{"id":250552,"date":"2025-09-22T14:09:32","date_gmt":"2025-09-22T21:09:32","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=250552"},"modified":"2025-09-22T17:10:36","modified_gmt":"2025-09-23T00:10:36","slug":"better-breaks-define-your-thematic-maps-purpose","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose","title":{"rendered":"Better Breaks Define Your Thematic Map\u2019s Purpose"},"author":4161,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[26451,34821,24581,23391,32661],"industry":[],"product":[36581,36831,36551,37011],"class_list":["post-250552","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-cartography","tag-policy-maps","tag-smart-mapping","tag-spatial-analytics","tag-thematic-mapping","product-arcgis-living-atlas","product-js-api-arcgis","product-arcgis-online","product-esri-demographics"],"acf":{"short_description":"The purpose of this blog is to discuss how a typical thematic map of a percentage comes into focus and how you give it purpose.","flexible_content":[{"acf_fc_layout":"content","content":"<p><em>Originally published in 2018, now updated to reflect the latest Map Viewer user interface.<\/em><\/p>\n<p>Because I am a geographer who makes a lot of thematic maps, over time I\u2019ve noticed the key moments in the decision making process that dramatically influence each map. The purpose of this blog is to discuss how a typical thematic map of a percentage comes into focus and how you give it purpose.<\/p>\n<p>To start, we need data, and an idea of what we want to map. We recently hosted up <a href=\"http:\/\/www.arcgis.com\/home\/item.html?id=c2d611adace94b488bfbf280dd591a7c\">this layer of U.S. county health rankings data<\/a> from the <a href=\"http:\/\/www.countyhealthrankings.org\/about-us\">Robert Wood Johnson Foundation<\/a> and <a href=\"http:\/\/www.countyhealthrankings.org\/about-us#UWPHI\">University of Wisconsin Health Institute<\/a> and made <a href=\"https:\/\/livingatlas.arcgis.com\/en\/browse\/?q=county%20health%20rankings%20Robert%20Wood%20Johnson#d=1&amp;q=county+health+rankings+Robert+Wood+Johnson\">a few maps for policy making<\/a> from it. The layer contains dozens of useful measures, each waiting to be turned into useful information in a thematic map.<\/p>\n<p>The software can map it, but it takes a human to make it meaningful. In this blog we\u2019ll cover how the software (in this case, ArcGIS Online) starts the thematic map, and how a human improves what the software suggests to give the map purpose.<\/p>\n"},{"acf_fc_layout":"content","content":"<h2>Choose a topic<\/h2>\n"},{"acf_fc_layout":"content","content":"<p>Let\u2019s pick just one subject among the many attributes in this gold mine of data: <a href=\"https:\/\/www.countyhealthrankings.org\/health-data\/population-health-and-well-being\/quality-of-life\/physical-health\/low-birth-weight?year=2025\">Percent Low Birth Weight<\/a>. It represents the percentage of all births in a county that meet the standard of low birth weight. So we have data.<\/p>\n<p>We need an idea for the map. It is easy to imagine a choropleth map of the counties, each colored by its Low Birth Weight percent. Pretty straightforward.<\/p>\n<p>As always, let\u2019s explore the data on the map first, to compare what we know about the subject to what\u2019s on the map, and then make a thematic map of it.<\/p>\n<p>That first step (exploring the data) is key \u2013 unfortunately a lot of people simply want to get the thematic map done as quickly as possible without thinking critically about the data. They choose a default classification technique, verify that the map shows some variation in colors, and call it a day, when in reality that map is unfinished.<\/p>\n"},{"acf_fc_layout":"blockquote","content":"<p>How can you tell a thematic map has been rushed into use without a specific purpose?<\/p>\n<p>1)\tDefault colors, default outlines, default classification settings<br \/>\n2)\tThe breaks used to set the colors have no intrinsic meaning \u2013 they are the numbers generated by a classification algorithm.<br \/>\n3)\tThe colors have not been chosen to emphasize the interesting part of the data.<br \/>\n4)\tThe legend contains unnecessary levels of precision<\/p>\n"},{"acf_fc_layout":"content","content":"<p>Open <a href=\"https:\/\/www.arcgis.com\/apps\/mapviewer\/index.html?webmap=3eb8422dc5414b4e8f22f3a046f07bbd\">this web map<\/a> which uses layers found in ArcGIS Living Atlas, and click on the &#8220;Layers&#8221; button in the top left to see the list of layers available. Turn off the layer &#8220;Low Birth Weight % &#8211; Above and Below theme (recommended)&#8221; and turn on the layer at the bottom of the list titled \u201cCounty Health Rankings 2018.\u201d<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940612,"id":2940612,"title":"Screenshot 2025-09-22 at 10.14.27\u202fAM","filename":"Screenshot-2025-09-22-at-10.14.27-AM.png","filesize":581380,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-14-27-am","alt":"Turn on the last layer in the Layers list, called \"County Health Rankings 2018\" and the map should show a purple layer of counties.","author":"4161","description":"Turn on the last layer in the Layers list, called \"County Health Rankings 2018\" and the map should show a purple layer of counties.","caption":"Turn on the last layer in the Layers list, called \"County Health Rankings 2018\" and the map should show a purple layer of counties.","name":"screenshot-2025-09-22-at-10-14-27-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:14:47","modified":"2025-09-22 17:16:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1927,"height":839,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM.png","medium-width":464,"medium-height":202,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM.png","medium_large-width":768,"medium_large-height":334,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM.png","large-width":1920,"large-height":836,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM-1536x669.png","1536x1536-width":1536,"1536x1536-height":669,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM.png","2048x2048-width":1927,"2048x2048-height":839,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM-826x360.png","card_image-width":826,"card_image-height":360,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.14.27-AM-1920x836.png","wide_image-width":1920,"wide_image-height":836}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Click the three dots to the right of the layer name &#8220;County Health Rankings 2018&#8221; and choose the &#8220;Rename&#8221; option. Rename the layer to \u201cLow Birth Weight.\u201d Next, click on the layer to select it, and then click on &#8220;Styles&#8221; in the top right of the user interface\u00a0 and choose the \u201cChange Style\u201d button on the layer to explore the Percent Low Birth Weight attribute.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940616,"id":2940616,"title":"Screenshot 2025-09-22 at 10.20.10\u202fAM","filename":"Screenshot-2025-09-22-at-10.20.10-AM.png","filesize":544771,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-20-10-am","alt":"Click on the name of the layer to select the layer, and then click \"Styles\" at the top right to change the layer's style.","author":"4161","description":"Click on the name of the layer to select the layer, and then click \"Styles\" at the top right to change the layer's style.","caption":"Click on the name of the layer to select the layer, and then click \"Styles\" at the top right to change the layer's style.","name":"screenshot-2025-09-22-at-10-20-10-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:23:11","modified":"2025-09-22 17:24:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1927,"height":838,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM.png","medium-width":464,"medium-height":202,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM.png","medium_large-width":768,"medium_large-height":334,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM.png","large-width":1920,"large-height":835,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM-1536x668.png","1536x1536-width":1536,"1536x1536-height":668,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM.png","2048x2048-width":1927,"2048x2048-height":838,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM-826x359.png","card_image-width":826,"card_image-height":359,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.20.10-AM-1920x835.png","wide_image-width":1920,"wide_image-height":835}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Next, click the &#8220;+ Field&#8221; button and search for the attribute \u201cPercent Low Birthweight.