{"id":1137602,"date":"2021-02-12T01:00:40","date_gmt":"2021-02-12T09:00:40","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1137602"},"modified":"2021-02-12T07:38:23","modified_gmt":"2021-02-12T15:38:23","slug":"visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos","title":{"rendered":"Visual storytelling: Bring your narrative to life with an effective mix of photos"},"author":7211,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131],"tags":[23241,676721,758682,27881],"industry":[],"product":[36611,380802],"class_list":["post-1137602","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","tag-best-practices","tag-multimedia","tag-photography","tag-storytelling","product-story-maps","product-arcgis-storymaps"],"acf":{"short_description":"Images can make or break stories\u2014here are a few ways to get the most out of yours.","flexible_content":[{"acf_fc_layout":"quote","author_name":"","author_profession_organization":"","image":false,"text":"A picture is worth a thousand words."},{"acf_fc_layout":"content","content":"<p>How often have we all heard that old adage? Clich\u00e9 as it might be, it\u2019s spot on. Ninety-nine times out of 100, photos can create a sense of place, personality, or emotion more clearly and quickly than the written word. That\u2019s why we\u2018re so drawn to stories that include photography\u2014the images powerfully confirm and expand upon what we discover in the text.<\/p>\n<p>Plus, they give us a mental break. As we pause to admire a landscape or study a face, our brains have a moment to process the text we just went through, better enabling us to focus on the words we\u2019ll read next.<\/p>\n<p>I could go on for a while about the importance of working photos into your narratives, but if you\u2019re reading this article, you likely don\u2019t need much more convincing. So instead, let\u2019s get to the main event\u2014how you can best leverage photography to connect your readers to your message. Below I\u2019ll go over why you should:<\/p>\n<ul>\n<li><a href=\"#context\">Create context with establishing shots<\/a><\/li>\n<li><a href=\"#variety\">Incorporate a variety of shot types<\/a<\/li>\n<li><a href=\"#multiple\">Use multiple perspectives<\/a><\/li>\n<li><a href=\"#consistent\">Keep a consistent style<\/a><\/li>\n<li><a href=\"#balance\">Strike the right balance<\/a><\/li>\n<\/ul>\n"},{"acf_fc_layout":"sidebar","content":"<p><strong>Need help finding photos?<\/strong><\/p>\n<p>Many authors, my teammates and me included, have to turn to the web to find images we can use in stories. Finding images <em>you have the rights to use<\/em> can be a challenge. Free sites like <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a>, <a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener\">Pexels<\/a>, and <a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\">Pixabay<\/a> are great places to start. You can also <a href=\"https:\/\/help.flickr.com\/en_us\/how-to-use-advanced-search-HJnXZ6g4S\" target=\"_blank\" rel=\"noopener\">filter Flickr search results<\/a> by image license. Just make sure you understand what a license does and doesn\u2019t enable you to do (<a href=\"https:\/\/creativecommons.org\/licenses\/\" target=\"_blank\" rel=\"noopener\">Creative Commons licenses<\/a> are especially worth reading up on). When it comes to copyright laws, safer is always better, so err on the side of caution if you have doubts.<\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Left","spotlight_image":false},{"acf_fc_layout":"content","content":"<h2><a id=\"context\"><\/a>Create context with establishing shots<\/h2>\n<p>Stories generally begin with some place or someone. Don\u2019t leave your readers guessing about that subject, show it to them early on! An up-front visual will help establish a mental\u2014and possibly emotional\u2014connection that will entice your reader to keep going.<\/p>\n<p>The trick with establishing images is that they need to situate your subject in its surrounding context. This is best accomplished with wide shots, or shots that reveal a lot of the setting. If you\u2019re writing about a national park, don\u2019t start with a close up of the wildflowers found there, show the sweeping landscape that awaits a would-be visitor. If you\u2019re profiling a community organizer, show her out in the neighborhood she\u2019s serving. These wide shots help readers set expectations about the subject. Without them, your audience may feel confused or unsure, and confusing your reader is the fastest way to lose them.