{"id":1232362,"date":"2021-08-19T12:30:24","date_gmt":"2021-08-19T19:30:24","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1232362"},"modified":"2021-08-26T16:45:53","modified_gmt":"2021-08-26T23:45:53","slug":"shopping-the-map-meaning","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning","title":{"rendered":"Shopping for the Map&#8217;s Meaning"},"author":8492,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,22941,23351],"tags":[42641,26451,30111,761662,268131],"industry":[],"product":[36581,36551,36561],"class_list":["post-1232362","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-mapping","category-transportation","tag-arcgis-online","tag-cartography","tag-data-visualization","tag-grocery","tag-living-atlas","product-arcgis-living-atlas","product-arcgis-online","product-arcgis-pro"],"acf":{"short_description":"One map, four layers, millions of records all with unique needs that overlap and connect, yet also\u00a0need to be separate too. Yes we can!","flexible_content":[{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">I\u00a0<\/span><span data-contrast=\"auto\">recently got involved with a project<\/span><span data-contrast=\"auto\"> that <a href=\"https:\/\/storymaps.arcgis.com\/stories\/9658b5befb944256bb587bc9b268a09a\">mapped grocery store accessibility<\/a><\/span><span data-contrast=\"auto\"> by scoring every census block in the United States by the number of grocery stores within a 10-minute walk and a 10-minute drive.\u00a0 <\/span>As the cartographer the challenge was to get all the layers to work, make sense, look good, and tell the results of the analysis as clearly and beautifully as possible.\u00a0 There were four distinct areas of the map to think through.<\/p>\n<h3>The Cast<\/h3>\n<p>Capturing what grocery access means didn&#8217;t take just one layer, it took four.<\/p>\n<p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">here were two raster datasets:<\/span><\/p>\n<ol>\n<li>USA nationwide grocery store access within a 10-minute drive<\/li>\n<li>USA nationwide grocery store access within a 10-minute walk<\/li>\n<\/ol>\n<p>Also two point feature classes:<\/p>\n<ol>\n<li>53,000 grocery store locations<\/li>\n<li>11-million U.S. Census Tracts analyzed for population and proximity to grocery stores by walking or driving<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Four layers both vector and raster, with millions of records, all with unique needs that overlap and connect, yet <\/span><span data-contrast=\"auto\">also\u00a0<\/span><span data-contrast=\"auto\">need to be separate too.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Yes,<\/span><span data-contrast=\"auto\"> we can!<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324272,"id":1324272,"title":"Grocery_RawData-01","filename":"Grocery_RawData-01-scaled.jpg","filesize":759225,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_rawdata-01","alt":"The data in its raw form as a raster and point file unsymbolized in grey and black.","author":"8492","description":"","caption":"Raw data to display simultaneously - two rasters (left) and two point files (right).","name":"grocery_rawdata-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:08:59","modified":"2021-08-14 03:09:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_RawData-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<h3><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">#1 Multi Scale Mapping<\/span><\/span><\/h3>\n<p>This is an interactive online web map so its very different than designing for print.\u00a0 Everything needs be understandable at multiple map scales from nationwide to city blocks.\u00a0 There will also be labels, other reference layers, and new features with additional information appearing as you zoom in and out.<\/p>\n<p>Plus the map&#8217;s subject changes depending on where you are looking so the styling needs to accommodate that.\u00a0 Some areas might have a lot of overlapping or adjacent data, while in others it appears more isolated.\u00a0 The cartography has to work for every situation.\u00a0 Multiscale is multi-planning, multi-decision, and multi-testing!<\/p>\n"},{"acf_fc_layout":"youtube","start_time":"0","end_time":"","youtube_video_url":"<iframe title=\"Measure and Map Access to Grocery Stores\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/U0b3ITXtv1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">The colors<\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">\u00a0also needed to <\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">be viewable together at <\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">1<\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">:3<\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">,000,000<\/span><\/span><span class=\"TextRun SCXW238151997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238151997 BCX0\">!