{"id":1149192,"date":"2021-03-02T12:46:49","date_gmt":"2021-03-02T20:46:49","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1149192"},"modified":"2022-10-05T08:43:50","modified_gmt":"2022-10-05T15:43:50","slug":"10-tips-for-growing-your-hub-community-base","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base","title":{"rendered":"10 tips for growing your Hub community base"},"author":8122,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37511],"tags":[34291,42691],"industry":[],"product":[36811],"class_list":["post-1149192","blog","type-blog","status-publish","format-standard","hentry","category-sharing-collaboration","tag-community","tag-hub","product-arcgis-hub"],"acf":{"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/kelly-sikkema-o2TRWThve_I-unsplash.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/chris-lawton-tX6BrZCFYOQ-unsplash.jpg","short_description":"Learn how to promote community accounts as part of your online community engagement strategy. ","flexible_content":[{"acf_fc_layout":"content","content":"

The advent of online community engagement improves how the public gets involved and stays connected in the decisions that shape their communities. As the coronavirus pandemic continues to impact in-person discussions, smart cities have recognized the value of having an online community engagement strategy for creating and sustaining public dialogue.<\/p>\n

These strategies often start with web content designed to share information and open data. That’s why all ArcGIS Online subscriptions include ArcGIS Hub Basic, a fast way to build trusted, branded websites for sharing your organization’s public content. With community accounts<\/a>, an ArcGIS Hub Premium<\/a> feature, you can elevate your sites to digital spaces where people can participate and engage on local projects, initiatives, and events. In this article, we’ll show you some simple tricks for encouraging people to join your Hub community.<\/p>\n"},{"acf_fc_layout":"content","content":"

1. Choose the right call-to-action<\/h1>\n

First, start with an initiative and design its default website as a public landing page for a project or goal, such as local coronavirus response efforts<\/a>. As part of your design, add a Sign-up card<\/strong><\/a> to your site’s layout with a unique call-to-action. Think of your initiative’s intent, then match that goal with a phrase or keyword that encourages action, such as “Volunteer”, “Be heard”, or “Stay informed”.<\/p>\n"},{"acf_fc_layout":"content","content":"

2. Add a secondary action<\/h1>\n

Couple the call-to-action with a next step, such as filling out a form or navigating to a StoryMap for more information. A Survey123 form, for example, that includes fields for contact information and availability can supplement a call-to-action to volunteer.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1151112,"id":1151112,"title":"Screen Shot 2021-02-27 at 11.22.42 AM","filename":"Screen-Shot-2021-02-27-at-11.22.42-AM.png","filesize":54188,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\/screen-shot-2021-02-27-at-11-22-42-am","alt":"View of Sign Up buttons","author":"8122","description":"","caption":"Visitors can create a new account or sign in with their existing credentials. Use the Sign Up card settings to add a second call-to-action for visitors to follow once they've signed in. ","name":"screen-shot-2021-02-27-at-11-22-42-am","status":"inherit","uploaded_to":1149192,"date":"2021-02-27 16:23:36","modified":"2021-03-02 15:32:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1758,"height":664,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","medium-width":464,"medium-height":175,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","medium_large-width":768,"medium_large-height":290,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","large-width":1758,"large-height":664,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM-1536x580.png","1536x1536-width":1536,"1536x1536-height":580,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","2048x2048-width":1758,"2048x2048-height":664,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM-826x312.png","card_image-width":826,"card_image-height":312,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.22.42-AM.png","wide_image-width":1758,"wide_image-height":664}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

3. Customize the sign-up prompt<\/h1>\n

The sign-up prompt adopts your organization’s official logo to show visitors that they’re signing into a secure and trusted site. You can optionally add a personalized welcome message and your organization’s terms and conditions.<\/p>\n"},{"acf_fc_layout":"content","content":"

4. Add social media and single sign-in options<\/h1>\n

New community members can use their email address to sign up, or you can provide the option for them to use their existing sign-in credentials for Facebook, Google, Apple, or GitHub. The sign-in prompt can also be configured to use a third-party provider for single sign-on.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1151192,"id":1151192,"title":"Screen Shot 2021-02-27 at 12.18.14 PM","filename":"Screen-Shot-2021-02-27-at-12.18.14-PM.png","filesize":58961,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\/screen-shot-2021-02-27-at-12-18-14-pm","alt":"Sign in prompt options","author":"8122","description":"","caption":"Your Hub's community administrator can configure the sign-up prompt in Hub Settings. ","name":"screen-shot-2021-02-27-at-12-18-14-pm","status":"inherit","uploaded_to":1149192,"date":"2021-02-27 17:18:42","modified":"2021-03-02 15:34:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1656,"height":1062,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","medium-width":407,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","medium_large-width":768,"medium_large-height":493,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","large-width":1656,"large-height":1062,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM-1536x985.png","1536x1536-width":1536,"1536x1536-height":985,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","2048x2048-width":1656,"2048x2048-height":1062,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM-725x465.png","card_image-width":725,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-12.18.14-PM.png","wide_image-width":1656,"wide_image-height":1062}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

