{"id":2231312,"date":"2024-01-25T04:32:16","date_gmt":"2024-01-25T12:32:16","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2231312"},"modified":"2024-01-25T04:31:38","modified_gmt":"2024-01-25T12:31:38","slug":"visual-hierarchy-for-maps","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/education\/visual-hierarchy-for-maps","title":{"rendered":"Visual hierarchy for maps"},"author":7411,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[430042,22941],"tags":[23201,26451,27361,31301,773392],"industry":[],"product":[36551],"class_list":["post-2231312","blog","type-blog","status-publish","format-standard","hentry","category-education","category-mapping","tag-cartographic-design","tag-cartography","tag-design","tag-symbology","tag-visual-hierarchy","product-arcgis-online"],"acf":{"short_description":"Three short videos that explain visual hierarchy through examples in ArcGIS Online.","flexible_content":[{"acf_fc_layout":"content","content":"<p>When people look at your map, what do you want them to notice first? Visual hierarchy is a design technique that lets people know which things on your map are important.<\/p>\n<p>Which of the three maps below is best? That depends on which layer is the most important to the map\u2019s purpose. Each one uses visual hierarchy to emphasize one layer over the others.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2231362,"id":2231362,"title":"blog","filename":"blog.png","filesize":2507096,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/education\/visual-hierarchy-for-maps\/blog-7","alt":"Three maps","author":"7411","description":"","caption":"","name":"blog-7","status":"inherit","uploaded_to":2231312,"date":"2024-01-24 21:13:00","modified":"2024-01-24 21:13:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2238,"height":991,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog.png","medium-width":464,"medium-height":205,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog.png","medium_large-width":768,"medium_large-height":340,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog.png","large-width":1920,"large-height":850,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-1536x680.png","1536x1536-width":1536,"1536x1536-height":680,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-2048x907.png","2048x2048-width":2048,"2048x2048-height":907,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-826x366.png","card_image-width":826,"card_image-height":366,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-1920x850.png","wide_image-width":1920,"wide_image-height":850}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>You probably already use visual hierarchy without realizing it: for example, if you made some map features a bright red color so they would stand out, or if you chose a gray basemap so it wouldn\u2019t distract from your thematic data. However, the more you know about visual hierarchy, the easier it is to make effective and good looking maps.<\/p>\n<p>Below are three short videos I made about visual hierarchy. In these videos I describe some of the more common visual variable principles, and share some techniques for how to use them in your maps.<\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_n95e839z","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"<p>.<\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_l8tbqser","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"<p>.<\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_6wy6dqod","time":false,"start":0,"stop":""},{"acf_fc_layout":"content","content":"<p>If you want to follow along with the web maps shown in these videos, you can find them here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.arcgis.com\/apps\/mapviewer\/index.html?webmap=5be4ac6a6b6d441491f0955bf4f2390f\" target=\"_blank\" rel=\"noopener\">Visual hierarchy for maps<\/a><\/li>\n<li><a href=\"https:\/\/www.arcgis.com\/apps\/mapviewer\/index.html?webmap=68674bc11fe24ac08933a986834cfd1d\" target=\"_blank\" rel=\"noopener\">Improve visual hierarchy with color<\/a><\/li>\n<li><a href=\"https:\/\/www.arcgis.com\/apps\/mapviewer\/index.html?webmap=40ffe7597e314edebc5843bee59166dd\" target=\"_blank\" rel=\"noopener\">Improve visual hierarchy with detail<\/a><\/li>\n<\/ul>\n<p>The data used in these videos is from <a href=\"https:\/\/catalogue-hrm.opendata.arcgis.com\/\" target=\"_blank\" rel=\"noopener\">Halifax Open Data<\/a>.<\/p>\n"}],"related_articles":[{"ID":1022991,"post_author":"7411","post_date":"2020-09-30 06:00:05","post_date_gmt":"2020-09-30 13:00:05","post_content":"","post_title":"Mapping with purpose","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mapping-with-purpose","to_ping":"","pinged":"","post_modified":"2023-01-06 09:55:52","post_modified_gmt":"2023-01-06 17:55:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1022991","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"5","filter":"raw"},{"ID":2226632,"post_author":"7411","post_date":"2024-01-17 08:36:35","post_date_gmt":"2024-01-17 16:36:35","post_content":"","post_title":"Cartographic conventions","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"cartographic-conventions","to_ping":"","pinged":"","post_modified":"2024-01-17 04:34:59","post_modified_gmt":"2024-01-17 12:34:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2226632","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1349852,"post_author":"4951","post_date":"2021-09-16 13:03:43","post_date_gmt":"2021-09-16 20:03:43","post_content":"","post_title":"Experiments with line symbology III - Intensity","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiments-with-line-symbology-iii-intensity","to_ping":"","pinged":"","post_modified":"2021-09-17 12:07:36","post_modified_gmt":"2021-09-17 19:07:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1349852","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"authors":[{"ID":7411,"user_firstname":"Heather","user_lastname":"Smith","nickname":"Heather Smith","user_nicename":"heather-smith","display_name":"Heather Smith","user_email":"Heather_Smith@esri.com","user_url":"","user_registered":"2018-03-21 18:21:18","user_description":"Heather is a cartographer and artist. She creates resources for the tutorial gallery.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/heather900-465x465.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/blog-card.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/01\/after-districts.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual hierarchy for maps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/education\/visual-hierarchy-for-maps\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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