{"id":2424172,"date":"2024-07-11T03:00:48","date_gmt":"2024-07-11T10:00:48","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2424172"},"modified":"2026-04-15T11:41:28","modified_gmt":"2026-04-15T18:41:28","slug":"storytelling-with-maps-at-the-2024-esri-user-conference","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/storytelling-with-maps-at-the-2024-esri-user-conference","title":{"rendered":"Storytelling with Maps at the 2024 Esri User Conference"},"author":7221,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23771,37101,22841,22941],"tags":[774872,27881],"industry":[],"product":[380802],"class_list":["post-2424172","blog","type-blog","status-publish","format-standard","hentry","category-3d-gis","category-announcements","category-local-government","category-mapping","tag-esri-user-conference-2024","tag-storytelling","product-arcgis-storymaps"],"acf":{"short_description":"Join us at a special \"Storytelling with Maps\" exhibition and fireside chats at the 2024 Esri User Conference.","flexible_content":[{"acf_fc_layout":"content","content":"<p><strong>This piece of content is no longer being maintained and may reference events in the past or product features that have changed.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>We&#8217;ve all heard the phrase:<\/p>\n"},{"acf_fc_layout":"quote","author_name":"","author_profession_organization":"","image":false,"text":"Every map tells a story."},{"acf_fc_layout":"content","content":"<p>It\u2019s a clich\u00e9, or a truism, perhaps \u2014 the definition of <em>truism, <\/em>according to Merriam-Webster, being \u201can undoubted or self-evident truth, especially<strong>\u00a0<\/strong>one too obvious for mention.\u201d<\/p>\n<p>The definition may be valid, but as we all know, maps tell stories that are anything but obvious, and that provide endlessly interesting and important insights. The work you do, as GIS professionals, as geographers, and as mapmakers, results in maps that tell countless tales about the workings of our planet and of our global community.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2424202,"id":2424202,"title":"Storytelling art","filename":"Storytelling-art.jpg","filesize":155203,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/storytelling-with-maps-at-the-2024-esri-user-conference\/storytelling-art","alt":"","author":"7221","description":"","caption":"","name":"storytelling-art","status":"inherit","uploaded_to":2424172,"date":"2024-07-05 13:01:41","modified":"2024-07-05 13:01:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1524,"height":615,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","medium-width":464,"medium-height":187,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","medium_large-width":768,"medium_large-height":310,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","large-width":1524,"large-height":615,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","1536x1536-width":1524,"1536x1536-height":615,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","2048x2048-width":1524,"2048x2048-height":615,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art-826x333.jpg","card_image-width":826,"card_image-height":333,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Storytelling-art.jpg","wide_image-width":1524,"wide_image-height":615}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>To celebrate this important truism, Esri is mounting an exhibition and series of events called <strong>Storytelling with Maps<\/strong> at the 2024 User Conference. If you\u2019re attending the Conference, look for it in the southeast quadrant of the Sails Pavilion \u2014 or Map Lounge \u2014 at the San Diego Convention Center.<\/p>\n<p>Within the exhibition, which opens as part of the Map Gallery Reception immediately following Monday afternoon\u2019s plenary session, you\u2019ll find several cool things, including:<\/p>\n<ul>\n<li>A walk-through exhibit providing <a href=\"https:\/\/storymaps.arcgis.com\/stories\/e9125d9bb03a40baa6e1503f578a93f4\"><strong>Nine Tips to Great Storytelling<\/strong><\/a><\/li>\n<li>A kiosk featuring <a href=\"https:\/\/www.maps.com\/\"><strong>maps.com<\/strong><\/a>, highlighting interesting, impactful, and beautiful maps that help people better understand the world<\/li>\n<li>A venue with seating and a big screen for <strong>fireside chats<\/strong> (see below)<\/li>\n<li>A tabletop <strong>tactile map<\/strong>, part of an initiative to benefit visually impaired map readers<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p>We hope you\u2019ll come back to the exhibition later in the week to participate in three lunchtime discussions, or <strong>fireside chats<\/strong>, from 11:30 to 12:30 Tuesday, Wednesday, and Thursday. Unlike the Conference\u2019s hundreds of technical sessions, these will be informal, participatory conversations with distinguished storytellers, each of which will give a brief introductory talk followed by a free-form discussion and Q&amp;A session that I\u2019ll moderate.