&#8221; Click the checkmark next to it and hit &#8220;Add&#8221; to see it on the map. Map Viewer evaluates the field you chose, and makes a suggestion for what map style to use. In this case, Map Viewer sees that the attribute is a rate or percent so it suggests the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/create-maps\/style-numbers-mv.htm#ESRI_SECTION1_1D8BD412F83148C6ABF315CA10111E66\">Counts and Amounts (Color) style of map<\/a>. This style shades applies a color to each county, based on the value found in the \u201cPercent Low Birthweight\u201d attribute for that county.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940619,"id":2940619,"title":"Screenshot 2025-09-22 at 10.30.23\u202fAM","filename":"Screenshot-2025-09-22-at-10.30.23-AM.png","filesize":519792,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-30-23-am","alt":"The \"Counts and Amounts (color)\" style is meant for use with a numeric attribute that represents a percent, rate, index or other normalized value, and shades each feature based its attribute value.","author":"4161","description":"The \"Counts and Amounts (color)\" style is meant for use with a numeric attribute that represents a percent, rate, index or other normalized value, and shades each feature based its attribute value.","caption":"The \"Counts and Amounts (color)\" style is meant for use with a numeric attribute that represents a percent, rate, index or other normalized value, and shades each feature based its attribute value.","name":"screenshot-2025-09-22-at-10-30-23-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:30:38","modified":"2025-09-22 17:32:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1384,"height":778,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","medium-width":464,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","large-width":1384,"large-height":778,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","1536x1536-width":1384,"1536x1536-height":778,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","2048x2048-width":1384,"2048x2048-height":778,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM-826x465.png","card_image-width":826,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.30.23-AM.png","wide_image-width":1384,"wide_image-height":778}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Click \u201cTheme\u201d to explore this data a bit using some settings that decide how the data will be shaded.<\/p>\n<h2>High to Low theme<\/h2>\n<p>This is where ArcGIS Online saves you time and makes you a better mapmaker by encapsulating good mapping techniques as &#8220;themes&#8221; within each map style. So far, all you did was touch an attribute, and the map lights up with a suggested \u201cHigh to Low\u201d theme using a very light blue to dark blue color ramp.<\/p>\n<p>Click &#8220;Style options&#8221; to see the histogram of the data. <strong>Understanding the histogram in relation to the colors applied to the data is how you take control of which story this map is going to tell.<\/strong><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940620,"id":2940620,"title":"Screenshot 2025-09-22 at 10.38.47\u202fAM","filename":"Screenshot-2025-09-22-at-10.38.47-AM.png","filesize":475717,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-38-47-am","alt":"When you make a thematic map like this, you are using color to indicate variation in the data you are mapping. The histogram shows how color is being applied across the range of data found.","author":"4161","description":"When you make a thematic map like this, you are using color to indicate variation in the data you are mapping. The histogram shows how color is being applied across the range of data found.","caption":"When you make a thematic map like this, you are using color to indicate variation in the data you are mapping. The histogram shows how color is being applied across the range of data found.","name":"screenshot-2025-09-22-at-10-38-47-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:39:03","modified":"2025-09-22 17:40:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1382,"height":784,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","medium-width":460,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","medium_large-width":768,"medium_large-height":436,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","large-width":1382,"large-height":784,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","1536x1536-width":1382,"1536x1536-height":784,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","2048x2048-width":1382,"2048x2048-height":784,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM-820x465.png","card_image-width":820,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.38.47-AM.png","wide_image-width":1382,"wide_image-height":784}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>ArcGIS Online shows you the color ramp next to a histogram of the data. For the \u201cHigh to Low\u201d theme, the little handles on the left side of the histogram indicate at what values dark blue or light blue are applied. In this case, counties with 10% low birth weight or higher are given a full dark blue color. Counties with 6.1% or lower are given a very light blue color. These extreme values are not the main story in this map style.<\/p>\n<p>Values between 10.0 and 6.1 are shaded a color somewhere between dark blue and very light blue, depending on where the attribute values fall. Sometimes referred to as \u201cunclassed\u201d or \u201ccontinuous\u201d color, it\u2019s value is that you get an overall pattern on the map, and you can see how neighboring counties vary relative to one another. You can see the variation in the data because this style emphasizes variation between the two handles (10 and 6.1 in this example).<\/p>\n<p>Where did these values come from? They are 1 standard deviation above the mean (10.0) and below the mean (6.1). Looking at the legend or the histogram, you can see that the mean is 8.1 for this data set. (Note: this is the average of the data, not necessarily the true national average, because counties vary widely in population from hundreds to millions.)<\/p>\n<p>At this point, I always go search the documentation or online for what the literature has to say about this subject. In this case, the source data did not provide the national average for percent low birth weight, but a broader search found several indications that 8.1% happens to be the national average for this topic. This is useful information to have as you think about how to style this map.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>This default is just a starting point, it is NOT the one-size-fits-all solution for making maps.<\/strong><\/span> It is a useful map style for initial exploration of the data, so that you can ask yourself: \u201cWhat part of this data is interesting?\u201d<\/p>\n<p>From the histogram of the data we see a pretty normal bell curve, with a little skew toward higher values.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940621,"id":2940621,"title":"Screenshot 2025-09-22 at 10.46.57\u202fAM","filename":"Screenshot-2025-09-22-at-10.46.57-AM.png","filesize":40228,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-46-57-am","alt":"The histogram shows how color varies in between two handles.","author":"4161","description":"The histogram shows how color varies in between two handles.","caption":"The histogram shows how color varies in between two handles.","name":"screenshot-2025-09-22-at-10-46-57-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:47:10","modified":"2025-09-22 17:48:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":373,"height":626,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","medium-width":156,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","medium_large-width":373,"medium_large-height":626,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","large-width":373,"large-height":626,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","1536x1536-width":373,"1536x1536-height":626,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","2048x2048-width":373,"2048x2048-height":626,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM-277x465.png","card_image-width":277,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.46.57-AM.png","wide_image-width":373,"wide_image-height":626}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>A color ramp that has only one color biases the eye toward only the high values in the data. The darker colors are applied to the higher values, but even the middle of the color ramp (near the 8.1% national average) is already leaning blue\u2026 so if the story needs to focus mainly on areas where Low Birth Weights are happening at unusually high rates, the High to Low theme is a good option. Those counties who are doing well on this topic are deemphasized in a High to Low theme when a color ramp that uses only one color is used (e.g. all shades of blue).