<\/span><\/span><span class=\"EOP SCXW238151997 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324312,"id":1324312,"title":"Grocery_Scale_RangeofData-01","filename":"Grocery_Scale_RangeofData-01-scaled.jpg","filesize":478386,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_scale_rangeofdata-01","alt":"Image showing that the data had to be viewable at large and small scales.","author":"8492","description":"","caption":"","name":"grocery_scale_rangeofdata-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:14:00","modified":"2021-08-14 03:14:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Scale_RangeofData-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<h3>#2 Using Color Thoughtfully on Overlapping Layers<\/h3>\n<p><span data-contrast=\"auto\">Transparency was not an option for this map and since the <\/span><span data-contrast=\"auto\">raster layers share the same geographic space (overlap), they had to look <\/span><span data-contrast=\"auto\">good<\/span><span data-contrast=\"auto\"> together while also standing up on their own.\u00a0 The color choice would be the most important factor in delivering the information so we decided to go with what the layers represent and selected blues and greens to honor the nature based side food (and those colors are just really pleasing to the eye).\u00a0 We also thought since walking is considered GREEN energy it was also the intuitive choice for representing it. <\/span><\/p>\n<p><span data-contrast=\"auto\">By staying within the same area of the color wheel both layers look cohesive and like they belong together.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1327982,"id":1327982,"title":"Grocery_ColorWheel-01","filename":"Grocery_ColorWheel-01-scaled.jpg","filesize":203683,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_colorwheel-01","alt":"","author":"8492","description":"","caption":"","name":"grocery_colorwheel-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-17 23:48:51","modified":"2021-08-17 23:48:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1489,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-scaled.jpg","medium-width":449,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-scaled.jpg","medium_large-width":768,"medium_large-height":447,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-scaled.jpg","large-width":1857,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-1536x894.jpg","1536x1536-width":1536,"1536x1536-height":894,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-2048x1192.jpg","2048x2048-width":2048,"2048x2048-height":1192,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-799x465.jpg","card_image-width":799,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-1856x1080.jpg","wide_image-width":1856,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_ColorWheel-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">They also need to continuously go from light (less) to dark (more).\u00a0 It was tricky (and several tries down the wrong path)<\/span><span data-contrast=\"auto\"> but after careful thought it was possible<\/span><span data-contrast=\"auto\">.\u00a0 Here are other things <\/span><span data-contrast=\"auto\">encountered<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324302,"id":1324302,"title":"GroceryBreakdownColor-01","filename":"GroceryBreakdownColor-01-scaled.jpg","filesize":213066,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerybreakdowncolor-01","alt":"Breakdown of the color choices for the two raster palettes.","author":"8492","description":"","caption":"","name":"grocerybreakdowncolor-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:12:40","modified":"2021-08-14 03:12:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryBreakdownColor-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<h3><span class=\"TextRun BCX0 SCXW98819772\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW98819772\">#3 Telling the Story<\/span><\/span><\/h3>\n<p><span class=\"TextRun BCX0 SCXW98819772\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW98819772\">While making a map there&#8217;s a point when you really get to know the layer, the colors start unlocking their story, and you see the data values turning into meaning.\u00a0 As cartographers we love this.<\/span><\/span><\/p>\n<p>It was actually the lowest value &#8220;One store within a 10-minute drive&#8221; that carried the most weight or presence as it&#8217;s found all over the map at every scale.\u00a0 Since it&#8217;s the predominant value the color must be liked a lot and I mean A LOT because it sets the map tone and will overpower the story if not treated with care.<\/p>\n<p>The raster layers are also classified numerically by how many stores are found. This is where the art of balance come in.\u00a0 The high values are not better or more important then the low values (and vice versa) so the palette was designed with that in mind.\u00a0 No one color should seem more important.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324152,"id":1324152,"title":"GroceryNorthernAreaUSA","filename":"GroceryNorthernAreaUSA.jpg","filesize":53171,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerynorthernareausa","alt":"Map showing how few stores there are in the Northern USA.","author":"8492","description":"","caption":"The light blue is able to highlight just how few stores there are in North and South Dakota, Montana, Nebraska, and Wyoming as compared to Minnesota and Iowa.  