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1137712,"id":1137712,"title":"An establishing shot","filename":"photo-story-tips-01.png","filesize":472898,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos\/photo-story-tips-01","alt":"An aerial shot of a historic fishing village showing clustered stone buildings on the waterfront, with expansive green fields behind them","author":"7211","description":"","caption":"Photographer Jim Richardson uses this establishing shot to give an immediate sense of a historic village's personality in his story Neolithical Mystery Tour.","name":"photo-story-tips-01","status":"inherit","uploaded_to":1137602,"date":"2021-02-11 18:29:49","modified":"2021-02-11 18:36:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1200,"height":785,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","medium-width":399,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","medium_large-width":768,"medium_large-height":502,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","large-width":1200,"large-height":785,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","1536x1536-width":1200,"1536x1536-height":785,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","2048x2048-width":1200,"2048x2048-height":785,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01-711x465.png","card_image-width":711,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-01.png","wide_image-width":1200,"wide_image-height":785}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/0b0a19c80a044347b31bb3e8a94992c8"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h2><a id=\"variety\"><\/a>Incorporate a variety of shot types to round out your subject<\/h2>\n<p>Once you\u2019ve established an overall sense of the subject, it\u2019s time to start filling in the gaps. Establishing shots can do a lot, but they can\u2019t convey the little details that make a person or place really come alive. You\u2019ll want to build on them by adding tight and medium shots, too.<\/p>\n<p>Tight shots are dialed in on very specific elements: those wildflowers I mentioned, the callouses on a farmer\u2019s hands, the intricate beading on a handmade garment. They provide the textures and details that make a subject feel authentic. Medium shots settle in between establishing and tight images, helping focus a reader on the setting and subject, so the details feel at home within the broader context. These shots are more like your classic portraits, a photo showing just one corner of a room, or a surfer and her board filling the frame.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1137752,"id":1137752,"title":"A tight shot","filename":"photo-story-tips-03.png","filesize":577365,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos\/photo-story-tips-03","alt":"A black and white close up of burnt tree bark that resembles a topographic map","author":"7211","description":"","caption":"In Six Places to Recharge Your Soul, Mark Harrower uses this tight shot to help readers understand the resiliency of Jeffrey Pine trees; you can almost feel the texture of the singed bark through the photo.","name":"photo-story-tips-03","status":"inherit","uploaded_to":1137602,"date":"2021-02-11 18:33:40","modified":"2021-02-11 18:36:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1200,"height":976,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","medium-width":321,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","medium_large-width":768,"medium_large-height":625,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","large-width":1200,"large-height":976,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","1536x1536-width":1200,"1536x1536-height":976,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","2048x2048-width":1200,"2048x2048-height":976,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03-572x465.png","card_image-width":572,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-03.png","wide_image-width":1200,"wide_image-height":976}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/71811131cfb24df58031b7142bb042ac"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p>Think about how you might experience a diner for the first time. When you walk in, the first things you\u2019ll notice are the atmosphere, whether it\u2019s busy or empty, vibrant or dull. You\u2019re taking in the establishing details. Next you might notice that the booths are designed to look like vintage cars, or that a red and blue checkered pattern persists across the floors, counter tops, and menus. These are medium-shot details. Finally, as you\u2019re seated, you see some autographed photos with famous athletes on the wall, or that the car theme has been applied to the forks and knives, too. These are the details best communicated through tight shots. Now that you\u2019ve taken them all in, you have a much better sense of what the place is about. The goal in digital storytelling is to give your readers this same experience through the photos you include.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1137762,"id":1137762,"title":"A medium shot","filename":"photo-story-tips-02.png","filesize":420602,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos\/photo-story-tips-02","alt":"A man is seen from the waist up standing in a grass field on a blue-skied day","author":"7211","description":"","caption":"This example of a medium shot, from The Voices of the Grand Canyon, lets readers get to know one of the main characters in the story by bringing him close enough to feel familiar while still providing contextual cues about the land that matters to him.","name":"photo-story-tips-02","status":"inherit","uploaded_to":1137602,"date":"2021-02-11 18:37:00","modified":"2021-02-11 