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2424232,"id":2424232,"title":"Wright Nelson","filename":"Wright-Nelson.jpg","filesize":181639,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/storytelling-with-maps-at-the-2024-esri-user-conference\/wright-nelson","alt":"","author":"7221","description":"","caption":"","name":"wright-nelson","status":"inherit","uploaded_to":2424172,"date":"2024-07-05 13:06:29","modified":"2024-07-05 13:06:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1172,"height":727,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","medium-width":421,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","medium_large-width":768,"medium_large-height":476,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","large-width":1172,"large-height":727,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","1536x1536-width":1172,"1536x1536-height":727,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","2048x2048-width":1172,"2048x2048-height":727,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson-750x465.jpg","card_image-width":750,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Wright-Nelson.jpg","wide_image-width":1172,"wide_image-height":727}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3>Tuesday at 11:30: <strong>Discovering the story in science communication<\/strong><\/h3>\n<p>Speakers will be <strong>Dawn Wright<\/strong>, Esri\u2019s chief scientist and a distinguished oceanographer, and <strong>John Nelson<\/strong>, cartographer and communicator extraordinaire. They\u2019ll discuss how science communication is important, but that the way you communicate can make or break your message. They\u2019ll talk about the value of infusing your discoveries with storytelling and maps that can inspire interest \u2014 and action \u2014 from your audience. <a href=\"https:\/\/uc2024.esri.com\/flow\/esri\/24uc\/eventportal\/page\/detailed-agenda\/session\/1719438926217001IEKn\"><strong>Learn more &gt;<\/strong><\/a><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2424222,"id":2424222,"title":"Grillo McCabe","filename":"Grillo-McCabe.jpg","filesize":195359,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/storytelling-with-maps-at-the-2024-esri-user-conference\/grillo-mccabe","alt":"","author":"7221","description":"","caption":"","name":"grillo-mccabe","status":"inherit","uploaded_to":2424172,"date":"2024-07-05 13:06:23","modified":"2024-07-05 13:06:23","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1172,"height":727,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","medium-width":421,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","medium_large-width":768,"medium_large-height":476,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","large-width":1172,"large-height":727,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","1536x1536-width":1172,"1536x1536-height":727,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","2048x2048-width":1172,"2048x2048-height":727,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe-750x465.jpg","card_image-width":750,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Grillo-McCabe.jpg","wide_image-width":1172,"wide_image-height":727}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3>Wednesday at 11:30: <strong>Adding depth to your stories with 3D<\/strong><\/h3>\n<p>Wednesday\u2019s featured speakers will be <strong>Katie Grillo<\/strong>, web technology specialist for the city of Cambridge, Massachusetts, and Esri\u2019s 3D expert and Living Atlas team member <strong>Craig McCabe<\/strong>. They\u2019ll talk about how to go beyond the wow factor of 3D to explore how it can add depth \u2014 and decision-supporting information \u2014 to your stories. <a href=\"https:\/\/uc2024.esri.com\/flow\/esri\/24uc\/eventportal\/page\/detailed-agenda\/session\/1719439405561001WuKh\"><strong>Learn more &gt;<\/strong><\/a><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2434252,"id":2434252,"title":"Cox Hettler","filename":"Cox-Hettler-1.jpg","filesize":235706,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/storytelling-with-maps-at-the-2024-esri-user-conference\/cox-hettler-2","alt":"","author":"7221","description":"","caption":"","name":"cox-hettler-2","status":"inherit","uploaded_to":2424172,"date":"2024-07-10 15:28:22","modified":"2024-07-10 15:28:22","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1172,"height":727,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","medium-width":421,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","medium_large-width":768,"medium_large-height":476,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","large-width":1172,"large-height":727,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","1536x1536-width":1172,"1536x1536-height":727,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","2048x2048-width":1172,"2048x2048-height":727,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1-750x465.jpg","card_image-width":750,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/07\/Cox-Hettler-1.jpg","wide_image-width":1172,"wide_image-height":727}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3>Thursday at 11:30: <strong>Connecting local stories with global communities\u00a0<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>The final fireside chat will feature master storyteller <strong>Brian Hettler<\/strong> of the Amazon Conservation Team and <strong>Natalie Cox<\/strong>, a program officer with the International Union for Conservation of Nature (IUCN) who works at the intersection of education, environment, communications, and diplomacy. They\u2019ll discuss how place-based storytelling can create emotional and visual inspiration that connects local stories with global communities. <a href=\"https:\/\/uc2024.esri.com\/flow\/esri\/24uc\/eventportal\/page\/detailed-agenda\/session\/1719440063324001vw3h\"><strong>Learn more &gt;<\/strong><\/a><\/p>\n<p>I\u2019m excited about moderating these fireside chats, and hope you\u2019ll find them informative and inspirational. Please join us!<\/p>\n"}],"authors":[{"ID":7221,"user_firstname":"Allen","user_lastname":"Carroll","nickname":"Allen Carroll","user_nicename":"allencarroll","display_name":"Allen Carroll","user_email":"ACarroll@esri.com","user_url":"","user_registered":"2018-03-02 00:19:28","user_description":"Allen founded the story maps team at Esri. 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