{"id":185641,"date":"2014-07-23T23:38:26","date_gmt":"2014-07-23T23:38:26","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=185641"},"modified":"2018-12-18T09:59:23","modified_gmt":"2018-12-18T17:59:23","slug":"choosing-the-best-arcgis-online-basemap-for-your-maps-and-apps","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/choosing-the-best-arcgis-online-basemap-for-your-maps-and-apps","title":{"rendered":"Choosing the Best ArcGIS Online Basemap for Your Maps and Apps"},"author":3881,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[22951,23171,23201],"industry":[],"product":[36581,36551],"class_list":["post-185641","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis-content","tag-basemaps","tag-cartographic-design","product-arcgis-living-atlas","product-arcgis-online"],"acf":{"short_description":"We presented this Technical Workshop as part of the 2014 User Conference with the following goal: How to maximize the quality of your web map","flexible_content":[{"acf_fc_layout":"content","content":"

We presented this Technical Workshop as part of the 2014 User Conference with the following goal: How to maximize the quality of your web map or app beginning with the selection of the best basemap. There are a number of Esri basemaps available for use at ArcGIS Online. Deciding which basemap to use requires asking a few questions to understand what you are mapping and narrow the options. Our\u00a0two-page PDF<\/a>\u00a0provides the highlights of our workshop.<\/p>\n

\"Matrix<\/p>\n

The matrix categorizes nine ArcGIS.com basemaps based on the level of content and saturation of the maps. Compare those categories against the type of data you are mapping\u2014points, lines, and\/or polygons. Answer the series of questions regarding your subject, type of data, geographic area, scale, and purpose of the map.<\/p>\n

The two types of data detailed in the matrix are\u00a0qualitative<\/em>\u00a0features, meaning different kinds or types of things being mapped, and\u00a0quantitative<\/em>, meaning a range of value or intensity of the data mapped. An example of qualitative data is power plants, symbolized by uniquely colored points for each kind. An example of quantitative data is the amount of CO2 emissions by country, symbolized with a range or scale of color indicating value groups.<\/p>\n

\"Qualitative<\/p>\n

Two items to keep in mind:<\/p>\n