<\/p>\n<p>High to Low theme does not really care about a national average or mean, unless you adjust a break to use such a figure.<\/p>\n<p>Let\u2019s explore the same data using classification, to see where it starts the map.<\/p>\n<h2>Natural Breaks<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, which defaults to <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/create-maps\/use-style-options-mv.htm\">a Natural Breaks method<\/a>. The darkest color is assigned to values at or above 11.3 so compared to the Unclassed approach above, in this style it is \u201charder\u201d for a county to earn that darkest color. The values between 8.79 and 11.3 all get the same color, as do all values between 6.93 to 8.79 and all values below 6.93.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940623,"id":2940623,"title":"Screenshot 2025-09-22 at 10.52.30\u202fAM","filename":"Screenshot-2025-09-22-at-10.52.30-AM.png","filesize":569827,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-10-52-30-am","alt":"Classification eliminates of the detailed variation in the data, forcing all counties into one of four classes.","author":"4161","description":"Classification eliminates of the detailed variation in the data, forcing all counties into one of four classes. ","caption":"Classification eliminates of the detailed variation in the data, forcing all counties into one of four classes. ","name":"screenshot-2025-09-22-at-10-52-30-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 17:52:46","modified":"2025-09-22 17:55:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1757,"height":843,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","medium-width":464,"medium-height":223,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","medium_large-width":768,"medium_large-height":368,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","large-width":1757,"large-height":843,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM-1536x737.png","1536x1536-width":1536,"1536x1536-height":737,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","2048x2048-width":1757,"2048x2048-height":843,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM-826x396.png","card_image-width":826,"card_image-height":396,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-10.52.30-AM.png","wide_image-width":1757,"wide_image-height":843}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>These breaks are where the Natural Breaks algorithm found a mathematical reason to divide the data up into the four breaks it was told to use. There are now eight different numbers to interpret in this map\u2019s legend (see above), and no explanation of their significance. We see a medium blue color begins at 11.3% &#8211; is this to be considered a \u201chigh\u201d rate? It&#8217;s not the same dark blue as is found in the Unclassed color ramp.<\/p>\n<p>In which shade of blue does the national average 8.1% fall into? Unless we adjust a break to use 8.1%, we can\u2019t really speak to that figure effectively on the map. All this map says is that some places have it worse than others, but we have not provided a standard of comparison by which we would leverage the use of color.<\/p>\n<p>The challenge with this style of map lies in the reality that the breaks have no real-world significance nor any direction relationship with the histogram. It is essentially a cookie-cutter applied over the top of the histogram.<\/p>\n<p>Here is the same layer, but with 10 natural breaks. It\u2019s essentially the same map, but now the legend is a little more challenging to read and interpret.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940627,"id":2940627,"title":"Screenshot 2025-09-22 at 11.01.41\u202fAM","filename":"Screenshot-2025-09-22-at-11.01.41-AM.png","filesize":575226,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-11-01-41-am","alt":"Adding more classes seems to add more detail because the range of values in each class gets smaller.","author":"4161","description":"Adding more classes seems to add more detail because the range of values in each class gets smaller.","caption":"Adding more classes seems to add more detail because the range of values in each class gets smaller.","name":"screenshot-2025-09-22-at-11-01-41-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 18:02:31","modified":"2025-09-22 18:03:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1758,"height":838,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","medium-width":464,"medium-height":221,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","medium_large-width":768,"medium_large-height":366,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","large-width":1758,"large-height":838,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM-1536x732.png","1536x1536-width":1536,"1536x1536-height":732,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","2048x2048-width":1758,"2048x2048-height":838,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM-826x394.png","card_image-width":826,"card_image-height":394,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.01.41-AM.png","wide_image-width":1758,"wide_image-height":838}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>With 10 classes, the full color ramp is used again, and we can see more detail around those darkest blue counties. But if a legend with 8 numbers for an author to explain and a reader interpret is difficult, a legend with 20 numbers is far more difficult. In the legend above, can you find which class would contain the national average 8.1%, and then find a sample county at or near that average? There are nine shades of blue to choose from, and this legend infers that you should be able to distinguish among them.<\/p>\n<p>Whether your map has 4 classes or 10 classes or is not classified, the classified legend on a web map is often a poor way for someone to understand the actual value in any single county. Can a county be eligible for funding if they are at 14.39% or above? At this point, because we have not assigned any specific meaning to the classes such as \u201c&gt;14.39 (Eligible for funding)\u201d, the legend is really there to simply orient the user about what color means, generally. Remember, we are making the maps to help connect a specific audience to a specific topic, so the pattern shown needs to relate to real world numbers found in the literature about a topic, current or proposed policies related to the topic, or other relatable numbers derived from comparisons to previous years or other measures.<\/p>\n<p>A web map lets the user simply click on a feature to learn its value. A <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/configure-pop-ups-basics\">pop-up<\/a> can provide the specific value as needed.<\/p>\n<h2>Equal Interval<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/create-maps\/use-style-options-mv.htm\">Equal Interval method<\/a>. The darkest color is now assigned to values at or above 21 so the effect is that it is very hard for a county to earn that darkest color. The values between 14.9 and 21 all get the same color, as do all values between 8.8 to 14.9 and all values below 8.8. All classification methods are heavily influenced by the min\/max values in the data set, so it&#8217;s useful to recognize that when assessing how the software arrived at its class breaks.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940630,"id":2940630,"title":"Screenshot 2025-09-22 at 11.11.31\u202fAM","filename":"Screenshot-2025-09-22-at-11.11.31-AM.png","filesize":549251,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-11-11-31-am","alt":"Equal interval drains the pattern from most thematic topics because the min and max values have a huge impact on the interval sizes.","author":"4161","description":"Equal interval drains the pattern from most thematic topics because the min and max values have a huge impact on the interval sizes.","caption":"Equal interval drains the pattern from most thematic topics because the min and max values have a huge impact on the interval sizes.","name":"screenshot-2025-09-22-at-11-11-31-am","status":"inherit","uploaded_to":250552,"date":"2025-09-22 18:11:48","modified":"2025-09-22 18:13:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1765,"height":837,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","medium-width":464,"medium-height":220,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","medium_large-width":768,"medium_large-height":364,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","large-width":1765,"large-height":837,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM-1536x728.png","1536x1536-width":1536,"1536x1536-height":728,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","2048x2048-width":1765,"2048x2048-height":837,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM-826x392.png","card_image-width":826,"card_image-height":392,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-11.11.31-AM.png","wide_image-width":1765,"wide_image-height":837}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>The map now looks very \u201csoft\u201d and the histogram\/color ramp tells why: most of the counties fall within the lowest category. To many people, this map would suggest low birth weights are not really much of a problem anywhere except that one northern Colorado county.