{"id":1994412,"date":"2023-07-05T09:11:09","date_gmt":"2023-07-05T16:11:09","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1994412"},"modified":"2025-08-13T11:40:54","modified_gmt":"2025-08-13T18:40:54","slug":"understand-the-environmental-preferences-infographic","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","title":{"rendered":"Understand the Environmental preferences infographic"},"author":321952,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341],"tags":[770912,33021,770922],"industry":[],"product":[36711,37011],"class_list":["post-1994412","blog","type-blog","status-publish","format-standard","hentry","category-analytics","tag-environmental-preferences","tag-infographics","tag-psychographic-data","product-bus-analyst","product-esri-demographics"],"acf":{"authors":[{"ID":321952,"user_firstname":"Sarah","user_lastname":"David","nickname":"Sarah David","user_nicename":"sdavid","display_name":"S David","user_email":"sdavid@esri.com","user_url":"","user_registered":"2022-11-08 21:39:20","user_description":"S David writes about ArcGIS Business Analyst.","user_avatar":""},{"ID":323272,"user_firstname":"Christopher","user_lastname":"Alvarez","nickname":"Christopher Alvarez","user_nicename":"calvarez","display_name":"Christopher Alvarez","user_email":"calvarez@esri.com","user_url":"","user_registered":"2022-11-28 22:16:42","user_description":"Christopher Alvarez is a Product Engineer on the Business Analyst team, working with customers and colleagues to further its applicability to various industries. He has years of experience working within higher education and community engagement, building strategies to further economic and organizational goals.","user_avatar":""}],"short_description":"Understand the new Environmental preferences infographic in the ArcGIS Business Analyst Web App infographic gallery.","flexible_content":[{"acf_fc_layout":"content","content":"

The Business Analyst team is always <\/span>working to add <\/span>new infographics. Some are a<\/span>dded to the standard offering of infographics, but more can be found in the infographic gallery, accessible <\/span>only <\/span>by ArcGIS<\/span> Business Analyst Web App Advanced <\/span>licensed <\/span>users<\/span>.<\/span>\u00a0<\/span>A<\/span> new<\/span> <\/span>Environmental <\/span>p<\/span>references<\/span><\/span><\/strong> infographic template is <\/span>part of the<\/span>\u00a0<\/span><\/span>infographic gallery<\/span>,<\/span><\/span><\/a> per <\/span>the June 2023 release<\/span>.<\/span> This presentation-ready infographic includes psychographic data, which is based on a person\u2019s lifestyle, values, and beliefs.<\/span> Psychographic data can answer questions about a <\/span>person<\/span>\u2019s preferences, habits, and decisions. For instance, would you buy eco-friendly products if they were cheaper? Do you consider the environmental record <\/span>of a company<\/span> to be important when <\/span>you are buying products? These questions are important for businesses to understand their <\/span>clientele<\/span>,<\/span> for nonprofits to better engage their supporters, or even for local governments to make informed decisions on green investments.<\/span><\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994522,"id":1994522,"title":"EI 12","filename":"EI-12.png","filesize":1651525,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-12","alt":"Environmental preferences infographic template.","author":"323272","description":"","caption":"Environmental preferences infographic template.","name":"ei-12","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 18:35:26","modified":"2023-06-23 18:37:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1494,"height":908,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","medium-width":429,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","medium_large-width":768,"medium_large-height":467,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","large-width":1494,"large-height":908,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","1536x1536-width":1494,"1536x1536-height":908,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","2048x2048-width":1494,"2048x2048-height":908,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12-765x465.png","card_image-width":765,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-12.png","wide_image-width":1494,"wide_image-height":908}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"sidebar","content":"

To access this infographic, first update your data source to the Esri 2023 dataset. Then in the<\/span> <\/span>Build infographics<\/span><\/span><\/strong> tool<\/span>, click<\/span> <\/span>Add template<\/strong>\u00a0<\/span><\/span>and<\/span> click<\/span>\u00a0<\/span><\/span>Browse gallery<\/span><\/span><\/strong>.<\/span>\u00a0<\/span>This infographic gallery is a <\/span>selection<\/span> of curated infographic templates for specialized <\/span>audiences<\/span>. <\/span>To learn more, see <\/span><\/span>Add a template from the gallery<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false},{"acf_fc_layout":"content","content":"

What\u2019s in the infographic<\/span><\/h3>\n"},{"acf_fc_layout":"content","content":"