The people that get their food from these stores really depend on them and you can see in some areas there's just one option.","name":"grocerynorthernareausa","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 01:47:44","modified":"2021-08-15 23:54:27","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1058,"height":638,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","medium-width":433,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","medium_large-width":768,"medium_large-height":463,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","large-width":1058,"large-height":638,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","1536x1536-width":1058,"1536x1536-height":638,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","2048x2048-width":1058,"2048x2048-height":638,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA-771x465.jpg","card_image-width":771,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg","wide_image-width":1058,"wide_image-height":638}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryNorthernAreaUSA.jpg"},{"acf_fc_layout":"content","content":"<p>As map makers we tend to look towards the places and experiences we know to tell the map&#8217;s story.<\/p>\n<p>I live rural and have few grocery store choices. In fact in my town there is one main grocery store that is very important for my community.\u00a0 When coming up with the palette we felt that the lowest possible value &#8220;One store within a 10-minute drive&#8221; should mimic the fragility aspect of only having only one<span class=\"TextRun BCX0 SCXW98819772\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW98819772\"> grocery store around.\u00a0 <\/span><\/span><span class=\"TextRun BCX0 SCXW98819772\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW98819772\">We built that into the map story by selecting a light-almost-fading-away-blue.\u00a0 This way it&#8217;s present, but not distracting.\u00a0 It intensifies in color around the cities but nowhere on the map does it take over.\u00a0 All values are represented equally yet rank is implied.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Oppositely once the<\/span><span data-contrast=\"auto\">\u00a0ramp goes up<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0anything after<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">five<\/span><span data-contrast=\"auto\">\u00a0stores means you have serious<\/span><i><span data-contrast=\"auto\"> options.\u00a0 <\/span><\/i><span data-contrast=\"auto\">Both palettes address that and you can see we were <\/span><span data-contrast=\"auto\">very <\/span><span data-contrast=\"auto\">conscious about the significance of the breaks and where<\/span><span data-contrast=\"auto\"> the colors got applied knowing that their emphasis would help drive the subject matter of this map.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324322,"id":1324322,"title":"GroceryLegendColors-01","filename":"GroceryLegendColors-01-scaled.jpg","filesize":202867,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerylegendcolors-01","alt":"Explaining how the color ramps were decided and where to make the breaks.","author":"8492","description":"","caption":"","name":"grocerylegendcolors-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:16:23","modified":"2021-08-14 03:16:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryLegendColors-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<h3>#4 Styling Millions of Points<\/h3>\n<p><span data-contrast=\"auto\">When I picture shopping in <\/span><span data-contrast=\"auto\">a store,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">I\u00a0<\/span><span data-contrast=\"auto\">see<\/span><span data-contrast=\"auto\">\u00a0big<\/span> <span data-contrast=\"auto\">bold primary colors with bright lights.\u00a0 I started by doing research on grocery store logos and the color red seemed to stand out.\u00a0 For the actual symbol I wondered if it should it be a<\/span><span data-contrast=\"auto\"> classic cart, basket, <\/span><span data-contrast=\"auto\">or another symbol for food?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324342,"id":1324342,"title":"Grocery_StoreSymbolDesign_01","filename":"Grocery_StoreSymbolDesign_01-scaled.jpg","filesize":352230,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_storesymboldesign_01","alt":"Explaining elements of the symbol design compared to other ideas.","author":"8492","description":"","caption":"","name":"grocery_storesymboldesign_01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:20:02","modified":"2021-08-14 03:20:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1642,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-scaled.jpg","medium-width":407,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-scaled.jpg","medium_large-width":768,"medium_large-height":493,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-scaled.jpg","large-width":1684,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-1536x985.jpg","1536x1536-width":1536,"1536x1536-height":985,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-2048x1313.jpg","2048x2048-width":2048,"2048x2048-height":1313,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-725x465.jpg","card_image-width":725,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-1684x1080.jpg","wide_image-width":1684,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_StoreSymbolDesign_01-scaled.jpg"},{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">The last layer to style was the <\/span><span data-contrast=\"auto\">Census Blocks.