<\/p>\n<p>That\u2019s because equal interval takes the maximum value minus the minimum value in the data, and divides that by the number of classes to set the interval. If the min value were 0, the breaks would shift. If the maximum were not 27 but 270, the breaks would shift, dramatically. Outlier values have a big effect on this option. Note that the national average 8.1% would fall into the lowest category.<\/p>\n<h2>Quantile<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/create-maps\/use-style-options-mv.htm\">Quantile method<\/a>. Quantile ensures that each color has an equal number of features in it where possible. If you have 1000 features, Quantile stuffs 250 features into each of the four colors in your ramp. Each class has the same number of features no matter what is actually going on with the data. Your map can have two features in two different classes with exactly the same percent low birthweight. The darkest color is now assigned to values at or above 9.08, the values between 7.8 and 9.08 all get the same color, as do all values between 6.7 to 7.8 and all values below 6.7. The national average 8.1% now earns the second darkest blue. Quantile ensures you\u2019ll have lots of colors on the map, but they\u2019ll have no intrinsic meaning for this layer.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940638,"id":2940638,"title":"Screenshot 2025-09-22 at 12.30.54\u202fPM","filename":"Screenshot-2025-09-22-at-12.30.54-PM-scaled.png","filesize":384013,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-12-30-54-pm","alt":"The quantile classification method only tries to put an equal number of features in each class.","author":"4161","description":"The quantile classification method only tries to put an equal number of features in each class. ","caption":"The quantile classification method only tries to put an equal number of features in each class. ","name":"screenshot-2025-09-22-at-12-30-54-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 19:31:23","modified":"2025-09-22 19:32:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1344,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-scaled.png","medium-width":464,"medium-height":244,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-scaled.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-scaled.png","large-width":1920,"large-height":1008,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-1536x806.png","1536x1536-width":1536,"1536x1536-height":806,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-2048x1075.png","2048x2048-width":2048,"2048x2048-height":1075,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-826x434.png","card_image-width":826,"card_image-height":434,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.30.54-PM-1920x1008.png","wide_image-width":1920,"wide_image-height":1008}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Standard Deviation<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/create-maps\/use-style-options-mv.htm\">Standard Deviation method<\/a>. The colors are &#8220;anchored&#8221; around the mean of the data (0 Std. Dev.). The darkest colors are now assigned to values above the mean based on which standard deviation class or range they fall in.\u00a0 This is a useful method when trying to get more fine-grained in understanding how quickly your data deviates from the mean on the map. But, the legend is mostly unintelligible to most people, because it no longer shows the actual percentages. Consider your audience before showing them a thematic map with this legend. You can hand-edit the label of each class, to say things like &#8220;&gt;11.1% (Very High)&#8221; or perhaps &#8220;Very High (&gt;11.1%).&#8221;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940639,"id":2940639,"title":"Screenshot 2025-09-22 at 12.33.06\u202fPM","filename":"Screenshot-2025-09-22-at-12.33.06-PM-scaled.png","filesize":384889,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-12-33-06-pm","alt":"Standard deviation classification is the only classification method that explicitly factors in the mean and standard deviation of the data.","author":"4161","description":"Standard deviation classification is the only classification method that explicitly factors in the mean and standard deviation of the data. ","caption":"Standard deviation classification is the only classification method that explicitly factors in the mean and standard deviation of the data. ","name":"screenshot-2025-09-22-at-12-33-06-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 19:36:05","modified":"2025-09-22 19:40:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1347,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-scaled.png","medium-width":464,"medium-height":244,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-scaled.png","medium_large-width":768,"medium_large-height":404,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-scaled.png","large-width":1920,"large-height":1010,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-1536x808.png","1536x1536-width":1536,"1536x1536-height":808,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-2048x1077.png","2048x2048-width":2048,"2048x2048-height":1077,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-826x434.png","card_image-width":826,"card_image-height":434,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-12.33.06-PM-1920x1010.png","wide_image-width":1920,"wide_image-height":1010}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>You can see from the image above that this standard deviation method slices the histogram neatly and applies a color ramp to those slices consistently. The \u201cHigh to Low\u201d style of color ramp spreads the blue color progressively across the classes. The map is mainly blue, because the center of the color ramp is itself a medium blue.<\/p>\n<h2>When Should You Classify?<\/h2>\n<p>It\u2019s pretty interesting to see how the various methods dramatically shift the color around the map. If it makes you feel a little uncomfortable that there are so many options with widely varying effects, that\u2019s good, because your next step is to take control of where and when color is applied to the map, based on <strong>your purpose<\/strong>.<\/p>\n<p>Every map needs a purpose, and you can\u2019t get to purpose without exploring the data first. No matter how many methods are available to slice and dice the data into various colors, at some point each map author (or, manager of people making maps) needs to put meaningful numbers into the map legend: numbers they can explain, talk to and justify.<\/p>\n<p>In a classified style, does it matter that a county with a value of 15 is colored the same as a county with a value of 20.9 \u2013 in effect saying there is no difference between those two counties? It may, or it may not \u2013 we classify things like body temperature into:<\/p>\n<ul>\n<li>&lt; 98 Fahrenheit (cold)<\/li>\n<li>98 to 99 (normal, since 98.6 is regarded as normal and you can\u2019t get out of school with a 98.7 &#8212; I once argued that unsuccessfully)<\/li>\n<li>&gt; 99 to 103 (fever)<\/li>\n<li>&gt; 103 (high fever)<\/li>\n<\/ul>\n<p>In the example above, is it useful to detect a person&#8217;s temperature rising from 99 to 101 to 102.9 ? Those three values are all in the same class, so if they were mapped, they would show no change in that classification method.<\/p>\n<p>The person making the map is in a position to decide if classification is appropriate. It\u2019s not a matter of one being right and another wrong, but it is a matter of knowing how classification tends to eliminate detail, and whether detail is important to the story your map needs to reveal.