{"id":123451,"date":"2018-03-18T13:04:31","date_gmt":"2018-03-18T13:04:31","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/a-visual-analysis-of-atlanta-for-amazon-hq2\/"},"modified":"2025-08-16T11:22:01","modified_gmt":"2025-08-16T18:22:01","slug":"a-visual-analysis-of-atlanta-for-amazon-hq2","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/a-visual-analysis-of-atlanta-for-amazon-hq2","title":{"rendered":"A Visual Analysis of Atlanta for Amazon HQ2"},"author":6381,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,23261],"tags":[33021,23551],"industry":[],"product":[36711],"class_list":["post-123451","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-field-mobility","tag-infographics","tag-location-analytics","product-bus-analyst"],"acf":{"short_description":"2018 is here and the online retail giant Amazon is ready to bring prosperity into a new city. Its hunt for second headquarters location h...","flexible_content":[{"acf_fc_layout":"content","content":"<p>2018 is here and the online retail giant Amazon is ready to bring prosperity into a new city. Its hunt for second headquarters location has urged a rush among cities vying for the honor. Amazon has narrowed its <a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=17044620011\">top 20 finalists<\/a> based on some factors listed below and many more:<\/p>\n<ul>\n<li>Metropolitan areas with a population of over 1 million<\/li>\n<li>Within 45 minutes of an international airport<\/li>\n<li>Proximity to major highways and arterial roads 1\u20133 miles<\/li>\n<li>Up to 8\u00a0million square feet of office space for future expansion<\/li>\n<li>A stable and business-friendly environment<\/li>\n<li>Access to mass transit routes<\/li>\n<\/ul>\n<p>Atlanta, as a metropolitan area, is on the shortlist\u00a0to become the home of Amazon\u2019s HQ2. Let\u2019s see how we can understand and visualize these factors for metro Atlanta from a data perspective using ArcGIS Business Analyst.<\/p>\n<p><strong>Population Growth<\/strong><\/p>\n<p>Current population of metro Atlanta is over 5.8 million. Annual growth rate for total population, households, and families is in the range of 1.2% to 1.4% which is 1.5 to 2 times of the population growth for the US average. Having the Amazon HQ2 could increase this population growth even more.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102519 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-1.jpg\" alt=\"\" width=\"525\" height=\"151\" \/><\/a><span style=\"text-align: center;\">Easy population growth exploration using the data-drilling feature in Business Analyst<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<strong>Transit and Highway Accessibility<\/strong><\/p>\n<p style=\"text-align: left;\">Metropolitan Atlanta Rapid Transit Authority (MARTA), one of the largest transit in the country, currently branches out from downtown Atlanta to serve 3 major metropolitan counties and approx. 450,300 people. MARTA is at the beginning of an historic expansion. If Amazon comes into Atlanta, the process might speed up to create and better serve a well-connected Atlanta.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102512 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-2.jpg\" alt=\"\" width=\"367\" height=\"236\" \/><\/a><\/p>\n<p align=\"center\">Quarter-mile service area around MARTA stops created in ArcGIS<\/p>\n<p>Three of the interstate highways converge in Atlanta, making it (along with Hartsfield-Jackson Atlanta International Airport) the transportation hub of the southeast. Atlanta is one of only five cities in the nation to be served by three separate interstate highways.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102515 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-3.jpg\" alt=\"\" width=\"385\" height=\"192\" \/><\/a>Atlanta&#8217;s major and auxiliary highway connections and areas within 10 minutes of an exit<\/p>\n<p style=\"text-align: left;\"><strong>Housing Market<\/strong><\/p>\n<p>More population growth both permanent and floating would require faster housing construction to meet the increased demand. While opening up a 500,000+ sq. ft. project not only opens primary jobs but several secondary jobs, it creates a gush in housing construction in the near future.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-Pic-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102516 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-Pic-4.jpg\" alt=\"\" width=\"394\" height=\"175\" \/><\/a><span style=\"text-align: center;\">Simple visualization created using custom icons and panels in Business Analyst<\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\">\u00a0<strong>Real Estate Prices<\/strong><\/p>\n<p>Atlanta home prices have been increasing the last few years. If Amazon comes to Atlanta, the price increases may be modest initially, but might skyrocket eventually &#8211; similar to Seattle!