\u00a0 These are <\/span><span data-contrast=\"auto\">actually served<\/span><span data-contrast=\"auto\">\u00a0as polygons, but you can\u00a0<\/span><span data-contrast=\"auto\">set their symbology<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to be &#8220;<\/span><span data-contrast=\"auto\">Graduated\u00a0<\/span><span data-contrast=\"auto\">Symbols&#8221;<\/span><span data-contrast=\"auto\">\u00a0so the<\/span><span data-contrast=\"auto\">ir<\/span><span data-contrast=\"auto\"> centroid is represented as a point.<\/span><\/p>\n<p><span data-contrast=\"auto\">Now<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0w<\/span><span data-contrast=\"auto\">hat\u00a0<\/span><span data-contrast=\"auto\">kind of point symbol\u00a0<\/span><span data-contrast=\"auto\">to use?\u00a0 This was an opportunity to get a clever and take the literal expression of\u00a0<\/span><span data-contrast=\"auto\">\u201cC<\/span><span data-contrast=\"auto\">an you walk there?<\/span><span data-contrast=\"auto\">\u201d.<\/span><\/p>\n<p><span data-contrast=\"auto\">A typical symbol for population is a circle\/dot<\/span><span data-contrast=\"auto\">, e<\/span><span data-contrast=\"auto\">xcept, when you look at the map you don\u2019t immediately recognize that dots = people.\u00a0 So why not make the symbol exactly what it is<\/span><span data-contrast=\"auto\">, a person symbol!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324352,"id":1324352,"title":"GroceryStoreDotsPeople-01","filename":"GroceryStoreDotsPeople-01-scaled.jpg","filesize":960361,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerystoredotspeople-01","alt":"Showing how the symbol looks as dots, or represented as people.","author":"8492","description":"","caption":"Dots as people or people as people?","name":"grocerystoredotspeople-01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:21:34","modified":"2021-08-15 04:28:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStoreDotsPeople-01-scaled.jpg"},{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101262178 BCX0\">There\u00a0<\/span><\/span><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW101262178 BCX0\">were<\/span><\/span><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101262178 BCX0\">\u00a0are few things\u00a0<\/span><\/span><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101262178 BCX0\">to think about to get\u00a0<\/span><\/span><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101262178 BCX0\">this symbol to<\/span><\/span><span class=\"TextRun SCXW101262178 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101262178 BCX0\">\u00a0work:<\/span><\/span><span class=\"EOP SCXW101262178 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324362,"id":1324362,"title":"GroceryStorePeopleSymbol_01","filename":"GroceryStorePeopleSymbol_01-scaled.jpg","filesize":241859,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerystorepeoplesymbol_01","alt":"A graphic explaining why the human symbol was chosen and some design elements to think about.","author":"8492","description":"","caption":"","name":"grocerystorepeoplesymbol_01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:23:30","modified":"2021-08-15 04:28:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1431,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-scaled.jpg","medium-width":464,"medium-height":259,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-scaled.jpg","medium_large-width":768,"medium_large-height":429,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-scaled.jpg","large-width":1920,"large-height":1073,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-1536x859.jpg","1536x1536-width":1536,"1536x1536-height":859,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-2048x1145.jpg","2048x2048-width":2048,"2048x2048-height":1145,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-826x462.jpg","card_image-width":826,"card_image-height":462,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-1920x1073.jpg","wide_image-width":1920,"wide_image-height":1073}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryStorePeopleSymbol_01-scaled.jpg"},{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">Now the fun part.\u00a0 Let\u2019s\u00a0<\/span><span data-contrast=\"auto\">have<\/span><span data-contrast=\"auto\">\u00a0a look around<\/span><span data-contrast=\"auto\">\u00a0the map<\/span><span data-contrast=\"auto\">!<\/span><span data-ccp-props=\"{\"> It is incredible to see where you need to<span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\"> drive to buy your food, and where you don&#8217;t.\u00a0 H<\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">ow many options there are, <\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">and where\u00a0<\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">there\u00a0<\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">aren\u2019t\u00a0<\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">any.