longitude coordinates. You can use any of these fields to quickly see locations on a map.<\/p>\n<p>If you plan to use <em>addresses<\/em> to create a map, you\u2019ll need to <em>geocode<\/em> those addresses, meaning you&#8217;ll transform them into coordinates that can be rendered on the map. Depending on the geographic region of your organization, address data can be composed of several elements, including street address, neighborhood, city, subregion, region, state, province, postal code, United States ZIP Code, country, and so on. The more address elements your data contains, the more accurate your results will be. In many cases, these location elements are stored in separate columns in your Power BI data.<\/p>\n<p>Because the <strong>Location<\/strong> field well in Power BI can only contain a single value, it\u2019s recommended that you create a new column in your dataset that combines all the address information into a single, comma-separated values column that you can then use to add location-based information to your map.<\/p>\n<h4>1. Add a new column to your Power BI dataset<\/h4>\n<p>In Power BI Desktop Report Editor, open the dataset you want to edit. Do one of the following:<br \/>\n\u2022 On the <strong>Modeling<\/strong> tab in the Calculations section, click <strong>New Column<\/strong>.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/newColumn_modeling.png\" alt=\"New Column\" \/><\/p>\n"},{"acf_fc_layout":"content","content":"<p>\u2022 In the Fields pane, click <strong>More options<\/strong> next to the dataset you want to edit and choose <strong>New Column<\/strong>.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/newColumn_fields.png\" alt=\"Create a new column\" \/><\/p>\n"},{"acf_fc_layout":"content","content":"<p>A new column appears in your dataset.<\/p>\n<h4>2. Convert addresses to text format<\/h4>\n<p>Convert address and Postal Code values to text format (<strong>Format:Text<\/strong>) before combining the values. This avoids any potential problems with preformatted data.<\/p>\n<h4>3. Combine address fields into a single column<\/h4>\n<p>In the new column, create a custom DAX formula that combines fields from multiple address columns into a single column. For example, the following formula will combine entries from the Address, City, Province, and Postal Code columns.<br \/>\n<code>Column = [Address] &amp; \", \" &amp; [City] &amp; \", \" &amp; [Province] &amp; \", \" &amp; [Postal Code]<\/code><\/p>\n<p>You can omit the commas by using only spaces between the field value. For example:<br \/>\n<code>Column = [Address] &amp; \" \" &amp; [City] &amp; \" \" &amp; [Province] &amp; \" \" &amp; [Postal Code]<\/code><\/p>\n<p>Give your new column a name that lets you easily identify it as your combined location data.<\/p>\n<p>Save the dataset. You can now use the new location column to map your data.<\/p>\n"},{"acf_fc_layout":"content","content":"<h4>4. Map your data<\/h4>\n<p>In your Power BI report, click the ArcGIS for Power BI visualization to add a map to the report.<\/p>\n<p>Sign in to access your <a href=\"https:\/\/docdev.arcgis.com\/en\/maps-for-powerbi\/get-started\/account-types.htm\">ArcGIS account<\/a>, or use the Standard account included with Power BI.<\/p>\n<p>As a Standard user, you can geocode up to 3,500 points per map. If you&#8217;re signed in to your ArcGIS account, you can geocode up to 10,000 points per map.<\/p>\n<p>From the <strong>Fields<\/strong> pane, drag the new location field into the ArcGIS for Power BI <strong>Location<\/strong> field well. You can also drag the location field directly onto the ArcGIS Maps for Power BI visual.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1116661,"id":1116661,"title":"locationField","filename":"locationField.png","filesize":11281,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/power-bi\/mapping\/a-great-map-begins-with-better-accuracy\/locationfield","alt":"Drag the Location field into the Location field well in Power BI","author":"6321","description":"","caption":"","name":"locationfield","status":"inherit","uploaded_to":1116441,"date":"2021-01-19 14:16:17","modified":"2021-01-19 14:16:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":360,"height":249,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","medium-width":360,"medium-height":249,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","medium_large-width":360,"medium_large-height":249,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","large-width":360,"large-height":249,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","1536x1536-width":360,"1536x1536-height":249,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","2048x2048-width":360,"2048x2048-height":249,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","card_image-width":360,"card_image-height":249,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locationField.png","wide_image-width":360,"wide_image-height":249}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>The locations appear on the map.