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":251252,"id":251252,"title":"Mona Lisa","filename":"Mona-Lisa.png","filesize":132387,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/mona-lisa","alt":"This image is of the famous painting commonly referred to as the Mona Lisa, in thousands of colors capturing nuance and that famous smile.","author":"4161","description":"This image is of the famous painting commonly referred to as the Mona Lisa, in thousands of colors capturing nuance and that famous smile.","caption":"This image is of the famous painting commonly referred to as the Mona Lisa, in thousands of colors capturing nuance and that famous smile.","name":"mona-lisa","status":"inherit","uploaded_to":250552,"date":"2018-06-26 23:58:40","modified":"2025-09-22 20:02:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":597,"height":447,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","thumbnail-width":213,"thumbnail-height":159,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","medium-width":349,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","medium_large-width":597,"medium_large-height":447,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","large-width":597,"large-height":447,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","1536x1536-width":597,"1536x1536-height":447,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","2048x2048-width":597,"2048x2048-height":447,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","card_image-width":597,"card_image-height":447,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa.png","wide_image-width":597,"wide_image-height":447}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"image","image":{"ID":251242,"id":251242,"title":"Mona Lisa 5 class","filename":"Mona-Lisa-5-class.png","filesize":68338,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/mona-lisa-5-class","alt":"In this image of the Mona Lisa, the thousands of colors have been reduced by software to just 5 colors. The resulting image is stripped of all nuance include the smile.","author":"4161","description":"In this image of the Mona Lisa, the thousands of colors have been reduced by software to just 5 colors. The resulting image is stripped of all nuance include the smile.","caption":"In this image of the Mona Lisa, the thousands of colors have been reduced by software to just 5 colors. The resulting image is stripped of all nuance include the smile.","name":"mona-lisa-5-class","status":"inherit","uploaded_to":250552,"date":"2018-06-26 23:58:31","modified":"2025-09-22 20:03:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":597,"height":449,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","thumbnail-width":213,"thumbnail-height":160,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","medium-width":347,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","medium_large-width":597,"medium_large-height":449,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","large-width":597,"large-height":449,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","1536x1536-width":597,"1536x1536-height":449,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","2048x2048-width":597,"2048x2048-height":449,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","card_image-width":597,"card_image-height":449,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Mona-Lisa-5-class.png","wide_image-width":597,"wide_image-height":449}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>All the maps above take one color (in shades of blue) and, in effect, smear them across the page based on the breaks you accept or, preferably, set from your knowledge of the subject. When four or five or ten classes let you simplify the world for someone based on a reason they can relate to, then classify! If you can assert why there is no significant difference among features within a given class, that is a reason for that class to exist \u2013 it has a meaning, so its use is justified.<\/p>\n<p>Otherwise, give the data a chance to \u201cbreathe\u201d a bit and turn off that \u201cClassify data\u201d option to let the additional detail drive interest and generate additional questions. Questions raised during the early stages of making a thematic map inevitably lead to better maps.<\/p>\n<p>An example: when a lawmaker proposes a bill to provide economic development funds to any county where unemployment is 8% or higher, you have a reason to classify the map into 2 worlds: counties with 8% or higher unemployment, and everybody else. But you would be wise to show the lawmaker, or the public, a map without classification so that it becomes obvious how many counties are just above or just below that 8% cutoff. If nothing else, that map tells you where the lawsuits could be filed based on the 8.0% cutoff. Both maps are useful.<\/p>\n<p>Next, let\u2019s introduce a little more color using a very powerful map style that lets you transfer your knowledge of a subject into a map people can instantly relate to.<\/p>\n<h1>Above and Below theme<\/h1>\n<p>Go back to your layer and turn off classification. The map returns to an unclassed view of the data with all the variation showing.<\/p>\n<p>Next, change the theme from \u201cHigh to Low\u201d to \u201cAbove and Below\u201d theme and watch what happens. The map immediately divides the data into two colors: areas whose percent low birth weight is above 8.1%, and areas below that national average. Areas in blue have a higher rate of low birthweights, and areas in red have a lower rate of low birthweights.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940640,"id":2940640,"title":"Screenshot 2025-09-22 at 1.07.28\u202fPM","filename":"Screenshot-2025-09-22-at-1.07.28-PM-scaled.png","filesize":382605,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-07-28-pm","alt":"Choose the Above and Below theme to anchor the map's colors around a meaningful central value, such as a mean of the date, a national average, or a theoretical center like 0 (e.g. for percent change).","author":"4161","description":"Choose the Above and Below theme to anchor the map's colors around a meaningful central value, such as a mean of the date, a national average, or a theoretical center like 0 (e.g. for percent change).","caption":"Choose the Above and Below theme to anchor the map's colors around a meaningful central value, such as a mean of the date, a national average, or a theoretical center like 0 (e.g. for percent change).","name":"screenshot-2025-09-22-at-1-07-28-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:10:07","modified":"2025-09-22 20:13:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1343,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-scaled.png","medium-width":464,"medium-height":243,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-scaled.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-scaled.png","large-width":1920,"large-height":1007,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-1536x806.png","1536x1536-width":1536,"1536x1536-height":806,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-2048x1074.png","2048x2048-width":2048,"2048x2048-height":1074,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-826x433.png","card_image-width":826,"card_image-height":433,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.07.28-PM-1920x1007.png","wide_image-width":1920,"wide_image-height":1007}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>In the example above, make one additional change, to use a green to purple color ramp so that the map highlights in purple those counties with above-average problems with low birth weights. This diverging color ramp has three colors: purple on one end, white in the middle, and green on the other end. Counties near the national average sort of fade into the background, an editorial choice which is what allows the above and below patterns to emerge.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940641,"id":2940641,"title":"Screenshot 2025-09-22 at 1.09.36\u202fPM","filename":"Screenshot-2025-09-22-at-1.09.36-PM.png","filesize":240976,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-09-36-pm","alt":"Changing to another color ramp can significantly affect the overall impression the map makes.","author":"4161","description":"Changing to another color ramp can significantly affect the overall impression the map makes. ","caption":"Changing to another color ramp can significantly affect the overall impression the map makes. ","name":"screenshot-2025-09-22-at-1-09-36-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:10:24","modified":"2025-09-22 20:11:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1368,"height":1350,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","medium-width":264,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","medium_large-width":768,"medium_large-height":758,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","large-width":1094,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","1536x1536-width":1368,"1536x1536-height":1350,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM.png","2048x2048-width":1368,"2048x2048-height":1350,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM-471x465.png","card_image-width":471,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.09.36-PM-1094x1080.png","wide_image-width":1094,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"image","image":{"ID":2940647,"id":2940647,"title":"Screenshot 