{"id":200202,"date":"2018-05-31T17:07:16","date_gmt":"2018-05-31T17:07:16","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=200202"},"modified":"2019-08-20T10:57:34","modified_gmt":"2019-08-20T17:57:34","slug":"5-principles-of-effective-storytelling","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling","title":{"rendered":"Five principles of effective storytelling"},"author":7211,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[],"industry":[],"product":[36551,36611],"class_list":["post-200202","blog","type-blog","status-publish","format-standard","hentry","category-mapping","product-arcgis-online","product-story-maps"],"acf":{"short_description":"Your great story deserves a great delivery\u2014these fives tips will help you wow your readers time and time again.","flexible_content":[{"acf_fc_layout":"content","content":"

 <\/p>\n

Your great story deserves a great delivery\u2014these fives tips will help you wow your readers time and time again. (You can learn more about Story Maps and see these principles in action here<\/a>.)<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":240612,"id":240612,"title":"Man reading on tablet with coffee","filename":"man-791049_1920.jpg","filesize":164489,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\/man-791049_1920","alt":"Man reading on tablet with coffee","author":"7211","description":"Man reading on tablet with coffee","caption":"","name":"man-791049_1920","status":"inherit","uploaded_to":200202,"date":"2018-06-20 17:45:56","modified":"2018-06-20 17:46:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","thumbnail-width":213,"thumbnail-height":142,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","medium-width":392,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","large-width":1620,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","2048x2048-width":1920,"2048x2048-height":1280,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","card_image-width":698,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/man-791049_1920.jpg","wide_image-width":1620,"wide_image-height":1080}},"image_position":"left","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

1. Connect with your audience<\/h3>\n

Who are your readers? Before you build your story map, think about who will be seeing it. Craft your text, maps, and other content to suit your audience. Avoid jargon and use accessible language. It’s not about dumbing down; it’s about striving for clarity and simplicity.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":200332,"id":200332,"title":"Kilauea: Fountains of Fire","filename":"Screen-Shot-2018-05-31-at-12.26.55-PM.png","filesize":72949,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\/screen-shot-2018-05-31-at-12-26-55-pm","alt":"A screenshot of the opening slide for 'Kilauea: Fountains of Fire'","author":"7211","description":"A screenshot of the opening slide for 'Kilauea: Fountains of Fire'","caption":"","name":"screen-shot-2018-05-31-at-12-26-55-pm","status":"inherit","uploaded_to":200202,"date":"2018-05-31 16:29:10","modified":"2018-05-31 16:29:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":716,"height":426,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","thumbnail-width":213,"thumbnail-height":127,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","medium-width":439,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","medium_large-width":716,"medium_large-height":426,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","large-width":716,"large-height":426,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","1536x1536-width":716,"1536x1536-height":426,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","2048x2048-width":716,"2048x2048-height":426,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","card_image-width":716,"card_image-height":426,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.26.55-PM.png","wide_image-width":716,"wide_image-height":426}},"image_position":"left","orientation":"horizontal","hyperlink":"https:\/\/storymaps.esri.com\/stories\/2018\/kilauea\/index.html"},{"acf_fc_layout":"content","content":"

2. Lure people in<\/h3>\n

Start your story with a bang. Choose an image that’s exciting and attractive. Craft your title to be active and descriptive. “A Walking Tour of Springfield” is okay, but “Discover the Hidden Treasures of Springfield” is better. Make sure people know where they are. Springfield, Illinois, or Springfield, Massachusetts? Put your core concepts at the beginning rather than the end. Don’t include outbound hyperlinks in your introduction that would distract someone from starting to navigate through your story\u2014put those at the end.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":200362,"id":200362,"title":"Seven Wonders: Natural World","filename":"Screen-Shot-2018-05-31-at-12.32.37-PM.png","filesize":112506,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\/screen-shot-2018-05-31-at-12-32-37-pm","alt":"A screenshot of one stop in the tour 'Seven Wonders: Natural World'","author":"7211","description":"A screenshot of one stop in the tour 'Seven Wonders: Natural World'","caption":"","name":"screen-shot-2018-05-31-at-12-32-37-pm","status":"inherit","uploaded_to":200202,"date":"2018-05-31 16:33:44","modified":"2018-05-31 16:34:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":774,"height":426,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","thumbnail-width":213,"thumbnail-height":117,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","medium-width":464,"medium-height":255,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","medium_large-width":768,"medium_large-height":423,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","large-width":774,"large-height":426,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","1536x1536-width":774,"1536x1536-height":426,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","2048x2048-width":774,"2048x2048-height":426,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","card_image-width":774,"card_image-height":426,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.32.37-PM.png","wide_image-width":774,"wide_image-height":426}},"image_position":"left","orientation":"horizontal","hyperlink":"https:\/\/storymaps.esri.com\/stories\/2018\/wonders-nature\/"},{"acf_fc_layout":"content","content":"

