{"id":1781202,"date":"2022-11-23T19:16:22","date_gmt":"2022-11-24T03:16:22","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1781202"},"modified":"2022-11-28T14:21:00","modified_gmt":"2022-11-28T22:21:00","slug":"learn-how-arcgis-business-analyst-can-help-small-businesses","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/business\/business\/learn-how-arcgis-business-analyst-can-help-small-businesses","title":{"rendered":"Learn How ArcGIS Business Analyst Can Help Small Businesses"},"author":290952,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37171,430202,430222],"tags":[626901,31351,266462,768052,662261],"industry":[],"product":[36711],"class_list":["post-1781202","blog","type-blog","status-publish","format-standard","hentry","category-business","category-real-estate","category-retail","tag-arcgis-business-analyst","tag-business","tag-esri-demographics","tag-location-data","tag-small-business","product-bus-analyst"],"acf":{"authors":[{"ID":290952,"user_firstname":"Fizza","user_lastname":"Chaudhry","nickname":"Fizza Chaudhry","user_nicename":"fchaudhry","display_name":"Fizza Chaudhry","user_email":"fchaudhry@esri.com","user_url":"","user_registered":"2021-10-27 22:31:08","user_description":"Fizza Chaudhry is the Senior Product Marketing Manager for the ArcGIS Business Analyst suite of products. She is a visionary and innovative marketer with expertise in SaaS, creative marketing and applying a user-first mindset to develop powerful marketing tools for customers.","user_avatar":""},{"ID":323272,"user_firstname":"Christopher","user_lastname":"Alvarez","nickname":"Christopher Alvarez","user_nicename":"calvarez","display_name":"Christopher Alvarez","user_email":"calvarez@esri.com","user_url":"","user_registered":"2022-11-28 22:16:42","user_description":"Christopher Alvarez is a Product Engineer on the Business Analyst team, working with customers and colleagues to further its applicability to various industries. He has years of experience working within higher education and community engagement, building strategies to further economic and organizational goals.","user_avatar":""}],"short_description":"Saturday, November 26th is the 13th annual Small Business Saturday, dedicated to supporting the diverse range of local businesses.","flexible_content":[{"acf_fc_layout":"content","content":"

Small Business Saturday and ArcGIS Business Analyst<\/strong><\/h1>\n"},{"acf_fc_layout":"content","content":"

Saturday, November 26th is the 13th annual Small Business Saturday<\/a>, dedicated to supporting the diverse range of local businesses that create jobs, boost the economy, and enhance neighborhoods around the country. Based on a study from U.S. Small Business Administration<\/a>, as of 2021 there are a total of 32.5 million small businesses in the U.S.. These small businesses are the core of every neighborhood as they continue to contribute to the local economies by bringing growth and innovation to their communities. However, only 82% of small businesses survive during the first year; 50% survive to the five-year mark; and 35% survive ten years (Bureau of Labor Statistics). But why is that the case? Is it the fact that the businesses\u2019 location is not in the best location, or is it that the business does not know where their target customer is located?<\/p>\n

That\u2019s where ArcGIS Business Analyst can assist! ArcGIS Business Analyst<\/a>\u00a0helps users make smarter decisions for market planning, site selection, and customer analysis. This location-based market intelligence tool can play a fundamental role in helping businesses achieve their goals and continue to prosper. I\u2019m sure we all can agree, understanding customers and communities are incredibly important factors regardless of the industry the small business is in. ArcGIS Business Analyst has datasets<\/a> which provide insight on America\u2019s changing population, housing, demographics, workforce, psychographic, and the tools to leverage that data and accomplish business goals to gain a competitive edge. Here are some of the many ways in which ArcGIS Business Analyst can help small businesses succeed.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1781232,"id":1781232,"title":"small business - ArcGIS Business Analyst","filename":"Untitled-design-55.png","filesize":520470,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/business\/business\/learn-how-arcgis-business-analyst-can-help-small-businesses\/untitled-design-55-2","alt":"","author":"290952","description":"","caption":"","name":"untitled-design-55-2","status":"inherit","uploaded_to":1781202,"date":"2022-11-24 02:10:35","modified":"2022-11-24 02:11:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":661,"height":463,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","medium-width":373,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","medium_large-width":661,"medium_large-height":463,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","large-width":661,"large-height":463,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","1536x1536-width":661,"1536x1536-height":463,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","2048x2048-width":661,"2048x2048-height":463,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","card_image-width":661,"card_image-height":463,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/11\/Untitled-design-55.png","wide_image-width":661,"wide_image-height":463}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"


\nSmall businesses can continue to support the local economy: <\/strong><\/h1>\n"},{"acf_fc_layout":"content","content":"

According to an online source, around 82% of consumers will pay more to support small businesses, and 61% of consumers are willing to buy locally as they believe that local businesses offer unique products. The U.S. Chamber of Commerce states that when customers shop locally, around $68 out of every $100 stays in the community. The tax revenue from the sales tax spent at local businesses helps support local government as they reinvest the money back into the community.<\/p>\n

Based on the above statistics, as a business you may wonder where can I locate customers that prefer quality or prefer local small businesses? Look no further, ArcGIS Business Analyst is the tool that will help you locate your target audience. With ArcGIS Business Analyst, you can explore over 15,000 variables that define your target audience and characteristics. You can then use those criteria\u2019s in the Smart Map Search<\/a> tool to locate and expand to areas where your desired target customer is located. Below we\u2019ve broken down some variables different small businesses may use:<\/p>\n

Local small business that wants to locate customers that prefer local shops vs. national stores:<\/strong><\/span><\/p>\n