{"id":2306342,"date":"2024-04-17T15:58:06","date_gmt":"2024-04-17T22:58:06","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2306342"},"modified":"2024-05-07T09:58:14","modified_gmt":"2024-05-07T16:58:14","slug":"a-hub-for-collaboration-and-engagement","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/a-hub-for-collaboration-and-engagement","title":{"rendered":"A Hub for Collaboration and Engagement"},"author":308072,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131],"tags":[27201,32631,767882,773832],"industry":[],"product":[36811],"class_list":["post-2306342","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","tag-collaboration","tag-community-engagement","tag-outreach","tag-stakeholders","product-arcgis-hub"],"acf":{"authors":[{"ID":308072,"user_firstname":"Nick","user_lastname":"O'Day","nickname":"Nick O'Day","user_nicename":"noday","display_name":"Nick O'Day","user_email":"noday@esri.com","user_url":"","user_registered":"2022-04-12 16:31:08","user_description":"Nick O\u2019Day is a Senior Consultant and Commercial team lead within Esri Professional Services helping organizations use ArcGIS in strategic ways. He serves as a Project Manager, Advantage Program advisor, and geospatial strategist partnering with enterprise clients to align geospatial technology, data, and corporate initiatives to deliver measurable business outcomes. He brings over 20 years of experience leading cross\u2011functional teams across industry and technology to apply GIS at scale. When Nick isn't GIS'ing, he's usually gardening, eating, or exploring something new in sunny Los Angeles.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/04\/Profile-Picture-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"},{"ID":5491,"user_firstname":"Maria","user_lastname":"Jordan","nickname":"Maria Jordan","user_nicename":"mariajordan","display_name":"Maria Jordan","user_email":"mjordan@esri.com","user_url":"","user_registered":"2018-03-02 00:17:11","user_description":"Maria Jordan is a senior product marketer at Esri specializing in ArcGIS products and apps designed to improve community engagement, communication, collaboration, and data sharing. She has been at Esri for 20+ years in a variety of marketing roles and is focused on creating practical resources that convey best practices and customer successes to help organizations achieve their goals.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/g484834-Maria-Jordan-small-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"Hubs provide a virtual place for collaboration and engagement to happen within communities of all types and sizes.","flexible_content":[{"acf_fc_layout":"content","content":"<h3 style=\"text-align: center\"><i>Engagement Matters &#8211; Part 1<\/i><\/h3>\n<p style=\"text-align: center\">This article is the first part of a four part series on collaboration and engagement.<\/p>\n<table style=\"width: 100%\">\n<tbody>\n<tr>\n<td style=\"width: 20%;text-align: center;background-color: #fff;border: 5px solid #209c20\">\n<h4 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><a style=\"text-decoration: none !important;color: #000000;font-weight: bold\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/a-hub-for-collaboration-and-engagement\/\">Part 1<\/a><\/h4>\n<h5 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><i><a style=\"text-decoration: none !important;color: #4c4c4c\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/a-hub-for-collaboration-and-engagement\/\">A Hub for<br \/>\nCollaboration<br \/>\n&amp; Engagement<\/a><\/i><\/h5>\n<\/td>\n<td style=\"width: 20%;text-align: center;background-color: #efefef\">\n<h4 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><a style=\"text-decoration: none !important;color: #000000;font-weight: bold\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/empowering-communities-with-open-data\">Part 2<\/a><\/h4>\n<h5 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><i><a style=\"text-decoration: none !important;color: #4c4c4c\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/empowering-communities-with-open-data\">Empowering<br \/>\nCommunities<br \/>\nwith Open Data<\/a><\/i><\/h5>\n<\/td>\n<td style=\"width: 20%;text-align: center;background-color: #efefef\">\n<h4 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><a style=\"text-decoration: none !important;color: #000000;font-weight: bold\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/sustaining-collaboration\">Part 3<\/a><\/h4>\n<h5 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><i><a style=\"text-decoration: none !important;color: #4c4c4c\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/sustaining-collaboration\">Sustaining<br \/>\nCollaboration<br \/>\nwith Trust<\/a><\/i><\/h5>\n<\/td>\n<td style=\"width: 20%;text-align: center;background-color: #efefef\">\n<h4 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><a style=\"text-decoration: none !important;color: #000000;font-weight: bold\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/building-local-resilience\">Part 4<\/a><\/h4>\n<h5 style=\"margin-bottom: 0 !important;margin-top: 0 !important\"><i><a style=\"text-decoration: none !important;color: #4c4c4c\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-hub\/constituent-engagement\/building-local-resilience\">Building<br \/>\nLocal<br \/>\nResilience<\/a><\/i><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><i>Click on any of the articles above to jump forward or backward<\/i><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"content","content":"<p>Engagement is the science of connecting with a community of people that need to know about a challenge and have their voices heard. \u00a0Is your city starting a major pothole repair initiative and you need feedback from residents about what areas should be prioritized?