The Environmental preferences infographic features expected environmental attitudes and behaviors from <\/span>Esri\u2019s Market Potential dataset<\/span><\/a>, including <\/span>MRI-Simmons<\/span><\/a>, with supporting information from <\/span>Esri Tapestry Segmentation<\/span><\/a>, <\/span>Esri Demographics<\/span><\/a>, and the U.S. Census Bureau’s American Community Survey<\/a><\/span>. All the data used can be found in the <\/span>data browser,<\/span><\/a> which is an in-app interface that displays variables for analysis.<\/span>\u00a0<\/span><\/p>\n

The left column of the infographic includes a street view map, data visualizations of how people feel about climate change, and how many people use eco-friendly transportation to work. <\/span>\u00a0<\/span><\/p>\n

Hovering over any pie slice of the Eco-friendly transportation to work chart will allow you to see all forms of transportation including a detailed breakdown of public transportation. <\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994622,"id":1994622,"title":"EI 9","filename":"EI-9.png","filesize":22947,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-9","alt":"All transportation to work expanded from the Eco-friendly transportation to work pie chart.","author":"323272","description":"","caption":"All transportation to work expanded from the Eco-friendly transportation to work pie chart. ","name":"ei-9","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 18:57:34","modified":"2023-06-23 18:57:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":713,"height":611,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","medium-width":305,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","medium_large-width":713,"medium_large-height":611,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","large-width":713,"large-height":611,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","1536x1536-width":713,"1536x1536-height":611,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","2048x2048-width":713,"2048x2048-height":611,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9-543x465.png","card_image-width":543,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-9.png","wide_image-width":713,"wide_image-height":611}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The center of the infographic includes prevalent environmentally conscious Tapestry Segmentation groups, key facts about the population, and eco-friendly trends. Clicking the different tapestry groups provides in-depth information about that population\u2019s spending habits, market potential, and other locations in the country. Key facts are also clickable and expand to reveal more information on the breakdown of age, generations, and household spending.<\/span>\u00a0<\/span><\/p>\n

The eco-friendly trends are represented by index value. With 100 representing the national average, an index of 200 would be twice the national average. In the example below, members of this community contribute to environmental organizations 37 percent more than the national average, while participation in environmental groups is much higher with an index of 178. <\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994642,"id":1994642,"title":"EI 8","filename":"EI-8.png","filesize":261566,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-8","alt":"Infographic panel illustrating the high index value of eco-friendly trends","author":"323272","description":"","caption":"Infographic panel illustrating the high index value of eco-friendly trends","name":"ei-8","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 18:59:50","modified":"2023-06-30 18:15:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":601,"height":296,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","medium-width":464,"medium-height":229,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","medium_large-width":601,"medium_large-height":296,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","large-width":601,"large-height":296,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","1536x1536-width":601,"1536x1536-height":296,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","2048x2048-width":601,"2048x2048-height":296,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","card_image-width":601,"card_image-height":296,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-8.png","wide_image-width":601,"wide_image-height":296}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

However, when there is a large swing in preference, <\/span>that\u2019s<\/span> something very telling and useful to consider in making decisions. The following example shows the same eco-friendly <\/span>tre<\/span>nds with vastly different index values. <\/span><\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994662,"id":1994662,"title":"EI 11","filename":"EI-11.png","filesize":257379,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-11","alt":"Infographic panel illustrating the low index value of eco-friendly trends.","author":"323272","description":"","caption":"Infographic panel illustrating the low index value of eco-friendly trends.","name":"ei-11","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:01:29","modified":"2023-06-23 19:01:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":605,"height":289,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","medium-width":464,"medium-height":222,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","medium_large-width":605,"medium_large-height":289,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","large-width":605,"large-height":289,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","1536x1536-width":605,"1536x1536-height":289,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","2048x2048-width":605,"2048x2048-height":289,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","card_image-width":605,"card_image-height":289,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-11.png","wide_image-width":605,"wide_image-height":289}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The right column of the infographic <\/span>represents<\/span> psychographic data <\/span>pertaining to<\/span> how environmental preferences influence a customer\u2019s purchasing decisions.<\/span> Most of<\/span> these c<\/span>harts <\/span>represen<\/span>t<\/span> a moder<\/span>ate view<\/span>, but just as the ind<\/span>ices<\/span> of eco-friendly trends can shift drastically, so can eco-friendly purchasing decisions.<\/span> Reviewing the analysis for <\/span>various locations<\/span> will <\/span>provide<\/span> unique insights for those specific geographies, helping you make better decisions. <\/span><\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994672,"id":1994672,"title":"EI 7","filename":"EI-7.png","filesize":189261,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-7","alt":"Sample of psychographic data on environmental preferences","author":"323272","description":"","caption":"Sample of psychographic data on environmental preferences","name":"ei-7","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:02:06","modified":"2023-06-30 18:15:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":480,"height":306,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","medium-width":409,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","medium_large-width":480,"medium_large-height":306,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","large-width":480,"large-height":306,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","1536x1536-width":480,"1536x1536-height":306,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","2048x2048-width":480,"2048x2048-height":306,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","card_image-width":480,"card_image-height":306,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-7.png","wide_image-width":480,"wide_image-height":306}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Why an understanding of community environmental preferences is important<\/span><\/h3>\n"},{"acf_fc_layout":"content","content":"