2025-09-22 at 1.32.53\u202fPM","filename":"Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","filesize":373487,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-32-53-pm","alt":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","author":"4161","description":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","caption":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","name":"screenshot-2025-09-22-at-1-32-53-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:33:05","modified":"2025-09-22 20:34:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1304,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","medium-width":464,"medium-height":236,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","medium_large-width":768,"medium_large-height":391,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","large-width":1920,"large-height":978,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-1536x782.png","1536x1536-width":1536,"1536x1536-height":782,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-2048x1043.png","2048x2048-width":2048,"2048x2048-height":1043,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-826x421.png","card_image-width":826,"card_image-height":421,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-1920x978.png","wide_image-width":1920,"wide_image-height":978}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>By the way, it takes fewer than 10 clicks create this map in Map Viewer. We took the long route in this blog to get to this point, but I would estimate that 90% of my thematic maps start out using the Above and Below theme, because it forces me to think about what a meaningful anchor point would be for those diverging colors.<\/p>\n"},{"acf_fc_layout":"content","content":"<p>Every great map is the result of choices made on what to emphasize and what to de-emphasize or even omit. Most maps that people tell me need some help are the result of not choosing to emphasize what\u2019s interesting in the data or to de-emphasize what is not important.<\/p>\n<p>Think of your map like it\u2019s your resume: not everything is equally important. There is a sense of priority in your resume. In fact, taking an editorial stance is crucial if you want your resume to get its point across. The same is true of every thematic map.<\/p>\n<p>If I were building an atlas or story map of each county health ranking attribute, I probably would stick to this divering purple-to-green color ramp, so that the \u201clanguage\u201d of my maps is consistent: green is good, purple is not good.<\/p>\n<p>As before, while the default option for \u201cAbove and Below\u201d is recommended, let\u2019s go through other options for the initial map you make.<\/p>\n<h2>Above and Below \u2013 Natural Breaks<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify data\u201d turned on, which defaults to a Natural Breaks method. To reproduce this map, start from the &#8220;Above and Below&#8221; theme shown above, and turn on \u201cClassify data.\u201d<\/p>\n"},{"acf_fc_layout":"content","content":"<p>The darkest color is assigned to values at or above 11.2 so the effect is that it is \u201charder\u201d for a county to earn that dark purple color. The values between 8.78 and 11.2 all get the same color of light purple, and all values between 6.9 to 8.78 and all values below 6.9 get incrementally stronger shades of green.<\/p>\n<p>If a proposed policy would send additional funds to counties that have 11.2% low birth weights or higher, then this map does a good job highlighting those dark purple counties. But it does a poor job showing which counties are at 11.1% (just below your funding cutoff).<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940642,"id":2940642,"title":"Screenshot 2025-09-22 at 1.17.24\u202fPM","filename":"Screenshot-2025-09-22-at-1.17.24-PM-scaled.png","filesize":345948,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-17-24-pm","alt":"If you must classify, try to use diverging colors to start communicating areas of high\/low or good\/bad patterns.","author":"4161","description":"If you must classify, try to use diverging colors to start communicating areas of high\/low or good\/bad patterns. ","caption":"If you must classify, try to use diverging colors to start communicating areas of high\/low or good\/bad patterns. ","name":"screenshot-2025-09-22-at-1-17-24-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:19:20","modified":"2025-09-22 20:20:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1245,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-scaled.png","medium-width":464,"medium-height":226,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-scaled.png","medium_large-width":768,"medium_large-height":374,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-scaled.png","large-width":1920,"large-height":934,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-1536x747.png","1536x1536-width":1536,"1536x1536-height":747,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-2048x996.png","2048x2048-width":2048,"2048x2048-height":996,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-826x402.png","card_image-width":826,"card_image-height":402,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.17.24-PM-1920x934.png","wide_image-width":1920,"wide_image-height":934}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>It is interesting how the additional classes add detail in the map below. Map Viewer is automatically adjusting the county outlines&#8217; width, such that at this scale, the boundaries are very thin. The grey 75% transparent boundaries help allow the color to \u201cflow\u201d across county lines. For a fun comparison, set the county boundaries to black 0% transparent to see how overly strong outlines destroy color patterns. We are not here to map outlines. We are here to map the patterns in the attribute being mapped.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940643,"id":2940643,"title":"Screenshot 2025-09-22 at 1.21.31\u202fPM","filename":"Screenshot-2025-09-22-at-1.21.31-PM-scaled.png","filesize":363255,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-21-31-pm","alt":"Adding classes to a Natural Breaks classification adds more detail, and the diverging color ramp can leverage that detail.","author":"4161","description":"Adding classes to a Natural Breaks classification adds more detail, and the diverging color ramp can leverage that detail. ","caption":"Adding classes to a Natural Breaks classification adds more detail, and the diverging color ramp can leverage that detail. ","name":"screenshot-2025-09-22-at-1-21-31-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:21:52","modified":"2025-09-22 20:22:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1302,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-scaled.png","medium-width":464,"medium-height":236,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-scaled.png","medium_large-width":768,"medium_large-height":391,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-scaled.png","large-width":1920,"large-height":977,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-1536x781.png","1536x1536-width":1536,"1536x1536-height":781,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-2048x1042.png","2048x2048-width":2048,"2048x2048-height":1042,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-826x420.png","card_image-width":826,"card_image-height":420,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.21.31-PM-1920x977.png","wide_image-width":1920,"wide_image-height":977}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Above and Below \u2013 Equal Interval<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the Equal Interval method. The dark purple color is now assigned to values at or above 21 so the effect is that it is very hard for a county to earn that darkest color. The values between 14.9 and 21 all get the same light purple color, while values between 8.8 to 14.9 and all values below 8.8 get incrementally darker greens. This map\u2019s colors are saying \u201csomething important changes at 14.9%\u201d \u2013 remember that the national average is 8.1%.