<\/span><\/span><span class=\"TextRun SCXW60724650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60724650 BCX0\">\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW60724650 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/p>\n<h3><span data-contrast=\"auto\">Redlands, California<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p>Several of the areas in Redlands that would be considered a 10-minute walk but have none or low populations within and around them. You must drive to these places.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232612,"id":1232612,"title":"GroceryRedlands","filename":"GroceryRedlands.jpg","filesize":264397,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/groceryredlands","alt":"Grocery access in Redlands, CA\/","author":"8492","description":"","caption":"","name":"groceryredlands","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:04:41","modified":"2021-08-15 21:30:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryRedlands.jpg"},{"acf_fc_layout":"content","content":"<h3><span class=\"TextRun SCXW47049735 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47049735 BCX0\">Taos, New Mexico<\/span><\/span><\/h3>\n<p>You really need a car if you are living in Taos to be able to buy your groceries, but you have a lot of choices.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232622,"id":1232622,"title":"Grocery_Taos","filename":"Grocery_Taos.jpg","filesize":67984,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_taos","alt":"Grocery access in Taos, New Mexico","author":"8492","description":"","caption":"","name":"grocery_taos","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:05:43","modified":"2021-08-15 21:30:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Taos.jpg"},{"acf_fc_layout":"content","content":"<h3><span class=\"TextRun SCXW71714631 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71714631 BCX0\">Washington County, Maine<\/span><\/span><span class=\"EOP SCXW71714631 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p>In far northern Maine, each of these grocery stores provides vital food resources for their communities.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232632,"id":1232632,"title":"GroceryMaine","filename":"GroceryMaine.jpg","filesize":110044,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerymaine","alt":"Grocery access in Washington County, Maine","author":"8492","description":"","caption":"","name":"grocerymaine","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:07:10","modified":"2021-08-15 21:30:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryMaine.jpg"},{"acf_fc_layout":"content","content":"<h3>Los Angeles, California<\/h3>\n<p>In the land of traffic and cars this is where you can walk to a store within 10-minutes.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232662,"id":1232662,"title":"Grocery_LA","filename":"Grocery_LA.jpg","filesize":142729,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_la","alt":"Walkable grocery access in Los Angeles, CA","author":"8492","description":"","caption":"","name":"grocery_la","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:11:33","modified":"2021-08-15 21:32:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_LA.jpg"},{"acf_fc_layout":"content","content":"<h3>The State of Wyoming<\/h3>\n<p>Wow!\u00a0 Look how few grocery stores there are in the entire state of Wyoming!<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232642,"id":1232642,"title":"Grocery_Woming","filename":"Grocery_Woming.jpg","filesize":43269,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_woming","alt":"Grocery access in Wyoming.","author":"8492","description":"","caption":"","name":"grocery_woming","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:09:14","modified":"2021-08-15 21:31:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_Woming.jpg"},{"acf_fc_layout":"content","content":"<h3>Dallas\/Fort Worth<\/h3>\n<p>In the sprawling Dallas-Fort Worth area a vast majority of the population are unable to walk 10-minutes to a grocery store.<\/p>\n<p>NOTE: Yes the overlapping person symbol is too much\/too many, but it is doing its job just for this image by showing the lack of convenient walking access for so many people to get food.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1324382,"id":1324382,"title":"Grocery_Store_DFW_01","filename":"Grocery_Store_DFW_01-scaled.jpg","filesize":802063,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_store_dfw_01","alt":"Dallas\/Fort Worth showing few walking options to an area with massive population.","author":"8492","description":"","caption":"","name":"grocery_store_dfw_01","status":"inherit","uploaded_to":1232362,"date":"2021-08-14 03:28:21","modified":"2021-08-15 21:32:44","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1323,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-scaled.jpg","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-scaled.jpg","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-scaled.jpg","large-width":1920,"large-height":992,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-1536x794.jpg","1536x1536-width":1536,"1536x1536-height":794,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-2048x1059.jpg","2048x2048-width":2048,"2048x2048-height":1059,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-826x427.jpg","card_image-width":826,"card_image-height":427,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-1920x993.jpg","wide_image-width":1920,"wide_image-height":993}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/Grocery_Store_DFW_01-scaled.jpg"},{"acf_fc_layout":"content","content":"<h3><span data-contrast=\"auto\">Resources<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">What a journey right?