{"id":2332932,"date":"2024-05-21T04:36:07","date_gmt":"2024-05-21T11:36:07","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2332932"},"modified":"2024-05-21T04:36:07","modified_gmt":"2024-05-21T11:36:07","slug":"color-connotations-and-associations","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/color-connotations-and-associations","title":{"rendered":"Color connotations and associations"},"author":7411,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[26451,27361,31301,26211],"industry":[],"product":[36561],"class_list":["post-2332932","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-cartography","tag-design","tag-symbology","tag-videos","product-arcgis-pro"],"acf":{"short_description":"Two short videos about how to use color more effectively in map design.","flexible_content":[{"acf_fc_layout":"content","content":"

Colors are never neutral. They affect how people think and feel about your map. As a cartographer, you should be aware of the connotations and associations carried by the colors you use. They can be powerful tools to help you communicate more clearly. But if you ignore them, they can just as easily sabotage your map\u2019s message. The two videos below share examples of color choices based on associations and connotations. The examples given are in ArcGIS Pro, but this advice is relevant to any mapping situation.<\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_pbjpq2zm","time":true,"start":"0","stop":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

 <\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_j4e7qnwn","time":true,"start":"0","stop":""},{"acf_fc_layout":"content","content":"

Takeaways:<\/h3>\n