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1436402,"id":1436402,"title":"locations on map","filename":"locations-on-map.png","filesize":175885,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/power-bi\/mapping\/a-great-map-begins-with-better-accuracy\/locations-on-map","alt":"Points on a dark gray basemap","author":"10192","description":"","caption":"","name":"locations-on-map","status":"inherit","uploaded_to":1116441,"date":"2021-12-13 20:54:01","modified":"2021-12-13 20:54:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":951,"height":654,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","medium-width":380,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","medium_large-width":768,"medium_large-height":528,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","large-width":951,"large-height":654,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","1536x1536-width":951,"1536x1536-height":654,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","2048x2048-width":951,"2048x2048-height":654,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map-676x465.png","card_image-width":676,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/locations-on-map.png","wide_image-width":951,"wide_image-height":654}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>By default, ArcGIS for Power BI uses the World location type when drawing locations on the map. To further refine your locations, <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/design\/add-data-to-the-map.htm#ESRI_SECTION1_F02C9A8615334E678C065B4F59DD401B\">choose a specific country<\/a> from the <strong>Location Type<\/strong> pane. For example, if your locations are all within a single country, click the <strong>Locations<\/strong> area in the drop-down menu and choose <strong>One country<\/strong>, then specify the appropriate country.<\/p>\n<p>Now that your business data is drawn on a map, there\u2019s a lot more you can do to start noticing patterns or trends in your data, and enhance the story you want to tell: <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/design\/change-the-basemap.htm\">change the basemap<\/a> to provide more contrast, <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/design\/change-the-symbol-style.htm\">style the data layer<\/a> using other attributes such as size or color, and add <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/design\/add-a-reference-layer.htm\">reference layers<\/a> and <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/design\/add-infographics.htm\">infographics<\/a> to provide context for your data, among other features. <a href=\"https:\/\/doc.arcgis.com\/en\/maps-for-powerbi\/get-started\/about-maps-for-power-bi.htm\">Explore the features<\/a> of ArcGIS for Power BI and start making amazing maps!<\/p>\n"}],"related_articles":[{"ID":1111471,"post_author":"6321","post_date":"2021-01-13 13:00:39","post_date_gmt":"2021-01-13 21:00:39","post_content":"","post_title":"ArcGIS for Power BI: All the tools you need to create awesome maps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"arcgis-for-power-bi-map-tools","to_ping":"","pinged":"","post_modified":"2021-12-13 13:08:42","post_modified_gmt":"2021-12-13 21:08:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1111471","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"1","filter":"raw"},{"ID":1116791,"post_author":"6321","post_date":"2021-01-19 07:56:37","post_date_gmt":"2021-01-19 15:56:37","post_content":"","post_title":"Change the basemap for a change of scene","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"change-the-basemap-for-a-change-of-scene","to_ping":"","pinged":"","post_modified":"2021-12-13 12:15:38","post_modified_gmt":"2021-12-13 20:15:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1116791","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"authors":[{"ID":6321,"user_firstname":"Katherine","user_lastname":"Fitzgerald","nickname":"kathiefitz","user_nicename":"kathiefitz","display_name":"Kathie Fitzgerald","user_email":"KFitzgerald@esri.com","user_url":"","user_registered":"2018-03-02 00:18:16","user_description":"Kathie is a documentation product engineer, creating help and resources for a variety of location analytics apps, including ArcGIS for Power BI and ArcGIS for SharePoint.","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2b38836e22a43f80d38658bbccae01737917eb8c5edc170161ce5c5ea0b1fa14?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2b38836e22a43f80d38658bbccae01737917eb8c5edc170161ce5c5ea0b1fa14?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},{"ID":10192,"user_firstname":"Arielle","user_lastname":"Stirling","nickname":"astirling","user_nicename":"astirling","display_name":"Arielle Stirling","user_email":"astirling@esri.com","user_url":"","user_registered":"2019-11-20 21:09:40","user_description":"I am a Product Engineer working on documentation for Map Viewer in ArcGIS Online. I create resources that help the Esri community understand and apply the latest and greatest tools in Map Viewer. Outside of work, I enjoy running and knitting (though not at the same time).","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/profile-picture-465x465.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/01\/card-world.jpg","wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A great map begins with better accuracy -- Geocode locations in ArcGIS for Power BI<\/title>\n<meta name=\"description\" content=\"Geocode locations in your business data to create more accurate maps with ArcGIS for Power BI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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