\u00a0 <\/span><span data-contrast=\"auto\">The best adventures offer exploration and cartography is like that for me<\/span><span data-contrast=\"auto\">.\u00a0 Thank you to<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.esri.com\/arcgis-blog\/author\/jimhe\/\"><span data-contrast=\"none\">Jim Herries<\/span><\/a><span data-contrast=\"auto\"> for bringing this project<\/span><span data-contrast=\"auto\">\u00a0for\u00a0<\/span><span data-contrast=\"auto\">collaboration<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The\u00a0<\/span><a href=\"https:\/\/apl.bd.esri.com\/GroceryAccess\/index.html\"><span data-contrast=\"none\">Grocery Access app<\/span><\/a><span data-contrast=\"auto\">\u00a0is live and hosted in the APL infrastructure.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.arcgis.com\/home\/item.html?id=5ed03e000eae4540b07c8ac4a1bc501d\"><span data-contrast=\"none\">Grocery Access web map<\/span><\/a><span data-contrast=\"auto\">\u00a0\u2013 an example web map that brings walkable and drivable layers together with the\u00a0<\/span><a href=\"https:\/\/www.arcgis.com\/home\/item.html?id=ed31dfb2726943f08e3890c8c9132b8f\"><span data-contrast=\"none\">SafeGraph<\/span><span data-contrast=\"none\">\u00a0store locations<\/span><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><a href=\"https:\/\/www.arcgis.com\/home\/item.html?id=535e5d9831424a03a479826493a36838\"><span data-contrast=\"none\">Census block population data<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.arcgis.com\/home\/item.html?id=ba414ff5d2894d9d9f84c19d381a6085\"><span data-contrast=\"none\">Origin Destination Access Analysis Starter Kit<\/span><\/a><span data-contrast=\"auto\">\u00a0\u2013 a Pro Package configured with the Tools used in this project. This allows anyone with Pro to produce analysis and results like this for their town, on the topic of grocery stores or any other locations (e.g.\u00a0health facilities).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.arcgis.com\/apps\/MinimalGallery\/index.html?appid=647b7082986f40d284ebb5c1a58f3a27\"><span data-contrast=\"none\">Grocery Access Map Resources<\/span><\/a><span data-contrast=\"auto\"> \u2013 a gallery of layers, web map, Pro Package used in the project.<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"auto\">Behind the\u00a0<\/span><span data-contrast=\"auto\">scene<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">&#8230;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Here are a few other ideas we had for palettes.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Th<\/span><span data-contrast=\"auto\">is example with a<\/span><span data-contrast=\"auto\">\u00a0dark base map version really pops out anything past five stores (where it moves to yellow<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">\u00a0and it looks\u00a0<\/span><span data-contrast=\"auto\">really cool<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0 But\u00a0<\/span><span data-contrast=\"auto\">it&#8217;s<\/span><span data-contrast=\"auto\">\u00a0just too dark and it doesn\u2019t tell the story as well as it should.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232672,"id":1232672,"title":"Grocery_DarkVersion2","filename":"Grocery_DarkVersion2.jpg","filesize":324791,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_darkversion2","alt":"Dark version of the grocery map that made the cutting room floor.","author":"8492","description":"","caption":"This map is neon and glows super bright like that grocery store you walk into late at night with your friends.  It made the cutting room floor.","name":"grocery_darkversion2","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:14:59","modified":"2021-05-14 03:15:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1459,"height":776,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","large-width":1459,"large-height":776,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","1536x1536-width":1459,"1536x1536-height":776,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","2048x2048-width":1459,"2048x2048-height":776,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg","wide_image-width":1459,"wide_image-height":776}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_DarkVersion2.jpg"},{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">This was a promising version<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">, but the feedback<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0f<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">rom\u00a0<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">early testing<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0was the switch into yellow (once you got past five stores)\u00a0<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">was not intuitive.