{"id":1994392,"date":"2024-01-05T15:35:58","date_gmt":"2024-01-05T23:35:58","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1994392"},"modified":"2023-12-06T14:51:09","modified_gmt":"2023-12-06T22:51:09","slug":"effective-strategies-for-engaging-with-your-audience","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/effective-strategies-for-engaging-with-your-audience","title":{"rendered":"Effective strategies for engaging with your audience"},"author":302462,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131,430042],"tags":[40691,766822,706371,27881,770932],"industry":[],"product":[36611],"class_list":["post-1994392","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","category-education","tag-analytics","tag-arcgisstorymaps","tag-storymaps","tag-storytelling","tag-strategy","product-story-maps"],"acf":{"short_description":"Learn how to plan your story and understand how to strategize when it comes to your content","flexible_content":[{"acf_fc_layout":"content","content":"

How do I plan my story? How much content is too much? And what\u2019s the best way to share my story with the world?<\/span>\u00a0<\/span><\/p>\n

We\u2019ve all been there.<\/span>\u00a0<\/span><\/p>\n

A blank piece of paper, or flashing cursor on an empty screen, intimidates even the most seasoned writers.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

That\u2019s why we\u2019re sharing five strategies to help you build a story that engages readers and keeps them reading. As a bonus, we\u2019ve included helpful resources to dig a little deeper into each topic.<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Plan your story with audiences and goals in mind<\/span>\u00a0<\/span><\/a><\/li>\n
  2. Use high-quality, accessible content<\/span>\u00a0<\/span><\/a><\/li>\n
  3. Make it easy to share and find your stories<\/span>\u00a0<\/span><\/a><\/li>\n
  4. Create a communications strategy<\/a><\/li>\n
  5. And leverage analytics for insights and optimization<\/a>\u00a0<\/span><\/li>\n<\/ol>\n"},{"acf_fc_layout":"content","content":"

    1. Plan your story with key messages, audiences, and goals in mind:<\/strong> <\/span><\/h2>\n

    Before starting your story, consider your target audience <\/span>and goals. By planning ahead, you can incorporate elements that resonate with your audience and achieve measurable goals. From narrative structure to eye-catching visuals to overall tone, there\u2019s plenty to consider while crafting your story. <\/span><\/p>\n

    Consider the example below. The story was originally written for an advanced audience, but a change in vocabulary made it accessible to secondary students as well.<\/span> The visuals and even the style of writing was considered because of the change in audience.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2000842,"id":2000842,"title":"justice deferred 3","filename":"justice-deferred-3.png","filesize":3250190,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/effective-strategies-for-engaging-with-your-audience\/justice-deferred-3","alt":"","author":"302462","description":"","caption":"","name":"justice-deferred-3","status":"inherit","uploaded_to":1994392,"date":"2023-06-27 17:32:42","modified":"2023-06-27 17:33:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":3395,"height":970,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3.png","medium-width":464,"medium-height":133,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3.png","medium_large-width":768,"medium_large-height":219,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3.png","large-width":1920,"large-height":549,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3-1536x439.png","1536x1536-width":1536,"1536x1536-height":439,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3-2048x585.png","2048x2048-width":2048,"2048x2048-height":585,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3-826x236.png","card_image-width":826,"card_image-height":236,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/justice-deferred-3-1920x549.png","wide_image-width":1920,"wide_image-height":549}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/f4c3f9a4ff1b4d67a560bdbdb38889d4"},{"acf_fc_layout":"content","content":"

    It can be tempting to put off thinking about how you\u2019ll promote your finished piece until after you\u2019ve hit publish. Don\u2019t give in to temptation! Considering when and where you\u2019ll distribute your story before you start assembling can help you incorporate elements that will make it more effective based on how you plan to get the word out.<\/p>\n

    Check out these resources below for guidance on planning and outlining your story.<\/p>\n