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940644,"id":2940644,"title":"Screenshot 2025-09-22 at 1.25.08\u202fPM","filename":"Screenshot-2025-09-22-at-1.25.08-PM-scaled.png","filesize":352337,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-25-08-pm","alt":"Equal interval with a diverging color ramp.","author":"4161","description":"Equal interval with a diverging color ramp.","caption":"Equal interval with a diverging color ramp.","name":"screenshot-2025-09-22-at-1-25-08-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:25:23","modified":"2025-09-22 20:26:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1308,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-scaled.png","medium-width":464,"medium-height":237,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-scaled.png","medium_large-width":768,"medium_large-height":392,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-scaled.png","large-width":1920,"large-height":981,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-1536x785.png","1536x1536-width":1536,"1536x1536-height":785,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-2048x1046.png","2048x2048-width":2048,"2048x2048-height":1046,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-826x422.png","card_image-width":826,"card_image-height":422,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.25.08-PM-1920x981.png","wide_image-width":1920,"wide_image-height":981}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Above and Below \u2013 Quantile<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the Quantile method. Quantile ensures that each color has an equal number of features in it where possible. If you have 1000 features, Quantile stuffs 250 features into each of the four colors in your ramp. The darkest purple color is now assigned to values at or above 9.08, the values between 7.8 and 9.08 all get the same light purple color, and values between 6.7 to 7.8 and all values below 6.7 get incrementally darker greens. The colors in this map say something changes at 7.8%. Quantile ensures you\u2019ll have lots of colors on the map, but they\u2019ll have no intrinsic meaning for this layer.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940645,"id":2940645,"title":"Screenshot 2025-09-22 at 1.26.37\u202fPM","filename":"Screenshot-2025-09-22-at-1.26.37-PM-scaled.png","filesize":365245,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-26-37-pm","alt":"Quantile classification with a diverging color ramp.","author":"4161","description":"Quantile classification with a diverging color ramp.","caption":"Quantile classification with a diverging color ramp.","name":"screenshot-2025-09-22-at-1-26-37-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:26:50","modified":"2025-09-22 20:27:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1313,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-scaled.png","medium-width":464,"medium-height":238,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-scaled.png","medium_large-width":768,"medium_large-height":394,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-scaled.png","large-width":1920,"large-height":985,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-1536x788.png","1536x1536-width":1536,"1536x1536-height":788,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-2048x1051.png","2048x2048-width":2048,"2048x2048-height":1051,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-826x424.png","card_image-width":826,"card_image-height":424,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.26.37-PM-1920x985.png","wide_image-width":1920,"wide_image-height":985}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Above and Below \u2013 Standard Deviation<\/h2>\n<p>Here\u2019s the same layer, but with \u201cClassify Data\u201d turned on, and now using the Standard Deviation method. The darkest purple color is now assigned to values at or above 11.1% and other breaks are introduced in 1 standard deviation intervals. This is a useful method when trying to get more fine-grained in understanding how quickly your data deviates from the mean on the map.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940646,"id":2940646,"title":"Screenshot 2025-09-22 at 1.28.01\u202fPM","filename":"Screenshot-2025-09-22-at-1.28.01-PM-scaled.png","filesize":351382,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-28-01-pm","alt":"Standard deviation classification with a diverging color ramp.","author":"4161","description":"Standard deviation classification with a diverging color ramp.","caption":"Standard deviation classification with a diverging color ramp.","name":"screenshot-2025-09-22-at-1-28-01-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:28:17","modified":"2025-09-22 20:29:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1223,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-scaled.png","medium-width":464,"medium-height":222,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-scaled.png","medium_large-width":768,"medium_large-height":367,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-scaled.png","large-width":1920,"large-height":917,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-1536x734.png","1536x1536-width":1536,"1536x1536-height":734,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-2048x979.png","2048x2048-width":2048,"2048x2048-height":979,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-826x395.png","card_image-width":826,"card_image-height":395,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.28.01-PM-1920x917.png","wide_image-width":1920,"wide_image-height":917}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>I do love the fact that values around the mean have very soft purple or green shades, hinting that they are very close to the mean. But that soft color extends all the way to 1.5 standard deviations from the mean, which is a LOT of data getting those soft colors in a map that is supposed to call out the unusual. Change to \u00bd standard deviations to darken up the extremes. The legend is mostly unintelligible to most people, because it no longer shows the actual percentages. Consider your audience before showing them a thematic map with this legend.<\/p>\n<h1>Recommendations<\/h1>\n<p>There are occasions when classification makes sense as a final deliverable: when the breaks have real-world meaning and the classes have names or explanations (e.g. &#8220;Slightly above normal&#8221; or &#8220;Extremely high.&#8221; Most of the time, however, classification inhibits understanding and discourages data exploration. One way to know which is right for a given map, project, atlas or customer is to make a few versions and show them to the intended audience. Ask them what the map tells them, without coaching them, and compare their answers to what you <em>hoped<\/em> they would learn from each map. As you can see from all the above, trying each style is a few mouse click\u2019s effort in Map Viewer in ArcGIS Online and ArcGIS Enterprise.<\/p>\n<p>I recommend always starting with the \u201cAbove and Below\u201d map style in ArcGIS Online for any thematic map of a percent, rate, ratio, index or similar data. It does not classify the data but lets the data \u201cbreathe\u201d within an upper break and a lower break that define where \u201chigh\u201d and \u201clow\u201d are for your subject. The software treats as exceptional those values beyond 1 standard deviation from the mean of the data. As with classification, your job is to confirm those particular values or provide your own, based on your knowledge of the subject, or your review of the literature on it, or your interviews with subject matter experts.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2940647,"id":2940647,"title":"Screenshot 2025-09-22 at 1.32.53\u202fPM","filename":"Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","filesize":373487,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/better-breaks-define-your-thematic-maps-purpose\/screenshot-2025-09-22-at-1-32-53-pm","alt":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","author":"4161","description":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","caption":"Above and Below theme is unclassed, which lets the data breathe long enough for you to start thinking critically about what the histogram looks like and what stories you need to tell using this data.","name":"screenshot-2025-09-22-at-1-32-53-pm","status":"inherit","uploaded_to":250552,"date":"2025-09-22 20:33:05","modified":"2025-09-22 20:34:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1304,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","medium-width":464,"medium-height":236,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","medium_large-width":768,"medium_large-height":391,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-scaled.png","large-width":1920,"large-height":978,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-1536x782.png","1536x1536-width":1536,"1536x1536-height":782,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-2048x1043.png","2048x2048-width":2048,"2048x2048-height":1043,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-826x421.png","card_image-width":826,"card_image-height":421,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Screenshot-2025-09-22-at-1.32.53-PM-1920x978.png","wide_image-width":1920,"wide_image-height":978}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>The reward of applying such values to your map\u2019s settings is that you then have the right to say \u201cThe green areas on the map have lower than normal rates, while the purple areas have higher than normal. In this case, normal means 8.1% which is the national average.