\u00a0 Perhaps you lead a group of volunteers that monitor endangered species and you need to coordinate their efforts and show their impact.\u00a0 Or maybe you\u2019re trying to collaborate with staff within your organization around GIS initiatives to share knowledge and technical resources.\u00a0 Regardless of your use case, and however you define what your community is, collaboration and engagement are keys to your success.<\/p>\n<h3>Common communities<\/h3>\n<p>Effective collaboration and engagement starts with clear initiatives \u2013 or large projects \u2013 and they always involve stakeholders.\u00a0 What varies from initiative to initiative are the number of different stakeholder communities that your initiative affects.\u00a0 If you have a pothole repair initiative, you might envision your stakeholder communities including city leaders and residents.\u00a0 That\u2019s a good start, but you should also consider:<\/p>\n<ul>\n<li>Community Leaders: \u00a0non-elected leaders that advocate for specific groups of residents including minorities, elderly, disabled, and other underrepresented groups.<\/li>\n<li>Non-Governmental Organizations:\u00a0 groups that support social or environmental movements like human rights, equity, fiscal\/budgeting issues, and conservation\/preservation.<\/li>\n<li>Startups:\u00a0 new companies that have unique ways of approaching solutions and seek out complex challenges to build products or services around.<\/li>\n<li>Universities:\u00a0 researchers that analyze trends and look for specific patterns of use of technology and leadership that can be replicated in other places<\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":2269402,"id":2269402,"title":"hub-communities","filename":"hub-communities-e1712950032985.png","filesize":306200,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","link":"https:\/\/www.esri.com\/arcgis-blog\/hub-communities","alt":"Hub communities","author":"308072","description":"","caption":"","name":"hub-communities","status":"inherit","uploaded_to":0,"date":"2024-03-01 01:07:31","modified":"2024-03-01 01:07:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":530,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","medium-width":369,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","medium_large-width":750,"medium_large-height":530,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","large-width":750,"large-height":530,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","1536x1536-width":750,"1536x1536-height":530,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","2048x2048-width":750,"2048x2048-height":530,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-658x465.png","card_image-width":658,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/02\/hub-communities-e1712950032985.png","wide_image-width":750,"wide_image-height":530}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>This is just a sampling of the broad types of communities you might encounter when thinking through your initiative\u2019s impact prior to engaging people.\u00a0 Each community has its own unique perspective, capabilities, and values that impact how it perceives your initiative and might interact with you.<\/p>\n<h3>Bringing communities together<\/h3>\n<p>With all this complexity across communities it\u2019s critical to have a place where people can gather.\u00a0 In our modern, fragmented, and fast-paced world we can\u2019t rely only on the town square or local pub model to connect with people.\u00a0 We need a digital presence, a Hub, where people can have fact-based conversations, share their opinions and preferences, all on their own schedule.\u00a0 The most effective Hubs always include:<\/p>\n<ul>\n<li>A <strong>great layout<\/strong> with thoughtful design that is pleasing to see but also supports the message you\u2019re trying to communicate.<\/li>\n<li><strong>Interesting stories<\/strong> that use visualizations (maps, graphs, photos, and even videos) that quickly and clearly communicate concepts to non-experts.<\/li>\n<li>Provide access to <strong>open data<\/strong> that is used in the stories in the Hub which helps build trust through transparency and enables communities with data skills to dig deeper.<\/li>\n<li>A clear <strong>call to action<\/strong> that guides your community members\u2019 feedback and involvement<\/li>\n<\/ul>\n<p>These Hub characteristics help to guide your communities through information in ways that create meaning and build trust.<\/p>\n<h3>Creating meaning and building trust<\/h3>\n<p>When you build content in your Hub, you\u2019ll often rely heavily on data.\u00a0 The challenge is that data is inherently difficult for most people to understand and make use of unless it\u2019s organized and made approachable. \u00a0This difficulty is an opportunity for you.