18:39:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1200,"height":785,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","medium-width":399,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","medium_large-width":768,"medium_large-height":502,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","large-width":1200,"large-height":785,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","1536x1536-width":1200,"1536x1536-height":785,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","2048x2048-width":1200,"2048x2048-height":785,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02-711x465.png","card_image-width":711,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-02.png","wide_image-width":1200,"wide_image-height":785}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/b22a6a09bb2344ff845d9efd3e4152f7"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h2><a id=\"multiple\"><\/a>Use multiple perspectives from the same scene<\/h2>\n<p>This goes hand-in-hand with the previous tip. We don\u2019t experience the world through one fixed perspective; we move through it, seeing places, people, and events unfold before us from a variety of different angles. Let your readers have that same experience in your stories.<\/p>\n"},{"acf_fc_layout":"sidebar","content":"<p><strong>To fit or to fill?<\/strong><\/p>\n<p>You may have noticed that when you add an image to the media panel of an immersive block\u2014sidecar, slideshow, or map tour\u2014you can open the options panel and decide how that image is displayed. The initially selected setting is <strong>Fill<\/strong>, meaning the image will <em>fill<\/em> the entire media panel, which may result in some cropping at various screen sizes. If you change this to <strong>Fit<\/strong>, the entirety of the image will be shown no matter what, with margins appearing in the left over panel space. This option is especially useful for charts or infographics, where you don\u2019t want any information to be cut off. But for photos, the margins can diminish their transportive effect. You\u2019ll be better off setting the focal point on the part of your photo that can\u2019t be missed and allow some minor cropping on the edges.<\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Right","spotlight_image":false},{"acf_fc_layout":"content","content":"<p>If you\u2019re writing about a family and plan to include images of them in their living room, you <em>could<\/em> just show them all sitting on a couch in a single photo. Or you could go further, showing a combination of them talking on the couch, a ground-level shot of the toddler playing on the floor in front of them, a photo from behind the couch revealing what\u2019s on TV. These images will work together to make that setting feel more real and relatable, which will keep your readers invested in the story.<\/p>\n<p>There are a number of ways you can show related images together in the ArcGIS StoryMaps builder. You can use a slideshow for a laterally navigated set of photos, or feature your most important image in the media panel of a sidecar with the supporting images stacked in the accompanying narrative panel. There\u2019s also the option of adding up to five images for a single location in the map tour block.<\/p>\n<p>And then there is the <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/whats-new-in-arcgis-storymaps-february-2021\/\" target=\"_blank\" rel=\"noopener\">recently added<\/a> image gallery block, perhaps one of my all-time favorite additions to the story builder. With an image gallery you can bring together a number of photos in a single collage, choosing from a couple different layouts depending on the look you\u2019re after. The finished gallery looks really polished, in my opinion. It\u2019s a great way to include a cohesive set of related images that build on each other and make the subject come alive for your audience.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1137772,"id":1137772,"title":"Bringing multiple photos together","filename":"photo-story-tips-04.png","filesize":255101,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos\/photo-story-tips-04","alt":"Two side-by-side images of a driver in his car, one from a low angle showing his full body and some of the car interior, the other a close up of his fave","author":"7211","description":"","caption":"In The Long and Winding Road to Arslanbob, Cooper Thomas uses image galleries like this one to combine related photos, transporting readers to the passenger seat he occupied on the trip being recounted.","name":"photo-story-tips-04","status":"inherit","uploaded_to":1137602,"date":"2021-02-11 18:40:18","modified":"2021-02-11 18:43:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1200,"height":547,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","medium-width":464,"medium-height":212,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","medium_large-width":768,"medium_large-height":350,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","large-width":1200,"large-height":547,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","1536x1536-width":1200,"1536x1536-height":547,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","2048x2048-width":1200,"2048x2048-height":547,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04-826x377.png","card_image-width":826,"card_image-height":377,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-04.png","wide_image-width":1200,"wide_image-height":547}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/b886da384a3d4daaa20c26db58f84353"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h2><a id=\"consistent\"><\/a>Keep a consistent style<\/h2>\n<p>A key part of effective storytelling with photography is having your images work together, so you\u2019ll want them to look like they all belong to the same original body of work (even if they were taken on different days or by entirely different people). If you\u2019ve included a very faded, vintage-looking photo in your story, and then a few paragraphs later you\u2019ve added a bright, hyper-saturated one, odds are the contrast will be so jarring it will interrupt your readers\u2019 flow. That\u2019s something you want to avoid at all costs.