<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW149743737 BCX0\">So,<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\"> the quest went on to create something different, but we<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0still felt that this <\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">tell<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">s the story<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\"> very <\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">clearly<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\"> and<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0it<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">\u00a0is\u00a0<\/span><\/span><span class=\"TextRun SCXW149743737 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149743737 BCX0\">offered online as well.<\/span><\/span><span class=\"EOP SCXW149743737 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232692,"id":1232692,"title":"GroceryColorful","filename":"GroceryColorful.jpg","filesize":352410,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocerycolorful","alt":"A more colorful version of grocery access, it is offered as well but not the main symbology.","author":"8492","description":"","caption":"You can easily see those areas that have more than five stores yellow to orange (serious shopping options!) and anything in turquoise-blue are very limited in their options.","name":"grocerycolorful","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:18:12","modified":"2021-05-14 03:18:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/GroceryColorful.jpg"},{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">This is o<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">ur final version.\u00a0 This one honors the analysis results, the colors are pleasing to the eyes, there is depth, subtlety, and an organic look and feel connecting us to <\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">this map.\u00a0 <\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">It also does not look like water, which needs to be considered when using blue<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\"> (t<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">here is a bit of teal in this blue so that helps too). <\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">Everything is present and nothing is overpowering.\u00a0 You see the intensity, but nothing is pulling.\u00a0\u00a0<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">There is something about it that makes you want to explore, and that is the <\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">true\u00a0<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">goal of a cartographer<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">&#8230;<\/span><\/span><span class=\"TextRun SCXW124556995 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124556995 BCX0\">to lure you into the map.<\/span><\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1232702,"id":1232702,"title":"Grocery_FinalPalette","filename":"Grocery_FinalPalette.jpg","filesize":231986,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/shopping-the-map-meaning\/grocery_finalpalette","alt":"The final map palette!","author":"8492","description":"","caption":"The final palette on the map!","name":"grocery_finalpalette","status":"inherit","uploaded_to":1232362,"date":"2021-05-14 03:19:41","modified":"2021-05-14 03:20:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1559,"height":829,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","medium-width":464,"medium-height":247,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","medium_large-width":768,"medium_large-height":408,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","large-width":1559,"large-height":829,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette-1536x817.jpg","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","2048x2048-width":1559,"2048x2048-height":829,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette-826x439.jpg","card_image-width":826,"card_image-height":439,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg","wide_image-width":1559,"wide_image-height":829}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/05\/Grocery_FinalPalette.jpg"},{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">Please feel free to reach out to me with questions or comments.\u00a0 Thank you!<\/span><\/p>\n"}],"authors":[{"ID":8492,"user_firstname":"Emily","user_lastname":"Meriam","nickname":"Emily Meriam","user_nicename":"emeriam","display_name":"Emily Meriam","user_email":"EMeriam@esri.com","user_url":"https:\/\/www.instagram.com\/emilymeriam\/","user_registered":"2018-10-26 16:33:49","user_description":"Emily Meriam has a diverse GIS background that spans more than two decades. Her portfolio includes mapping elephants in Thailand, wildlife poachers in the Republic of Palau, land-use issues around Yosemite National Park, and active wildfire incidents for the State of California. Since 2018, Emily has been with Esri's ArcGIS Living Atlas of the World. In this role she serves as lead Cartographer and Senior GIS Engineer for the Environment Team where she styles and designs layers, maps, and applications for the global GIS community. Outside of her professional endeavors, Emily is a passionate geographer who enjoys exploring the world with her family.