\u201d If your map needs to highlight how counties are faring against a different norm, such as a stated goal to get the national rate down to 7.0%, you merely recenter the map\u2019s legend around that norm to give meaning to green and purple areas.<\/p>\n<p>Smart defaults are not a replacement for a human, but they certainly help you tune your map and give it a specific purpose. People who begin to understand the data, its histogram, and how color is applied or spread across that range of data begin to see how their choices reveal, or bury, what\u2019s interesting. Thanks for reading!<\/p>\n"}],"authors":[{"ID":4161,"user_firstname":"Jim","user_lastname":"Herries","nickname":"Jim Herries","user_nicename":"jimhe","display_name":"Jim Herries","user_email":"jherries@esri.com","user_url":"","user_registered":"2018-03-02 00:15:47","user_description":"Jim Herries is a geographer with Esri in Redlands, California. He serves as Senior Principal GIS Engineer, GIS Engineering Lead, Cartography on the team responsible for ArcGIS Living Atlas of the World.\r\n\r\nJim works with teams on thematic mapping and other types of maps that bring data to life, reflecting a drive to help GIS users find insights as they go along. He constantly looks for ways to create clear, focused map information products that incorporate meaningful spatial analysis and evocative visualizations. \r\n\r\nWhen he started in GIS at Ohio State, he walked over to the campus library to transcribe census data by hand to paper so that he could hand-enter it into spreadsheets for upload into Arc\/INFO for mapping and analysis. Today, he appreciates how web GIS brings everyone access to good data in useful layers and maps as a starting point for great work.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Headshot-for-ArcGIS-Blog.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":74411,"post_author":"6461","post_date":"2016-12-01 13:02:15","post_date_gmt":"2016-12-01 13:02:15","post_content":"","post_title":"How to Smart Map in 3 Easy Steps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"how-to-smart-map-in-3-easy-steps","to_ping":"","pinged":"","post_modified":"2020-05-20 14:29:22","post_modified_gmt":"2020-05-20 21:29:22","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/how-to-smart-map-in-3-easy-steps\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":123301,"post_author":"7391","post_date":"2018-03-12 11:08:46","post_date_gmt":"2018-03-12 11:08:46","post_content":"By Christian Harder and Clint Brown.\n\nInsights for ArcGIS is a browser-based analytic workbench that enables you to interactively explore and analyze your data coming from many sources. Insights enables you to quickly derive deeper understanding and powerful results through its rich, interactive user experience.<!--more-->\n\n<a href=\"https:\/\/www.youtube.com\/embed\/dMOibfULR68?autoplay=1\"><img class=\"aligncenter size-full wp-image-101988\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/05-fig-5-7a-v2.jpg\" alt=\"\" width=\"588\" height=\"368\" \/><\/a>\n<p align=\"center\"><a href=\"https:\/\/www.youtube.com\/embed\/dMOibfULR68?autoplay=1\"><em><span style=\"color: #0000ff\">This screen capture<\/span><\/em><\/a><em><span style=\"color: #000000\"> displays crime incidents and uses descriptive statistics to summarize the human and financial costs of criminal activity in San Francisco over a five-year period. Click the image to view a video demonstration from the 2017 Esri Developer Summit.<\/span><\/em><\/p>\n<span style=\"color: #000000\">Insights for ArcGIS has the ability to integrate a variety of data sources for your analysis. It integrates and enables analysis of GIS data, enterprise data warehouses, big data, real-time data streams, and spreadsheets, and more. Insights for ArcGIS also leverages Esri\u2019s vast ecosystem of data, including the curated and authoritative Living Atlas of the World, by including a wider variety of information in analysis.<\/span>\n\n<strong><span style=\"color: #000000\">The Insights Workflow<\/span><\/strong>\n\n<span style=\"text-decoration: underline\"><span style=\"color: #000000\">1. Get Started<\/span><\/span>\n\n<span style=\"color: #000000\">Create an Insights workbook, visualize your data, and explore.<\/span>\n\n<span style=\"text-decoration: underline\"><span style=\"color: #000000\">2. Add and Manage Data<\/span><\/span>\n\n<span style=\"color: #000000\">Add data from different sources, and extend your data with location fields, attribute joins, and calculated fields.<\/span>\n\n<span style=\"text-decoration: underline\"><span style=\"color: #000000\">3. Map and Visualize<\/span><\/span>\n\n<span style=\"color: #000000\">Create and interact with great-looking visualizations, thanks to smart defaults.<\/span>\n\n<span style=\"text-decoration: underline\"><span style=\"color: #000000\">4. Find Answers with Spatial Analysis<\/span><\/span>\n\n<span style=\"color: #000000\">Update maps, draw buffers, use spatial filtering, and aggregate data across any geography and more.<\/span>\n\n<strong><span style=\"color: #000000\">Learn More<\/span><\/strong>\n\n<a href=\"https:\/\/www.youtube.com\/embed\/IhbqNuOQlUQ?autoplay=1\"><img class=\"aligncenter size-full wp-image-101990\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/05-fig-5-7f-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a>\n\n<a href=\"https:\/\/www.youtube.com\/embed\/IhbqNuOQlUQ?autoplay=1\"><span style=\"color: #0000ff\">Video demonstration: Using Insights for ArcGIS to analyze global terrorist activity<\/span><\/a>\n\n<a href=\"https:\/\/www.youtube.com\/embed\/IYdBYQRcWDE?autoplay=1\"><img class=\"aligncenter size-full wp-image-101994\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/05-fig-5-7g-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a>\n\n<a href=\"https:\/\/www.youtube.com\/embed\/IYdBYQRcWDE?autoplay=1\"><span style=\"color: #0000ff\">Ten questions and answers: Insights for ArcGIS<\/span><\/a>\n\n<a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/insights-for-arcgis\/overview\" target=\"_blank\">Insights for ArcGIS web page<\/a>\n<p align=\"center\"><span style=\"color: #000000\">-----<\/span><\/p>\n<em><span style=\"color: #000000\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/arcgis-book-crop_sm.jpg\"><img class=\"alignright size-full wp-image-101997\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/arcgis-book-crop_sm.jpg\" alt=\"\" width=\"198\" height=\"198\" \/><\/a>This post is excerpted from <\/span><\/em><span style=\"color: #000000\">The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where<\/span><em><span style=\"color: #000000\">. The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/span><\/em><a href=\"https:\/\/www.amazon.com\/dp\/1589484878\/\" target=\"_blank\"><em>Amazon.com<\/em><\/a><em><span style=\"color: #000000\"> and other booksellers, and is also available at <\/span><\/em><a href=\"http:\/\/www.thearcgisbook.com\/\" target=\"_blank\"><em>TheArcGISBook.com<\/em><\/a><em><span style=\"color: #000000\"> for free.<\/span><\/em>","post_title":"Gaining Insight: Real-time Exploration and Analysis of Maps and Data","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gaining-insight-real-time-exploration-and-analysis-of-maps-and-data","to_ping":"","pinged":"","post_modified":"2018-05-09 17:49:28","post_modified_gmt":"2018-05-09 17:49:28","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/gaining-insight-real-time-exploration-and-analysis-of-maps-and-data\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":76101,"post_author":"6461","post_date":"2017-03-15 13:44:15","post_date_gmt":"2017-03-15 13:44:15","post_content":"","post_title":"How to Make Smart Color Choices in Your Maps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"how-to-make-smart-color-choices-in-your-maps","to_ping":"","pinged":"","post_modified":"2020-05-20 14:29:21","post_modified_gmt":"2020-05-20 21:29:21","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/how-to-make-smart-color-choices-in-your-maps\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":492182,"post_author":"7121","post_date":"2019-04-22 08:00:19","post_date_gmt":"2019-04-22 15:00:19","post_content":"","post_title":"Smart Choices for Basemaps and Color Ramps When Mapping Demographic Data","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smart-choices-for-basemaps-and-color-ramps-when-mapping-demographic-data","to_ping":"","pinged":"","post_modified":"2020-01-03 09:39:24","post_modified_gmt":"2020-01-03 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