It is necessary to understand a community\u2019s environmental preferences because it provides insight into how a person\u2019s opinions and preferences shape their decisions. If you are a grocery store franchisee and have data on how many households are using environmentally friendly or \u201cgreen\u201d products, that information is valuable and can influence how you stock your store shelves. Or a local government official, with data on how many people use eco-friendly transportation to commute to work, can use this information to inform policy decisions about building bike lanes or increasing the frequency of bus trips. <\/span>\u00a0<\/span><\/p>\n

Beyond individual and organizational uses and solutions, there are many state and federal entities implementing initiatives toward a greener economy when it comes to jobs, manufacturing, and infrastructure. Possessing a relevant understanding of a community\u2019s environmental preferences is increasingly becoming a necessity rather than a curiosity. Understanding this data and leveraging it in decision making for optimal solutions can save time and money while moving toward green policies and initiatives.\u00a0<\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"content","content":"

Who can use this infographic<\/h3>\n"},{"acf_fc_layout":"content","content":"

This infographic is available to Business Analyst Web App Advanced license users. Despite the topic of the infographic, it is applicable to many industries, especially to view a community through a different lens. <\/span>\u00a0<\/span><\/p>\n

Here are some examples of how the information in this infographic can help lead to innovative, green solutions. Let\u2019s say the city of El Dorado Hills, California, has funding to use on green initiatives for the community. By running the Environmental preferences infographic and using the city boundary as the desired geography, decision makers now have data on environmental attitudes and behaviors of its community members. A quick review shows that most residents drive alone to work, and the most eco-friendly form of transportation used in the area is carpooling. <\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994692,"id":1994692,"title":"EI 13","filename":"EI-13.png","filesize":113509,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-13","alt":"Breakdown of Eco-friendly transportation to work and All transportation to work for the city of El Dorado Hills","author":"323272","description":"","caption":"Breakdown of Eco-friendly transportation to work and All transportation to work for the city of El Dorado Hills","name":"ei-13","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:04:28","modified":"2023-06-30 18:17:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":757,"height":372,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","medium-width":464,"medium-height":228,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","medium_large-width":757,"medium_large-height":372,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","large-width":757,"large-height":372,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","1536x1536-width":757,"1536x1536-height":372,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","2048x2048-width":757,"2048x2048-height":372,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","card_image-width":757,"card_image-height":372,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-13.png","wide_image-width":757,"wide_image-height":372}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The infographic also <\/span>provides<\/span> data illustrating <\/span>the<\/span> growth rate for the community and a propensity to drive hybrid vehicles <\/span>that\u2019s<\/span> 5<\/span>3 percent<\/span>\u00a0higher than the national average. <\/span><\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994702,"id":1994702,"title":"EI 14","filename":"EI-14.png","filesize":108278,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-14","alt":"2.4 percent growth rate and an index value of 153 for community members that own or lease a hybrid vehicle","author":"323272","description":"","caption":"2.4 percent growth rate and an index value of 153 for community members that own or lease a hybrid vehicle","name":"ei-14","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:05:51","modified":"2023-06-30 18:17:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":392,"height":200,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","medium-width":392,"medium-height":200,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","medium_large-width":392,"medium_large-height":200,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","large-width":392,"large-height":200,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","1536x1536-width":392,"1536x1536-height":200,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","2048x2048-width":392,"2048x2048-height":200,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","card_image-width":392,"card_image-height":200,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-14.png","wide_image-width":392,"wide_image-height":200}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Based on the information provided through the Environmental preferences infographic, the city might then consider funding carpooling initiatives with the understanding that enough residents have fuel efficient, environmentally friendlier vehicles, especially as the population of the community will continue to grow.<\/span>\u00a0<\/span><\/p>\n