5. Think location<\/h1>\n

Make sure the sign-up button stands out alongside contextual language. People should have a clear understanding of your initiative and its goals before being prompted to sign up. You aren’t limited to just one sign-up button. Include a sign-up button in other relevant places including pages attached to your site.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1152772,"id":1152772,"title":"Screen Shot 2021-03-01 at 12.27.18 PM","filename":"Screen-Shot-2021-03-01-at-12.27.18-PM.png","filesize":130019,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\/screen-shot-2021-03-01-at-12-27-18-pm","alt":"Two sign up buttons added to a site layout","author":"8122","description":"","caption":"Click to seen an example of how the Africa GeoPortal uses multiple sign-up buttons.","name":"screen-shot-2021-03-01-at-12-27-18-pm","status":"inherit","uploaded_to":1149192,"date":"2021-03-01 17:27:41","modified":"2021-03-02 19:11:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1800,"height":896,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","medium-width":464,"medium-height":231,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","medium_large-width":768,"medium_large-height":382,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","large-width":1800,"large-height":896,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM-1536x765.png","1536x1536-width":1536,"1536x1536-height":765,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","2048x2048-width":1800,"2048x2048-height":896,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM-826x411.png","card_image-width":826,"card_image-height":411,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.27.18-PM.png","wide_image-width":1800,"wide_image-height":896}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.africageoportal.com\/"},{"acf_fc_layout":"content","content":"

6. Promote engagement opportunities<\/h1>\n

Once they have an account, people can follow your initiative for subscription-based updates and to access exclusive content, such as pages and group surveys. They can also sign up to attend events and open data provided through your initiative’s site to create their own web maps and stories.<\/p>\n"},{"acf_fc_layout":"content","content":"

7. Be helpful and transparent<\/h1>\n

Provide visitors with information on what a community account is and why having one is useful. To get started, use this FAQ Page template<\/a> by modifying it with your own information and including it as a link in the helper text around the sign-up button.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1151232,"id":1151232,"title":"","filename":"Screen-Shot-2021-02-27-at-11.15.42-AM.png","filesize":105397,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\/screen-shot-2021-02-27-at-11-15-42-am","alt":"The FAQ template page","author":"8122","description":"","caption":"The FAQ webpage template available with ArcGIS Hub Premium.","name":"screen-shot-2021-02-27-at-11-15-42-am","status":"inherit","uploaded_to":1149192,"date":"2021-02-27 17:56:09","modified":"2021-07-15 15:15:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1648,"height":984,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","medium-width":437,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","medium_large-width":768,"medium_large-height":459,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","large-width":1648,"large-height":984,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM-1536x917.png","1536x1536-width":1536,"1536x1536-height":917,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","2048x2048-width":1648,"2048x2048-height":984,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM-779x465.png","card_image-width":779,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-02-27-at-11.15.42-AM.png","wide_image-width":1648,"wide_image-height":984}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

8. Name a community support contact<\/h1>\n

Anyone who has an administrator account with your organization’s Hub community can be listed as a community support contact on the sign-up prompt. People\u00a0 can contact this person at the email address provided with any snags they may run into when creating or signing in to an account.<\/p>\n"},{"acf_fc_layout":"content","content":"

9. Have a follow up plan<\/h1>\n

Once members have signed up, your initiative’s core team should have a plan for following-up with new members, especially if your call-to-action doesn’t include a secondary action (see tip #2) or a follow button. You might consider partnering with a community administrator to send monthly or quarterly emails from ArcGIS Hub<\/a> with status updates on your initiatives and links to new content and events.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1152842,"id":1152842,"title":"Screen Shot 2021-03-01 at 12.45.59 PM","filename":"Screen-Shot-2021-03-01-at-12.45.59-PM.png","filesize":56537,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\/screen-shot-2021-03-01-at-12-45-59-pm","alt":"Writing an email in ArcGIS Hub.","author":"8122","description":"","caption":"Initiative managers and core team members can email community members directly from ArcGIS Hub. ","name":"screen-shot-2021-03-01-at-12-45-59-pm","status":"inherit","uploaded_to":1149192,"date":"2021-03-01 17:46:15","modified":"2021-03-02 15:43:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1400,"height":914,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","medium-width":400,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","medium_large-width":768,"medium_large-height":501,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","large-width":1400,"large-height":914,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","1536x1536-width":1400,"1536x1536-height":914,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","2048x2048-width":1400,"2048x2048-height":914,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM-712x465.png","card_image-width":712,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/02\/Screen-Shot-2021-03-01-at-12.45.59-PM.png","wide_image-width":1400,"wide_image-height":914}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

10. Monitor site views and accounts created<\/h1>\n

To track your site’s views and the number of community accounts created over time, use your site’s dashboard<\/a>. You can also work with a community administrator to use the community dashboard<\/a>, an administrative-level chart of new community accounts created across all of your organization’s sites. Compare these metrics to where and when you promote your site, such as through your official social media channels and other websites, and adjust your outreach strategy accordingly. You can also use your own tracking ID<\/a> to monitor your site’s activity in Google Analytics.<\/p>\n"},{"acf_fc_layout":"content","content":"

For more information, visit the ArcGIS Hub Resources page<\/a> and reach out to us on GeoNet<\/a> with questions.<\/p>\n

Banner image from Unsplash<\/a>.<\/em><\/p>\n"}],"authors":[{"ID":8122,"user_firstname":"Katelyn","user_lastname":"Thompson","nickname":"Katelyn Thompson","user_nicename":"kthompson","display_name":"Katie Thompson","user_email":"KThompson@esri.com","user_url":"","user_registered":"2018-06-26 17:47:19","user_description":"Katie Thompson is a Product Marketing Manager at Esri who got her start with GIS during her undergraduate studies and holds a master's degree in urban and regional planning. Today, she focuses on creating content and messaging to help planners make the most of their GIS, especially through 3D tools like ArcGIS Urban and ArcGIS CityEngine.","user_avatar":""}]},"yoast_head":"\n10 tips for growing your Hub community base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tips for growing your Hub community base\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/sharing-collaboration\/10-tips-for-growing-your-hub-community-base\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" 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