\u00a0 When you make data approachable by organizing it into a <em>Map, Dashboard, Chart, or Project<\/em>, your stakeholders will be more likely to engage with you.\u00a0 The clearer your message and the more direct you are, the faster you can build trust.<\/p>\n<p>This trust is crucial when you offer stakeholders a way to submit <em>Surveys<\/em>, engage in <em>Discussions<\/em>, join the digital <em>Community<\/em> with a named user account to enable trusted contributions, and even to participate in community outreach <em>Events<\/em>.<\/p>\n<h3>An analogy:\u00a0 the Public Park<\/h3>\n<p>Imagine the public park near where you live. \u00a0You know this park and so do your neighbors.\u00a0 It hosts a variety of civic activities throughout the day and the year and supports different uses by different people in the community.\u00a0 Your Hub can be the digital equivalent of this. \u00a0One place for everyone to gather and interact how they want, but with a set of common goals:\u00a0 fitness, play, and community.<\/p>\n<p>But how did your park come to be and how will it evolve over time?\u00a0 The best park planners engage community members\u2013 via a Hub \u2013 to plan improvements that the community wants to see.<\/p>\n<ul>\n<li>Where should we put a new playground?\u00a0 That\u2019s a <em>Discussion<\/em>.<\/li>\n<li>How many people use the park on a weekday?\u00a0 That\u2019s a <em>Dashboard<\/em>.<\/li>\n<li>Are there adjacent properties that can be bought and added to the park?\u00a0 That\u2019s a <em>Map<\/em>.<\/li>\n<li>The tennis courts are being resurfaced, but when will they be ready for play?\u00a0 That\u2019s a <em>Project<\/em>.<\/li>\n<li>There\u2019s going to be a movie in the park on Friday night?\u00a0 That\u2019s an <em>Event<\/em>.<\/li>\n<li>The town is asking for help in mapping trees?\u00a0 That\u2019s a volunteer <em>Community<\/em>.<\/li>\n<\/ul>\n<h3>Engagement is continual<\/h3>\n<p>Just like a park evolves over time, so too does engagement.\u00a0 It\u2019s a continual process of showing results, getting feedback, doing work, and over again.\u00a0 A park is a fixture in the community and serves as a place that has something for everyone.\u00a0 Your Hub can be the same resource, now and in the future.<\/p>\n"},{"acf_fc_layout":"sidebar","content":"<h3>Looking for more?<\/h3>\n<p>Are you looking to enhance your community engagement efforts? Wondering how to collaborate more effectively with your stakeholders? Look no further.<\/p>\n<p>Join us on the new Engagement Matters Podcast, where experts from various fields share their real-world experiences. Each episode will provide practical insights and tips to help take your engagement strategies to the next level.<\/p>\n<p>Subscribe now on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/engagement-matters\/id1735053265\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6BP0sfnd6qgKQIPeH0Gz5A\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/music.amazon.com\/podcasts\/8253d09f-d251-4b1c-b9d3-6504fbff42e7\" target=\"_blank\" rel=\"noopener\">Amazon Music<\/a>, <a href=\"https:\/\/iheart.com\/podcast\/157439493\" target=\"_blank\" rel=\"noopener\">iHeartRadio<\/a>, <a href=\"https:\/\/player.fm\/series\/3556581\" target=\"_blank\" rel=\"noopener\">PlayerFM<\/a>, or <a href=\"https:\/\/engagementmatters.podbean.com\/\" target=\"_blank\" rel=\"noopener\">Podbean<\/a><\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false}],"related_articles":[{"ID":2297322,"post_author":"308072","post_date":"2024-04-23 11:39:03","post_date_gmt":"2024-04-23 18:39:03","post_content":"","post_title":"Empowering Communities with Open Data","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"empowering-communities-with-open-data","to_ping":"","pinged":"","post_modified":"2024-05-07 10:49:11","post_modified_gmt":"2024-05-07 17:49:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2297322","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2304602,"post_author":"308072","post_date":"2024-04-30 11:28:51","post_date_gmt":"2024-04-30 18:28:51","post_content":"","post_title":"Sustaining Collaboration between Governments and Community Groups","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"sustaining-collaboration","to_ping":"","pinged":"","post_modified":"2024-05-07 10:49:56","post_modified_gmt":"2024-05-07 17:49:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2304602","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2304592,"post_author":"308072","post_date":"2024-05-07 09:59:57","post_date_gmt":"2024-05-07 16:59:57","post_content":"","post_title":"Building Local Resilience","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"building-local-resilience","to_ping":"","pinged":"","post_modified":"2024-05-07 09:59:57","post_modified_gmt":"2024-05-07 16:59:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2304592","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/03\/engagement-matters-podcast-blog-banner-826x465-1.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/03\/engagement-matters-podcast-blog-banner-1920x1080-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Hub for Collaboration and Engagement<\/title>\n<meta name=\"description\" content=\"Hubs provide a virtual place for collaboration and engagement to happen within communities of all types and sizes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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