Another example for using this infographic would be for economic development departments and agencies to leverage the information in this infographic to attract new businesses to a community with a high propensity to support eco-friendly and environmental products. Looking at Somerville, Massachusetts, for example, the infographic shows that the community is more environmentally conscious than many places. The environmentally conscious Tapestry Segments reveal market profiles of people that shop for environmentally safe products and activities that preserve the environment.<\/span>\u00a0<\/span><\/p>\n

The panel of eco-friendly trends also provides further insight, corroborating what\u2019s found within the Tapestry Segments. The city\u2019s economic development agency could leverage this new data to target specific businesses with eco-friendly products and environmentally supportive causes knowing that there is a large consumer market within the community to support the business and bring in additional tax dollars to the city. This strategy brings in new business, helps with commercial vacancy rates that may exist, and supports the community and environment with new products and services. <\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994722,"id":1994722,"title":"EI 6","filename":"EI-6.png","filesize":252015,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-6","alt":"Eco-friendly trends indicating high index values well above the national average of 100","author":"323272","description":"","caption":"Eco-friendly trends indicating high index values well above the national average of 100","name":"ei-6","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:06:35","modified":"2023-06-30 18:19:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":594,"height":287,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","medium-width":464,"medium-height":224,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","medium_large-width":594,"medium_large-height":287,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","large-width":594,"large-height":287,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","1536x1536-width":594,"1536x1536-height":287,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","2048x2048-width":594,"2048x2048-height":287,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","card_image-width":594,"card_image-height":287,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-6.png","wide_image-width":594,"wide_image-height":287}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

How you can use this infographic<\/span><\/h3>\n"},{"acf_fc_layout":"content","content":"

Many industries can benefit from using an environmental lens when understanding customers\u2019 preferences and purchasing behavior. This infographic provides a general understanding of environmental preferences, but if you are a Business Analyst Web App Advanced licensed user, you can use the infographic as a template that can be edited and customized to better fit your goals. <\/span>\u00a0<\/span><\/p>\n