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/11\/EM-465x465.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":1315812,"post_author":"7411","post_date":"2021-08-05 04:30:52","post_date_gmt":"2021-08-05 11:30:52","post_content":"","post_title":"Cartography checklists","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"carto-checklists","to_ping":"","pinged":"","post_modified":"2023-09-12 13:08:02","post_modified_gmt":"2023-09-12 20:08:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1315812","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1002592,"post_author":"6461","post_date":"2020-10-02 10:15:37","post_date_gmt":"2020-10-02 17:15:37","post_content":"","post_title":"Explore before you map","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"explore-before-you-map","to_ping":"","pinged":"","post_modified":"2022-02-03 18:04:37","post_modified_gmt":"2022-02-04 02:04:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1002592","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1147572,"post_author":"7411","post_date":"2021-06-04 04:41:12","post_date_gmt":"2021-06-04 11:41:12","post_content":"","post_title":"Make custom colors and color schemes in ArcGIS Pro","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"custom-colors-arcgis-pro","to_ping":"","pinged":"","post_modified":"2021-06-04 04:41:12","post_modified_gmt":"2021-06-04 11:41:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1147572","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/GroceryCard.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/BannerGrocery3.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping for the Map&#039;s Meaning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Her portfolio includes mapping elephants in Thailand, wildlife poachers in the Republic of Palau, land-use issues around Yosemite National Park, and active wildfire incidents for the State of California. Since 2018, Emily has been with Esri's ArcGIS Living Atlas of the World. In this role she serves as lead Cartographer and Senior GIS Engineer for the Environment Team where she styles and designs layers, maps, and applications for the global GIS community. Outside of her professional endeavors, Emily is a passionate geographer who enjoys exploring the world with her family.","sameAs":["https:\/\/www.instagram.com\/emilymeriam\/","https:\/\/www.linkedin.com\/in\/emilymeriam\/"],"knowsAbout":["GIS","Mapping","Cartography"],"knowsLanguage":["English"],"jobTitle":"Product Engineer, Cartographer, Geographer","worksFor":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/author\/emeriam"}]}},"text_date":"August 19, 2021","author_name":"Emily Meriam","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/emeriam","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/08\/BannerGrocery3.jpg","primary_product":"ArcGIS Living Atlas","tag_data":[{"term_id":42641,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":42641,"taxonomy":"post_tag","description":"","parent":0,"count":420,"filter":"raw"},{"term_id":26451,"name":"cartography","slug":"cartography","term_group":0,"term_taxonomy_id":26451,"taxonomy":"post_tag","description":"","parent":0,"count":558,"filter":"raw"},{"term_id":30111,"name":"data visualization","slug":"data-visualization","term_group":0,"term_taxonomy_id":30111,"taxonomy":"post_tag","description":"","parent":0,"count":97,"filter":"raw"},{"term_id":761662,"name":"grocery","slug":"grocery","term_group":0,"term_taxonomy_id":761662,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":268131,"name":"Living Atlas","slug":"living-atlas","term_group":0,"term_taxonomy_id":268131,"taxonomy":"post_tag","description":"","parent":0,"count":89,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1329,"filter":"raw"},{"term_id":22941,"name":"Mapping","slug":"mapping","term_group":0,"term_taxonomy_id":22941,"taxonomy":"category","description":"","parent":0,"count":2690,"filter":"raw"},{"term_id":23351,"name":"Transportation","slug":"transportation","term_group":0,"term_taxonomy_id":23351,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw"}],"product_data":[{"term_id":36581,"name":"ArcGIS Living Atlas","slug":"arcgis-living-atlas","term_group":0,"term_taxonomy_id":36581,"taxonomy":"product","description":"","parent":0,"count":1171,"filter":"raw"},{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2427,"filter":"raw"},{"term_id":36561,"name":"ArcGIS Pro","slug":"arcgis-pro","term_group":0,"term_taxonomy_id":36561,"taxonomy":"product","description":"","parent":0,"count":2037,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=arcgis-living-atlas","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/1232362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/8492"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=1232362"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/1232362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=1232362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=1232362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=1232362"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=1232362"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=1232362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}