<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-Pic-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102522 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-Pic-5.jpg\" alt=\"\" width=\"497\" height=\"161\" \/><\/a><\/p>\n<p style=\"text-align: center;\" align=\"center\">Comparison of Atlanta and Seattle housing market trend using Line chart in Business Analyst<\/p>\n<p><strong>Employment<\/strong><\/p>\n<p>The growth in the service sector including health care, food and beverage, lodging, and other services is very likely to go hand-in-hand with the growth in high tech employment.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102517 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Amazon-pic-6.jpg\" alt=\"\" width=\"407\" height=\"205\" \/><\/a><\/p>\n<p style=\"text-align: center;\" align=\"center\">A gauge chart showing that services are a significant source of employment<\/p>\n<p><strong>\u00a0<\/strong><strong>Summary of Metro Atlanta Demographics<\/strong><\/p>\n<p>Metro Atlanta, major population center of 5.8M and ready access to the world\u2019s busiest airport has several other key advantages that appeal Amazon; such as home to Georgia Tech and young tech workers &#8211; offering access to talent without competition, affordable housing market, substantial cultural mix, and hub of major interstate highways and railroad networks.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/ATL_Amazon_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102523 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/ATL_Amazon_1.jpg\" alt=\"\" width=\"468\" height=\"604\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Atl_Amazon_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102524 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Atl_Amazon_2.jpg\" alt=\"\" width=\"468\" height=\"362\" \/><\/a><\/p>\n<p>While Atlanta is a strong contender and Amazon HQ2 can provide 50,000 jobs and $5B investment for local economy development, it could bring some potential challenges in the long term.<\/p>\n<p>Note: All the visualizations above were created using the data included and infographics capability in ArcGIS Business Analyst. <a href=\"http:\/\/doc.arcgis.com\/en\/business-analyst\/web\/building-infographic-reports.htm\">Learn more<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><strong>References:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/atlanta.curbed.com\/2018\/1\/29\/16946010\/amazon-hq2-headquarters-atlanta-shortlist\">https:\/\/atlanta.curbed.com\/2018\/1\/29\/16946010\/amazon-hq2-headquarters-atlanta-shortlist<\/a><\/li>\n<li><a href=\"https:\/\/www.inc.com\/zoe-henry\/amazon-likely-to-choose-atlanta-hq2-study.html\">https:\/\/www.inc.com\/zoe-henry\/amazon-likely-to-choose-atlanta-hq2-study.html<\/a><\/li>\n<li><a href=\"https:\/\/techcrunch.com\/2018\/01\/22\/new-study-predicts-atlanta-has-best-shot-at-becoming-amazons-hq2\/\">https:\/\/techcrunch.com\/2018\/01\/22\/new-study-predicts-atlanta-has-best-shot-at-becoming-amazons-hq2\/<\/a><\/li>\n<li><a href=\"https:\/\/www.bizjournals.com\/atlanta\/news\/2018\/02\/01\/survey-atlanta-1-pick-to-land-amazons-5-billion.html\">https:\/\/www.bizjournals.com\/atlanta\/news\/2018\/02\/01\/survey-atlanta-1-pick-to-land-amazons-5-billion.html<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transportation_in_Atlanta#Roads_and_freeways\">https:\/\/en.wikipedia.org\/wiki\/Transportation_in_Atlanta#Roads_and_freeway<\/a><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n"}],"authors":[{"ID":6381,"user_firstname":"Anna","user_lastname":"Kishore","nickname":"Anna","user_nicename":"anna_kishore","display_name":"Anna Kishore","user_email":"akishore@esri.com","user_url":"","user_registered":"2018-03-02 00:18:19","user_description":"Anna Kishore is a Product Engineer on the Business Analyst Team.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/10\/pic1-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":"","show_article_image":false,"card_image":false,"wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Visual Analysis of Atlanta for Amazon HQ2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/a-visual-analysis-of-atlanta-for-amazon-hq2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Visual Analysis of Atlanta for Amazon HQ2\" \/>\n<meta property=\"og:description\" content=\"2018 is here and the online retail giant Amazon is ready to bring prosperity into a new city. Its hunt for second headquarters location has urged a rush among cities vying for the honor. 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