Many more green and eco-related variables exist in the data browser, which can be found in the Behaviors and Psychographics data collections. <\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":1994732,"id":1994732,"title":"EI 10","filename":"EI-10.png","filesize":4196,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\/ei-10","alt":"Behaviors and Psychographics data collections found in the data browser","author":"323272","description":"","caption":"Behaviors and Psychographics data collections found in the data browser","name":"ei-10","status":"inherit","uploaded_to":1994412,"date":"2023-06-23 19:07:09","modified":"2023-06-30 18:21:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":450,"height":144,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10-213x144.png","thumbnail-width":213,"thumbnail-height":144,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","medium-width":450,"medium-height":144,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","medium_large-width":450,"medium_large-height":144,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","large-width":450,"large-height":144,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","1536x1536-width":450,"1536x1536-height":144,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","2048x2048-width":450,"2048x2048-height":144,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","card_image-width":450,"card_image-height":144,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/EI-10.png","wide_image-width":450,"wide_image-height":144}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Regardless of the industry, the world is moving toward greener practices to ensure sustainable growth and development for the future. <\/span>Also, <\/span>many states and governments <\/span>have already <\/span>implement<\/span>ed<\/span> g<\/span>oals to achieve greater environmental successes in green infrastructure and carbon <\/span>neutrality<\/span> over the next few decades.<\/span> Applying an environmental lens to the work you do <\/span>provides<\/span> new insights and a shift in<\/span> the<\/span> paradigm <\/span>for how you consider innovative solutions to the problems and obstacles you currently face<\/span>\u00a0while working toward established goals to create a cleaner, greener society<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n"}],"related_articles":[{"ID":1977482,"post_author":"290952","post_date":"2023-06-15 05:00:16","post_date_gmt":"2023-06-15 12:00:16","post_content":"","post_title":"What's new in ArcGIS Business Analyst Web App | June 2023","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"whats-new-in-arcgis-business-analyst-web-app-june-2023","to_ping":"","pinged":"","post_modified":"2025-08-13 11:48:27","post_modified_gmt":"2025-08-13 18:48:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1977482","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1802262,"post_author":"314742","post_date":"2025-09-09 05:30:18","post_date_gmt":"2025-09-09 12:30:18","post_content":"","post_title":"Explore the infographics gallery in ArcGIS Business Analyst","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"explore-the-infographics-gallery-in-arcgis-business-analyst","to_ping":"","pinged":"","post_modified":"2025-09-09 07:06:19","post_modified_gmt":"2025-09-09 14:06:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1802262","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"2","filter":"raw"},{"ID":1592892,"post_author":"78361","post_date":"2025-08-14 15:20:23","post_date_gmt":"2025-08-14 22:20:23","post_content":"","post_title":"Got five minutes? Get to know the Market Potential data","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-market-potential","to_ping":"","pinged":"","post_modified":"2026-01-26 19:15:11","post_modified_gmt":"2026-01-27 03:15:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=1592892","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/Untitled-design.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/Untitled-design-3-1.png","show_article_image":false},"yoast_head":"\nUnderstand the Environmental preferences infographic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understand the Environmental preferences infographic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T18:40:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\"},\"author\":{\"name\":\"S David\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/1b756821fa2b99327ae439007297864f\"},\"headline\":\"Understand the Environmental preferences infographic\",\"datePublished\":\"2023-07-05T16:11:09+00:00\",\"dateModified\":\"2025-08-13T18:40:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\"},\"wordCount\":5,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"environmental preferences\",\"infographics\",\"psychographic data\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\",\"name\":\"Understand the Environmental preferences infographic\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2023-07-05T16:11:09+00:00\",\"dateModified\":\"2025-08-13T18:40:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understand the Environmental preferences infographic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/1b756821fa2b99327ae439007297864f\",\"name\":\"S David\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/309366fd0364e37bfa30f7fe0a0bc5f3f3b2a3c42c1c7f873853e4962506a9e0?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/309366fd0364e37bfa30f7fe0a0bc5f3f3b2a3c42c1c7f873853e4962506a9e0?s=96&d=blank&r=g\",\"caption\":\"S David\"},\"description\":\"S David writes about ArcGIS Business Analyst.\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/sdavid\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Understand the Environmental preferences infographic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","og_locale":"en_US","og_type":"article","og_title":"Understand the Environmental preferences infographic","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2025-08-13T18:40:54+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic"},"author":{"name":"S David","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/1b756821fa2b99327ae439007297864f"},"headline":"Understand the Environmental preferences infographic","datePublished":"2023-07-05T16:11:09+00:00","dateModified":"2025-08-13T18:40:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic"},"wordCount":5,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["environmental preferences","infographics","psychographic data"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","name":"Understand the Environmental preferences infographic","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2023-07-05T16:11:09+00:00","dateModified":"2025-08-13T18:40:54+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Understand the Environmental preferences infographic"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/1b756821fa2b99327ae439007297864f","name":"S David","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/309366fd0364e37bfa30f7fe0a0bc5f3f3b2a3c42c1c7f873853e4962506a9e0?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/309366fd0364e37bfa30f7fe0a0bc5f3f3b2a3c42c1c7f873853e4962506a9e0?s=96&d=blank&r=g","caption":"S David"},"description":"S David writes about ArcGIS Business Analyst.","url":"https:\/\/www.esri.com\/arcgis-blog\/author\/sdavid"}]}},"text_date":"July 5, 2023","author_name":"Multiple Authors","author_page":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/analytics\/understand-the-environmental-preferences-infographic","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2023\/06\/Untitled-design-3-1.png","primary_product":"ArcGIS Business Analyst","tag_data":[{"term_id":770912,"name":"environmental preferences","slug":"environmental-preferences","term_group":0,"term_taxonomy_id":770912,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":33021,"name":"infographics","slug":"infographics","term_group":0,"term_taxonomy_id":33021,"taxonomy":"post_tag","description":"","parent":0,"count":56,"filter":"raw"},{"term_id":770922,"name":"psychographic data","slug":"psychographic-data","term_group":0,"term_taxonomy_id":770922,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1325,"filter":"raw"}],"product_data":[{"term_id":36711,"name":"ArcGIS Business Analyst","slug":"bus-analyst","term_group":0,"term_taxonomy_id":36711,"taxonomy":"product","description":"","parent":36591,"count":425,"filter":"raw"},{"term_id":37011,"name":"Esri Demographics","slug":"esri-demographics","term_group":0,"term_taxonomy_id":37011,"taxonomy":"product","description":"","parent":36981,"count":256,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=bus-analyst","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/1994412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/321952"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=1994412"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/1994412\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=1994412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=1994412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=1994412"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=1994412"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=1994412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}