<\/p>\n<p>Instead, you want images to reflect a common visual style\u2014similar tones, saturation, grain, sharpness, etc.\u2014to strengthen the sense of familiarity you\u2019re evoking within your readers. If you\u2019re editing your own images, this can be as simple as applying presets, or pasting edit settings between photos and refining as needed. If you\u2019re working with contracted photographers, you might want to hire individuals that have similar styles to make your job easier.<\/p>\n"},{"acf_fc_layout":"sidebar","content":"<p><strong>Adding more than photos to your stories?<\/strong><\/p>\n<p>Great! There are all kinds of assets that can be powerful narrative drivers. Be sure to check out these articles on how to get the most out of them:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/including-charts-in-story-maps\/\" target=\"_blank\" rel=\"noopener\">Including charts in ArcGIS StoryMaps<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/getting-the-most-from-animated-maps\/\" target=\"_blank\" rel=\"noopener\">Getting the most from animated maps<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/breaking-the-sound-barrier-in-arcgis-storymaps\/\" target=\"_blank\" rel=\"noopener\">Breaking the sound barrier in ArcGIS StoryMaps<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/\" target=\"_blank\" rel=\"noopener\">Using graphics to enhance your storytelling<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>And don\u2019t miss this article on choosing the right file type for your image:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/images-in-arcgis-storymaps\/\" target=\"_blank\" rel=\"noopener\">A guide to working with images in ArcGIS StoryMaps<\/a><\/li>\n<\/ul>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Left","spotlight_image":false},{"acf_fc_layout":"content","content":"<p>If you\u2019re sourcing photos online, this part can get a little trickier, but it\u2019s far from impossible (my colleagues and I have to do this all the time!). Just be choosy about the images you end up using. You may have found the most charming photo of a Parisian caf\u00e9, only to find it is far too warm and punchy compared to the more muted street scenes that will make up the bulk of your story\u2019s images. There will definitely be spectacular photos that ultimately don\u2019t mix with the larger body of work you\u2019re building; while it may be emotionally challenging, you\u2019ll be doing your story a favor to pass on them for that particular project.<\/p>\n<p>&nbsp;<\/p>\n<h2><a id=\"balance\"><\/a>Strike the right balance<\/h2>\n<p>I started this article by singing the praises of photography in digital stories, but there is such a thing as too much\u2014too many images in a single section, too much of the same subject matter, too many floated or full-width images, or just too many photos for a single story. You need to be just as intentional with choosing your images, and how they\u2019re displayed, as you are with the words you\u2019re writing. And you need to be willing to dial it back in some instances.<\/p>\n"},{"acf_fc_layout":"content","content":"<p>While it\u2019s important to give readers a chance to take a mental break by including photos, you don\u2019t want to overdo it. Your audience needs to be able to get into the flow of your narrative, letting the unfolding details pull them along. If every single paragraph is followed by a photo, it will be near impossible for them to get into the groove they\u2019ll need to make it to the end. Let your written ideas build momentum, then use photos to really drive the point home.<\/p>\n<p>In the same vein, choose the size of your image blocks thoughtfully. Full-width images demand <em>a lot<\/em> of attention, so make sure they\u2019re worth it for your readers. Is the image an epic establishing shot, or does it reflect a truly dramatic moment? That could be a great edge-to-edge image. Did you just finish making a critical point in your narrative, and want your reader to think on it for a moment? That\u2019s another excellent time for a large photo. But in most other cases, you\u2019ll be better served with a photo that\u2019s set to the float, small, or medium sizes.