<\/h3>\n

3. Choose the best user experience<\/h3>\n

The Esri Story Map templates come in a variety of flavors. Choose one with a user experience appropriate for your story. Story Map Tour<\/a>, for instance, is great for sets of places with photos and short captions. If you have longer text, Story Map Journal<\/a> might be better. If you want your audience to be able to compare different maps, Story Map Series<\/a> makes the most sense. For a long, less structured narrative that people read like a web page, use Story Map Cascade. Browse all our templates<\/a>\u00a0to see which one makes the most sense for you.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":200432,"id":200432,"title":"Front Lines of Famine: Population Growth","filename":"Population2_2__1498579091104.jpg","filesize":31196,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\/population2_2__1498579091104","alt":"A map from the story 'On the Front Lines of Famine' showing population growth","author":"7211","description":"A map from the story 'On the Front Lines of Famine' showing population growth","caption":"","name":"population2_2__1498579091104","status":"inherit","uploaded_to":200202,"date":"2018-05-31 16:46:22","modified":"2018-05-31 16:47:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":754,"height":424,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","thumbnail-width":213,"thumbnail-height":120,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","medium-width":464,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","medium_large-width":754,"medium_large-height":424,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","large-width":754,"large-height":424,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","1536x1536-width":754,"1536x1536-height":424,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","2048x2048-width":754,"2048x2048-height":424,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","card_image-width":754,"card_image-height":424,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Population2_2__1498579091104.jpg","wide_image-width":754,"wide_image-height":424}},"image_position":"left","orientation":"horizontal","hyperlink":"https:\/\/storymaps.esri.com\/stories\/2017\/hunger-crisis\/index.html"},{"acf_fc_layout":"content","content":"

4. Make easy-to-read maps<\/h3>\n

Make sure your maps are as simple, clear, and user-friendly as possible while incorporating cartography that matches your project. Edit your map to eliminate unnecessary detail. Choose an appropriate basemap; for example, in many cases, a simple gray background map might be better than satellite imagery. Think about what custom pop-ups, legends, and symbology you want to provide to deliver your map’s message.<\/p>\n

 <\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":200472,"id":200472,"title":"Thanksgiving Dinner: Pumpkin Farms","filename":"Screen-Shot-2018-05-31-at-12.54.24-PM.png","filesize":62040,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\/screen-shot-2018-05-31-at-12-54-24-pm","alt":"A screenshot of a story about where Thanksgiving staple foods are grown or raised in the US","author":"7211","description":"A screenshot of a story about where Thanksgiving staple foods are grown or raised in the US.","caption":"","name":"screen-shot-2018-05-31-at-12-54-24-pm","status":"inherit","uploaded_to":200202,"date":"2018-05-31 16:55:24","modified":"2018-05-31 16:56:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":768,"height":424,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","thumbnail-width":213,"thumbnail-height":118,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","medium-width":464,"medium-height":256,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","medium_large-width":768,"medium_large-height":424,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","large-width":768,"large-height":424,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","1536x1536-width":768,"1536x1536-height":424,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","2048x2048-width":768,"2048x2048-height":424,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","card_image-width":768,"card_image-height":424,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/Screen-Shot-2018-05-31-at-12.54.24-PM.png","wide_image-width":768,"wide_image-height":424}},"image_position":"left","orientation":"horizontal","hyperlink":"https:\/\/storymaps.esri.com\/stories\/2017\/thanksgiving-dinner\/"},{"acf_fc_layout":"content","content":"

5. Strive for simplicity<\/h3>\n

Stories are distillations. The more you do to remove nonessential elements, the more effectively you can communicate. Remember that attention spans are short in the digital age. Shorten your text and simplify your maps\u2014and then go back and do it again. A person should not have to get to the fifth or sixth section in your story to understand its underlying concepts and mission.<\/p>\n"}],"authors":[{"ID":7211,"user_firstname":"Hannah","user_lastname":"Wilber","nickname":"hwilber.storymaps","user_nicename":"hwilber-storymaps","display_name":"Hannah Wilber","user_email":"HWilber@esri.com","user_url":"","user_registered":"2018-03-02 00:19:27","user_description":"Upstate NY transplant. Former content creator for Esri's StoryMaps team. Fascinated by how storytelling affects the human brain. Lover of conservation. Overly proud dog mom.","user_avatar":""}],"related_articles":[{"ID":81591,"post_author":"7391","post_date":"2018-01-10 09:42:15","post_date_gmt":"2018-01-10 09:42:15","post_content":"","post_title":"Story Maps 101","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"story-maps-101","to_ping":"","pinged":"","post_modified":"2019-04-24 17:04:53","post_modified_gmt":"2019-04-25 00:04:53","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/story-maps-101\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":139151,"post_author":"5441","post_date":"2018-05-10 17:58:59","post_date_gmt":"2018-05-10 17:58:59","post_content":"","post_title":"How to Use Maps in Story Maps","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-maps-in-story-maps","to_ping":"","pinged":"","post_modified":"2018-09-25 12:30:58","post_modified_gmt":"2018-09-25 19:30:58","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=139151","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":82051,"post_author":"5441","post_date":"2018-01-23 07:30:03","post_date_gmt":"2018-01-23 07:30:03","post_content":"","post_title":"Tips for Story Maps Production Teams","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tips-for-story-maps-production-teams","to_ping":"","pinged":"","post_modified":"2018-07-26 10:51:03","post_modified_gmt":"2018-07-26 17:51:03","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/tips-for-story-maps-production-teams\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/05\/technology-3167297_1920-1.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/ArcGIS-StoryMaps-Ban.jpg"},"yoast_head":"\n5 Principles of Effective Storytelling | Story Maps<\/title>\n<meta name=\"description\" content=\"Your great story deserves a great delivery\u2014these fives tips will help you wow your readers time and time again. Harness the power of multimedia narratives with Story Maps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/5-principles-of-effective-storytelling\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five principles of effective storytelling\" \/>\n<meta property=\"og:description\" content=\"Your great story deserves a great delivery\u2014these fives tips will help you wow your readers time and time again. 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