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1137782,"id":1137782,"title":"Matching photo styles","filename":"photo-story-tips-05.png","filesize":436032,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/visual-storytelling-bring-your-narrative-to-life-with-an-effective-mix-of-photos\/photo-story-tips-05","alt":"Two sets of photos, the first a pair of film photos of children in a lake, the second a pair of. photos showing a board game on a table","author":"7211","description":"","caption":"These photos are all found in the story Little Moments, but two are taken with an old film camera and two with a modern DSLR. Through intentional editing, both sets feel unified with their warm, slightly faded colors.","name":"photo-story-tips-05","status":"inherit","uploaded_to":1137602,"date":"2021-02-11 18:45:52","modified":"2021-02-11 18:48:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1200,"height":1118,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","medium-width":280,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","medium_large-width":768,"medium_large-height":716,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","large-width":1159,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","1536x1536-width":1200,"1536x1536-height":1118,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05.png","2048x2048-width":1200,"2048x2048-height":1118,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05-499x465.png","card_image-width":499,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/photo-story-tips-05-1159x1080.png","wide_image-width":1159,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/4a340d1b0e9341c1afe25bfdd1ec50f3"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p>Again, it\u2019s about supporting a reader\u2019s flow, not getting in the way of it. I have yet to write a story where I\u2019ve included every single photo I gathered as I was preparing to write it. While it may be tough for me to leave some on the cutting room floor, the stories always end up better for it.<\/p>\n<p>Still have questions about telling stories with photos? Want to learn more about other multimedia storytelling techniques? Let me know with a comment below and I\u2019ll answer as best I can!<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"sidebar","content":"<p><strong>In search of some really great examples?<\/strong><\/p>\n<p>Look no further than these:<\/p>\n<ul>\n<li><a href=\"https:\/\/storymaps.arcgis.com\/stories\/b886da384a3d4daaa20c26db58f84353\" target=\"_blank\" rel=\"noopener\">The Long and Winding Road to Arslanbob<\/a>: Cooper\u2019s writing is always a treat, but the superb use of photos in this story really put it over the top for me. The minimal galleries deftly combine related images that, alongside the dramatic establishing shots, pull me right in to this stunning part of the world.<\/li>\n<li><a href=\"https:\/\/storymaps.arcgis.com\/stories\/c87bc0a59c0144008e25d50a5dd1b192\" target=\"_blank\" rel=\"noopener\">Mapping Mount Everest<\/a>: From epic views of basecamp, to detailed shots of gear, with plenty of medium shots in between, this story brings the world\u2019s tallest peak to life in quintessential National Geographic fashion.<\/li>\n<li><a href=\"https:\/\/storymaps.arcgis.com\/stories\/4a340d1b0e9341c1afe25bfdd1ec50f3\" target=\"_blank\" rel=\"noopener\">Little Moments<\/a>: At the risk of tooting my own horn, I\u2019m especially proud of how this piece came out. A major challenge was getting the scanned film photos from childhood to match the more modern digital images, but in my view they all manage to work as a set that takes me right back to summer days each time I scroll through it.<\/li>\n<\/ul>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false}],"authors":[{"ID":7211,"user_firstname":"Hannah","user_lastname":"Wilber","nickname":"hwilber.storymaps","user_nicename":"hwilber-storymaps","display_name":"Hannah Wilber","user_email":"HWilber@esri.com","user_url":"","user_registered":"2018-03-02 00:19:27","user_description":"Upstate NY transplant. Former content creator for Esri's StoryMaps team. Fascinated by how storytelling affects the human brain. Lover of conservation. Overly proud dog mom.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/17265216_10113217109268964_8718639653559646517_n.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":527412,"post_author":"7211","post_date":"2019-06-16 11:57:16","post_date_gmt":"2019-06-16 18:57:16","post_content":"","post_title":"Planning and outlining your story: How to set yourself up for success","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"planning-and-outlining-your-story-map-how-to-set-yourself-up-for-success","to_ping":"","pinged":"","post_modified":"2021-08-12 08:07:41","post_modified_gmt":"2021-08-12 15:07:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=527412","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1129552,"post_author":"6331","post_date":"2021-02-02 17:03:14","post_date_gmt":"2021-02-03 01:03:14","post_content":"","post_title":"A guide to working with images in ArcGIS StoryMaps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"images-in-arcgis-storymaps","to_ping":"","pinged":"","post_modified":"2024-05-08 15:44:42","post_modified_gmt":"2024-05-08 22:44:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1129552","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":881251,"post_author":"32401","post_date":"2020-06-09 16:07:24","post_date_gmt":"2020-06-09 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